Media OutReach
The MTick Arrives in Asia: DFI Retail Group Leads as First Asian Retail Partner with GenM to bring Visibility and Accessibility to the Menopause Support
- 1 billion women are experience menopause at any given time—yet 87% feel overlooked and underserved by retailers and brands.1
- For the first time, the MTick® is going global, as leading Asian retailer DFI Retail Group partners with GenM to champion menopause visibility, accessibility, and inclusivity to the Asian retail market.
- The initiative will roll out at DFI’s stores across 5 different markets, including Guardian in Singapore, Malaysia and Indonesia, and Mannings in Hong Kong and Macau.
- Customers can expect to see M-Tick-certified displays in stores starting in mid-2026.
HONG KONG SAR – Media OutReach Newswire – 21 October 2025 – DFI Retail Group (DFI) becomes the first Asian retailer to join the GenM Collective and adopt the MTick® symbol – bringing menopause-friendly products to millions of women across five key Asian markets. This marks an important milestone in setting a new international standard for the retail landscape, and underscores DFI’s commitment to positioning its Health & Beauty business as a trusted advisor for wellness, empowering everyday wellbeing for all.
DFI and GenM are partnering to transform how women search, source and shop for menopause-related products by curating MTick®certified selections tailored to each market. The products will meet one or more of the following criteria: backed by authorised medicinal, cosmetic or health claims; tried and tested by women experiencing menopause; and feature verified technology designed to support any of the 48 identified signs of menopause.
Starting in mid-2026, Guardian and Mannings stores will introduce dedicated spaces featuring menopause-friendly product ranges, supported by online product information and educational content. Every activation will feature clear product signposting and accessible menopause resources designed to empower women to shop with confidence and make more informed choices.
The MTick®is the trusted, universal shopping symbol and certification designed to signpost menopause-friendly products. To date, over 1,000 MTick-certified SKUs are available, with eight of the largest UK retailers displaying MTick-certified products in dedicated areas, either online or in-store, including Boots, Tesco, Sainsbury’s, Morrisons, Holland & Barrett, Next, Matalan, and most recently, Asda and Ocado.
Globally, 1 billion women are experiencing menopause at any given time – yet 87 per cent of women report feeling overlooked and underserved by brands and retailers that they’ve trusted throughout their lives. GenM’s research also shows that 94 per cent of women want to shop menopause-friendly labelled products, but two-thirds (66 per cent) say that these are difficult to find.1
United by the MTick®, GenM and DFI, with Guardian and Mannings, are set to provide visibility, choice, and trust to customers going through menopause across five different markets, including Indonesia, Malaysia, Singapore, Hong Kong and Macau.
Andrew Wong, Chief Executive Officer for Health & Beauty, DFI Retail Group, commented:
“At DFI, we are committed to empowering everyday wellbeing for all our customers. Partnering with GenM to bring the MTick® to Asia is a meaningful step forward in our wider Health & Beauty strategy focusing on wellness—one that champions inclusivity, accessibility, and education. By offering menopause-friendly products and services across our Guardian and Mannings stores, we’re not only addressing an underserved need, but also reinforcing our role as a trusted wellness advisor in the region. This partnership reflects our dedication to supporting women through every life stage, with confidence and care.”
Heather Jackson, CEO and Co-Founder of GenM, commented:
“DFI joining the GenM Collective marks a truly global milestone for menopause inclusivity and accessibility. By breaking new ground in Asia’s health and beauty sector, with Guardian and Mannings, we’re redefining how women search, source, and shop for menopause-friendly products – not just here in the UK, but on a global scale.
Menopause is not a trend; it’s a forever market and a lifelong reality that retail must play a vital role in supporting women through. We’re creating a new category of retail that is the most exciting, inclusive, accessible and vibrant category that has been seen in retail for the last 40 years. Now, with DFI on board, our mission to empower the 1 billion menopausal women globally and to ignite a purposeful shift in the retail landscape is accelerating fast.
United by the MTick®, retailers like DFI are truly transforming the shopping experience; delivering choice, trust, accessibility, and visibility to menopausal consumers. This is the start of something extraordinary. Watch this space!”
For more information on the MTick® and GenM Collective, please visit: https://gen-m.com/
References
[1] UK Visibility Report 2024 – representative of 2,000 UK respondents.
Hashtag: #DFIRetailGroup #Guardian #Mannings #GenM #MTick #HealthandBeauty #MenopauseProducts #Women’sHealth
https://www.dfiretailgroup.com/
The issuer is solely responsible for the content of this announcement.
About DFI Retail Group
DFI Retail Group (the ‘Group’) is a leading Asian retailer, driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”. As at 30 June 2025, the Group, its associates and joint ventures operated over 7,500 outlets, and employed over 83,000 people. The Group is dedicated to delivering quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group, including associates, operates a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings and restaurants.
Guardian
Guardian was established in 1967 in Malaysia and has grown into a trusted health and beauty retailer in Southeast Asia. With more than 1,100 stores across Brunei, Indonesia, Malaysia, Singapore and Vietnam. Guardian offers a comprehensive range of healthcare, beauty care, personal care, and baby care products to meet the diverse needs of its customers. Guardian stores also offer professional services such as patient-care counselling, dispensary and personal care services, providing a convenient, one-stop health and beauty solution.
Mannings
Mannings is Hong Kong’s largest health and beauty retailer, operating over 340 outlets, including more than 60 in-store pharmacies, across Hong Kong, Macau, and the Greater Bay Area. With a diverse range of products and services, Mannings is committed to integrating the concept of “Wellness” into our daily lives while pioneering a new era of health. By offering innovative health technologies, AI solutions, preventive healthcare, self-managed health tools, and digital wellness and beauty solutions, Mannings empowers individuals and families to prioritize their well-being.
Mannings also provides complementary professional services, including Safe Disposal of Unused Medicines program, Advice for Minor Ailments, as well as medication and usage consultations, safeguarding the community’s health and beauty.
About GenM
GenM is the Menopause Partner for Brands and Home of the MTick® – the universal symbol and certification for menopause-friendly products. With a Collective of over 120 of the most progressive and powerful retail partners such as Boots, Tesco, QVC, Matalan, Morrisons, Next and Sainsbury’s as well as brand partners; TENA, Colgate, Sanex, Charles Worthington, Dove, Sure and Revolution Beauty, GenM is driving the creation of a new purposeful retail category of menopause, delivering trust, choice and visibility to the overlooked and underserved 15.5 million menopausal audience in the UK.
GenM’s game-changing MTick® is transforming the way women search, source and shop for products that may ease, relieve or support any of the 48 menopause signs. The MTick® is only displayed on products that meet the strict qualifying criteria of this certification. United by the MTick®, the GenM Collective is empowering women to shop with ease and confidence so that she can, ultimately, live her best menopause.
About the MTick®
MTick® certification is only granted to brands and retailers which meet one (or more) of these criteria, and means they can proudly display the symbol on packaging, marketing, or at point or sale:
1. Backed by authorised medicinal, cosmetic and/or health claims*
2. Tried and tested by menopausal women in clinical user trials that generate statistical evidence for a specified symptom(s) or sign(s)
3. Features trialled and verified technology or functionality to support one (or more) of the 48 symptoms or signs
*Health claims – For the 48 symptoms and signs, EFSA approved health claims.
Media OutReach
Honda LCR Partners with GOD55 Sports for Successful Fan Zone Experience at MotoGP 2026 KL Launch
Standout MotoGP Booth Experience for Fans in Malaysia
MotoGP fans were treated to a unique motorsports experience at the MotoGP Launch in Kuala Lumpur, held from 2 – 7 February, 2026. Organised by Honda LCR and supported by GOD55 Sports, the free-entry Fan Zone attracted over 10,000 motorsports enthusiasts throughout the week. Visitors enjoyed up-close access to official 2026 racing leathers and helmets worn by Johann Zarco and Diogo Moreira, alongside video features showcasing the latest riders’ featured video and the growing partnership between Honda LCR and GOD55 Sports.
Premium Fan Zone Design & Interactive Experience
The MotoGP Fan Zone stood out with its striking red-and-gold design, combining Honda LCR’s iconic red with GOD55 Sports’ signature gold to create a premium and visually captivating showcase. The thoughtfully planned layout encouraged fans to explore every corner of the booth, follow Honda LCR on Instagram, and take part in a wide range of interactive activities.
Adding to the festive atmosphere, the booth distributed limited-edition stickers and angpao packs in celebration of the upcoming Chinese New Year. These thoughtful touches, along with consistently long queues and strong visitor engagement, highlighted the success of Honda LCR’s collaboration with GOD55 Sports. The partnership played a key role in elevating the overall fan experience and reflected a shared commitment to delivering meaningful and memorable interactions.
MotoGP Time Attack Challenge
One of the main attractions was the MotoGP Time Attack Challenge, which quickly became a crowd favourite. Fans eagerly lined up to test their skills by attempting to hit the exact 5.5-second mark, with winners receiving exclusive limited-edition motorsport polo shirts and other special prizes.
Gashapon Machine & Social Engagement
The popular gashapon machine added another layer of excitement to the Fan Zone. Visitors who followed Honda LCR and GOD55 Sports on social media were rewarded with chances to win random limited-edition merchandise, including lanyards, caps, T-shirts, polo shirts, and keychains. This initiative creatively combined entertainment with digital engagement, strengthening the connection between fans and the teams.
The booth also welcomed several key opinion leaders between February 6 and 7, further boosting online visibility and on-site buzz. With its vibrant atmosphere, interactive features, and exclusive offerings, the Fan Zone became a central hub of motorsport excitement, giving visitors an immersive preview of the energy and anticipation surrounding the 2026 MotoGP season.
Rider Meet-and-Greet with Free Autographed Posters
One of the event’s biggest highlights was the exclusive opportunity for fans to meet Honda LCR riders Johann Zarco and Diogo Moreira up close. Despite heavy rain during the pre-scheduled meet-and-greet session, crowds continued to gather at the booth, undeterred by the weather.
The riders and Honda LCR team arrived at approximately 4:15 PM, prompting an overwhelming response of cheers and excitement from fans. Upon arrival, Johann Zarco and Diogo Moreira were first welcomed by the CEO of GOD55 Sports, alongside invited key influencers, before proceeding to a brief VIP meet-and-greet at the booth.
Shortly after, Honda LCR Team Principal Lucio Cecchinello arrived wearing the limited-edition Honda LCR × GOD55 Sports Motorsport Polo Shirt, symbolising the team’s strong support and commitment to its new premier partner. Following the VIP session, Lucio joined the riders in preparing the limited-edition rider posters and autograph cards, which were met with enthusiastic reactions from onlookers.
The Fan Zone emcee then officially announced the start of the autograph session, as Johann Zarco and Diogo Moreira signed posters using gold and silver marker pens respectively, sending the crowd into a frenzy of cheers. Fans were rewarded with on-the-spot free autographed posters, creating unforgettable moments and meaningful interactions with their MotoGP heroes.
The lively atmosphere was further enhanced by the presence of several well-known influencers and content creators, who interacted closely with visitors and helped sustain the crowd’s energy throughout the event. By sharing real-time updates and behind-the-scenes moments across social media platforms, they extended the reach of the Fan Zone beyond the venue, allowing online audiences to experience the excitement and support for the Honda LCR MotoGP Team.
A Landmark Event for Malaysia
As Malaysia’s first-ever MotoGP 2026 Launch, the Honda LCR booth generated significant excitement among motorsports fans. Interactive displays, rider meet-ups, and unique activities confirmed the country’s strong appetite for world-class MotoGP experiences.
Looking ahead, the partnership between GOD55 Sports and Honda LCR over the next three years promises more exclusive content, fan-focused initiatives, and regional engagement, bringing Southeast Asian fans closer to the thrilling world of MotoGP.
Hashtag: #HondaLCR #LCRTeam #God55Sports #MotoGP #MotoGP2026 #MotoGP2026Launch #JohannZarco #DiogoMoreira #Malaysia
https://www.god55sports.com/
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https://www.instagram.com/god55sports/
The issuer is solely responsible for the content of this announcement.
GOD55 Sports
GOD55 Sports is a leading digital sports media platform built to connect fans across Southeast Asia with the global world of sports. We deliver the latest news, in-depth analysis, and exclusive coverage — bringing fans closer to the games, stories, and athletes they love.
From football, motorsports, badminton, and tennis to the fast-growing sport of pickleball, GOD55 Sports blends real-time updates with expert insights to create a complete, engaging sports experience.
The Panty That Earned Its Place in Every Drawer
In an industry where trends come and go, a decade of consistent customer trust says something. XIXILI’s seamless panties have built a loyal following through one simple promise: comfort that just works. The design eliminates visible panty lines, sits smoothly under any outfit, and feels light enough to wear all day without a second thought.
“These are the panties our customers reach for every day,” says Grace Tan, Senior Marketing Executive at XIXILI. “Once they find a style that works, they tend to stay with it. We often hear from women who have been buying the same design for years.”
The seamless construction removes irritating seams and edges, while the boyleg cut offers fuller coverage that stays comfortably in place. It is the kind of understated comfort that fits quietly into daily life.
Designed for Every Body, Loved by Everyone
Among XIXILI’s top favourite panties are the Full Coverage Mid Rise Knitted Boyleg Panty and Full Coverage High-Waist Knitted Boyleg Panty, two basic styles that have become wardrobe staples.
The Mid Rise option offers moderate coverage with a relaxed fit, ideal for all-day comfort. The High Waist option sits higher on the waist with gentle tummy smoothing, a go-to for wearing under fitted dresses and trousers.
The Lightweight Seamless Microfiber Panty is the star of the range, a bestseller for ten consecutive years. It sits flat against the body for an invisible, second-skin finish under even the tightest clothing. Now available in fresh new colours, this enduring staple continues to deliver the reliability women have come to trust.
Comfort That Starts from Within
Good underwear is the foundation of every outfit. It’s the little detail that helps women move through their day with ease, whether heading to work, running errands, or enjoying time with loved ones.
With the Chinese New Year around the corner, refreshing the essentials feels timely. XIXILI’s latest seamless panties colours offer a simple way to start fresh from the inside out, while staying with a style that has earned its place over the past ten years.
All styles are available online and at XIXILI boutiques nationwide. To explore the whole collection, visit www.xixili-intimates.com.
https://www.xixili-intimates.com/my/
https://www.facebook.com/XIXILI.OfficialFanPage/
https://www.instagram.com/xixili_intima/
https://www.tiktok.com/@xixili_intima?lang=en
https://www.youtube.com/user/xixilipage
The issuer is solely responsible for the content of this announcement.
About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
Media OutReach
Bad Bunny Wears Desert Diamond to Perform at Super Bowl LX On February 8, 2026, In Santa Clara, California
Hashtag: #ADiamondisForever #NaturalDiamonds #diamonds #SuperBowlLX #BadBunny
https://www.debeersgroup.com/
https://www.linkedin.com/company/debeersgroup/posts/?feedView=all
https://www.facebook.com/DeBeersGroupOfCompanies
https://www.instagram.com/debeersgroup/
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About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American PLC group. For further information, visit www.debeersgroup.com.
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