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Hong Kong Tourism Board Remixes Business Events with World-Class Gastronomy at Wine & Dine Festival

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Blending mega events appeal with business opportunities and MICE visitors are invited to top-class wine-pairing experiences; in tandem, the HKTB launches new products to drive high-yield MICE tourism.

HONG KONG SAR – Media OutReach Newswire – 26 October 2025 – The annual flagship “Hong Kong Wine & Dine Festival” returns this year (23-26 October) with the vibrant theme “REMIX. BEST OF ALL WORLDS.” The Hong Kong Tourism Board (HKTB) took the opportunity to solidify Hong Kong’s reputation as a world-class epicurean capital and premier destination for business and leisure.

Hong Kong Top Travel Agent Awards Celebration & Gala Dinner 2025

The HKTB unveiled a series of strategic initiatives designed to engage high-yield visitors, and invited convention and exhibition visitors and travel agents from nine strategic markets to join in the festival. An exclusive sommelier wine-pairing private tour was arranged and an annual top agent award gala dinner was hosted to drive high-yield tourism and maximise the impact of mega events.

Along with the mega experience enhancement, the HKTB captured the opportunity to launch new incentive products in the “Hong Kong Incentive Playbook 2.0: New Discovery Product Update” on 24 October at Ocean Park Marriott Hotel, to drive high-yield MICE tourism.

MICE Meets Gastronomy: Top Agents Celebrate with Master Chefs’ Tasting Menu at Gala Dinner

The HKTB hosted over 80 top-tier travel agents from nine short-haul markets – Chinese Mainland, India, South Korea, Thailand, Indonesia, Malaysia, Singapore, Vietnam and The Philippines for a familiarisation trip from 22 October to 27 October, offering them a taste of the new incentive products in town, as well as recognising their achievements in bringing incentive groups to Hong Kong for the past year.

To celebrate their success, the HKTB hosted the prestigious “Toast to Success: Hong Kong Top Travel Agents Celebration & Gala Dinner”, where guests savoured an exquisite Cantonese dinner crafted by five master chefs, while being recognised for their roles in promoting Hong Kong. This underscored the city’s dual appeal as a global gastronomic hub and MICE powerhouse.

Guests enjoy an exquisite Cantonese dinner
Guests enjoy an exquisite Cantonese dinner
Masterfully crafted dish by acclaimed chef
Masterfully crafted dish by acclaimed chef
Performance by musicians at the Gala Dinner
Performance by musicians at the Gala Dinner

Jennifer Ma, Executive President of Grand China MICE Holdings Co. Ltd., remarked that corporate groups from Chinese Mainland place particular importance on food, making the Hong Kong Wine & Dine Festival highly attractive to them. Participants can enjoy wine, and the format of the event allows them to deeply experience a sense of integration with local Hong Kong life. It also offers a cultural experience that blends East and West. “This kind of opportunity is especially popular among many young people in Chinese enterprises”, she noted. Additionally, she mentioned that the upgraded Hong Kong Incentive Playbook 2.0 together with its new ‘Empowerment’ theme and HKTB’s curated familiarisation trip in Hong Kong provided insights into many new tourism resources, such as events and venues, which will help Chinese Mainland enterprises better plan future MICE travel activities to Hong Kong.

Hong Kong Incentive Playbook 2.0: New Discovery Product Updates to Refresh Appeal

Hong Kong Incentive Playbook 2.0 trade briefing
Hong Kong Incentive Playbook 2.0 trade briefing

Coinciding with the Festival, HKTB unveiled the upgraded “Hong Kong Incentive Playbook 2.0: New Discovery” on 24 October at a gathering of close to 300 agents and industry partners. Expanding on the first edition’s success, Playbook 2.0 delivers 200+ fresh experiences, from fencing workshops and billiard masterclasses to tours of grand auction houses, iconic movie sets and traditional Chinese temples, immersing MICE travellers in Hong Kong’s vibrant culture. Two new themes —Cruise and Empowerment— have been added to broaden itinerary possibilities, blending team-building thrills with personal enrichment and taking the excitement to the sea, ensuring both professional growth and unforgettable moments in Victoria Harbour. Some of the ideas were curated for a sneak peek during the mega familiarisation trip from 22-27 October.

Anthony Lau, Executive Director of the HKTB, delivers opening remarks
Anthony Lau, Executive Director of the HKTB, delivers opening remarks
Distinguished guests enjoy the Hong Kong Incentive Playbook 2.0 trade briefing
Distinguished guests enjoy the Hong Kong Incentive Playbook 2.0 trade briefing
Hong Kong Incentive Playbook 2.0
Hong Kong Incentive Playbook 2.0

Ornnichcha Chomraka of Bonus Travel, Thailand said that the Hong Kong Wine & Dine Festival, held in late October, coincides with public holidays in Thailand, making it an ideal time for Thai food lovers to visit Hong Kong and enjoy the experience. She also observed a growing interest among companies in cruise tourism products. Many cruises operating out of Hong Kong include itineraries that visit other countries and regions, which helps her company expand and enrich its MICE travel offerings — for example, combining a two-day Hong Kong land itinerary with a cruise voyage.

Convention and Exhibitions Visitors Staying Longer for Wine & Dine Thrills

To highlight the city’s seamless integration of business events and leisure experiences, the HKTB invited thousands of conventions and exhibition visitors from six business events to join the Festival 2025. The events spanned five key sectors – Legal Services, Aviation, Financial Services, Manufacturing and Trade. The allure of the vibrant Wine & Dine Festival encouraged overseas participants to prolong their stay, in order to explore and experience Hong Kong fully.

Thematic website of “Hong Kong Incentive Playbook 2.0”: https://www.hkincentiveplaybook.com
Thematic video of “Hong Kong Incentive Playbook 2.0 – New Discovery” (English version): https://www.youtube.com/watch?v=4-rOJSZTD5Y
Thematic video of “Hong Kong Incentive Playbook 2.0 – New Discovery” (Simplified Chinese version): https://www.youtube.com/watch?v=tFag1XULpHQ

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Asian Smart Medical Online Exhibition 2026: Connecting Smart Medical Suppliers with Global Buyers

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TAIPEI, TAIWAN –

Organized by AsianNet and TradeAsia (www.e-tradeasia.com), Medical Asia has been successfully facilitating international medical trade since its launch in 2024 , earning a strong reputation for high-quality participation and tangible business outcomes. In 2026, Medical Asia extends its exhibition period to strategically align with major global healthcare and medical industry events, including Medical Design & Manufacturing West, Arab Health, HIMSS Global Health Conference & Exhibition, MEDICAL JAPAN [Osaka], and Hospitalar Sao Paulo. This extended timeline enables international buyers to engage with multiple key events simultaneously, creating a more efficient and streamlined sourcing experience.

By participating in Medical Asia 2026, exhibitors can expect enhanced global exposure, broader networking opportunities, and increased potential for sustainable business growth, all while reaching a larger and more diverse international buyer base through a flexible and cost-effective hybrid exhibition model.

Medical Asia 2026 features a robust lineup of respected Taiwanese manufacturers, including industry leaders such as Perfect Medical and many more. These companies will present thousands of the latest smart medical industry products and technologies, covering a wide array of sectors crucial to modern manufacturing and production.

The event will feature an extensive selection from top manufacturers, covering categories such as Medical Devices & Clinical Equipment, Medical Supplies & Nursing Consumables, Healthcare Facility Furniture & Logistics Equipment, Emergency & Clinical Patient Monitoring Equipment, Rehabilitation & Physiotherapy Equipment / Consumables, Pharmaceutical Manufacturing, Packaging & Inspection Machinery, Medical-grade Wearables & Remote Patient Monitoring (RPM) Devices, Clinical Laboratory & IVD Analyzers, Medical-grade Materials & Components (Plastics / Rubber / Silicone, etc.), and Home Health Care Products. With thousands of the latest products, accessories, and equipment on display, the exhibition promises to be both comprehensive and highly professional. Attendees will gain valuable insights into the latest innovations and developments across the smart medical industry.

Visit the Online Exhibition:
https://www.etradeasia.com/online-show/42/Asian-Smart-Medical-Online-Exhibition-2026.html

In today’s rapidly evolving global environment, online platforms play a crucial role in breaking geographical barriers and extending marketing reach. In response to this growing demand, Medical Asia 2026 offers a comprehensive suite of innovative digital exhibition solutions, including dedicated exhibitor pages, electronic catalogs, and virtual exhibition halls. These digital tools are seamlessly integrated with TradeAsia, enabling international buyers worldwide to effortlessly discover exhibitors and explore products in depth. Through the platform, buyers can visit individual manufacturer pages, review detailed product information, submit inquiries, and communicate with exhibitors via real-time messaging. This highly interactive and user-friendly experience facilitates smooth communication, enhances buyer engagement, and fosters meaningful business connections between exhibitors and global buyers, ultimately creating valuable commercial opportunities.

TradeAsia (www.e-tradeasia.com) has been providing comprehensive B2B international trade services for buyers and sellers worldwide since 1997. With nearly three decades of industry experience, TradeAsia is recognized as one of the most established and professional global trade platforms. Today, the platform serves millions of members worldwide, featuring more than 600,000 verified suppliers and millions of up-to-date product listings across diverse industries. Every day, thousands of professional buyers from around the world use TradeAsia to source products, connect with suppliers, and explore new business opportunities. As a leading trade promotion channel in Asia, TradeAsia continues to facilitate efficient cross border trade and foster long term partnerships between global buyers and suppliers.

TradeAsia also collaborates with hundreds of trading organizations around the world to exchange marketing and promotional opportunities. As a result, suppliers who showcase their products on TradeAsia gain the chance to be featured across the publicity channels of multiple trade platforms and exhibition organizers worldwide, greatly enhancing their international visibility and marketing reach. In addition, during the period of Medical Asia 2026, promotional messages will be broadcast globally, further amplifying exposure for participating suppliers and connecting them with a wider international audience.

Hashtag: #TradeAsia

The issuer is solely responsible for the content of this announcement.

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Carbyne Fitness and IFPA Singapore Publish Study Revealing the Gender Gap Between Personal Training and Home Gyms

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SINGAPORE – Media OutReach Newswire – 3 February 2026 — A new joint study by Carbyne Fitness and IFPA Singapore has revealed a striking and persistent gender divide in Singapore’s fitness habits: while 80% of home gym users are male, over 60% of individuals actively seeking personal trainers are female.

The findings, based on Carbyne Fitness’ customer data and an online database of personal training enquiries compiled by IFPA Singapore’s personal trainers, point to two fundamentally different approaches to exercise motivation and engagement between men and women.

A Tale of Two Fitness Journeys
The data suggests that men overwhelmingly prefer self-directed fitness, buying equipment such as adjustable dumbbells, benches, and racks for home use. Women, on the other hand, are more inclined toward guided training experiences led by certified professionals.

According to Brian Chang, founder of Carbyne Fitness and IFPA Singapore, this split reveals not just gender preferences, but deeper social and psychological factors shaping how Singaporeans exercise.

“Men often see fitness as something they should be able to handle on their own, like asking for help somehow means they’re not strong enough,” said Chang. “That’s why many men would rather train themselves than work with a coach. Ladies, on the other hand, are usually more open to learning and getting guidance. They see working with a coach not as weakness, but as a smart way to improve safely and effectively.”

The Male Home Gym Boom
The pandemic sparked a surge in home gym investments, and Carbyne Fitness has been at the forefront of this trend. Its adjustable dumbbells and adjustable kettlebells have become popular among working professionals looking to save time and train efficiently at home.

Carbyne Fitness’ customer data revealed that four in five customers are male. “The home gym trend among men is here to stay,” Chang explained. “They appreciate the convenience, privacy, and long-term savings. For many, it’s not just fitness equipment, it’s a personal investment in staying strong and independent as they age.”

However, with about 58% of Carbyne Fitness customers living in HDB flats, 26% in condominiums, and 16% in landed properties, many still hold the misconception that home workouts, especially in smaller HDB or condo spaces, aren’t practical or effective. Landed property owners make up less than 5% of Singapore’s dwellings, yet account for 16% of Carbyne Fitness’ customers.

Dwelling Type National Share (SingStat) Carbyne Customer Share Index (Representation)
HDB (Public Housing) 72.0% 58.5% 0.81 (Under-indexed)
Condominiums 23.3% 25.6% 1.10 (Over-indexed)
Landed Properties 4.7% 15.9% 3.38 (Heavily Over-indexed)

“One of the most common reasons people give for not buying home gym equipment is that they ‘don’t have the space,'” said Chang. “But in reality, a proper home setup doesn’t need much room; a good pair of adjustable dumbbells and a bench can fit comfortably within just one square meter if you choose the right equipment.”

Why Women Seek Trainers
In contrast, IFPA Singapore’s training enquiries show that a majority of personal training clients are female. Of the 392 Singapore-based individuals who sought personal training, 63% were women, even though men still represent the majority of gym members nationwide.

Category Male % Female % Dominant Characteristic
Home Gym Buyers (Carbyne) 80% 20% High Autonomy
PT Seekers (IFPA) 37% 63% Guidance Seeking
Population (DOS 2025) 49.3% 50.7% Balanced

“This reflects a growing confidence among women to take charge of their fitness journey,” said Chang. “But it also shows that women tend to prioritize safety and proper form. They are more willing to invest in expert guidance rather than risk injury from unguided workouts.”

Many female clients, Chang adds, have goals that extend beyond appearance: postnatal recovery, strength for caregiving, or functional fitness for daily life.

“It’s not just about aesthetics anymore,” he said. “Women are recognizing that strength training builds long-term resilience, both physically and mentally.”

Implications for Singapore’s Fitness Industry
The gender divide uncovered by Carbyne Fitness and IFPA Singapore also points to structural gaps in how Singapore’s fitness ecosystem is organized, particularly the limited avenues for personal trainers to operate independently.

Most commercial gyms and public facilities, including ActiveSG gyms, do not permit outside personal trainers to conduct sessions within their premises. Trainers who are not employed directly by these gyms are often barred from coaching clients on-site, regardless of their certification or insurance coverage.

This restriction limits both consumer choice and career opportunities within the industry. For clients, especially women who prefer guided training but may not want to commit to an expensive gym membership, the policy creates a barrier to accessing affordable, flexible coaching. For freelance trainers, it restricts their ability to build a sustainable practice or serve niche communities such as seniors, postnatal women, or first-time exercisers.

“Many independent trainers tell us their biggest challenge isn’t finding clients; it’s finding space,” said Chang. “There’s a clear demand for affordable, accessible training environments, but the system hasn’t caught up yet.”

As a result, more trainers have turned to parks, void decks, or private studios, and a growing number of clients are exploring home-based personal training, sometimes with only a pair of resistance bands. This shift reflects broader lifestyle preferences: Singaporeans want convenience, privacy, and trust, not just a gym membership.

The study suggests that expanding access to personal training across shared and public fitness spaces could help Singapore move toward a more inclusive, community-driven fitness culture, one that empowers both male and female participants to train safely, confidently, and sustainably at every stage of life.

Volunteering for the Silver Generation
Both Carbyne Fitness and IFPA Singapore are working to build a more inclusive fitness culture through the Silver Strength volunteer program, which runs weekly strength sessions for seniors using resistance bands, adjustable dumbbells, and other small equipment at Active Ageing Centers across Singapore.

The initiative, funded by the National Youth Council, empowers older adults to stay strong, mobile, and independent, while giving volunteers the chance to make a direct impact in their communities.

“Silver Strength is more than fitness. It is about bridging intergenerational gaps and helping seniors live confidently and age with strength,” said Chang.

To sign up as a volunteer, visit getcertifiedpt.com/silver-strength.

About the Study
The gender distribution insights were derived from:

  • Carbyne Fitness customer data, representing over 1,000 unique customer interactions across Singapore between January 2024 and September 2025.
  • IFPA Singapore’s independent observation of 392 prospective client profiles compiled between October 2025 and December 2025.

While the sample sizes differ, both data sets converge on a clear narrative: Singapore’s home gym market is predominantly male, while personal training demand is female-driven.

The full research can be accessed on https://carbyne.sg/blogs/articles/revealing-the-gender-gap-between-personal-training-and-home-gyms.
Hashtag: #CarbyneFitness

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About Carbyne Fitness

Carbyne Fitness is a Singapore-based fitness equipment company focused on delivering space-efficient, performance-driven home gym solutions for modern lifestyles. Best known for its space-saving gym equipment such as adjustable dumbbells and foldable treadmills, Carbyne helps professionals, families, and seniors train effectively at home without compromising on quality or safety.

Learn more at:

About IFPA Singapore

IFPA Singapore, operated by Get Certified PT, is the official Singapore operator of the International Fitness Professionals Association (IFPA), delivering internationally accredited personal training education and professional development. IFPA Singapore focuses on producing industry-ready practitioners through competency-based, real-world training.

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Luyuan Group Participates in Key Event Celebrating the 50th Anniversary of China–Thailand Diplomatic Relations, Promoting Youth Exchange

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BANGKOK, THAILAND – Media OutReach Newswire – 3 February 2026 – Since January 14, the two-week “Boundless Creativity, Youth Connection” China–Thailand Youth Cultural Exchange Series officially kicked off in Bangkok. Over 500 representatives from various sectors and university students in both countries gathered for this cross-border cultural engagement. Jointly organized by China’s Intercontinental communication center (CICC) and Chulalongkorn University, and supported by Thailand’s Ministry of Culture, Ministry of Interior, and the Office of the Prime Minister, the event serves as a robust platform for deepening youth exchange between the two nations. Luyuan Group, together with its global brand LYVA, was invited to participate, showcasing innovative products to foster cross-cultural youth engagement.

As part of the program, Luyuan Group co-launched the “Ride with Panda, Toward the Future Together” China–Thailand Youth Friendship Ride. Young participants from both countries rode Luyuan motorbike featuring the panda mascot “A Pu” through iconic Bangkok landmarks, symbolizing the vitality and enduring friendship between China and Thailand.

As an invited corporate representative, Luyuan Group donated a panda-themed motorbike to Dhurakij Pundit University, encouraging youth to document cultural and exchange stories through action. This appearance highlighted Luyuan’s commitment to social responsibility and cultural influence, while also showcasing the Group’s progress in accelerating global expansion through its brand LYVA. Currently, Luyuan’s business footprint spans over 80 countries and regions.

Looking ahead, Luyuan Group will continue to collaborate with global partners to explore new paths in green mobility and contribute to sustainable development worldwide.

In addition, the event also featured the “Gifts from China” exhibition, themed around the 50th anniversary of China–Thailand friendship. Organized with the support of the China National Arts and Crafts Society’s Pattern R&D Center, the Pattern Museum, and Qilin Co-creation, the exhibition brought together numerous Chinese heritage brands, attracting significant interest from young attendees from both countries.

Among the highlights was the debut of the “The Eight Horses of Contemporary Prosperitye” — a horse-themed pattern co-created by the Pattern Museum and artist ZHENG CHONG in celebration of the Year of the Horse — adding rich cultural depth to the event. Contemporary artworks by Xu Shanxun from Mogu Gallery, along with leading Chinese brands such as GELASIGE, Beyond Home Textiles, and Youji Jewelry, further embodied the vibrant reach of Chinese culture abroad.
Hashtag: #LuyuanGroup

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