Media OutReach
ONYX Hospitality Group Partners with SENA HHP to Launch Shama Sukhumvit 101, Expanding Its Serviced Apartment Portfolio in Thailand
November 2025: ONYX Hospitality Group, a leading regional player in Southeast Asian hospitality, has entered into a strategic partnership with SENA HHP Co., Ltd. to launch Shama Sukhumvit 101. The property is a premium serviced apartment under the Shama brand of stylish residences in prime locations, situated in one of Bangkok’s most vibrant and well-connected districts. It is scheduled to open on 1st December 2025.
Strategically positioned amid mixed-use developments, offices, retail, and dining destinations, Shama Sukhumvit 101 is designed to offer long-stay guests a premium living experience that combines comfort, convenience, and warmth. The 86-unit property features contemporary interiors with spacious layouts ranging from 40 to over 60 square metres, complemented by premium amenities including a fitness centre, swimming pool, first aid room, EV charging stations, and automated parking. The project transforms Piti Sukhumvit 101, one of SENA’s upscale condominiums, into a sophisticated serviced apartment managed under ONYX’s internationally recognised Shama brand.
Ideally located in one of Bangkok’s most dynamic business and lifestyle districts, the property is just a short walk from Punnawithi and Bangchak BTS stations. Nearby landmarks include True Digital Park, Southeast Asia’s largest tech and startup campus; M Tower, headquarters of Bangchak Corporation; and BHIRAJ TOWER at BITEC, a premier office complex directly connected to the Bangkok International Trade and Exhibition Centre (BITEC).
The area also provides convenient access to leading international schools such as Anglo Singapore International School and Wells International School, as well as major industrial and logistics hubs including Bang Phli Industrial Estate, WHA Mega Logistics Center, and Frasers Property Logistics Park—making it an ideal choice for business professionals and families alike.
Adding to its appeal, Shama Sukhumvit 101 features the Shama Social Club, the brand’s signature lifestyle programme that curates engaging activities to help residents connect with one another and the surrounding community. By combining the unique lifestyle of each Shama location with attentive, heartfelt service, the brand fosters a strong sense of belonging—an essential part of the Shama experience. Whether staying short-term or long-term, residents can expect a high-quality living environment that feels both personal and connected.
Mr. Yuthachai Charanachitta, CEO of ONYX Hospitality Group, commented that the partnership marks a meaningful step in the company’s continued expansion into Thailand’s serviced apartment market. He emphasised the growing demand for long-stay accommodation in Bangkok, particularly in high-potential areas like Sukhumvit, which continues to attract both Thai and international residents.
“We see Sukhumvit 101 as a high-potential location,” he said. “It offers convenient access to the city centre via public transportation and is surrounded by business districts, office buildings, educational institutions, and regional logistics centers. These factors contribute to strong residential demand, especially among business travelers and expatriate families, making it a suitable location for serviced apartment development.”
Shama Sukhumvit 101 not only reflects ONYX Hospitality Group’s continued growth in the Thai market, but also reinforces the Shama brand’s commitment to delivering stylish, contemporary serviced apartment experiences in prime urban locations. The brand aims to offer more than just a place to stay—it provides a comfortable, home-like environment that aligns with the lifestyle needs of today’s residents.
As part of this collaboration, ONYX Hospitality Group has been entrusted by SENA HHP Co., Ltd. to oversee the full scope of project management.
This includes enhancing service quality and resident experience, as well as implementing marketing, sales, and operational systems that align with ONYX’s international standards. ONYX will also manage human resources, staff training, revenue systems, and technology integration to ensure that Shama Sukhumvit 101 delivers a premium serviced apartment experience that truly meets the expectations of its target market,” said Mr. Yuthachai Charanachitta, CEO of ONYX Hospitality Group.
Asst. Prof. Dr. Kessara Thanyalakpark, Managing Director of SENA Development Public Company Limited, stated: “This collaboration between SENA HHP and ONYX Hospitality Group stems from a shared vision to elevate Shama Sukhumvit 101 to international standards of management and service. With ONYX’s established reputation and expertise in operating hotels, resorts, and serviced apartments throughout Southeast Asia, we are confident that this property will resonate with Thai and international residents, business professionals, and families seeking a second home in Bangkok.”
SENA Development, recognised as a Sustainable Living Leader, continues to advance its SENA Low Carbon initiative — part of its mission to create projects that actively reduce carbon emissions while enhancing residents’ quality of life. The partnership reflects SENA’s long-term commitment as a Lifelong Trusted Partner, focusing not only on housing development but also on creating sustainable value for people, communities, and the environment.
Managed by ONYX Hospitality Group, Shama Sukhumvit 101 offers a comprehensive range of services designed for modern urban living.
Perfectly suited for business executives, expatriate families, long-stay travellers, and MICE guests, the property delivers premium residential experiences in the heart of Bangkok.
Partnering with SENA HHP Co., Ltd. positions ONYX Hospitality Group for accelerated and sustainable expansion in Thailand’s serviced apartment sector. It also supports the company’s long-term vision of becoming Southeast Asia’s leading mid-sized hospitality management firm, with a strong presence in key regional markets.
Hashtag: #ONYX
The issuer is solely responsible for the content of this announcement.
About ONYX Hospitality Group:
ONYX Hospitality Group, a reputable force in Southeast Asia’s hospitality industry, operates a collection of comprehensive yet complementary brands – Amari, OZO, Shama and Oriental Residence – catering to the distinctive needs of discerning business and leisure travellers in Southeast Asia where their expertise lies. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food and beverage. With over five decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.
More information: 
www.onyx-hospitality.com
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Special Event for F2P Game Developers Launches Alongside the Announcement
SINGAPORE- Media OutReach Newswire – 17 August 2026 – With the global game market grown to an approximate value of US$200 billion annually, JUNEiNTER unveils a model designed to estimate the future revenue of individual games.
JUNEiNTER announced the release of the “LCP Model,” which estimates future revenue based on operating data from live service games and a public event of a free-trial marking its launch.
Whereas games generate recurring monthly cash flows and function as digital assets, the industry has lacked established standards to calculate the future revenue of individual titles — making their revenue streams difficult to be utilized as measurable financial assets.
The LCP Model was developed from the fundamental question: “How much revenue will our game generate?” The S66 Engine, which applies the LCP Model, analyzes actual service data accumulated from launch to calculate potential future revenue. Accordingly, it has been simulated about 90,000 times, confirming its consistency and reproducibility.
To mark the unveiling of the LCP Model, JUNEiNTER is holding a public event for developers to get revenue estimations for their own games. Eligible participants are games that use the F2P model monetized through in-app purchases (IAP) or combining in-app purchases with in-app advertising. Steam and console games are excluded.
Participating developers will also be offered additional special benefits for future usage. Eligibility requirements and details of the benefits are available on JUNEiNTER’s official website (https://gv.juneinter.com).
A JUNEiNTER spokesperson said, “Revenue estimates generated by the S66 Engine are not intended to be investment solicitation, fundraising, or a guarantee of returns. The results are estimates based on the data submitted by developers and the model’s criteria, and may differ from actual revenue.”
Media Contact
Teresa Lee / Business Operations Team / [email protected] / +82-10-2144-4979 /
Hashtag: #LCPmodel #S66 #JUNEinTER #gamerevenueestimation #mobilegaming #gamedevelopers #B2B #F2P #gamevaluation #live-service #gaming
The issuer is solely responsible for the content of this announcement.
JUNEiNTER Co., Ltd
Founded in 2002, JUNEiNTER Co., Ltd. is a South Korean game company that has developed, serviced, and published online and mobile games, best known for publishing GetAmped (PC) and My Oasis (mobile). The company has expanded its lineup through in-house development, co-development, and investment over the years.
A Shift From Distribution to Brand Ownership
Since its founding, The Cocoa Trees has operated primarily as a retailer and distributor, offering more than 60 international confectionery brands across more than 20 stores in Singapore.
Kaki’s marks the company’s first move into developing and producing its own branded product line, in addition to distributing existing third-party brands such as Ritter Sport and Lindt.
A Range Built Around Everyday Singaporean Flavours
Kaki’s flavours draw on Singapore’s daily food rituals, from kopitiam mornings to late-night gatherings over local delicacies.
The range includes Nanyang Kopi, also referred to as Bittersweet Symphony, a coffee-flavoured chocolate capturing the taste of traditional freshly brewed coffee. Pandan Kaya is inspired by the slow-cooked, hand-stirred kaya used in a classic Singapore breakfast. Teh Tarik and Tropical Notes draws on the pulled-tea beverage alongside regional fruit profiles, including sunny mango, lychee, and a Singapore Sling-inspired blend.
Packaging Includes Local Storytelling
Kaki’s is designed as an everyday snack, a thoughtful gift for friends and family, and a corporate gift snack option for the workplace, as well as a culturally rooted souvenir for visitors to Singapore. Each bar comes wrapped in limited-edition artwork, with local fun facts and short, down-to-earth stories printed on the back. The bars come in a multi-piece format meant for sharing, rather than single-serve wrapping.
“Kaki’s was never meant to just be a snack on a shelf. It was built around the small, everyday moments Singaporeans already share with each other, over coffee, over breakfast, over the little rituals we return to again and again. This is the first time we have built a brand from the ground up, and we wanted it to feel like something that brings people closer, not just something they eat alone,” said Pamela Loo, Deputy CEO, The Cocoa Trees.
Kaki’s is available at The Cocoa Trees stores across Singapore and online at www.thecocoatrees.com.
Hashtag: #TheCocoaTrees
https://www.thecocoatrees.com/
https://sg.linkedin.com/company/the-cocoa-trees
https://www.facebook.com/TheCocoaTreesSG/
https://www.instagram.com/thecocoatreessg/?hl=en
The issuer is solely responsible for the content of this announcement.
The Cocoa Trees
The Cocoa Trees brand represents a dynamic and trustworthy image, while maintaining approachability and a commitment to high-quality products. Since its establishment, the brand has focused on delivering exceptional and exquisite chocolates. Focus Network Agencies (FNA Group International) was founded on 1 October 1991, and has grown from a distributor of two agency lines to a leading player in the distribution and retailing of chocolate and confectionery in the Asia-Pacific region. With more than 20 stores in Singapore and a commitment to expansion, FNA Group International offers a wide selection of beloved international brands. Representing more than 60 renowned confectionery brands, FNA Group International is committed to providing customers with the best choices in the confectionery category.
Media OutReach
Garvee Spotlights Home & Garden Essentials for the Late-Summer to Early-Autumn Transition
Seasonal Highlights & Product Features:
1. Indoor Organization & Aesthetics for “La Rentrée”
- Natural Rattan & Wood-Grain Sideboard: Bringing warm, cozy textures indoors as cooler autumn days approach, this sideboard seamlessly blends natural woven rattan doors with modern wood grain. Designed with a spacious double-door compartment and fixed interior shelf, it easily organizes tableware, coffee essentials, or books.
- Quiet-Close Stainless Steel Dual Trash Can: Ideal for getting kitchen routines back in order for the new season. Featuring two independent removable inner buckets with foot pedals, it makes separating dry and wet waste effortless.
2. Late-Summer Garden Relaxation & Early-Autumn Prep
- 360° Swivel Papasan Chair: This oversized round egg-style chair delivers an ergonomic, immersive wrap-around feel. Equipped with a thick, high-rebound removable cushion and a 360° smooth rotation base, it lets you seamlessly adjust your angle to catch the sunset or enjoy a book.
- Heavy-Duty Convertible Garden Cart: Designed for heavy autumn garden cleanup, fruit harvesting, and firewood transport. Boasting a massive load capacity and a rugged steel mesh frame, its four removable side guardrails instantly transform it from a fenced utility cart into a flatbed carrier.
3. End-of-Summer Outdoor Adventures for Kids
- Dual-Control Blue Ride-On Tractor with Trailer: Perfect for helping kids make the most of late-summer outdoor playtime. Featuring realistic tractor styling with a push-button start and 3-speed settings, it supports both child driving and 2.4G parental remote control for added safety.
- All-Terrain Pink Ride-On ATV: Built for kids craving off-road thrills before school starts.Parents can easily take control via remote, while kids enjoy an entertainment cockpit loaded with Bluetooth, LED lights, and power display.
Hashtag: #Garvee
The issuer is solely responsible for the content of this announcement.
About Garvee：
GARVEE is a lifestyle brand dedicated to enhancing everyday life through a diverse catalog of home, garden, and outdoor products. We are committed to providing durable, affordable, and family-friendly solutions that turn every corner of your home into a space where you can truly relax and thrive, making every day feel just a little more effortless.
