Media OutReach
Amazon Singapore Shares the Joy with 12 Days of Black Friday Deals and New Shopper Insights
- Hundreds of thousands of deals from top local and international brands including Dyson, LEGO, Sennheiser and Beauty of Joseon, across Amazon.sg – the perfect way to start the holidays early.
- From deal optimizers to heartfelt gifters, new research reveals how Singaporeans are shopping smarter and more intentionally this holiday season.
- One in four savvy Singaporeans shop sales to save on holiday gifting, with men almost twice as likely as women (45% vs 25%) to find a gift for their partner in a sale event.
SINGAPORE – Media OutReach Newswire – 28 October 2025 – (NASDAQ: AMZN) — The most wonderful time of the year begins early as Amazon Singapore kicks off its 12-day Black Friday Sale, running from 20 November to 1 December. Shoppers can look forward to joyful savings across categories – from trending Toys and Electronics to Baby and Home and Kitchen essentials – making it easier than ever to find thoughtful gifts for family and friends and celebrate the season.
With hundreds of thousands of deals from popular local and international brands such as Dyson, LEGO, Sennheiser and Beauty of Joseon, customers can enjoy great value and convenience at amazon.sg/blackfriday, whether they’re shopping early for gifts or treating themselves ahead of the holidays.
Unwrapping Singapore’s Latest Gifting Trends
To mark the start of the holiday season, new YouGov research, commissioned by Amazon Singapore, uncovers surprising trends reshaping how Singaporeans hunt for holiday deals and gifts.
The study identifies “Deal Optimizers” as Singapore’s dominant online shopper persona. With 42% identifying as Deal Optimizers when shopping for themselves and 26% when buying for others, these savvy shoppers compare prices, stack vouchers, and strategically time purchases around major sale events. Generational differences are also apparent, with 58% of Gen Z shoppers preferring personalized gifts chosen specifically for the recipient – significantly higher than Millennials (39%). Instead, Millennials are leaning towards practical gifts (62%). This points to a growing emphasis on thoughtfulness among younger consumers, while Millennials prioritize functionality when selecting gifts.
Traditional gender roles in holiday shopping are evolving as well, with more men taking an active role in gifting. The research shows 45% of men plan gifts for their spouse or partner during sale events, almost twice as many as women (25%). Men also report spending more time deciding what to buy for their spouse and partner (47% vs. 25%), suggesting a more shared and thoughtful approach to gift-giving is emerging across different shopper demographics.
“Black Friday is one of the most exciting times of the year for Singapore shoppers, as it’s the perfect moment to prepare for the holidays and save on everything from big-ticket gifts to everyday essentials,” said Peter Li, Director, China & Singapore, International Store, Amazon. “Our research shows that Singaporeans are shopping smarter and more intentionally this year, and Amazon is here to help them do just that, with great value, wide selection, and fast, trusted delivery that makes it easier to share the joy this festive season.”
New Deals, Just In: Black Friday Sale Highlights
From thoughtful gifts to everyday must-haves, shoppers can expect exciting deals across every category, whether you love hunting for the best bargains, finishing your list in one go, picking up something special for yourself, or finding practical gifts that just make sense. For 12 days, Amazon Singapore will roll out hundreds of thousands of Black Friday deals running from 20 November to 1 December. *
- Save up to 40% off Sennheiser headphones, audiophiles, earbuds and more
- Save up to 40% off on UGREEN chargers, cables and more
- Save up to 40% off on Transformers, Nerf, Play-Doh, Monopoly and more
- Save up to 40% off on Pigeon, and an additional 15% off when you purchase any 3 or more products
- Save up to 40% off Dyson
- Save up to 30% off on LEGO Star Wars, F1, Botanical kits and more (With an additional gift with purchase on selected LEGO sets)
- Save up to 30% off Beauty of Joseon
- Buy 3 Whole Foods Market (WFM) and WFM 365 Products and get an exclusive SG-branded WFM tote bag for free
- Buy 4 Get 20% Off Coca-Cola, Sprite, Schweppes and more
*Terms and conditions apply to all promotions listed above.
Get the Most Out of Your Holiday Shopping on Amazon.sg
Amazon Singapore offers great value, a wide selection, and flexible delivery options to make holiday shopping easy – with even more perks for Prime members. Here’s how to shop smarter this season:
- Shop Smart with Prime: Members enjoy fast and free delivery on millions of eligible items, plus access to Prime Video and Prime Gaming, all for S$4.99/month. New customers can start with a 30-day free trial at amazon.sg/prime.
- Find the Perfect Gift: Explore Amazon.sg’s Holiday Gift Guides for curated recommendations across Toys, Electronics, Home & Kitchen, and more – available at amazon.sg/christmas-store.
- Amazon.sg Gift Cards: Give the gift of choice this festive season. Purchase an Amazon.sg Gift Card worth S$220 and receive an additional S$15 credit from 20 November to 1 December *, at amazon.sg/giftcard
- Amazon Vouchers: Save even more with exclusive Amazon Vouchers across categories such as Toys, Beauty, and Electronics. Clip your favourite vouchers and the discounts apply automatically at checkout — amazon.sg/vouchers.
Make Every Holiday Moment Better with Amazon Prime
The holidays are all about sharing joy, and with Amazon Prime, it’s easier than ever to make every moment special. Members can shop, save, and stream with convenience and peace of mind – all in one great-value membership. New customers can start a 30-day free trial, and for just S$4.99 a month or S$49.90 a year, enjoy exclusive benefits this holiday season, from fast, free delivery on eligible items to endless entertainment with Prime Video and Prime Gaming.
- Exclusive savings for Prime members: Enjoy up to 10% off on over a million products from international brands across Amazon.sg, perfect for stretching your holiday budget and finding gifts for everyone on your list.
- Convenient delivery and easy returns: Skip the crowds with fast, free shipping on millions of eligible items across Amazon.sg, Amazon Fresh, and the Amazon International Store. Enjoy access to free one-day delivery on Prime eligible orders; and delivery as fast as two days on Prime eligible international orders. Need to return something? Choose free pick-up from your address or drop it off at a nearby return center for a hassle-free experience. More information here.
- Amazon Fresh for festive feasts: Get groceries and party essentials delivered right when you need them with free scheduled two-hour delivery on orders above S$60, available until 31 December 2025.
- Endless entertainment for the season: As families gather to celebrate, enjoy holiday movies, shows, and games with Prime Video and Prime Gaming, all included in one great-value membership.
*Terms and conditions apply to all promotions listed above.
Hashtag: #AmazonSingapore #BlackFridaySG
The issuer is solely responsible for the content of this announcement.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, personalized recommendations, Prime, Fulfillment by Amazon, AWS, and Kindle are some of the products and services pioneered by Amazon. For more information, visit Amazon.sg.
About Amazon Prime
Amazon Prime was designed to make your life better every single day. Over 200 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment. In Singapore, Prime membership offers a range of benefits including a discount of up to 10% on over a million eligible products on Amazon.sg, unlimited access to award-winning movies and TV episodes with Prime Video, unlimited access to video game benefits with Prime Gaming, Prime Day, and more. Prime was built on the foundation of unlimited fast, free shipping. Prime members enjoy access to free one-day delivery on domestic Prime eligible selection on Amazon.sg, free delivery on selected delivery windows for orders of S$60 and above on Amazon Fresh, free 2-hour scheduled delivery for orders of S$60 and above on Watsons, Little Farms and Whole Foods Market on Amazon.sg, as well as early access to deals and exclusive deals. Prime is S$4.99 per month, and S$49.90 per year. Start a 30-day free trial of Prime at Amazon.sg/prime
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About the Research
Commissioned by Amazon Singapore, the study was conducted online by YouGov using its proprietary panel. Fieldwork was carried out in Singapore from 6 to 8 October 2025, gathering insights from 1,000 adults aged 18 and above. The findings reflect a nationally representative sample and offer a timely snapshot of public sentiment.
Topuria officially joined the global 1win VIP Community on June 2, becoming part of the brand’s exclusive project that unites prominent figures from sports, music, and entertainment. Two weeks later, he is set to headline UFC Freedom 250 against Justin Gaethje in a lightweight title unification bout in the White House. The event is already being described as one of the most memorable spectacles in combat sports history.
“It’s not gonna be the biggest in UFC history – it’s gonna be one of the biggest events in sports history,” Topuria said ahead of the fight.
The bout marks the first defense of the lightweight title Topuria captured last year when he knocked out former champion Charles Oliveira to become only the tenth fighter in UFC history to win titles in two different weight classes. Holding a professional record of 17-0-0, “El Matador” Topuria enters the contest looking to further cement his legacy.
Known for his confidence and tireless pursuit of excellence, Topuria believes success is built on preparation rather than chance, a mindset that aligns closely with the philosophy behind the 1win VIP Community.
“Life is a game. Most people sit and hope for luck. I find it inefficient. I prefer control and precision, because when you set your own rules, winning stops being a surprise. If that’s your way of life, you’re welcome at my table with 1win,” stressed Topuria upon joining the 1win VIP community.
The fighter has repeatedly demonstrated confidence ahead of his clash with Gaethje, emphasizing his discipline, hard work, and dedication.
Ilia Topuria joins a growing roster of internationally recognized athletes and entertainers engaging with 1win, including 1win VIP member, rapper Tyga, and brand ambassadors and UFC fighters Jon Jones, Gable Steveson, and Ignacio Bahamondes.
Hashtag: #1win
The issuer is solely responsible for the content of this announcement.
About 1win
1win is an international entertainment platform operating across multiple markets worldwide. Through partnerships with internationally recognized athletes and celebrities, the company creates engaging experiences and premium content for audiences worldwide.
This year’s forum is an important supporting event of the 18th Cross-Strait Forum. During the event, nine Fujian-Taiwan financial integration projects were signed, with a total value of RMB 9.1 billion. The projects cover a wide range of financial services across areas including cross-strait industrial cooperation, water supply security for public welfare, capacity upgrades for long-established Taiwan-funded enterprises, technology and innovation industries, and modern agriculture. These initiatives continue to unlock the benefits of financial policies, promote shared access to financial resources for Taiwan compatriots and Taiwan-funded enterprises, and inject new momentum into industrial integration between Fujian and Taiwan.
At the forum, the Cross-Strait Wealth and Asset Management Cross-Sector Alliance was officially inaugurated. Supported by Jinyuan Group and jointly proposed by its affiliated financial institutions, the alliance was co-founded by Xiamen International Trust, Jinyuan Uni-President Securities, Yuanxin Yongfeng Fund, Fubon Bank (China), Junlong Life Insurance, and Xiamen Chang Gung Hospital, among others. Centered on serving the wealth management and asset management needs of people on both sides of the Taiwan Strait, the alliance aims to build a one-stop service platform covering asset allocation for Taiwan compatriots and Taiwan-funded enterprises on the mainland, family trusts and wealth succession planning, pension finance, and healthcare protection solutions.
The forum also unveiled a series of innovative financial achievements related to Taiwan. The banking industry’s first group standard dedicated to Taiwan-related financial services on the mainland, the “Specification for Taiwan-Related Financial Services of Banking Financial Institutions,” was officially released. At the same time, the “Bailufen” Taiwan Compatriot Financial Service Platform was introduced, further enhancing financial services for Taiwan compatriots living in Fujian and supporting the development of Taiwan-funded enterprises.
Hashtag: #StraitsFinancialForum
The issuer is solely responsible for the content of this announcement.
Media OutReach
Verdant Rock Receives BBB+ Long-Term Insurer Financial Strength Rating with a Stable Outlook from Fitch Ratings
“The infrastructure and capital markets we are targeting have been systematically underserved over the past decade. Verdant Rock enters this space with an investment grade rating, a strong capital position, the regulatory standing, the technical capability, and the long-term commitment that issuers and their advisers have been unable to find elsewhere.”
— Tolga Uzuner, Co-Founder, Chief Executive Officer, Verdant Rock Limited
The Fitch Ratings report can be accessed here:
Fitch Rates Verdant Rock at ‘BBB+’; Outlook Stable
Verdant Rock’s Class 3B registration can be verified via the BMA’s register of regulated entities (search “Verdant Rock”): https://www.bma.bm/regulated-entities
Notes to editors: For the May 2026 licensing announcement, see https://bernews.com/2026/05/walkers-supports-verdant-rock-licensing/
This announcement is (i) for information only; (ii) not an offer or solicitation to buy or sell any security, insurance product, or financial guarantee; and (iii) not for distribution in any jurisdiction where to do so would be unlawful. Forward-looking statements are not guarantees of future results, and Verdant Rock undertakes no obligation to update them. A credit rating is not a recommendation to buy, sell or hold any security and may be subject to revision, suspension or withdrawal at any time by the assigning rating agency.
Hashtag: #VerdantRock
The issuer is solely responsible for the content of this announcement.
ABOUT VERDANT ROCK
Verdant Rock Limited is a Bermuda-based insurance company, regulated by the Bermuda Monetary Authority, providing Basel III and Solvency II compliant financial guarantees in emerging markets, designed to qualify as eligible credit protection under Basel and major insurance solvency regimes, for the benefit of institutions globally.
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