Media OutReach
HeyMax Launches in Hong Kong and Announces Partnership with Cathay
The Singapore-based loyalty platform builds on its July acquisition of Hong Kong fintech krip, partnering with Cathay as part of its strategy to scale its regional rewards ecosystem and expand partner and user growth.
SINGAPORE and HONG KONG SAR – Media OutReach Newswire – 5 November 2025 – HeyMax, the Singapore-based loyalty and travel rewards platform, today announced its launch into the Hong Kong market, marking its first international expansion and a new partnership with Cathay.
The move underscores HeyMax’s ambition to build Asia’s leading open loyalty ecosystem, enabling users to earn and redeem miles across multiple brands and partners. The company also plans to quadruple its team and expand regional partnerships to support this growth.
“As one of the world’s leading travel hubs, Hong Kong plays a pivotal role in connecting global travellers,” said Joe Lu, CEO and Co-founder of HeyMax. With both strong outbound and inbound demand, it’s a key market in building our global traveller network. HeyMax is well-positioned to help consumers turn everyday spending into meaningful travel experiences, while enabling businesses in Hong Kong to tap into the travel economy as a powerful way to engage their customers and members.”
Users in Hong Kong can earn Max Miles from over 300 leading merchants including Watsons, Trip.com, Klook, Starbucks, foodpanda and redeem them for flights, hotels, and rewards from over 30 programs, including Cathay, ALL Accor, and Qatar Airways. These partnerships reflect HeyMax’s role in connecting financial, lifestyle, and travel partners through a unified rewards platform that helps businesses drive deeper loyalty and unlock new value for consumers.
As part of the launch, starting today Cathay members in Hong Kong and Southeast Asia* can convert Max Miles into Asia Miles and redeem them for travel and lifestyle rewards, including flights on Cathay Pacific, partner airlines, and over 800 partners worldwide.
“As a premium travel lifestyle brand, partnering with HeyMax enables us to further strengthen our lifestyle ecosystem beyond our home hub of Hong Kong, giving our community of travellers across Southeast Asia more ways to turn everyday spending into meaningful travel experiences,” said Jonathan Ng, Cathay Regional Head of Customer Travel & Lifestyle for Southeast Asia and Oceania. “This partnership reflects our ongoing commitment to delivering greater flexibility, value, and choice to our members, wherever they are in their travel journey.”
The partnership marks a major step in expanding HeyMax’s regional rewards ecosystem and driving new collaborations.
“Hong Kong is one of Asia’s most influential markets for travel, finance, and lifestyle, a natural fit for HeyMax’s next phase of growth,” said David B. Wang, General Manager of HeyMax Hong Kong and Global Head of Loyalty Partnerships. “Through close collaboration with our partners, we look to help brands connect more deeply with travelers via Max Miles and strengthen our growing network of airline and hotel partners.”
Beyond merchants, HeyMax is also working with major partners operating in Hong Kong and beyond such as MoneyHero, Octopus, Preferrd and Visa, who are integrating Max Miles as part of their rewards and customer engagement strategies.
In addition, HeyMax’s FlyAnywhere feature lets users redeem Max Miles for any flight, on any airline, anywhere in the world. In addition to travel rewards, users can earn miles when purchasing digital vouchers from local favourites such as HKTVmall, 7-Eleven, JHC, and Starbucks, or when shopping for select lifestyle products.
The launch comes as Hong Kong continues to attract fintech and travel-tech companies seeking to serve a growing base of regional consumers.
“We welcome HeyMax’s decision to expand in Hong Kong,” said Jayne Chan, Head of Startups at InvestHK. “HeyMax’s expansion into Hong Kong underscores the city’s status as one of the region’s most vibrant startup hubs, with strong technology-powered customer engagement that supports continued growth in the travel and loyalty sectors.”
HeyMax aims to reach one million users and issue more than 2 billion Max Miles regionally by the end of 2026. The company continues to expand across financial services, insurance, F&B, and lifestyle sectors, following fivefold year-on-year revenue growth and an annualized revenue run rate of US$6 million reported in May.
*Applicable to members in Singapore, Malaysia, Indonesia, Thailand, the Philippines, and Vietnam.
Hashtag: #HeyMax
The issuer is solely responsible for the content of this announcement.
About HeyMax
HeyMax is a leading loyalty and travel rewards platform that turns everyday spending into meaningful travel, based in Singapore. HeyMax is on a mission to bring more joy and empathy to the world through travel. Its vision is to make travel more accessible and rewarding for everyone by turning the things you already do into free trips, year after year.
Users earn Max Miles from over 500 top merchants and redeem them directly for over 30 flights, hotels, and rewards programs, or use them for gift cards. Max Miles never expire, come with no fees, and offer unmatched flexibility for modern travelers.
HeyMax is backed by leading investors, including January Capital, Monk’s Hill Ventures, Tenity, Ascend Angels, and XA Network. For more information, please visit www.heymax.ai.
Media OutReach
Swiss-Belhotel International Unveils Mobile App, Advancing its Integrated Digital Ecosystem
The launch of the Swiss-Belhotel International Mobile App completes a strategic technology upgrade initiated last year, which included the implementation of a new booking engine, the transition to an enhanced website, and the introduction of an advanced Customer Relationship Management (CRM) system. With the addition of the mobile app, Swiss-Belhotel International now offers a fully connected digital ecosystem, ensuring a seamless journey from discovery to booking and beyond.
Commenting on the launch, Matthew Faull, Executive Director and Senior Vice President – Information Technology, E-commerce and Distribution, said: “The launch of the Swiss-Belhotel International Mobile App represents the completion of a carefully structured digital transformation programme. By aligning our booking engine, website, CRM and now mobile platform into one connected ecosystem, we are able to deliver a more efficient, responsive and guest-centric experience. This is not simply about technology adoption, but about creating meaningful value through integration.”
Adding to this, Priyanka Kapoor, Group Director – Sales, Marketing, Branding and Communications, said: “At the heart of this launch is our commitment to our loyal guests. The Swiss-Belhotel International Mobile App allows us to offer greater value, more personalised engagement, and exclusive member benefits. It reinforces our focus on direct relationships with our guests, ensuring they receive the best rates, the best privileges, and a seamless brand experience.”
Built around the principle of ‘One App, Many Benefits,’ the Swiss-Belhotel International Mobile App enables guests to book directly at the best available rates while unlocking exclusive member privileges. Users can easily sign up or log in to access personalised offers, ensuring that loyal guests are consistently recognised and rewarded.
More than a booking tool, the app is designed to simplify the entire travel journey, offering a streamlined, intuitive interface that enhances both convenience and engagement. By integrating its core digital platforms into a single environment, Swiss-Belhotel International strengthens its ability to deliver a consistent and elevated guest experience across all touchpoints.
As digital expectations continue to evolve, Swiss-Belhotel International remains focused on investing in technologies that enhance accessibility, strengthen guest relationships, and support long-term growth. The Swiss-Belhotel International Mobile App stands as a key step in this direction – bringing together innovation, efficiency, and guest-centricity within a single, unified platform.
Hashtag: #SwissBelhotelInternational #HospitalityTechnology #Hospitality
https://www.swiss-belhotel.com/
https://www.linkedin.com/company/swiss-belhotel-international/
https://www.facebook.com/swissbelhotel
https://www.instagram.com/swissbelhotel/
https://www.tiktok.com/@swissbelhotel
The issuer is solely responsible for the content of this announcement.
Swiss-Belhotel International
Swiss-Belhotel International operates in 20 countries, managing 165+* hotels, resorts, and projects across New Zealand, Australia, Indonesia, Asia, the Middle East, Africa, and Europe, with regional offices in Hong Kong, New Zealand, Australia, China, Indonesia, UAE, the Philippines, Vietnam, Malaysia, and Thailand. Committed to delivering world-class hospitality, the group also offers the Swiss-Belexecutive Card (SBEC), a loyalty program providing many benefits, discounts from 10% to 35% on rooms, dining, and other services, plus priority check-in, complimentary upgrades, and late check-out. No collecting points, no waiting for redemption, with the free-to-join Green Global tier, members can enjoy instant discounts from their first stay! Book stays and access special offers tailored for SBI guests and SBEC members through the Swiss-Belhotel International App – available in App Store and Google Play Store. Stay connected with us on Facebook, LinkedIn, Instagram, and TikTok for the latest updates and exclusive benefits. Visit swiss-belhotel.com for more information.
*Numbers may fluctuate
From September 2025 to April 2026, the program combined consistent distributions with practical assistance. During this time, more than 1,700 food boxes were delivered, helping ensure access to essential nutrition for elderly residents.
The initiative also included healthcare support. Around 300 people received vision checks, with 152 of them receiving eyeglasses based on the results. In addition, approximately 300 people received medicines each month, supporting the management of common health conditions.
Additional assistance included the distribution of first aid kits, hygiene kits, and prepared meals, helping cover both daily needs and immediate care.
Members of the Olymptrade community also took part in the initiative, joining two distribution days to help with the process and spend time with elderly residents.
The eight-month program marks an important milestone in the partnership, but not its conclusion. Olymptrade plans to continue supporting local communities through similar initiatives, guided by a simple principle: Care that counts.
Hashtag: #Olymptrade
The issuer is solely responsible for the content of this announcement.
Media OutReach
Paymentology and Change Financial join forces to fast-track next-generation payments in Australia
The collaboration combines Paymentology’s cloud-first processing platform with Change Financial’s local BIN sponsorship, regulatory expertise and in-market presence – enabling fintechs, digital banks and programme managers to launch and scale debit, credit and prepaid programmes more efficiently in the Australian market.
Change Financial is a Mastercard Principal Issuer in Australia, providing local scheme connectivity and compliance support. Together with Paymentology’s real-time, multi-cloud processing infrastructure, the partnership creates a streamlined pathway for fintechs looking to enter or expand in the country.
Australia represents one of the world’s most advanced digital payments markets. The national payments market was valued at USD 849.1 billion in 2025 and is projected to reach USD 1.35 trillion by 2034, growing at a CAGR of 5.09% between 2026 and 2034. Cards and mobile wallets now sit at the centre of everyday transactions, as digital adoption continues to accelerate. Australians made approximately AUD 160 billion in mobile wallet payments in the past year alone, with billions of transactions recorded annually, highlighting strong demand for digital-first, contactless and mobile-enabled payment experiences.
Minh Ha Truong, Head of Growth Asia Pacific at Paymentology commented: “Australia is one of the most sophisticated payments ecosystems globally, with strong consumer adoption of digital, contactless and mobile-first experiences. By partnering with Change Financial, we’re combining next-generation issuing infrastructure with trusted local BIN sponsorship and expertise, unlocking faster payment method adoption for fintechs and helping them scale confidently in the Australian market.”
Change Financial brings deep experience supporting fintechs and financial institutions through local sponsorship, scheme relationships and programme enablement.
Jennifer Mateer, Chief Commercial Officer at Change Financial added: “We collaborate closely with fintechs and programme managers every day to launch innovative payment solutions with speed and confidence. Our partnership with Paymentology combines our local market expertise with global-scale issuing infrastructure, enabling innovators to accelerate time to market and deliver compelling card payment experiences to Australian consumers and businesses.”
Hashtag: #Paymentology #Fintech
The issuer is solely responsible for the content of this announcement.
About Paymentology
Paymentology is the leading next-generation issuer processor, empowering fintechs, digital banks and retail banks to effortlessly launch and manage innovative payment solutions on a global scale. The company drives greater customer choice and value through easy-to-use, integrated platforms and services that help clients to disrupt the status quo, accelerate time to market, and achieve growth.
With a superior multi-cloud platform offering a vast global footprint, and enhanced real-time data, Paymentology distinguishes itself as a leader in the payments industry. Its team of payments experts, with deep local market knowledge, operates across 50 countries and 14 time zones, providing 24/7 support. Paymentology is deeply committed to expanding financial inclusion globally, changing lives and positively impacting the communities in which it operates.
For more information, visit https://www.Paymentology.com.
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