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More Than TV: How GOtv Empowers Local Businesses to Retain Customers

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GOtv

In today’s competitive landscape, customer experience is paramount for any thriving business. Throughout Nigeria, entrepreneurs are recognising that ensuring customer satisfaction is as crucial as driving sales. The age-old adage remains true: a satisfied customer is a paying, returning customer.

Businesses across various sectors are constantly seeking innovative ways to boost customer satisfaction, whether through exceptional service, friendly interactions, or even the content displayed on television. While this last detail might appear trivial, it can significantly impact the experience for many small business owners.

The Importance of Engaging Content

Imagine sitting in a quiet waiting room surrounded by outdated magazines compared to being in a lively barbershop where a thrilling football match is on, or a bustling restaurant where patrons can catch up on the evening news while they wait for their meals. The contrast is striking: one scenario feels tedious, while the other is vibrant and engaging.

For local businesses, the objective extends beyond merely passing the time. It’s about turning those waiting moments into enjoyable experiences. When customers are entertained, they lose track of time. A ten-minute wait for a haircut seems to fly by, and a lengthy salon appointment becomes much more pleasant when a captivating Nollywood drama or a trending reality show is playing.

The Ripple Effect on Your Bottom Line

Entertainment plays a crucial role in shaping customer perceptions of a business. A friendly and inviting atmosphere encourages patrons to linger longer, spend more, and return frequently. It also fosters patience during minor delays. Over time, these positive experiences cultivate customer loyalty and generate valuable word-of-mouth referrals, which are essential for the growth of small businesses in Nigeria.

This is where GOtv for business transcends mere background entertainment. It becomes an integral part of a deliberate customer experience strategy. With its wide array of local and international content, GOtv enables businesses to create memorable and inviting environments that customers will cherish and recommend.

Making It Work for Your Business

For small business owners managing tight budgets, adding entertainment can seem like an unnecessary cost. GOtv, however, provides a practical and affordable solution. Its packages are designed with flexibility in mind, allowing businesses to choose content that matches their audience and operations, whether it is a neighbourhood barbershop, a small restaurant, or a community viewing centre.

Sports bars can stream live Premier League and AFCON matches, bukkas can play Nollywood films or music channels, and salons can keep clients engaged with lifestyle and reality shows. GOtv’s affordability means the cost of subscription can easily be offset by the increase in customer retention and repeat visits.

Some businesses even turn their GOtv programming into marketing opportunities, offering match-day discounts, themed events, or special viewing nights. These ideas not only attract new customers but also encourage existing ones to return.

The Bigger Picture

At its core, this goes beyond just television. It emphasises the importance of detail in competitive markets, where success hinges on every facet of the customer experience. From the quality of service to the ambience within your establishment, each element influences how customers perceive and remember your business.

While having GOtv available does not substitute for excellent service or fair pricing, it enriches the atmosphere and fosters a deeper connection with customers. For numerous local business owners, it has emerged as a small yet impactful tool for cultivating loyalty and enhancing community engagement.

By transforming routine visits into memorable shared experiences, GOtv empowers small businesses throughout Nigeria to do more than simply entertain their patrons; it plays a crucial role in encouraging repeat visits and customer retention.

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Your After‑Work Escape: GOtv Shows You Can’t Miss

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After‑Work Escape GOtv Shows

After a long day of work, traffic, deadlines, and back-to-back responsibilities, the last thing most people want is more stress. They just want something that helps them relax. Something familiar that helps their mind slow down. For many households, that small moment of calm begins with the TV.

It is the background comfort while dinner is being made, the show you ease into from the couch, or the story that gently pulls you away from the stress of the day. And with GOtv’s mix of drama, family favourites, and everyday storytelling, finding something to match your evening mood is easier than ever.

Whether you want light entertainment or an engaging drama to sink into, these shows make the perfect after-work escape.

Sister Sister – 6:30 PM | ROK 2

Sister Sister follows the intertwined lives of identical twins Nelly and Nora,  two women born of the same blood but shaped by very different experiences. As they navigate Lagos, love, ambition and family expectations, the sisters find that even the closest bonds can be pushed to the brink when secrets, choices, and personal dreams collide.

This isn’t just another family drama. It is a story about identity, loyalty, and the unspoken ties that bind us. With every episode, you’ll find yourself drawn deeper into their world, laughing, feeling their losses, and wondering how far the family can stretch before it  breaks.

Battleground – 5:00 PM | Africa Magic Family

At the heart of Battleground is Chief Kolade Badmus, a man of influence whose drive for success leaves his family entangled in rivalry, secrets and betrayal.

Kolade’s elegant but sharp‑witted wife, Adaora, tries to hold the family together while his second wife, Cissy, navigates her own place in the home. Their children,  from Mayowa to Teni and Ayo, each carry ambitions and wounds that fuel personal battles and fierce emotional stakes.

Battleground tells a powerful story where loyalty is tested, love is complicated, and every family dinner could uncover another buried truth. With strong performances from veterans like Joke Silva and Shaffy Bello and a narrative that feels as intense as real life, this series is the kind of drama that makes you want to close work early and beat the traffic just so you don’t miss it.

Gifted – 8:00 PM | ROK 2

When young Ebele’s parents die suddenly, she’s thrust into a world of hardship, living under the care of an uncaring uncle and his cruel wife. But in the midst of grief and struggle, something extraordinary begins to stir within her.

Gifted is the story of the transformation of a girl who discovers a remarkable ability that challenges everything she thought she knew about herself. As Ebele’s gift begins to unfold, so does a journey of self‑discovery, resilience and unexpected purpose.

This is not a heavy drama. It is emotional, inspiring, and deeply human. Gifted offers a narrative that reassures, uplifts and reminds you that strength often arrives from the most unlikely places.

The Split – 8:30 PM (Thursdays & Fridays) | Africa Magic Showcase

In a busy banking world, three ordinary professionals, Abdul, Harriet and Tola, face pressure that few of us can imagine. A dormant bank account surfaces, tempting them with the promise of the life they’ve always wanted. But what starts as a risky opportunity slowly evolves into moral conflict, betrayal, and decisions that blur the lines between right and wrong.

The strength of The Split lies in its characters, people you quickly grow to care about, fear for, and judge with every choice they make. It’s a slow-burning drama that pulls you in and keeps you daydreaming, counting the days and hours until the next episode.

These shows are more than just TV content,  they are stories with heart, tension, depth and character that make your evenings feel richer. Whether you want laughter and empathy, deep family drama, emotional transformation, or edge‑of‑your‑seat twists, there’s a perfect unwind waiting for you.

Right now, subscribers can enjoy all these and even more value with the We Got You offer, available until 28th February 2026. When you pay for your current package, you’re automatically upgraded to the next package at no extra cost,  giving you access to more channels, more shows, and even more ways to unwind.

To subscribe, upgrade, or reconnect, download the MyGOtv App or dial *288#. You can also stream your favourites anytime with the GOtv Stream App.

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Facebook Convenes 1,000 Innovators, Others for 2026 African Creators Summit

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Facebook 2026 African Creators Summit

By Modupe Gbadeyanka

Over 1,000 creators, storytellers, innovators, and digital entrepreneurs from across Africa were brought together in Lagos recently for the 2026 African Creators Summit organised by Facebook.

The event was put together by the social networking platform to brainstorm on how to share the future of the continent’s creative economy.

It was also to empower participants with tools and resources to reach wider audiences, build meaningful communities, and earn sustainably from their content.

It was the second consecutive year Facebook is delivering a dynamic creator experience that reinforced its ongoing commitment to Africa’s growing creative economy.

As the platform with the largest network of people who can reach a massive audience, Facebook has always been about connection and continues to empower creators to connect more deeply with actual people and earn real money across all the content formats they share.

Some of the notable creators at the summit were Abiri Tobi Festus (Folagade Banks), Ify’s Kitchen, Nons Miraj, Nancy Umeh, Lolo Mbakara, Broda Shaggi, Gilmooree, Jenni Frank, Cute Abiola, One Khan, and King – Ana, among others.

Commenting on the initiative, the Head of Communications for Sub-Saharan Africa at Meta, Oluwasola Obagbemi, said, “Our presence at the African Creators Summit was about meeting creators where they are, creating meaningful moments of connection, and demonstrating how Facebook empowers creators to succeed.

“Seeing creators engage, share their stories, and create content live at the booth highlights how powerful these spaces are in strengthening Africa’s creator community.

“Creators who haven’t fully explored Facebook are missing out on real opportunities. Over the past few years, we’ve introduced features that support monetisation, audience growth and discovery, and community building, and we’re doubling down on making it even easier for creators who share original and engaging content to succeed.”

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Connections Tested as Heartbeat Heats Up in Episode 3

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Heartbeat Watch This Weekend on DStv

Episode 3 of Heartbeat picked up right where the drama left off, and this time, emotions ran even higher as new games, unexpected pairings, and bold choices changed the energy in the Love Pad.

After winning the kissing challenge, Igwe claimed the Love Nest key and chose Toria for a private night together. While the pair shared a cosy evening, the morning after came with mixed feelings. Toria admitted she felt uncomfortable being so exposed on camera and began questioning their connection, while Igwe seemed ready to move on, saying the spark just wasn’t there anymore. Just like that, what looked promising quickly cooled off.

But the house didn’t stay quiet for long. The singles were thrown into the Love Dip game, where everyone picked numbers, and anyone who matched automatically became partners for the night. The random twist led to surprising combinations across the house, forcing some singles to step outside their comfort zones.

Still, not everyone stuck to the rules. Despite being paired with other people, Ken and Latifah couldn’t resist each other. The two quietly slipped away from their assigned partners and ended up cuddling on the couch, proving their connection might be stronger than they’d like to admit.

Elsewhere, different emotions were brewing. Alvin’s calm and unreadable personality left Shekinah confused about where they stood, while Chidera and Kenna grew even closer, deciding to focus solely on each other rather than risk outside distractions. Their decision to “lock in” made them one of the most stable pairs in the house.

Then came a playful but revealing poolside card game, where singles had to complete daring or flirty tasks. From seductive dances to bold moves meant to send messages, the challenge stirred jealousy, laughter, and side-eyes across the group. Feelings were tested in real time, and it became obvious that everyone was still very much exploring their options.

But the biggest moment of the night was the official Heartbeat Game.

In this challenge, each male sat in the “hot seat” while the women had one minute each to impress him using props from a mystery box,  from scarves to feathers and other playful items. The goal was simple: charm, tease, and create a spark. After every round, the men secretly scored each woman over ten.

The woman with the highest total score would win the ultimate prize,  the Love Nest key and the power to choose who she’d spend the night with. One by one, the scores rolled in, and confidence filled the room as the women gave it their all.

When the final results were counted, Latifah came out on top, earning the highest ratings and securing the key. With all the power now in her hands, she had a major decision to make: return to Ken, the connection everyone already knew about, Henri, her new paired partner or Igwe, to explore someone new.

In true Heartbeat fashion, she chose unpredictability. Latifah made a bold decision about who she would take into the Love Nest, leaving Ken visibly stunned and the rest of the house buzzing. But who did she actually pick? Tune in next week to find out.

If Episode 3 proved anything, it’s that comfort zones don’t last long in Heartbeat, and one bold choice can change everything.

Catch Heartbeat every Sunday at 9 pm on Africa Magic Showcase, GOtv Channel 8.

To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

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