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Meta Unveils Southeast Asia’s Most Impactful Reels Campaigns and Creators

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Publicis Groupe, L’Oréal SAPMENA Zone, and Grab took home the top honours, winning Agency of the Year, Advertiser of the Year, and the Grand Prix, respectively.

SINGAPORE – Media OutReach Newswire – 14 November 2025 – Meta today announced the winners of the 2025 Southeast Asia Reels Impact Awards (RIA), celebrating the region’s most innovative brands and creators who are pushing the boundaries of short-form video. This year’s awards highlight the rising influence of Reels across Southeast Asia’s digital landscape, as video content continues to shape the way people, businesses, and creators engage and connect.

The Grab team, together with partners VaynerMedia Asia Pacific and M&C Saatchi Performance, celebrate winning the Grand Prix at the 2025 Southeast Asia Reels Impact Awards

Meta’s Vice President for Southeast Asia, Sandhya Devanathan, commended the winners for their ability to break through the digital noise and connect authentically with audiences. “This year’s winners have harnessed the power of Reels to set new benchmarks for what’s possible in Southeast Asia’s digital landscape,” she said. Their work not only delivers measurable business growth but also inspires others to experiment and innovate in the fast-evolving world of short-form video.

Reels has rapidly become the heartbeat of online culture in Southeast Asia. According to Meta, video now accounts for more than 60% of time spent on both Facebook and Instagram, with Reels alone making up around half of all time spent on Instagram. The global impact is equally impressive: Reels are shared 4.5 billion times every day – more than double last year’s volume. These figures highlight the explosive growth and engagement that short-form video is generating, not just among individual users but also for brands seeking new ways to reach audiences.

The surge in Reels usage is driven by a combination of creative storytelling and measurable business outcomes. Brands and creators across Southeast Asia are leveraging short-form video to boost discoverability, foster deeper engagement, and drive conversions. The Reels Impact Awards, now in its second year, recognizes campaigns and creators from Indonesia, Singapore, Thailand, and Vietnam who are setting new standards for digital excellence and innovation.

Anni Tankhiwale, Director of Agencies for Southeast Asia, highlighted the collaborative nature of this success: “The growth of Reels is powered by an incredible ecosystem of partners, from media and creative agencies to creators and multi-channel networks (MCNs), who elevate brand storytelling through short-form video. Together, they’re helping brands reach new audiences, inspire discovery, and make time spent on Reels more meaningful for people and businesses alike.”

This spirit of partnership and creativity is at the heart of the Reels Impact Awards. The achievements of this year’s winners exemplify how collaboration between brands, creators, and agencies can unlock the full potential of Reels, sparking conversations, building communities, and driving real impact. By honoring these trailblazers, the awards inspire others across the region to push boundaries and explore new possibilities in short-form video.

“Winning Advertiser of the Year is a reflection of our team’s relentless drive for innovation. Through our deep partnership with Meta, Reels have opened up new possibilities for us to connect with diverse audiences and tell the stories of our 37 international beauty brands in authentic, meaningful ways that drive our business. We’re excited to keep pushing boundaries and inspiring others in the digital space,” said Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, L’Oréal Groupe, SAPMENA Zone.

“We’re honoured to receive the Reels Impact Award for our campaign powered by AI avatars. This recognition reflects how technology and creativity can come together to engage audiences in completely new ways. Reels gave us the perfect canvas to bring this idea to life. We’re excited to keep pushing the boundaries of what’s possible,” said Cheryl Goh, Chief Marketing Officer, Grab.

The Reels Impact Awards are more than a celebration – they signal a call to action for brands and creators across Southeast Asia. Meta is encouraging everyone to embrace short-form video, challenge conventions, and drive meaningful results. The company believes that the future of digital engagement lies in creative, authentic, and impactful storytelling, and Reels is at the forefront of this transformation.

For the full list of winners and more information, visit: https://metareelsimpact.awardhub.org/

Hashtag: #Meta

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Sun Group debuts at SITF 2026 with exclusive Phu Quoc flight deals and a fresh vision for Vietnam tourism

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SEOUL, SOUTH KOREA – Media OutReach Newswire – 6 June 2026 – Making its first-ever appearance at the Seoul International Travel Fair (SITF) 2026, one of South Korea’s largest international travel fairs, held from June 4–7, Sun Group has delivered a meaningful message: “Visit Vietnam: Beloved Destinations – Extraordinary Experiences.” The group has showcased iconic destinations including Da Nang, Phu Quoc, Sa Pa, and Ha Long, while telling the story of a Vietnam that is constantly innovating to create unique experiences for global travelers.

The Sun Group booth attracts a large number of visitors with its interactive activities, destination ecosystem, and promotions.

A special highlight is Sun Group’s unveiling of its new development vision for Phu Quoc in the lead‑up to APEC 2027, presented directly to Korean partners and visitors.

From the first day of the fair, Sun Group’s booth has welcomed a steady stream of visitors. Throughout the four-day event, the booth has organized B2B and B2C networking activities, customer consultations, and introductions to tourism, resort, and aviation products. Interactive programs, including mini-games, souvenir giveaways, and tailored offers for the Korean market, have kept the atmosphere lively for hours, with a continuous flow of engaged visitors.

During SITF (June 4–7), travelers have the opportunity to receive a 20% discount on the base fare when booking Sun PhuQuoc Airways tickets via the airline’s website or app. The offer applies to the Korean market for one‑way or round‑trip journeys from Korea to Phu Quoc. Limited to 200 Economy Class discount codes, it is valid for flights from June 15 to October 24, 2026 (excluding peak periods as defined by the airline).

Visitors also have the chance to win attractive prizes through booth activities, including free round‑trip air tickets on the Seoul–Phu Quoc route (ICN–PQC) and resort vouchers at hotels within Sun Group’s ecosystem.

By combining destination promotion with airline incentives, Sun Group aims to further encourage South Korean tourists to choose Vietnam for their upcoming holidays, especially Phu Quoc, which is entering a new era of large‑scale investments in projects, products, and experiences all aimed at APEC 2027.

Hashtag: #SunGroup

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About Sun Group

Vietnam’s leading private economic group, Sun Group operates an integrated ecosystem spanning tourism, entertainment, hospitality, real estate, infrastructure, and aviation. Guided by the mission “Enhancing the beauty of the lands,” the Group shapes iconic destinations nationwide through its Sun World entertainment brand. In the aviation sector, Sun Group develops a hub-and-spoke model anchored by Phu Quoc, driven by strategic airport investments and Sun PhuQuoc Airways.

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Technology + Scenario + Supply Chain = A New Benchmark for Regional Zero-Carbon Smart Transportation

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Wing Kai New Energy X QIJI Energy X C&D Hi-Tech

HONG KONG SAR – Media OutReach Newswire – 5 June 2026 – The 19th (2026) International Photovoltaic Power Generation and Smart Energy Exhibition & Conference (SNEC 2026) was grandly held from June 3 to 5, 2026, at the National Exhibition and Convention Center (Shanghai). Attracting over 3,000 exhibitors from 95 countries worldwide, the event stands as the largest and most influential professional grand gathering for the photovoltaic and energy storage sectors across Asia and globally.

During the exhibition, Mr. Yiu Wang Lee, Chairman of the Board of Wing Lee Development Construction Holdings Limited (“Wing Lee” or the “Group”, stock code: 9639.HK); Mr. Cai Huihui, General Manager of Wing Kai New Energy Technology Co., Limited (“Wing Kai New Energy”); Mr. Wang Yi, Key Account Manager of QIJI Energy; Mr. Xu Jun, Overseas Energy Storage Commercial Director of Contemporary Amperex Technology Co., Limited (CATL); and Mr. You Yuxian, ASEAN Regional Energy Storage Sales Director of CATL, jointly visited the exhibition booth of C&D Hi-Tech. The delegation engaged in in-depth discussions with the team led by General Manager Mr. Zhan Shengli, focusing on battery swapping station projects in Hong Kong and Southeast Asia. By integrating multi-party resources, the teams successfully finalized and signed a Strategic Cooperation Agreement.

Through this signing, the three parties will join forces to address and resolve the industry pain points of overseas markets regarding regulatory compliance, engineering infrastructure, and supply chain coordination. The collaboration represents a deep integration of QIJI Energy’s cutting-edge battery swapping solutions, Wing Kai New Energy’s localized infrastructure and operational capabilities across Hong Kong and Shenzhen, and C&D Hi-Tech’s robust global resource allocation strengths. Moving from single-project development to an ecosystem of mutual win-win, this partnership will significantly enhance the delivery efficiency of green energy across Hong Kong, Macau, and the Southeast Asian region, setting a brand-new benchmark for regional zero-carbon smart transportation.

As a subsidiary of Wing Lee, Wing Kai New Energy has been rooted in Hong Kong since its inception while radiating its presence globally, deeply cultivating sustainable clean energy solutions. Addressing the acute pain points in the Greater Bay Area and Southeast Asian markets, where rapid fluctuations in energy prices have led to surging cost pressures for logistics distribution enterprises, Wing Kai New Energy will focus on urban distribution logistics battery swapping businesses in the future. The company plans to integrate site resources, infrastructure, and operations to fill the gap in regional infrastructure. We firmly believe that this cooperation will effectively bridge the cross-border green energy eco-link, accelerate the construction of a green energy service network, and contribute solidly to the realization of the “dual carbon” goals. Meanwhile, we sincerely invite more partners to join the Zero-Carbon Smart Alliance to jointly advance sustainable development.

Hashtag: #WingLee

The issuer is solely responsible for the content of this announcement.

About Wing Lee Development Construction Holdings Limited

Deeply rooted in Hong Kong, Wing Lee is an established contractor engaged in civil engineering, electrical and mechanical engineering, and new energy businesses, and has participated in various large-scale landmark projects in Hong Kong. The Group’s civil engineering business specialized in site formation waterworks as well as road and drainage works, while its electrical and mechanical engineering business specializes in power system-related projects and emergency maintenance works. In recent years, the Group has actively expanded into the new energy sector, undertaking solar photovoltaic projects, distributing various electric commercial vehicles and electric construction machinery, and engaging in the construction and subsequent maintenance of charging piles, battery swapping, recycling, and energy storage businesses. In 2025, Wing Lee Construction, together with SANY Group Co., Ltd. and CATL, among other industry giants, founded the “Zero-Carbon Smart Alliance” to develop full-industry-chain solutions for photovoltaics, energy storage, charging and battery swapping, and smart applications in green transportation.

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Hong Kong wraps up successful mission to deepen ties with Central Asia

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HONG KONG SAR – Media OutReach Newswire – 5 June 2026 – A large high-level business delegation led by John Lee, Chief Executive of the Hong Kong Special Administrative Region (HKSAR), today (June 5) wrapped up its five-day visit to Kazakhstan and Uzbekistan respectively, achieving fruitful results of strengthening bilateral relations and deepening ties with Central Asia.

The delegation of over 70 business and institutional leaders from Hong Kong and the Chinese Mainland is the largest and most diverse overseas mission led by the current term of the HKSAR Government so far.

Hong Kong SAR’s Chief Executive, John Lee (fifth right) and the Advisor to the President of Uzbekistan on Strategic Development, Sardor Umurzakov (fourth right) witness the exchange of memoranda of understanding and co-operation agreements between government departments, enterprises and organisations from Hong Kong and Uzbekistan.

Speaking to the media in Uzbekistan yesterday (June 4), Mr Lee set out the three main objectives of the visit: further explore emerging markets and lay the foundation for long-term economic and trade development; strengthen government-to-government (G2G) relationships and promote closer bilateral co-operation; and build a “hub-to-hub” model of co-operation.

He said the visit had been successful, yielding achievements in eight areas, including:

  • Establishing high-level contacts and ties between the HKSAR Government and the Governments of Kazakhstan and Uzbekistan, and reaching consensus on co-operation in multiple areas;
  • A total of 96 co-operation agreements and memoranda of understanding (MoUs) were reached during the visit (61 with Kazakhstan, 35 with Uzbekistan), involving specific amounts exceeding US$1.65 billion in total;
  • The governments agreed to commence bilateral discussions on agreements in various areas;
  • Deepening project matching and research collaboration between Hong Kong and Central Asian region in areas including finance, innovation and technology (I&T), and aviation;
  • Demonstrating Hong Kong’s effective role as a platform for going global and achieving substantial results, with Hong Kong and Mainland enterprises joining forces in tapping new markets and bringing synergistic advantages into full play;
  • Facilitating more convenient people-to-people exchanges by promoting direct flights, aviation and transport co-operation, and extensions to the mutual visa-free period;
  • Promoting exchanges in education, talent and culture to further deepen people-to-people bonds; and
  • Advancing a hub-to-hub co-operation model to open up broader room for co-operation between Hong Kong and the Central Asian region.

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While in Tashkent (June 3-5), Mr Lee met with local leaders, government officials and business representatives to deepen co-operation between Hong Kong and Uzbekistan in areas including trade, investment, finance, I&T, and people-to-people exchanges.

Mr Lee held meetings with the President of Uzbekistan, Shavkat Miromonovich Mirziyoyev, his Advisor on Strategic Development, Sardor Umurzakov, the Prime Minister, Abdulla Nigmatovich Aripov, as well as the Deputy Prime Minister, Jamshid Khodjayev, to exchange views on furthering mutual co-operation.

Mr Lee highlighted that under the “one country, two systems” principle, Hong Kong enjoys both the China advantage and the global advantage. He said that Hong Kong would continue to play its roles as a “super connector” and a “super value-adder” to further deepen co-operation and exchanges with Uzbekistan on various fronts in line with Uzbekistan’s goal of achieving high-quality development.

Hong Kong SAR's Chief Executive, John Lee (left) meets with the President of Uzbekistan, Shavkat Miromonovich Mirziyoyev.
Hong Kong SAR’s Chief Executive, John Lee (left) meets with the President of Uzbekistan, Shavkat Miromonovich Mirziyoyev.

Earlier (June 3), Mr Lee met with the Minister of Foreign Affairs of Uzbekistan, Bakhtiyor Saidov, after which they jointly witnessed an exchange of notes between the two places on a mutual visa-free arrangement, which would allow a visa-free period of 30 days for visitors from both sides.

“Moreover, we are glad to have initialed the Air Services Agreement with Uzbekistan, and look forward to launching direct passenger flights between the two places soon,” Mr Lee said, during a high-level business dinner (June 4). The Chief Executive pointed out that Hong Kong and Uzbekistan are important trade and investment gateways to their respective regions – the Asia-Pacific and Central Asia.

“It helps that we are all believers in the Belt and Road (B&R) Initiative, a modern expression of the ancient Silk Road spirit,” Mr Lee said. “Today, China is Uzbekistan’s largest trading partner, and the two countries work closely on major infrastructure and connectivity projects that are revitalising the Silk Road. Hong Kong is a pivotal player in the B&R Initiative, thanks to our world-class professional and financial services expertise.”

The delegation also toured the IT Park Uzbekistan and the Center for Islamic Civilization before concluding its visit in Tashkent.

Hashtag: #HongKong #BrandHongKong #CentralAsia #Kazakhstan #Uzbekistan





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