Media OutReach
The Wisdom Derived from the Great Migration: Hakka Medicine – The Unique “Medical Epic” of the Hakka People
In the Lingnan region of southern China, there exists a cultural code infused with the herbal aroma of the Central Plains, Hakka traditional Chinese medicine, quietly preserved by Hakka people around the world. The development of Hakka medicine is essentially a history of Hakka migration, a history of cultural fusion, and a history of north-south exchange. It merges medical theories from the Central Plains with southern flora, the medicinal knowledge of ethnic minorities, and overseas demand, forming a unique system characterized by “north-south integration, a combination of prevention and treatment, and integration of theory and practice.”
Throughout the five major migrations in Chinese history, Hakka ancestors integrated ancient Central Plains medical theories with the vitality of southern plants in the Lingnan region, giving rise to the distinct Hakka traditional Chinese medicine known as Hakka Medicine. Today, represented by the century-old heritage of the “holy medicine for throat disorders,” Shuangliao Houfeng Powder, Hakka Medicine serves not only as an effective remedy but has also extended from the vast land of China to pharmacies overseas, becoming an important cultural link for Hakka people around the world.
Origins of Hakka Medicine: Blended Medical Wisdom of the North and the South Derived from Migration
In 311 AD, during the “Disaster of Yongjia” that struck the Western Jin dynasty, war swept across the Central Plains. Aristocrats and commoners were forced to migrate southward in what history calls the “garments and headdresses moving south”. This marked the first large-scale migration of the Hakka people and the beginning of the southward transmission of Central Plains medical culture. Carrying classical medical texts such as the Inner Canon of the Yellow Emperor and Shen-nong’s Herbal Classics, Hakka ancestors embarked on their journey and integrated this knowledge with the flora and medical skills of the South.
During the late Tang period, the An Lushan Rebellion and the Huang Chao Uprising triggered a second migration wave, sending Hakka groups into the mountainous regions of Fujian, Guangdong, and Jiangxi. Confronted with humid weather and epidemic miasma, they no longer relied solely on traditional Central Plains medicinal herbs but instead ventured deep into the mountains, combining southern herbal resources with classical medical theory.
In the late Song and early Yuan dynasties, the southward military campaigns of the Jin armies prompted the third migration, which led Hakka communities to settle in eastern and northern Guangdong. To adapt to the southern environment, they incorporated herbal knowledge into daily life. The “Sanjidi Soup”, made from wolfberry leaves, pig liver, and lean meat, served both as a daily dish and a remedy for clearing heat and dispelling dampness; mugwort herbal baths became a tradition for preventing colds. This wisdom of “medicine and food sharing the same origin” allowed traditional medicine to become fully embedded in Hakka life.
During the fourth migration in the late Ming and early Qing dynasties, known as “Huguang Fills Sichuan”, the Hakka carried medicinal seeds and planting techniques into Sichuan. In the Luoxiao Mountains of eastern Hunan, they cultivated medicinal crops such as ramie and indigo, which became a gateway to gaining a foothold in the local community.
After the Taiping Rebellion in the late Qing dynasty, the fifth migration sent Hakka communities to Southeast Asia, spreading traditional Chinese medicine throughout the region. In 1799, advertisements for traditional Chinese medicines appearing in American newspapers already showed traces of Hakka remedies; today, Hakka formulas remain a familiar sight in Southeast Asian pharmacies, bearing witness to this chapter of migration history.
These five migrations are like five strands of silk, connecting medical theories of the Central Plains with southern flora, ethnic minority knowledge, and overseas needs, weaving the unique Hakka medical system of “north-south integration, a combination of prevention and treatment, and integration of theory and practice.” Surveys show that Meizhou alone is home to over 1,800 species of medicinal plants, among which 282 are nationally important varieties, accounting for more than 60%. This abundance embodies the Hakka people’s bond with herbs in millennia-long exploration.
Hakka Nostalgia: A Search for “Roots” Through the Global Inheritance of Hakka Medicinal Aroma
In Malaysia, among more than 6,000 traditional Chinese medicine shops, many are run by Hakka people; Hakka associations in the United States host health lectures that still center on the principles of “Vitex negundo L. Bath” and “Sanjidi Soup.” According to the relevant responsible person of the Global Union for Tsung Tsin and Hakka Association, Hakka people residing in more than 80 countries and regions are preserving this medical heritage in diverse ways.
Malaysia is a major overseas center for the transmission of Hakka medicine. The local federation of Jiaying associations has strengthened cooperation with Jiaying Pharmaceutical to introduce products such as Shuangliao Houfeng Powder into pharmacies. In April 2025, a trade delegation of the Federation visited Meizhou to expand collaboration, hoping to bring more “Hakka Medicines” into Southeast Asian households. During the Penang State temple festival in Malaysia, the herbal identification activities organized by the Lee Clan Ancestral Hall attract large numbers of Chinese participants, where children learn to recognize Vitex negundo L. leaves and mugwort, gaining insights into the wisdom of their ancestors.
In the United States, the Overseas Hakka Cultural Exchange Association, founded in 2013, frequently organizes events under the theme “Traditional Chinese Medicine and Health.” In early 2023, Wu Hao, President of the Chicago Hakka Association, in collaboration with the Traditional Chinese Medicine Hospital of Jiaoling County, Meizhou, Guangdong, provided traditional Chinese medicine services for COVID-19 prevention and treatment for local Hakka communities, demonstrating the practical value of traditional remedies abroad.
In Southeast Asia, Hakka herbal formulas are top sellers in more than 800 Thai pharmacies; in Vietnam’s integrative medicine clinics, among 180 imported Chinese patent medicines, many contain Hakka prescriptions. The aroma of these remedies acts as an invisible bond linking overseas Hakka communities with their ancestral home in Meizhou, Guangdong.
The Code of Medicinal Aroma: A “Two-Way Exchange” Between Tradition and Modernity
Today, Hakka traditional Chinese medicine is undergoing a collision and integration of tradition and modernity. As the “first listed company in the field of Hakka Medicine”, Jiaying Pharmaceutical has adjusted its marketing strategies and increased research investments to adapt ancient formulas to modern needs. Overseas Hakka associations are promoting the philosophy of “medicine and food sharing the same origin” through short videos and health lectures favored by younger generations.
“It is not only a medicine for healing but also a cultural root,” said Mr. Chen, a Hakka businessman in Malaysia, expressing a sentiment shared by many. From the medicine bundles carried during the migrations of the Western Jin to today’s modern packaging of Hakka medicinal products; from foraging herbs in mountain forests to standardized production in modern workshops, the thousand-year evolution of Hakka medicine has always reflected the Hakka people’s wisdom in understanding nature, sustaining life, and preserving cultural heritage.
This aroma of Hakka medicine, which transcends time and space, is currently riding the waves of globalization, planting the seeds of “Hakka roots” in the hearts of more people.
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The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.
NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.
Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.
“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO
SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.
The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.
“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO
As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.
Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer
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About FikaGO
FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.
Media OutReach
Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026
From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.
“Asian Flavour Duet“: A Culinary Journey Through Heritage and Innovation
Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.
The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.
The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.
The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.
At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”
Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee
During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.
As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.
In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.
Building the Future Together: Deepening Global Partnerships
With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK
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About Lee Kum Kee
Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.
About Asia’s 50 Best Restaurants
Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.
- Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026
SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.
Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.
“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.
In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.
“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.
The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL
https://group.dhl.com/en.html
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DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
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