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The 27th Mountain Emei Ice, Snow & Hot Spring Season Invites Global Visitors to “Enjoy Winter Fun”

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EMEISHAN, CHINA – Media OutReach Newswire – 16 December 2025 – On the evening of December 14, as the 218-meter-high Twin Towers lit up with a spectacular giant-screen light show, the launch ceremony of the 2025 Leshan Winter Tour and the 27th Mount Emei Ice, Snow & Hot Spring Season was held at Jiaozi Music Square in Chengdu, Sichuan Province, China. Organized by the People’s Government of Emeishan City and the Mount Emei Scenic Area Management Committee, the event invited global travelers to “have fun in the snow”.

On December 14, the launch ceremony of the 2025 Leshan Winter Tour and the 27th Mount Emei Ice, Snow & Hot Spring Season was held in Chengdu.

As night fell, the dazzling light show on the Jiaozhi Twin Towers brought the iconic cultural and tourism elements of Mount Emei to life through dynamic visuals, from towering peaks and misty hot springs to auspicious, adorable elephants, playful monkeys, and flurrying snowscapes. At the event, the Leshan Cultural Tourism Ambassador unveiled a winter travel guide packed with exciting new experiences beyond the classic “snow sightseeing, hot spring baths, and culinary delights”. Visitors can explore the region aboard double-decker sightseeing buses, stop at unique spots such as the Diechuan Malt Whisky Experience Center on the southern slopes of Mount Emei, or discover cultural landmarks like the Palace Museum Relics Southward Migration Exhibition Hall. This journey offers a profound blend of natural experiences and cultural discovery.

Mount Emei's Snow-clad Peaks
Mount Emei’s Snow-clad Peaks

The event also featured an innovative skit that presented novel ways to enjoy Mount Emei in winter. Malaysian tourists joined actors in immersive scenes, from admiring snow-capped vistas at the Golden Summit, skiing at the Leidongping Ski Resort, soaking in the therapeutic Lingxiu Hot Springs, to exploring the intangible cultural heritage of Emei Wushu. The immersive performance allowed them to fully experience the captivating winter charm of Mount Emei.

Additionally, the Mount Emei Scenic Area introduced three highly anticipated winter travel incentives that evening.

From January 1 to April 30, 2026 (excluding the Spring Festival Golden Week), full-price ticket holders who visit only either the Qingyin Area or the Wannian Area, or hike to the Golden Summit Area from these two spots, will automatically receive scenic area exclusive currency equivalent to 50% of their ticket price. This credit will be deposited into their digital wallets on the official tourism platform of Mount Emei and is redeemable for expenses at both online and offline partner merchants, covering dining, accommodation, cultural and creative products, and other eligible purchases.

From December 1, 2025 to January 31, 2026 (excluding national statutory holidays), individual shareholders holding 500 or more shares of Emeishan A stock as well as representatives of corporate shareholders are entitled to four exclusive complimentary privileges: free entry to the scenic area, free access to the Wannian Cableway, free snowboarding at the Leidongping Ski Resort, and free admission to the three major hot springs. Accompanying family members are also entitled to seven exclusive discount privileges for scenic area tickets, cableway rides, and hot spring access.

Tailored preferential policies are available for various tour groups, including full-mountain tour groups, large-scale tour groups, inbound tour groups, and study tour groups. Guides and leaders of inbound tour groups (including those from Hong Kong, Macao, and Taiwan regions) are eligible for a 50% discount on sightseeing bus tickets, with the groups being eligible for half-price admission to the Mount Emei Scenic Area.

This year’s Ice, Snow & Hot Spring Season will last through March 2026, transforming Mount Emei into a winter-long paradise of snow and joy. Beyond the classic experiences like snow fun and hot spring baths, a series of innovative interactive events will be launched, including the “Global Search for Emei’s Kindred Spirits” campaign, the Ice and Snow Kung Fu Challenge, and the “Snowy Little Macaque” Photography Contest.

Hashtag: #MountEmei #EmeiMountain #WinterAtMountEmei #IceSnowHotSpringSeason #LeshanTourism

The issuer is solely responsible for the content of this announcement.

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Tropicana Twister Builds Homes That Could Change Lives for Generations

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Gandakan Kebaikan transforms nationwide kindness into real homes, delivering meaningful and lasting impact.

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 22 April 2026 – Tropicana Twister’s ‘Gandakan Kebaikan’ campaign has reached a defining milestone with the completion and handover of homes to families in need, marking a tangible outcome of a nationwide movement built on everyday acts of kindness.

Developed in partnership with EPIC Homes, the initiative contributes towards the building of up to 100 homes for underserved communities, including Orang Asli families across Malaysia. What began during Ramadan as a simple call to do good has since translated into safe, liveable spaces that provide families with protection, stability and a chance to move forward.

“Gandakan Kebaikan reflects our belief that meaningful change happens when communities come together with a shared purpose,” said Aditya Sheoran, PepsiCo Franchise Senior Director. “Through this initiative, we’re building homes and helping to create stronger foundations for families to thrive, today and for the future.”

Jennifer Lee, Head of Marketing, PepsiCo Malaysia Beverages, shared, “This is where intention becomes impact. Tropicana Twister’s Gandakan Kebaikan campaign started as individual acts of kindness, and now, the result is visible, that Malaysians are and will continue to show up for one another.”

“Families living in unsafe homes live in constant worry, especially during heavy rain. An EPIC Home gives them a place where they can feel secure. It goes beyond being just a shelter – a safe home gives peace of mind, stability, and the hope for a better future.” said Nadhira Halim, (Asst. Manager, Fundraising & Partnership, EPIC Homes).

More than just physical structures, these homes create a sense of security and dignity, while giving families a stable environment to rebuild their lives. Built with the support of volunteers and local communities, each home reflects a collective effort that goes far beyond a single campaign.

While ‘Gandakan Kebaikan’ was rooted in the spirit of Ramadan, its impact continues to extend far beyond the festive season. By focusing on long-term community needs, Tropicana Twister reinforces its commitment to creating meaningful and lasting change.

“As a brand, we believe in the power of collective goodness. This project is about turning that belief into action and bringing people together to create lasting impact,” added Jennifer. “Just like every beam and plank forms a home, each of you is a vital piece in building this journey.”

With the completion of these homes, ‘Gandakan Kebaikan’ continues to build on its mission of supporting underserved communities across Malaysia, proving that collective goodwill can create an impact that lasts beyond a moment.

For more information, visit Tropicana Twister’s Facebook page @MYTropicana and watch here on YouTube to see the impact unfold.

Hashtag: #TropicanaTwister

The issuer is solely responsible for the content of this announcement.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Tropicana, Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change cafor the planet and people. For more information, visit , and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

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Student bonds are built at SIM from orientation to graduation

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SINGAPORE – Media OutReach Newswire – 22 April 2026 – As universities adapt to hybrid learning and evolving workforce expectations, student relationships are increasingly being treated not as incidental, but as a designed part of the education journey. Across higher education, there is growing recognition that peer interaction, collaboration, and shared experiences contribute to how students learn, work, and transition into employment. This shift is prompting institutions to rethink how engagement is built from the moment students enter campus through to graduation.

From Orientation to a Continuous Student Journey

Orientation programmes have traditionally focused on introducing students to campus life. Today, they are increasingly seen as the starting point of a longer engagement model. Institutions such as the Singapore Institute of Management (SIM), onboarding is complemented by a structured ecosystem of activities that extends throughout the academic lifecycle. These include Student‑led Student Club Recruitment drives,, leadership camps, and peer-led initiatives that encourage early interaction and sustained participation over time.

Building Bonds Through Shared Experiences

Rather than relying solely on informal social interaction, universities or institutions are creating structured environments where students collaborate regularly. SIM, for instance, offers more than 70 student clubs spanning arts, sports, and academic interests, alongside activities such as hackathons, overseas community projects, and student-led events. Such platforms allow students to work together on common goals, reflecting real-world team dynamics and reinforcing skills such as communication and collaboration.

Learning Beyond the Classroom

The concept of student life is also expanding beyond academic settings. Dedicated platforms such as SIM’s Student Life initiatives are designed to provide a more holistic campus experience, reinforcing the idea that learning extends beyond formal instruction. At the same time, academic support systems such as the Student Learning Centre provide structured assistance through workshops, consultations, and learning resources, supporting both individual and group learning processes.

A Diverse and Global Learning Environment

With partnerships across universities in the United Kingdom, Australia, Europe, and the United States, institutions like SIM bring together students from varied cultural and academic backgrounds. This diversity creates opportunities for cross-cultural collaboration, which is increasingly relevant in a globalised workforce.

Connecting Student Experience to Career Outcomes

The emphasis on collaboration and engagement is also closely linked to employability. SIM’s broader model integrates academic programmes with industry partnerships, internships, and career services aimed at preparing students for a rapidly changing work environment. This reflects a wider trend in higher education, where experience is being designed not only around academic achievement, but also around the development of professional networks and workplace skills.

Redefining the University Experience

As learning models continue to evolve, universities or institutions are placing greater emphasis on how student interactions are structured over time. From orientation activities to co-curricular engagement and career preparation, the journey from enrolment to graduation is increasingly being shaped as a continuous pathway for collaboration, experience-building, and network development.

Reference:

  1. Project 1095 – https://project1095.simge.edu.sg/
  2. Singapore Institute of Management – https://www.sim.edu.sg
  3. SIM Global Education Overview – https://www.sim.edu.sg/degrees-diplomas/overview

Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills

The issuer is solely responsible for the content of this announcement.

About SIM Global Education

SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.

SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.

For more information on SIM Global Education, visit .

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Where Ancient Ritual Meets Runway: Sanyuesan Festival Gets Modern Makeover in Wuzhishan

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WUZHISHAN, CHINA – Media OutReach Newswire – 21 April 2026 – From April 15 to 19, a series of events at the Wuzhishan sub-venue of Hainan’s Sanyuesan festival took place in full swing, spreading rich ethnic vibes to every corner of the city and drawing passersby — both local residents and tourists — to stop, watch, and take photos.

Sanyuesan Festival Gets Modern Makeover in Wuzhishan

Alex, a visitor ventured to China’s southernmost province primarily for its renowned black tea. What he did not anticipate was taking a front-row seat at a breathtaking fashion show staged on water.

“This unique stage has allowed me to capture some wonderful images,” said Alex, who happened to be in Wuzhishan during the Sanyuesan Festival. “I originally came here simply as a fan of Wuzhishan’s black tea, but now I find myself deeply fascinated by the culture of Wuzhishan as well.”

The “unique stage” he refers to is the immersive water-based performance space created for the 2026 Sanyuesan Festival, featuring the “Miss Li · Hainan Sanyuesan Water Village Show.” This innovative platform, with water as its runway and the rainforest as its backdrop, presents the Sanyuesan, a traditional celebration of the Li and Miao ethnic groups with thousands of years of history, through a contemporary lens, appealing to both local and international audiences.

This year’s activities in Wuzhishan embraced a dynamic model that intertwines rainforest ecology, intangible cultural heritage, fashion, technology, and tourism. Attendees were treated to a festival experience that was engaging, immersive, and visually stunning. Drones illuminated the night sky, tracing ancient Li totems, like the “Gan’gong Bird,” while diverse performances including intangible cultural heritage shows, original dance dramas, and live performances captivated the audience. A 600-seat long buffet table was set up along the water, where visitors savored authentic local flavors, such as sour fish soup and three-color sticky rice, amid the lively atmosphere.

The Sanyuesan Festival is memorable not only for its visual appeal but also for its interactive nature. In 2025, the event in Wuzhishan received 175,000 visitors and generated 110 million yuan (approximately 15.1 million US dollars) in consumption. This year, Wuzhishan introduced five premium tourist routes, converting ecological resources — including millennium-old tree fern groves, tropical rainforest tea gardens, and Yahu Terraces — into tourism products.

“Previously, folk culture felt distant,” said Shan Lijun, a tourist from northeast China’s Heilongjiang Province. “But now, in Wuzhishan, I can sip tea, watch a village show, and dance with the locals— it all feels very ‘cool.'”

Additionally, the festival is witnessing the evolution of local intangible cultural heritage industries. A Li brocade fashion and cultural creative design competition showcased innovative garments and creative works, merging traditional craftsmanship with contemporary fashion. This heritage item, once listed on UNESCO’s List of Intangible Cultural Heritage in Need of Urgent Safeguarding, has now, through the concerted efforts of many, been transferred to the Representative List of the Intangible Cultural Heritage of Humanity, and is reaching broader markets through collaborations with international designers.

Hashtag: #Sanyuesan

The issuer is solely responsible for the content of this announcement.

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