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Columbia Asia Hospital Tebrau Celebrates Triple Win at the 2025 Malaysia PR Awards, Setting New Benchmarks in Healthcare Communication

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JOHOR BAHRU, MALAYSIA – Media OutReach Newswire – 18 December 2025 – Columbia Asia Hospital Tebrau has emerged as a standout winner at the 2025 Malaysia Public Relations Awards (MPRA), securing three prestigious awards that affirm its leadership in strategic healthcare communication, community impact, and employee engagement.

The hospital was recognised with:

  • Bronze – Best Use of Social Media Award
  • Bronze – Healthcare Award
  • Silver – Employee Communication Award

These accolades reflect the hospital’s unwavering commitment to delivering healthcare that goes beyond clinical excellence—focusing on connection, compassion, credibility, and culture.

Redefining Digital Healthcare Communication

Bronze – Best Use of Social Media

Jom Dengar Tips (JDT): Engaging Healthcare in the Digital Space

In an era dominated by entertainment-driven digital content, Columbia Asia Hospital Tebrau successfully demonstrated that healthcare information can compete—and resonate—online. The award-winning “Jom Dengar Tips (JDT)” campaign was inspired by the cultural relevance of Johor Darul Ta’zim (JDT), allowing the hospital to connect authentically with local audiences.

The campaign combined medical authority with digital relatability, pairing doctors’ clinical expertise with trusted influencers to deliver credible, bilingual, and stigma-free health messaging. Leveraging a multi-platform approach across social media channels, JDT extended its reach beyond existing followers, achieving viral engagement and increased content shareability.

Beyond engagement metrics, the campaign delivered tangible business impact, contributing to an 11% uplift in hospital package sales. More importantly, it encouraged preventive health behaviours, normalised conversations around sensitive health topics, and strengthened public trust in hospital-led digital education—setting a new benchmark for healthcare communication in Malaysia.

Extending Care Beyond Hospital Walls

Bronze – Healthcare Award

Caring Beyond Borders: Turning Compassion into Lasting Change

The Healthcare Award recognises Columbia Asia Hospital Tebrau’s commitment to making healthcare accessible, inclusive, and community-driven. Through its “Caring Beyond Borders” initiative, the hospital extended its reach beyond clinical settings into homes, schools, workplaces, and underserved communities.

Anchored by four guiding pillars—We Care, We Share, We Educate, We Give Back—the initiative focused on delivering flexible, sustainable, and measurable programmes that address real community needs. These included health screenings, educational outreach, charitable contributions, and collaborative partnerships.

To date, the initiative has:

  • Provided health screenings to 4,053 individuals
  • Delivered health education to 4,716 participants
  • Contributed RM26,500 towards community and charitable causes

In total, 10,672 lives have been positively impacted. The programme aligns with Malaysia’s RMK-13 national development priorities and the United Nations Sustainable Development Goals (SDGs), reinforcing the hospital’s role as a responsible healthcare partner committed to long-term societal well-being. The initiative embodies the hospital’s promise to always be “Right Here for You.”

Building a Stronger Culture from Within

Silver – Employee Communication Award

People First, Patients Always: A Cultural Transformation

The Silver Award for Employee Communication highlights Columbia Asia Hospital Tebrau’s strategic transformation of its internal culture—recognising that engaged employees are the foundation of exceptional patient care.

Facing challenges such as communication gaps, morale concerns, and limited development pathways, the hospital implemented a holistic, people-first communication strategy. The approach prioritised transparency, accessibility, recognition, and continuous growth, ensuring that employees felt heard, informed, and valued.

Key initiatives included:

  • SKM Level 4-aligned upskilling and competency development
  • Regular leadership townhalls and feedback platforms
  • Over 50 employee engagement and recognition activities

These efforts resulted in measurable improvements, including an 11% increase in employee satisfaction, staff retention rising from 68% to 75%, and a stronger patient perception reflected in a 4.8 hospital rating. Aligned with relevant UN SDGs, the transformation fostered inclusion, trust, and resilience—demonstrating that when people come first, patients benefit most.

A Collective Achievement

These wins at MPRA 2025 reflect the dedication, collaboration, and shared purpose of Columbia Asia Hospital Tebrau’s leadership, medical professionals, and support teams. Together, they continue to redefine what modern healthcare communication looks like—impactful, human-centred, and driven by purpose.

Hashtag: #ColumbiaAsiaHospitalTebrau #RightHereForYou #MalaysiaPRAwards2025 #PRCA #HealthcareExcellence #TeamTebrau #CommunityCare #HospitalCommunications #AwardWinningTeam








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About Columbia Asia Hospital Tebrau

Columbia Asia Hospital Tebrau is dedicated to serving the healthcare needs of the Johor community with compassion, professionalism, and clinical excellence. Equipped with advanced medical technology—including a Cardiac Catheterization Laboratory, Mammography services, a 128-slice CT Scan, and a 1.5 Tesla MRI—the hospital delivers comprehensive diagnostic and treatment capabilities to support timely and accurate clinical decision-making.

The hospital offers a broad range of medical specialties, including Cardiology, Nephrology, Internal Medicine, Maternal Fetal Medicine, Ear, Nose & Throat (ENT), General Surgery, Obstetrics & Gynecology (O&G), Respiratory Medicine, Orthopaedics, and Dermatology. A fully operational 24/7 Emergency Room, supported by on-call Emergency Physicians, ensures that patients receive immediate and appropriate care at any time of the day.

At the core of Columbia Asia Hospital Tebrau’s philosophy is a strong commitment to personalized, patient-centred care—ensuring that every individual feels heard, supported, and well cared for throughout their healthcare journey.

Looking ahead over the next five years, Columbia Asia Hospital Tebrau will align its strategic direction with Rancangan Malaysia Ke-13 (RMK-13), with a focused emphasis on addressing Non-Communicable Diseases (NCDs). In particular, the hospital will strengthen its efforts in obesity management through integrated, multidisciplinary care models encompassing prevention, early intervention, medical management, surgical intervention and long-term follow-up. This reflects a proactive approach to tackling one of the most pressing public health challenges affecting the Johor community.

In parallel, the hospital is preparing to advance its surgical capabilities through the adoption of robotic-assisted surgery. This investment is aimed at enhancing surgical precision, improving clinical outcomes, reducing recovery times, and elevating overall patient experience, in line with global best practices.

To meet the growing healthcare demands of Johor, Columbia Asia Hospital Tebrau is also planning for future expansion, including the addition of more inpatient beds. This expansion will enable the hospital to better serve the increasing needs of the community while maintaining high standards of safety, quality, and accessibility in care delivery.

Through strategic alignment, technological advancement, and capacity expansion, Columbia Asia Hospital Tebrau remains committed to supporting the long-term health and well-being of the Johorean population.

About Columbia Asia

For 30 years, Columbia Asia Group of hospitals has been at the forefront of quality healthcare in the private healthcare industry. Established in 1996, it has evolved from its first hospital in Shah Alam to its latest in Penang, to date. As an international healthcare provider, its services span across 19 hospitals in the region; 13 in Malaysia, five in Indonesia, and one in Vietnam. Through the years, the company strategy has always been about making private healthcare accessible to all, hence its hospitals are strategically located in densely populated areas. Under the umbrella of private healthcare company, Asia OneHealthcare, the Columbia Asia group has expanded its reach to bring not just world-class, but also effective healthcare, closer to home. ​

Through the years, Columbia Asia’s emphasis has consistently been about early detection of diseases. This is carried out by way of advanced technology for precise diagnostics, resulting in minimally invasive procedures. To fulfil the typical healthcare needs of communities, Columbia Asia offers core disciplines such as obstetrics & gynecology, pediatrics, and general surgery. Today, it also provides tertiary healthcare addressing more complex fields of medicine such as neurosurgery, cardiac disease treatments, and integrated cancer care. ​

As it approaches a new decade, Columbia Asia continues to expand; adopting cutting-edge technology to meet the ever-increasing needs of today’s discerning customers. Upholding strict clinical governance, medical ethics and acknowledged by the Malaysian Society for Quality in Health, Columbia Asia continues to deliver excellent patient outcomes in a safe and trusted environment. ​

Columbia Asia. Right Here For You

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CUKTECH Officially Launches Its Online Store in Indonesia, Expanding Charging Technology Presence in Southeast Asia

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JARKATA, INDONESIA – Media OutReach Newswire – 28 February 2026 – CUKTECH, a consumer electronics brand specializing in charging technologies, has officially launched its online store in Indonesia, further advancing its expansion strategy across Southeast Asia. The launch provides Indonesian consumers with a dedicated official channel to access CUKTECH’s charging products and related technical information.

CUKTECH focuses on the development of power and charging solutions, with a product portfolio that includes power banks, charging cables, wall chargers, and car chargers. Product development emphasizes charging efficiency, safety standards, and long-term reliability, addressing everyday usage scenarios involving smartphones, tablets, laptops, and other connected devices. The brand’s solutions are designed to support increasingly common multi-device lifestyles, including mobile work and frequent travel.

Prior to the launch of the official online store, CUKTECH operated in Indonesia mainly through third-party distribution channels, resulting in limited product availability. With the establishment of an official channel, the company is gradually introducing a more complete product lineup to the Indonesian market, aligning local availability with that of other Southeast Asian markets such as Vietnam, Malaysia, and the Philippines.

According to the company, the official online store serves as a centralized platform for presenting product specifications, technical features, and launch updates in a consistent manner. This approach is intended to improve transparency and accessibility for consumers while supporting a more structured, long-term market strategy in Indonesia.

Looking ahead, CUKTECH plans to continue expanding its product portfolio in Indonesia, introducing additional products to address evolving local usage needs. Future launches will focus on scenarios such as multi-device charging, mobile productivity, and daily commuting, reflecting changing consumer behavior.

This market-oriented approach aligns with CUKTECH’s brand philosophy, “In somewhere, For somewhere,” which emphasizes adapting products and solutions to the specific needs of each market rather than applying a uniform global model.

Updates on product launches, brand developments, and the official online store can be found through CUKTECH’s official social media channels on Instagram and TikTok:cuktech_id

https://www.tokopedia.com/cuktech-official-store

https://shopee.co.id/shop/1748675224

Hashtag: #CUKTECH

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Green SM Launches All-Electric Taxi Service in Bali with Taksi Komotra

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DENPASAR, BALI – Media OutReach Newswire – 27 February 2026 – Green SM has launched its operations in Bali through a strategic partnership with Taksi Komotra, introducing an all-electric taxi service to support the island’s sustainable tourism and urban mobility agenda. To celebrate the 238th anniversary of Denpasar City, Green SM is offering a limited-time 25 percent fare promotion, with discounts of up to IDR 238,000 per trip.

Green SM’s professional drivers are ready to provide high-quality, safe, and eco-friendly service.

Under the partnership structure, Green SM provides the technology platform, all-electric vehicle fleet, operational standards, and driver development system, while Taksi Komotra contributes its established local expertise and network across Bali. The collaboration integrates electric mobility technology with on-the-ground operational capabilities to deliver a scalable, governance-driven transportation model.

Operations in Bali are implemented under Green SM’s “5 Green Promises” service commitment framework. Established as a foundational operating standard since the company’s inception, the framework ensures that each ride delivers an excellent customer experience, professional drivers, high-quality and safe vehicles, fair and transparent pricing, and a meaningful contribution to environmental sustainability.

The service operates an all-electric fleet that produces no exhaust emissions or fuel combustion. All vehicles are maintained under strict technical and safety protocols to ensure consistent service performance while contributing to cleaner air and quieter urban environments.

A central pillar of the launch is the Green SM Driver ecosystem. Drivers are positioned as professional green mobility ambassadors guided by five core values: Respect, Professionalism, Dedication, Discipline, and Competitive Income with Stable Career Pathways. Structured training, transparent earnings mechanisms, and disciplined service governance aim to elevate driving into a respected profession while maintaining safety and reliability as foundational standards. This framework aligns income stability with environmental responsibility, reinforcing the role of drivers in supporting Bali’s sustainable tourism trajectory.

The launch comes amid rising mobility demand driven by tourism growth and daily transportation needs across the island. The Indonesia Tourism Outlook 2025 report notes a sustained shift toward environmentally responsible travel, underscoring the relevance of electric mobility in long-term development planning. According to projections from Indonesia’s National Development Planning Agency (Bappenas), green employment nationwide is expected to reach 4.8-5.3 million by 2029, reflecting the broader economic potential of sustainable industries.

Mr. Deny Tjia - Green SM Indonesia Managing Director (third from left), Mr H. Hasbi - Chairman of Komotra Taxi Bali (second from left), along with representatives from government agencies at the launch ceremony.
Mr. Deny Tjia – Green SM Indonesia Managing Director (third from left), Mr H. Hasbi – Chairman of Komotra Taxi Bali (second from left), along with representatives from government agencies at the launch ceremony.

Mr. Deny Tjia, Managing Director of Green SM Indonesia, said: “The partnership with Taksi Komotra reflects our long-term commitment to building a high-quality, well-governed mobility ecosystem in Indonesia. By combining electric vehicles with professional driver development and clear operational standards, we aim to support Bali’s sustainable tourism ambitions while delivering safe, reliable, and comfortable rides for the community.”

H. Hasbi, Chairman of Koperasi Komotra, said: “We are proud to partner with Green SM to introduce electric taxis in Bali. Electric mobility will become part of the new standard for tourism and daily transportation on the island, and this collaboration helps us better serve local residents and visitors while preparing for the future of sustainable transport.”

The Bali launch marks another strategic milestone in Green SM’s expansion in Indonesia, following earlier operations in key markets including Jakarta, Makassar, Bekasi, and Surabaya. In these cities, the service has been positively received by local residents and international visitors alike, who value its clean electric fleet, professional drivers, and structured safety standards that enhance travel confidence.

With its growing presence across the country, Green SM continues to build a scalable electric mobility ecosystem that balances environmental responsibility, service excellence, and inclusive economic growth.

Hashtag: #GreenSM

The issuer is solely responsible for the content of this announcement.

About GSM and Green SM

GSM (Green Smart Mobility) is the world’s first company to operate a fully electric ride-hailing service across multiple platforms. As a pioneer in sustainable transportation, GSM has laid the foundation for a cleaner, smarter, and more responsible mobility model powered entirely by VinFast electric vehicles. Founded by Vingroup Chairman Pham Nhat Vuong, GSM is committed to building a future-ready mobility ecosystem while promoting more environmentally conscious lifestyles in markets that are rapidly embracing sustainability.

Green SM is GSM’s official global brand, representing the company’s vision and values in every market it serves. In Southeast Asia, the brand operates as Green SM in Indonesia, Xanh SM in Vietnam and Laos, and Green GSM in the Philippines. Across all markets, the service consistently delivers a modern travel experience through VinFast electric vehicles, professional drivers, and a service culture that prioritizes safety and passenger comfort.

Green SM symbolizes progress toward a future where technology, people, and the environment move forward in harmony. Beyond providing zero-emission transportation, the brand is also committed to fostering environmentally aware communities in every market where it operates.

About Taxi Komotra
Taksi Komotra Bali is part of the Koperasi Mobil Transport Bali, which was established in 1993 under its original name, KOMITRA Bali. In 1996, the cooperative officially changed its name to KOMOTRA Bali and has continued to grow as one of Bali’s local transportation operators.

Today, Taksi Komotra Bali manages two core transportation services: rural bus services and taxi operations. For more than three decades, Komotra Bali has remained committed to providing safe and reliable transportation while supporting local mobility and the tourism sector across the Island of the Gods.

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Wuxi, the Newest UNESCO City of Music, Charms Europe with 2026 Folk Tour

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VIENNA, AUSTRIA – Media OutReach Newswire – 27 February 2026 – A high-level cultural delegation from Wuxi, China’s renowned “Home of Erhu,” has completed a landmark two-week musical tour across Belgium, Germany, Austria, and Hungary. Featuring an over 80-member ensemble from the Wuxi Cultural Exchange Group, the tour represents the city’s most significant international outreach since it was designated a UNESCO Creative City of Music in 2025.

Caption: A standing ovation for the Wuxi Cultural Exchange Group at the Elbphilharmonie Hamburg.

Launched on February 14, the “Chinese Folk Music Odyssey” featured seven major concerts alongside a series of academic and grassroots cultural exchanges. The tour served as a high-level dialogue between the traditional heritage of China’s Jiangnan region and the classical musical heartlands of Europe.

The tour opened at the Centre for Fine Arts in Brussels, where a capacity crowd of 2,000 experienced the vibrant Spring Festival Overture. The ensemble presented a “Chinese Music Feast,” using traditional instruments to paint an auditory “Jiangnan Scroll” of southern Chinese life. In a poignant finale, Chinese fiddles joined forces with local keyed violins to perform the classic Horse Racing. The fusion of Eastern and Western strings brought tears to the eyes of the Chinese diaspora and earned standing ovations from local attendees.

“The melodies possess both natural charm and profound cultural heritage,” noted Belgian music critic Philippe, following six curtain calls. “It is a truly borderless musical exchange.”

Beyond the concert halls, the group engaged with European pop culture in the heart of Brussels’ Comic Strip district. A “flash mob” titled Tintin’s Encounter with Jiangnan Music saw musicians performing alongside iconic murals of Tintin, engaging local youth and residents through social media-friendly cultural interaction.

Caption: Local residents experienced traditional Chinese instruments at the street event.
Caption: Local residents experienced traditional Chinese instruments at the street event.

The journey continued through Germany’s elite venues, including Hamburg’s Elbphilharmonie and the Tonhalle Düsseldorf, showcasing the technical precision of Chinese folk orchestration. In the Austrian Tyrol, the tour took an improvisational turn as Wuxi musicians performed alongside local artists against the backdrop of the Alps, a live demonstration of the “beauty without borders”.

The tour concluded on February 26 in Vienna, where the ensemble hosted the “Dreamy Jiangnan” cultural salon at the Wiener Konzerthaus. The event paired musical performances with an interactive exhibition of Wuxi’s intangible cultural heritage, featuring traditional embroidery and clay figurines. The delegation also visited the University of Music and Performing Arts Vienna for the “Jiangnan Charm, Harmonious Resonance” China-Austria Music Exchange event. Through a series of academic dialogues with faculty and students, both sides engaged in a meaningful cultural encounter. These interactions went beyond simple performances, significantly deepening mutual understanding and strengthening the musical ties between East and West.

By integrating the “Voice of China” into the “World Symphony,” the Wuxi Cultural Exchange Group has opened a new chapter in Wuxi’s enduring musical engagement with the world.
Hashtag: #WuxiInformationOffice

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