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Excitement as 9th AFRIMA Kicks Off in Lagos

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AFRIMA Lagos 2026

By Adedapo Adesanya

Lagos State is officially welcoming Africa and the global music community for the 9th edition of the All Africa Music Awards (AFRIMA), which kicked off in the Nigerian commercial capital.

The Africa’s global music celebration commenced on Wednesday, January 7 and will wrap up on Sunday, January 11, 2026. Yesterday was the Welcome Soiree for nominees and guests, hosted by the British High Commission in Nigeria.

Other highlights of the five-day event include the Africa Music Business Summit on Thursday, January 8; the AFRIMA Music Village, featuring performances by over 25 A-list artistes and DJs from across the continent on Friday, January 9 at Ikeja City Mall; and the Main Awards Ceremony on Sunday, January 11 at Eko Hotels and Suites, Lagos. The awards will be broadcast live to audiences in more than 84 countries worldwide.

Speaking on Wednesday at a press conference held at the Bagauda Kaltho Press Centre, Lagos State Secretariat, Alausa, Ikeja, to herald the commencement of the global event, the Lagos State Commissioner for Tourism, Arts and Culture, Mrs Toke Benson-Awoyinka, who spoke on behalf of the state government as the official host city, described AFRIMA as “a truly remarkable celebration of creativity, excellence and the unifying power of music across Africa and the world.”

“This gathering is a powerful convergence of cultures, ideas and possibilities. It is a moment where Africa speaks to the world through rhythm, melody and storytelling, and Lagos is deeply honoured to host this gathering of exceptional talents, industry leaders, policymakers and creative visionaries,” she said.

She noted that music and culture have become powerful tools for economic growth and global connection, adding that Lagos is proud to host an event that continues to shape narratives and connect continents.

On his part,  AFRIMA President and Executive Producer, Mr Mike Dada, explained that AFRIMA, in partnership with the African Union Commission, is “the longest and biggest-running African music platform that promotes and showcases African talent to the rest of the world.”

He said the last edition was held in Dakar, Senegal, and after extensive deliberations, the African Union awarded the hosting rights of the 9th edition to Lagos.

“The goal of AFRIMA goes beyond entertainment. The idea is to showcase African music talent, demonstrate the capacity of the continent and tell the world that Africa is full of excellence. We also use this platform to promote peace and integration, and to show that music can take young people away from the streets,” he noted.

Mr Dada added that AFRIMA also promotes African cities and tourism.

“Many of us know London and Paris more than we know African cities. Through AFRIMA, we promote African destinations to the world, which is why the event is broadcast to over 30 countries,” he said.

He further disclosed that AFRIMA has provided about 6,000 tickets to the Lagos State Government through the Ministry for distribution across all local governments and LCDAs, to enable young people who may not otherwise afford it to attend the AFRIMA Music Village free of charge.

Also speaking, AFRIMA Associate Producer, Mr Olisa Adibua, said awards platforms are critical to the growth of the music industry.

“In other parts of the world, industries thrive because they have infrastructure and systems that reward excellence. For music to grow in Africa, awards like AFRIMA are necessary. We are the backbone and part of the future of the industry,” he stated.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Dear Fashion Designer Ready-To-Wear Masterclass Holds May 28

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Ready-To-Wear Masterclass

By Modupe Gbadeyanka

On Thursday, May 28, 2026, the highly anticipated Ready-To-Wear Masterclass, organised by Dear Fashion Designer, will take place.

This event, according to the organisers, will be live and in-person, with topics to be covered including Fashion Product Life Cycle, Manufacturing for Ready-To-Wear, Fashion Law, Marketing Strategy, Digital Literacy, and 3D Fashion Technology.

These six masterclass features will have experts dissecting the topics, with each session curated to give designers practical, real-world insights, no fluff, just the tools needed to build, scale, and sustain a fashion business in today’s fast-evolving market.

Beyond the learning, attendees will also gain access to valuable networking opportunities, connecting with industry experts and like-minded designers shaping the future of African fashion.

The first edition of the initiative was powerful and successful, with participants speaking glowingly of it.

The debut virtual session had over 200 fashion designers across Africa in attendance, sparking strong testimonials around clarity, growth, and direction.

Coming off the momentum of the Dear Fashion Designer Vision Board Retreat held in January 2026, the brand continues its mission to help designers move from ideas to execution, bridging the gap between creativity and structure in the African fashion industry.

Registration for the programme is available via the link in Sonayon Cadmus’ Instagram bio, and intending participants can get more information via  [email protected].

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Bovi Ugboma and Nomzamo Mbatha: Why These Two Stars are the Perfect Pair to Host AMVCA 12

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Bovi Ugboma and Nomzamo Mbatha

Nigeria’s Bovi Ugboma and South Africa’s Nomzamo Mbatha have been officially unveiled as co-hosts for the 12th edition of the Africa Magic Viewers’ Choice Award, set to take place on May 9, 2026, at the Eko Hotel and Suites in Lagos. This announcement serves as a bold pairing, and it makes sense. Here’s why.

They Represent the Breadth of African Entertainment

The AMVCA has always positioned itself as a continental celebration, not just a Nigerian one. Putting a West African comedian and a South African actress on the same stage reinforces that. Bovi’s comedy is rooted in everyday African life, which has built him audiences well beyond borders. Nomzamo, on the other hand, rose to prominence through the South African drama Isibaya, crossed over to Hollywood with Coming 2 America, and currently stars as Queen Nandi in Shaka iLembe, where she also serves as executive producer. Between the two of them, they cover a lot of ground.

Bovi Knows How to Work a Room

Stand-up comedy is probably the best training ground for live hosting. You have to read the room, recover from dead moments, and keep energy up for hours. Bovi has been doing that at the highest level for years. He’s described the opportunity as significant, noting the platform’s influence across the continent, and says he intends to bring energy and laughs to the ceremony while celebrating African storytelling.

Nomzamo Brings Credibility Beyond Entertainment

Off-screen, Nomzamo is a UNHCR Goodwill Ambassador, a climate advocate, and founder of the Nomzamo Lighthouse Foundation. That kind of profile adds weight to her presence on a stage that’s increasingly watched across the continent and beyond. She’s not just a famous face, she’s someone with a serious body of work and a reputation that extends outside of acting.

The Balance Between Them is Practical

Awards shows need two things from their hosts: someone to keep the energy light and moving, and someone who can anchor the more formal moments. Bovi brings sharp wit and comedic timing, while Nomzamo adds elegance and global star power.

It Fits Where African Entertainment Is Right Now

African storytelling is getting serious global attention, from streaming platforms to cinema screens, the continent’s creative industry is at a defining moment. Having two hosts who reflect different parts of that story is a reasonable way to reflect that reality on stage. The AMVCA, presented by MultiChoice, a subsidiary of Canal+, honours outstanding achievements in television, film, and digital storytelling across Nollywood and the wider African creative landscape and the hosting choice reflects exactly that ambition.

The 12th edition also introduces two new award categories: Best Indigenous Language (North Africa) and Best Indigenous Language (Central Africa), signalling a broader pan-African direction for the awards. The hosting choice fits that direction.

Bovi keeps the energy moving, Nomzamo brings the presence and credibility. Together, they cover everything an awards show of this scale needs.

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AMVCA 2026: Broadening Spotlight with New North, Central Africa Categories

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AMVCA Celebrating African Cinema

For over a decade, the Africa Magic Viewers’ Choice Awards has stood as the continent’s biggest film and television awards platform. Now, it is expanding its scope in a way that brings even more of Africa into the spotlight.

This year, two new categories have been introduced: Best Indigenous Language (North Africa) and Best Indigenous Language (Central Africa). They now sit alongside existing categories for West, East and Southern Africa, creating a full five-region structure for the first time.

This change speaks to where the AMVCA is headed, not just as an entertainment event, but as a truly pan-African platform. The languages in these new categories, including Arabic dialects, Berber, Lingala and Sango, are widely spoken across their regions. They are the languages people use in their everyday lives to tell stories, express emotions and share culture. Giving them recognition on a stage like the AMVCA matters.

Across countries like Morocco, Algeria, Tunisia, Chad, Cameroon, the Central African Republic and Congo, the film and television industries have been growing steadily, even if they do not always get continental attention. For filmmakers in these regions, being included in the AMVCA is more than just a chance to win an award. It brings visibility, credibility and a sense that their work is being seen.

There is also a cultural angle to this move. Films made in indigenous languages help keep those languages alive. By recognising these works, the AMVCA is reinforcing the idea that telling authentic stories in native languages is important and valuable.

Beyond recognition, this expansion also creates room for connection. Filmmakers from North and Central Africa now have a stronger presence on the same platform as their peers from West, East, and Southern Africa. This opens the door for collaboration, shared ideas, and creative exchange across the continent.

African cinema has always been rich in diversity, but it has not always had a single platform bringing it all together. While these two new categories will not fix everything overnight, they are a meaningful step forward.

This development comes as the 12th edition shapes up to be highly competitive. There are 32 award categories in total, including 18 decided by judges and 11 open to audience votes. There will also be special recognition awards, including Lifetime Achievement and the Trailblazer Award.

Veteran actress Joke Silva will serve as Head Judge, taking over from Femi Odugbemi.

Nominees were announced on March 29, 2026, hosted by actor Chimezie Imo. As expected, Nigerian films dominate the list. Gingerrr and The Herd lead with nine nominations each, followed by To Kill A Monkey with eight and My Father’s Shadow with seven.

Actors like Sola Sobowale, Uzor Arukwe, and Lateef Adedimeji earned nominations in multiple categories, while Genoveva Umeh received her first Best Lead Actress nomination.

At first glance, adding two categories to a list of 32 may not seem like much. But in the bigger picture, it shows a shift. The AMVCA is slowly becoming what it has always set out to be a platform that reflects the full diversity of African storytelling.

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