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Capella at Galaxy Macau Opens as the Pinnacle of Ultra-Luxury Hospitality

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MACAU SAR – Media OutReach Newswire – 10 February 2026 – Capella at Galaxy Macau has officially opened, marking the arrival of the serene enclave within the celebrated world of Galaxy Macau. This exceptional property represents a rarefied expression of hospitality within Galaxy Macau, Asia’s highly awarded luxury resort.

Mr Francis Lui, Chairman (centre); Mr Kevin Kelley, Chief Operating Officer – Macau (2nd from right); and Mr Troy Hickox, Head of Hotels & Lifestyle Development (1st from right), of Galaxy Entertainment Group and Mr Samuel Ding, Senior Vice President of Design and Technical Services (2nd from left); Ms Mei Ping, Head of China and Chairman Assistant (1st from left), of Capella Hotel Group officiate at the Opening Ceremony of Capella at Galaxy Macau.

Capella at Galaxy Macau represents the pinnacle of the luxury resort’s experiential offering. Designed for the most discerning of premium guests, the property occupies a privileged position within Galaxy Macau’s constellation of lauded luxury hotels. An ultra-residential retreat designed for the most discerning traveller; it offers privacy, expansive space, and superlative service.

The golden hued architectural landmark comprises just 95 suites and penthouses, while maintaining an exceptionally low key-count and a welcoming sense of intimacy and seclusion.

The opening of Capella at Galaxy Macau further strengthens Galaxy Macau’s status as the region’s premier experiential destination, offering guests a highly curated way to experience the dynamism of the luxury resort, and all that UNESCO World Heritage–recognised Macau has to offer.

Mr Kevin Kelley, Chief Operating Officer - Macau of Galaxy Entertainment Group delivers his welcome remarks at the Opening Ceremony of Capella at Galaxy Macau.
Mr Kevin Kelley, Chief Operating Officer – Macau of Galaxy Entertainment Group delivers his welcome remarks at the Opening Ceremony of Capella at Galaxy Macau.

Kevin Kelley, Chief Operating Officer – Macau of Galaxy Entertainment Group, states: “Galaxy Macau was created as a destination where the world’s finest hospitality and ultra-luxury experiences come together. We are delighted to reveal Capella at Galaxy Macau to our treasured guests from around the world; which showcases a new expression of our signature and ever-evolving ‘World Class Asian Heart’ service – that is not just personalised but anticipated; promising that true exclusivity is no longer about spectacle – but about scarcity.”

Clive Edwards, Senior Vice President, Operations, of Capella Hotel Group adds: “This strategic partnership positions Capella at Galaxy Macau as a distinctive expression of our brand vision: an intimate, residential retreat within an integrated resort context. Our guests enjoy seamless access to Galaxy’s world-class amenities while experiencing the culturally immersive hospitality that defines Capella—from our Capella Culturists to curated experiences celebrating Macau’s rich heritage.”

Mr Samuel Ding, Senior Vice President of Design and Technical Services, Capella Hotel Group, delivers a speech at the Opening Ceremony of Capella at Galaxy Macau.
Mr Samuel Ding, Senior Vice President of Design and Technical Services, Capella Hotel Group, delivers a speech at the Opening Ceremony of Capella at Galaxy Macau.

A contemporary retreat where The Gilded Jungle meets the runway

Conceived with renowned Paris-based design studio Moinard Bétaille, Capella at Galaxy Macau introduces a distinct design sensibility to the city, influenced by the jungle-inspired motifs found throughout the world of fashion, defined by craftsmanship, sophistication, and vintage luxury accents.

Imagined as a gilded jungle, the undulating exteriors draw from the formations of Macau’s tropical landscape while offering a sleek, residential interpretation of ultra-luxury. Rather than enclosed opulence, the architecture and interiors emphasise soft curves and undulating fluid forms, mirroring meandering waterways, light, airflow, the organic forms of the rainforest canopy – all brought to life with tactile materiality; creating a deeply immersive and energetically aligned experience.

Interior design studio Moinard Bétaille was tasked with creating a ‘residential sanctuary in Macau.’ From the forest-like canopy at the Ground Floor Lobby arrival and the Tree of Life, to the multi-sensory digital artwork by Laura Cheung – whose hand-finished jungle inspired walls grace every suite, Bruno Moinard has composed an environment of serenity, luxury and quiet confidence. For Capella at Galaxy Macau – a collaboration with Bruno Moinard’s creative partner, Claire Bétaille – the design duo have built on their collective commitment to bespoke luxury; creating a signature new language that builds upon culture, community, tradition, and heritage craftsmanship in a way that is both distinctive and unique. Moinard states: “Our vision was to create a sense of calm, crafted elegance, a residential sanctuary that feels both intimate and timeless, set within the extraordinary environs of Galaxy Macau.”

Gentle curves, softened edges, and dappled light that mimics sunlight filtering through a rainforest canopy guides guests from the moment they enter the driveway.
Gentle curves, softened edges, and dappled light that mimics sunlight filtering through a rainforest canopy guides guests from the moment they enter the driveway.

Gentle curves, softened edges, and dappled light that mimics sunlight filtering through a rainforest canopy guides guests from the moment they enter the driveway, a protected space that transitions from the pulsing energy of Macau, surrounded by lush foliage that fosters a sense of calm and privacy. In an ecosystem of light, art and nature, as one steps into the Lobby, a chamber of light and running water frame the Tree of Life – the beating heart of the Lobby that pulsates in coloured light. Round pools, lush foliage, and a mustering of carved wooden storks alight, finding their place in front of the spellbinding three-metre immersive multi-sensory LED artwork by Hong Kong artist Laura Cheung, founder of artisanal luxury homeware brand LaLa Curio. Evoking the natural rhythm of a tropical jungle, the sculptural natural forms, rocks and fire pits enable the kinetic artwork to subtly transform from dawn to dusk; connecting the interior to the passage of time outside. This digital grove “breathes” with the time of day; featuring a cacophony of ambient sounds that culminate in a nightly bloom of glowing fireflies and shooting stars. A custom-handmade tumbled glass sculpture by Czech glass masters Lasvit – ‘Splash’ – cascades over the illuminated water pools.

The arrival experience unfolds on the first floor, where guests discover the gilded Lobby layered with specially commissioned artworks. Highlights include contemporary abstract gouache and oil artworks by Bruno Moinard, alongside ceramic scholar’s rocks on Amazonite marble plinths by American ceramic artist Jason Messinger, that blend the softly-hued neutral interiors with statement pieces.

Guests are welcomed by their Capella Culturist in the Capella Living Room, a brand signature reimagined here as a cocooning social salon, before being escorted to their private residences for in-suite check-in by their personal butler. “Jungle Blue” – a Bruno Moinard abstract oil painting anchors the space in Moinard’s signature Macau Blue, a nuanced hue that echoes his interior inspiration, where water meets the jungle. Here, the Capella Culturists host daily rituals such as tea ceremonies, baijiu tastings, and cultural introductions.

The ultimate exemplar of penthouse living

Capella at Galaxy Macau delivers a rare combination of grandeur, serenity and exclusivity.
Capella at Galaxy Macau delivers a rare combination of grandeur, serenity and exclusivity.

Capella at Galaxy Macau delivers a rare combination of grandeur, serenity and exclusivity. Offering the largest rooms in Southern China, the Capella Penthouses are among the most remarkable accommodations ever introduced in the territory. Two- and four-bedroom penthouses offer expansive indoor-outdoor living, with sliding glass doors opening onto breezy, light-filled terraces, sun rooms and glass-walled outdoor private infinity pools overlooking futuristic Hengqin island – where visionary engineering meets architectural finesse – achievements previously unseen in the region. Artisanship is apparent in the details, such as the penthouse entrance doors featuring bespoke woven horsehair panelling lining, offering superior acoustic protection and a refined, luxurious patina. Four-bedroom penthouses, spanning close to 700 square metres, include a private Winter Garden with its diamond-stitched leather upholstery inspired by vintage automotive seats; wellness room with state-of-the-art massage chair and TechnoGym personal training equipment, games room with foosball table, and butler pantry. A den-like, soundproofed media and entertainment room houses a state-of-the-art home theatre and karaoke system, while airy, spa-like marble bathrooms feature generous soaking tubs and ultra-spacious his and hers showers. Two-bedroom penthouses include many of the same bespoke amenities, along with a dedicated VIK (Very Important Kids) room for family travellers.

The Capella Penthouses are among the most remarkable accommodations ever introduced in the territory, each equipped with private swimming pool for the utmost sense of leisure.
The Capella Penthouses are among the most remarkable accommodations ever introduced in the territory, each equipped with private swimming pool for the utmost sense of leisure.

One- and two-bedroom suites begin at 128 square metres and feature indoor relaxation pools, sunbeds, Amazonite marble bathrooms with mosaic floors, and polished finishes. Bedrooms are accentuated with jungle-inspired, hand-finished wall coverings by LaLa Curio, extending into canopy-like ceilings.

A heightened and singular service philosophy

Capella at Galaxy Macau brings together a union of award-winning hospitality for exceptional personalization. With Capella Hotels and Resorts voted the “No.1 Hotel Brand in the World” in Travel + Leisure’s World’s Best Awards for the third consecutive year, Capella’s globally recognised service philosophy finds a new home in the most accentuated expression of Galaxy Macau’s signature and ever-evolving World Class Asian Heart service.

Every guest enjoys 24-hour butler service, packing and unpacking of luggage, a complimentary minibar, premium Chinese tea sets, Officina Profumo-Farmaceutica Santa Maria Novella bath amenities, locally-sourced pre-batched cocktails and a Bugatti kettle and Illy IperEspresso Professional Machine for the ultimate precision-brewed coffee experience. Dedicated Capella butlers – unique to this hotel – and Capella Culturists work seamlessly together to intuitively shape each stay around individual preferences; promising that true exclusivity is no longer about spectacle – but about rarity and experience.

Culturists curate bespoke experiences connecting guests to Macau’s heritage and contemporary culture, from art tours and baijiu tastings to culinary masterclasses with Stephen Hsu, the executive chef of Capella at Galaxy Macau’s signature restaurant Botanica, or private helicopter and walking tours arranged with insider access.

A dining destination for connoisseurs

As part of Galaxy Macau’s reputation as one of Asia’s most celebrated gastronomic destinations, Capella at Galaxy Macau introduces three highly anticipated dining and bar concepts.

Pony & Plume, a whisky and cocktail bar and divan designed by Moinard Bẽtaille, reveals a haven of hidden delights and secret spaces, waiting to be revealed. Set to become a vibrant Macau destination hotspot in its own right, the bar’s name is its creed: the “pony” – a precise measure of spirit – represents intention in every pour, while the “plume” is the bar’s calling card, introduced as an aromatic cloud of smoke that infuses its signature cocktails, bar snacks and the divan experience. Home to more than 650 whiskies curated across eight flavour profiles, the venue celebrates precision, ritual, and the aroma, from rare and limited-edition bottles to guided tastings and signature smoke-infused cocktails inspired by Macau’s cultural eclecticism and morsels designed to appeal to connoisseurs and the curious alike. Featuring a cabinet of the world’s rarest unicorn whiskies, even the private reserve of whisky casks of provenance might be sighted by those in-the-know.

Botanica, a 48-seat restaurant led by Executive Chef Stephen Hsu, serves international comfort classics reimagined with Asian influences for the global palate. Light floods the tropical interiors by Moinard Bétaille, where indoor water reflections feature beneath imaginary jungle vines and a cluster of soft, pillow-like fungi stretch across the high ceilings. Ornamental glass screens and trellises add to an ambient space punctuated by climbing botanicals and sculptural works by Mexican artist Joel Escalona, creating a casual yet refined atmosphere.

Further elevating Galaxy Macau’s culinary stature, acclaimed Hong Kong chef Vicky Cheng will open an independent fine-dining restaurant within Capella at Galaxy Macau in 2026. The Michelin-starred chef and Krug Ambassador, whose Wing restaurant is ranked number three on the Asia’s 50 Best Restaurants 2025 list, is set to present modern French cuisine shaped by his distinctive and adventurous culinary vision.

Francis Lui, Chairman of Galaxy Entertainment Group, concludes: “Capella at Galaxy Macau’s architecture, service, gastronomy, and residential privacy create a singular experience for our top percentile of VIP guests, one that sets a new reference point for hospitality in Macau and globally. Our design and operations teams have worked tirelessly to bring the vision for Capella at Galaxy Macau to life in close partnership with Capella Hotel Group. Together, we have crafted the most intimate, elevated, and personalised way to experience our global entertainment and leisure resort offering; creating a true sanctuary, where every stay unfolds as a bespoke retreat, shaped by design, culture, and service at the highest level.”

Hashtag: #GalaxyMacau

The issuer is solely responsible for the content of this announcement.

About Galaxy Macau Integrated Resort

Galaxy Macau, The World-class Luxury Integrated Resort delivers the “Most Spectacular Entertainment and Leisure Destination in the World”. Developed at an investment of HK$43 billion, the property covers 1.1 million-square-meter of unique entertainment and leisure attractions that are unlike anything else in Macau. Eight award-winning world-class luxury hotels provide close to 5,000 rooms, suites and villas. They include Banyan Tree Macau, Galaxy Hotel™, Hotel Okura Macau, JW Marriott Hotel Macau, The Ritz-Carlton, Macau, Broadway Hotel, Raffles at Galaxy Macau and Andaz Macau. Unique to Galaxy Macau, the 75,000-square-meter Grand Resort Deck features the world’s longest Skytop Adventure Rapids at 575-meters, the largest Skytop Wave Pool with waves up to 1.5-meters high and 150-meters pristine white sand beach. Two five-star spas from Banyan Tree Spa Macau and The Ritz-Carlton Spa, Macau help guests relax and rejuvenate.

As the dining destination in Asia, Galaxy Macau offers a wide variety of gastronomic delights, exquisite experiences and ingredients of the finest quality with over 120 dining options from Michelin dining to authentic delicacies; Galaxy Promenade is the hottest shopping destination featuring the latest in fashion and curated experiences in Macau. Spanning over 100,000-square-meter, luxury flagship stores, lifestyle boutiques and our selection of labels are among the more than 200 world-renowned brands for a world-class shopping journey; Galaxy Cinemas, immersive thrills and luxurious comfort go hand in hand at Galaxy Cinemas. All 10 theaters are equipped with the latest audio-visual technology; CHINA ROUGE, one-of-a-kind deluxe lounge that evokes the glitz and glamor of Shanghai’s golden era with entertainment in luxury and style; and Foot Hub presents the traditional art of reflexology to make you feel more relaxed and revitalized. For Authentic Macau Flavours & Vibrant Asian Experiences, Broadway Macau – just a 90-second walk via a bridge from Galaxy Macau, has over 35 Authentic Macau & Asian Flavours at its Broadway Food Street. The 2,500-seat Broadway Theatre plays host to world-class entertainers and a diverse array of cultural events. Meeting, incentive and banquet groups are also well looked after with a portfolio of unique venues in Galaxy Macau and a professional service staff.

Galaxy International Convention Center (GICC) is the latest addition to the Group’s ever-expanding integrated resort precinct and will usher in a new era for the MICE industry in Macau. GICC is a world-class event venue featuring 40,000-square-meter of total flexible MICE, and a 16,000-seat Galaxy Arena – the largest indoor arena in Macau.

For more details, please visit

About Capella Hotel Group

Capella Hotel Group elevates hospitality through stewardship and artistry. From Singapore, our two luxury brands—Capella Hotels and Resorts and Patina Hotels & Resorts—transform heritage sites into living culture and conscious travel into meaningful connection. Recognised globally for excellence, we craft hospitality icons and embed care for people and place throughout our portfolio.

About Capella Hotels and Resorts

Capella Hotels and Resorts embodies excellence in the craft of hospitality. Our constellation spans Asia Pacific with future openings in the Middle East and Europe. Each property is a custodian of heritage, reflecting meticulous restoration and unseen artistry to offer experiences that illuminate travel. Auriga Spa, our signature wellness sanctuary inspired by lunar cycles, brings holistic wellbeing to each destination. Named Best Hotel Brand by Travel + Leisure for three consecutive years, Capella combines the highest levels of craftsmanship with personalised service to create bespoke luxury. Capella Hotels and Resorts is a proud member of GHA DISCOVERY.

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XTransfer Joins Forum Ekonomi Malaysia 2026

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Signals Plan to Make Malaysia Regional Compliance Hub

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 11 February 2026 – XTransfer, the world’s leading B2B cross-border financial platform, was honoured to be invited to join the Malaysia Economic Forum (Forum Ekonomi Malaysia 2026). Bill Deng, Founder and CEO of XTransfer, shared insights on how Malaysia can accelerate technology application and innovation to help micro, small and medium enterprises (MSMEs) scale exports under the 13th Malaysia Plan (13MP), during FEM 2026’s panel discussion, “Made by Malaysia: Accelerating Technology Applications & Innovation”.

Bill Deng (second from the right), Founder and CEO of XTransfer, joins as a speaker at Forum Ekonomi Malaysia 2026.

Bill was honoured to join YB Tuan Liew Chin Tong, Deputy Minister of Finance of Malaysia, and Mr Ooi Ching Liang, Senior Director of Engineering at SkyeChip, for a discussion focused on strengthening high-growth, high-value industries, advancing R&D commercialisation, increasing productivity and competitiveness, and supporting MSMEs in global value chains.

Drawing on XTransfer’s work with MSMEs across markets, Bill noted that many Malaysian businesses are “able to export,” but face persistent barriers to scaling exports. The most common issues are trust, compliance, and scale, which often surface as payment delays, repeated documentation requests, FX uncertainty, and working capital pressure as orders grow.

“For B2B SMEs in foreign trade, the biggest constraint isn’t demand. It’s the operational complexity behind cross-border payments, foreign exchange, and compliance,” Bill said. “In particular, AML requirements can be difficult for both traditional banks and SMEs to manage efficiently, creating friction that slows down legitimate trade.”

Bill highlighted a structural shift in global trade flows from a single dominant corridor to non-U.S., intra-Asia, and broader South–South routes. This trend is increasingly clear in real SME transaction patterns. Bill shared, “In 2025, XTransfer’s average collection amount from Asia, Africa, and Latin America grew by 106% year-on-year, with Africa exceeding 270%, Latin America reaching 94%, and ASEAN reaching 82%.” YB Liew noted the trend and thinks it is a direction Malaysia should pursue.

XTransfer also said it plans to establish Malaysia as its regional compliance centre, citing Malaysia’s strong geographic and time-zone advantages, a mature regulatory environment, availability of talent in compliance and risk operations, and cost efficiency. “Malaysia gives us the talent, governance environment, and regional proximity to scale compliance as intra-Asia and emerging-market trade accelerates,” Bill added.
Hashtag: #XTransfer #Malaysia #SMEs #13MP #FEM2026




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CGTN: Little Chinese New Year opens big window to China’s soul

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BEIJING, CHINA – Media OutReach Newswire – 11 February 2026 – As China marks Xiaonian, or Little Chinese New Year, there is growing evidence of its ancient traditions evolving into global lifestyle trends. CGTN published an article analyzing how this prelude to the Year of the Horse – from the folk ritual of “sweeping the dust” to the cross-cultural fusion of the Spring Festival Gala – illustrates China’s growing global cultural resonance.

As the lunar calendar turns its final pages, China enters a period of joyful anticipation known as Xiaonian, or Little Chinese New Year. Often celebrated as the Festival of the Kitchen God, it marks the official start of the “busy year” – a traditional term for the intense, joyful period of preparing food, cleaning homes, and shopping for the upcoming Spring Festival.

The Spring Festival is a deeply significant time for family reunion. In 2024, UNESCO inscribed the “Spring Festival, social practices of the Chinese people in celebration of the traditional Chinese New Year” onto the Representative List of the Intangible Cultural Heritage of Humanity.

While daily routines continue to evolve, they remain anchored in rituals that provide a sense of normalcy and meaning. It is perhaps no wonder that in a climate of uncertainty, traditional Chinese lifestyles are finding a new audience beyond the country’s borders, with the Spring Festival chief among those unique traditions that are fast becoming a shared human experience.

Diverse traditions, shared aspirations

In a prelude to the broader celebrations, Xiaonian, observed on February 10 and 11 this year, kickstarts a focused period of preparation. According to ancient lore, families offer Zaotang, or sticky “Kitchen Candy,” to the Kitchen God to ensure he delivers a favorable report on the household’s conduct before he ascends to the heavens. This lighthearted tradition marks the beginning of several symbolic rituals aimed at welcoming a fresh start.

A key element of this transition is donning new clothes. In Chinese culture, the New Year represents a moment when “all things are renewed,” and wearing new garments symbolizes shedding the “dust” or misfortunes of the past to embrace auspicious energy for the year ahead. Alongside this personal renewal, families nationwide engage in “sweeping the dust,” a deep-cleaning ritual to purify the home and prepare it for new blessings.

Whereas these practices are universal, celebratory flavors vary by geography. In the north, families traditionally gather over steaming plates of dumplings, whereas in the south, the menu often features sweet rice cakes (Niangao) and glutinous rice balls (Tangyuan).

As Mao Qiaohui, a researcher at the Institute of Ethnic Literature at the Chinese Academy of Social Sciences, explains, these variations highlight the inclusive nature of Chinese civilization.

“Although folk customs differ between different regions across China, this diversity reflects the cultural pluralism within the Spring Festival tradition,” she notes. “Different regional identities contribute to a shared pursuit of harmony and reunion.”

The vitality of these traditions is also evident in local craftsmanship. In northern regions like Shandong and Henan, artisans are currently making Huamo, decorated steamed buns, featuring horse designs for the upcoming zodiac year. Meanwhile, in Shuozhou, Shanxi Province, intangible heritage inheritors are carving spirited stallions onto traditional gourds. These creations reflect the regional diversity of the festival and a collective desire for progress in the year ahead.

Cultural dialogue: From global stage to daily life

The festive atmosphere is reflected further in preparations for the Spring Festival Gala (Chunwan), produced by China Media Group.

Recent rehearsals show performances meshing traditional Chinese culture with international artistry. One performance piece combines the wooden clog dance of the Hani and Lisu ethnic groups with the rhythmic tap of Spanish Flamenco and Hungarian folk dance. And with global stars like Jackie Chan and Lionel Richie on the bill, the Gala’s stage is set to become a stage for the world to come together.

The reach of the gala has expanded far beyond a domestic audience. Through the “Spring Festival Gala Prelude” events held in the United States, Russia, France, Italy, and several African nations, the program has become a gateway to Chinese New Year customs and cultural exchange.

This interest extends beyond art and into the lives of people worldwide, as seen in the #BecomingChinese trend. This phenomenon features international social media users adopting elements of Chinese daily life – such as keeping a thermos of hot water handy, wearing quilted indoor slippers or practicing mindful movement with Baduanjin exercises.

The festival is no longer a distant event but a gateway to Chinese lifestyle, rooted in ancient wellness wisdom and constantly updated by modern convenience, and the first step to a journey of exploration into a culture that values ritual, safety and hospitality.

Whether through global broadcasts or shared daily habits, the Spring Festival increasingly strengthens a sense of cultural empathy between China and the rest of the world.

For more information, please click here:

https://news.cgtn.com/news/2026-02-10/Little-New-Year-opens-big-window-to-China-s-soul-1KEhJjMX2fe/p.html

Hashtag: #CGTN

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De Beers Group and Assouline Celebrate the Launch of “A Diamond Is Forever: The Making of A Cultural Icon 1926-2026”

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LONDON, UK – Media OutReach Newswire – 11 February 2026 – In the 1930s, De Beers redefined the role of diamonds in society, celebrating them as masterpieces of nature and craftmanship. Before this, diamond jewelry pieces were treasures exchanged discreetly amongst society’s elite, as luxury houses, fearful of diminishing their mystique, fostered only private relationships with their clients. De Beers revealed the wonder of diamonds to a wider audience, shifting the perception of them from luxury item to a gift integral to romantic milestones and aspirational, glamorous lives, as well as a way of marking personal achievement.

De Beers Group And Assouline Celebate The Launch Of “A Diamond Is Forever: The Making Of A Cultural Icon 1926-2026”

When copywriter Frances Gerety captured the diamond’s essence with the phrase “A Diamond Is Forever” in 1947, the declaration enshrined the diamond as a promise of love and endurance, a sentiment resonating far beyond the notion of a simple gift. Gerety’s words, seen on archival advertisements, magazine placements, and celebrity endorsements, reflected the deep cultural connection between diamonds and enduring relationships. Commissioned artwork from artists such as Pablo Picasso, Salvador Dalí, and Raoul Dufy draw a direct line between a diamond’s rarity—each one formed deep within the earth over billions of years—and the creative genius of fine art. By sharing these artistic visions with the world, De Beers revealed the wonder of diamonds—nature’s oldest treasure—to a wider audience, elevating their aura and allure while preserving the sense of rarity and significance that sets them apart.

For a century, the story of diamonds has been one of transformation and continuity. In the 1960s, stars like Elizabeth Taylor and Marilyn Monroe adorned themselves with diamonds, embodying the elegance and glamour associated with the gemstone. The 1990s “Shadows” campaign, with its evocative pairing of diamonds and the neoclassical composition Palladio by Karl Jenkins, captured the essence of the diamond: authentic, unique, and everlasting.

In recent years, the conversation around diamonds has expanded to include provenance, sustainability, and ethical stewardship, affirming the diamond’s place as a symbol not just of love but of responsibility and conscience. Much like walking through a gallery that traces the evolution of artistic expression, A Diamond Is Forever offers a view into how diamonds have come to embody the shifting ideals and aspirations of society itself.

Hashtag: #DeBeersGroup #NaturalDiamonds #diamonds #ADiamondIsForever #Assouline




The issuer is solely responsible for the content of this announcement.

About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American plc group. For further information, visit .

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