Brands/Products
MasterChef Nigeria Winner to Receive N73m as Entries Open
By Modupe Gbadeyanka
An opportunity has opened for cooks in the country to win something substantial for doing what they have passion for.
This is because an African media giant, Primedia, has brought the adaptation of the world’s most renowned reality television cooking show, MasterChef Nigeria, to the country.
A statement from the organisers disclosed that the winner would go away with N73 million and the coveted title of Nigeria’s first MasterChef.
Entries are now open for this life-changing opportunity, with the closing date on Friday, February 27, 2026.
“Home cooks who want to enter MasterChef Nigeria must be Nigerian citizens aged 18 or above, hold a valid passport, and have not earned a living as professional chefs. Interested applicants can submit their entries via www.masterchefnigeria.com, where the complete eligibility requirements and the application form are available. The show will air on DStv’s Africa Magic Showcase and Africa Magic Family.
The MasterChef format, created by Franc Roddam and first launched in 1990, has catapulted the careers of countless culinary stars across 720 countries while showcasing the unique food culture of each territory.
As recognised by the authoritative Guinness World Records, it is the most successful cookery show in the world. Over 700 seasons and 16,000 episodes have aired to date.
In MasterChef Nigeria, diverse home cooks from across the country will compete in a series of food-making challenges designed to test originality, technique, flavour mastery and presentation.
Throughout the season, these contestants will prepare both traditional and contemporary dishes, drawing inspiration from Nigeria’s rich culinary heritage while demonstrating global culinary standards.
At each challenge, the MasterChef Nigeria judges – esteemed Nigerian chefs who will be announced in due course – will evaluate the dishes to determine the best and least successful servings, and ultimately.
“MasterChef Nigeria is a major Nigerian television milestone that will celebrate the country’s exquisite cuisine, innovative food culture and vibrant culinary traditions as never before, whilst unearthing, mentoring and nurturing talent with the potential to become Nigeria’s next generation of distinguished chefs.
“We encourage all home cooks who want to make a name for themselves in the dynamic Nigerian food industry to enter this profound competition,” the Managing Director at Primedia Africa, Tamara van Eeckhoven, stated.
Also commenting, the chief executive of MultiChoice Nigeria, Ms Kemi Omotosho, said, “MasterChef Nigeria reflects our continued commitment to investing in premium local content that showcases the richness of Nigerian culture and creativity to audiences across Africa and the world.”
Similarly, the Executive Head of Content and Channels for MultiChoice West Africa, Ms Atinuke Babatunde, said, “We are delighted to be the broadcasting platform for MasterChef Nigeria. Africa Magic Family and Africa Showcase are known for superior, premium programming and authentic storytelling aimed at country-specific African audiences. MasterChef Nigeria is breaking ground, and the first season in Nigeria is bound to create enormous excitement.”
On her part, the VP for the Middle East, Africa, Israel, Greece and Cyprus for Banijay Rights, Ms Sarah Mottershead, said, “We are incredibly proud this world-beating culinary format continues to expand its global footprint. Through our wider partnership with Primedia, Nigerian viewers are set for a real treat when they get their first taste of this iconic TV experience.”
The Group Media Manager for Tolaram, Adeola Amosun, said, “We are proud to partner with MasterChef Nigeria as the headline sponsor of its first-ever edition in the country. MasterChef is a globally respected platform that celebrates culinary excellence, creativity, and skill – values that align strongly with Power Oil’s commitment to quality and healthier cooking.”
Brands/Products
NAFDAC Warns Consumers Against Fake Colgate Brand in Circulation
By Adedapo Adesanya
The National Agency for Food and Drug Administration and Control (NAFDAC) has alerted the public to the distribution of unregistered and suspected counterfeit Colgate toothpaste brand in Nigeria.
In a public notice shared on X (formerly Twitter), the agency said its Post-Marketing Surveillance Directorate received a complaint regarding the sale of the products in Kaduna State by a shop owner.
Following an investigation, officials of the food and drugs surveillance organisation visited the outlet and discovered two suspected counterfeit products branded as Coglaet ActivGel 100g and Coglaet Herbal 100g. The spellings were not only the indicator, but the production standards.
According to the agency, the shop owner disclosed that the items were sourced from a door-to-door sales representative but could not provide proof of purchase.
NAFDAC stated that the products failed to meet regulatory standards for registration and quality assurance, warning that they pose potential risks to public health and safety. It also added that the stated manufacturer could be traced to Baiyun District, Guangzhou, China.
The agency confirmed that the items have been removed from circulation, while efforts are ongoing to trace those responsible for their distribution.
NAFDAC urged consumers to remain vigilant and report any suspected sale of substandard or counterfeit regulated products to the nearest office, via its hotline or official email channels.
In a statement, NAFDAC said, “All NAFDAC zonal directors and state coordinators have been instructed to conduct surveillance and mop up the unregistered and counterfeited products if found within their zones and states.
“Distributors, retailers, and consumers are hereby advised to exercise caution and vigilance within the supply chain to avoid the distribution, sale, and use of counterfeit products. The products’ authenticity and physical condition should be carefully checked.”
Consumers are advised to report any suspicion of the sale of substandard, falsified, or counterfeit regulated products to the nearest NAFDAC office, call NAFDAC on 0800-162-3322, or via email: [email protected]. For complaints, the Reforms Unit can be reached: 09097630506, 09097630507, or email: [email protected]
Brands/Products
Airtel Nigeria Suspends Airtime, Data Lending Services
By Modupe Gbadeyanka
Barely 24 hours after MTN Nigeria announced the suspension of its data and airtime lending services, another operator, Airtel Nigeria, has followed suit.
In a statement on Friday by its Director of Corporate Communications & CSR, Mr Femi Adeniran, Airtel Nigeria said it would not no longer offer the airtime and data credit services for now.
However, the company noted that customers will continue to enjoy uninterrupted access to airtime and data purchases through its existing channels.
The Federal Competition and Consumer Protection Commission (FCCPC) introduced new rules on lending services in the country, and in compliance with this, telecommunications companies had to suspend rendering the services.
The affected services allowed eligible prepaid customers to borrow airtime or data and repay on their next recharge.
The Director of Marketing at Airtel Nigeria, Mr Ismail Adeshina, in the statement, noted the suspension of the services was to “align our operations with evolving requirements.”
“Airtel Nigeria remains committed to the highest standards of compliance, transparency, and consumer protection, while continuing to innovate responsibly within Nigeria’s digital ecosystem,” he added.
The telco noted that the temporary suspension is not expected to have a material impact on its service standards across the country, promising to provide updates on the status of the service in due course.
Brands/Products
MTN Nigeria Stops Xtratime Airtime, Data Borrowing Service
By Aduragbemi Omiyale
The airtime and data credit advance service offered by MTN Nigeria under the product name Xtratime has been temporarily suspended.
In a notice to the Nigerian Exchange (NGX) Limited on Thursday, MTN Nigeria explained that the decision to pause the service was due to regulatory compliance with the Federal Competition and Consumer Protection Commission (FCCPC).
However, it said customers could continue to purchase airtime and data through other alternative digital channels.
The company also disclosed that it does not expect the suspension of Xtratime to affect its topline because of its robust revenue mix.
“MTN Nigeria Communications Plc hereby notifies the Nigerian Exchange Limited and the investing public that the company has temporarily suspended its airtime and data credit advance service (Xtratime).
“This relates to the implementation of processes under the Digital, Electronic, Online or Non-Traditional Consumer Lending Regulations, 2025, which introduced a new compliance and licensing framework for entities providing digital or non-traditional consumer credit services.
“In the interim, customers continue to have access to alternative digital channels for airtime and data purchases.
“Given the scale within the revenue mix, we do not expect the temporary suspension to have a material impact.
“We are closely monitoring customer behaviour and usage trends and will provide an update on any quantified impact in our Q1 2026 results,” the notice signed by the company secretary, Ms Uto Ukpanah, read.
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