Media OutReach
Wildberries Sees Surging Consumer Demand for African Products
Sales of coffee from Ethiopia increased 2.3 times in 2025 and continues to grow at a similar pace in 2026. Another fast-growing Ethiopian product is amulets—bracelets, keychains, and brooches made from natural opal. Sales in this category increased eightyfold in 2025.
In 2025, sales of black seed oil from Egypt grew 2.7 times. This plant-based oil is valued for its anti-inflammatory and antibacterial properties and is also used in cooking. Apparel sales from Egypt rose 2.4 times in 2025 and surged elevenfold in January–February 2026.
Sales of tea from South Africa doubled year-on-year in 2025 and tripled in January–February 2026 compared to the same period last year. Sales of cosmetic creams from South Africa increased sixfold in 2025 and continued to grow in early 2026.
Sales of seeds from Morocco rose 2.4 times, driven by demand for rosemary, an aromatic plant used in cosmetics production and as a culinary spice. Moroccan boots are also popular on Wildberries, reflecting the country’s longstanding traditions in leather footwear craftsmanship.
Sales of fish products from Tunisia, such as anchovies, increased 2.7 times in January–February 2026, while olive oil sales from the country grew 6.6 times in the same period. Tunisia ranks among the leading exporters of these product categories.
Sales of Zambian jewelry and Senegalese kanekalon – an artificial fiber used for braiding hair in the African style – both doubled in 2025. From Tanzania, coffee is in demand, along with postage stamps, which recorded a sixfold sales growth in 2025. The stamps, depicting the country’s unique natural heritage – including Mount Kilimanjaro, savannas, wildlife, and the everyday life of local Maasai tribes – enjoy well-deserved popularity among stamp collectors.
Hashtag: #Wildberries
The issuer is solely responsible for the content of this announcement.
About Wildberries
Established in 2004 in Russia, Wildberries is a leading digital platform operating in Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan and Uzbekistan, while also partnering with sellers in China and the UAE. Wildberries provides a state-of-the-art IT infrastructure to support customers and sellers, along with a developed logistics network spanning more than 135 facilities and more than 90,000 pickup points across its markets. As of 2025, Wildberries serves over 79 million customers.
Media OutReach
The VinFast VF 8 and the New Priorities of EV Ownership
Just a few years ago, conversations surrounding EV buying were dominated by battery size, driving range and acceleration. Those things still matter today, but they are no longer the whole story. As EVs move into the mainstream, buyer priorities are shifting toward practical, long-term considerations, including the post-purchase experience, charging convenience, straightforward servicing, and the enduring reliability of the brand. These factors increasingly shape purchasing decisions, and they also provide a useful lens through which to look at the VinFast VF 8, an all-electric mid-size SUV.
Designed by the legendary Italian design house Pininfarina, the all-electric D-segment SUV combines clean, modern styling with the practicality expected of a family vehicle. It delivers up to 493 km of NEDC driving range, produces up to 402 horsepower through a dual-motor AWD system, and comes equipped with Level 2 driver assistance technologies, a 15.6-inch infotainment display, and a spacious cabin designed for everyday comfort. In the UAE, buyers also benefit from a 10-year vehicle warranty, a 10-year unlimited-mileage battery warranty, alongside 24/7 roadside assistance and five years of free maintenance up to 100,000 km.
While the VF 8 already has plenty to offer on paper, the real challenge is making ownership feel effortless once the excitement of the purchase has passed. Recognizing that, VinFast has invested heavily in the ecosystem that supports its vehicles.
Earlier this year, the company signed agreements with 29 international aftersales partners as part of a broader plan to expand its global service network to more than 1,100 workshops across North America, Europe, the Middle East, and Asia during 2026. The company is also rolling out customer support initiatives such as software updates, battery inspections, and technical support throughout the ownership journey.
In the UAE specifically, VinFast works with Al Tayer Motors to provide local aftersales support while continuing to strengthen its regional service network through experienced local partners. In March, the company signed an MoU with PlusX Electric, a DEWA-approved charging provider, to extend support beyond the dealership network. The plan includes portable charging pods, on-demand mobile charging, and emergency roadside charging services. The goal is to reduce downtime and eliminate the awkward scenario of running low on charge far from a plug.
“VinFast is committed to building a long-term and comprehensive EV ecosystem in the UAE, one that gives customers confidence not only in the quality and performance of our electric vehicles, but also in the reliability and accessibility of the supporting infrastructure,” one executive of VinFast Middle East said in a press release.
The Middle East is entering an important stage of its EV journey, with governments investing in cleaner mobility and consumers enjoying more choices than ever before. As the market evolves, delivering a competitive vehicle is only part of the equation, while making ownership straightforward is becoming just as important. The VinFast VF 8 reflects that shift, pairing the features of a modern electric SUV with growing investments in charging, aftersales support, and customer service.
Hashtag: #VinFast #EV
The issuer is solely responsible for the content of this announcement.
Media OutReach
ISCA Accountants Move Beyond the Numbers to Help Singaporeans Navigate Life’s Financial Decisions
Hashtag: #ISCA #CharteredAccountants #AnnualDinner #DifferenceMakers #Accounting #Accountancy
The issuer is solely responsible for the content of this announcement.
Institute of Singapore Chartered Accountants (ISCA)
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60,000 Accountancy and Corporate Finance Professionals to Be AI-Ready Over Three Years
ISCA and IMDA launch AIxAccountancy, the first AI fluency programme for non-tech professionals under the National AI Impact Programme
SINGAPORE – Media OutReach Newswire – 3 July 2026 – The Institute of Singapore Chartered Accountants (ISCA) and the Infocomm Media Development Authority (IMDA) officially launched the AI Fluency Programme, AIxAccountancy, today. The programme will empower accountancy and corporate finance professionals with the skills, confidence and know-how to use artificial intelligence (AI) effectively and responsibly at work. It supports ISCA’s broader commitment to strengthening AI capabilities across the profession, in line with its ambition to upskill 60,000 accountancy and corporate finance professionals [1] over a three-year period.
2. AIxAccountancy is the first training programme developed through IMDA’s partnership with professional bodies under the National AI Impact Programme (NAIIP) [2], which aims to train 100,000 non-tech professionals to become AI bilingual over the next three years. Prior to its launch, more than 20,000 individuals [3] across the public and private sectors, including tertiary students, had already expressed interest in AIxAccountancy, reflecting strong demand to build AI capabilities. The Accountant-General’s Department is also planning to incorporate the programme as part of the learning and development of all 4,000 public sector finance and internal audit officers. To make the programme widely accessible, AIxAccountancy will be offered free to ISCA members who are Singapore Citizens or Permanent Residents, including tertiary students.
Flexible AI training programme with industry-recognised credentials
3. AIxAccountancy is designed to offer flexible and structured online learning tailored for working professionals to learn at their own pace, fitting in their busy schedules so that their professional and personal commitments are not disrupted. The programme will be delivered in two progressive phases, enabling learners to develop core AI capabilities before advancing to specialised applications. Learners will gain hands-on experience with widely used AI tools such as ChatGPT, Claude, Copilot and Gemini, with the curriculum regularly refreshed to stay industry-relevant.
- Phase 1 will focus on AI foundations for common workplace tasks, such as creating AI-enabled workflows for financial statement analysis. Learners will gain essential AI knowledge, hands-on experience with a range of AI tools, and the confidence to use AI effectively in their day-to-day work.
- Phase 2 will focus on applying AI to role-specific workflows across accounting, finance, auditing, taxation and related disciplines.
4. Upon completing both phases, ISCA will award participants a Certificate of Completion, a digital badge and Continuing Professional Development Education (CPE) hours. The digital badge serves as a verifiable, tamper-proof record of achievement that recognises AI proficiency, signalling credibility to employers. It can be easily shared across professional platforms including LinkedIn.
5. Accounting professionals in, or aspiring to, management roles can also enrol in modules focused on AI implementation after completing the two phases. These modules are designed to equip them to lead the responsible adoption of AI and drive AI transformation within their organisations.
An AI sandbox to experiment and learn from peers and industry leaders
6. As part of AIxAccountancy, participants will also have access to AI Nexus, a dedicated hub for accountancy and corporate finance professionals to learn and share insights, resources and best practices on AI adoption. Through AI Nexus, participants can experiment, prototype and build their own AI-assisted workflows in a sandbox environment, applying their learning directly to real industry needs. Participants can also connect with peers, technology providers and educators to share and work on new use cases. Regular sharing sessions by leading accountancy companies and AI tool providers will further enrich the learning experience with best practices and real-world applications. Together, these channels ensure participants receive both expert guidance and meaningful peer-to-peer learning throughout the programme. Participants can access AI Nexus at: https://ainexus.isca.org.sg/.
7. Mr Lee Boon Teck, President of ISCA, said: “AI is reshaping the future of the accountancy profession. The professionals who will thrive are those who become AI bilingual, combining deep accounting expertise with the ability to use AI confidently, responsibly, and with sound professional judgement. AIxAccountancy is more than a training programme. It is a national profession transformation initiative that equips accountants and finance professionals with the skills and confidence to create greater value for businesses and society.”
8. Mr Ng Cher Pong, Chief Executive of IMDA, said: “AI delivers the most impact when it is grounded in domain expertise and applied to the work professionals know best. Our partnership with ISCA on AIxAccountancy reflects this approach by equipping accounting and corporate finance professionals not just with AI skills, but also with the ability to apply them meaningfully and responsibly in their day-to-day work. We look forward to seeing more professionals harness AI with confidence and purpose, becoming not only fluent, but truly AI bilingual in their field.”
9. Mrs Chia-Tern Huey Min, Chief Executive Officer of Accounting and Corporate Regulatory Authority, said: “ISCA’s AI Fluency Programme, AIxAccountancy, comes at an opportune time, as AI continues to reshape industries and redefine the way we work. It complements the refreshed Skills Framework for Accountancy, which embeds AI fluency across all 44 job roles – spanning data analytics, visualisation and strategic decision-making. Through this programme, accounting and finance professionals will gain the practical AI skills they need to thrive in this rapidly evolving landscape.”
10. The launch of the AIxAccountancy underscores ISCA and IMDA’s commitment to help the accountancy profession navigate the AI era. By equipping professionals with accessible learning, practical AI experimentation and community collaboration, ISCA aims to accelerate AI adoption across the profession while ensuring professional judgement, ethics and trust remain at the core of professional accountants in an increasingly AI-driven business environment.
Hashtag: #ISCA #CharteredAccountants #AIxAccountancy #AIFluency #AIBilingualism #DifferenceMakers #Accounting #Accountancy
The issuer is solely responsible for the content of this announcement.
Institute of Singapore Chartered Accountants (ISCA)
Infocomm Media Development Authority
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