Media OutReach
MOONTON Games Shines at Hong Kong FILMART, Unveiling Three Original Film-Game IPs and Forging a New Film-Game Integration Ecosystem For The Future
Distinguished guests attended the conference, including Cloud Zhang, Head of ByteDance’s Game Business and CEO of MOONTON Games; Yaguang Ma, also known as Link Ma, Head of MOONTON Games’ Lighthouse Studio; renowned screenwriter Ran Ping; celebrated author Jiang Nan; acclaimed animation director Shen Youbafang; Wang Shanshan (Film and Television Director of Science Fiction World); as well as leaders from the National Radio and Television Administration; the Hong Kong Trade Development Council; numerous media representatives; and industry peers.
Founded in 2014, MOONTON Games has crafted a portfolio of classic game IPs loved by gamers worldwide. Its debut at Hong Kong FILMART marks the launch of MOONTON Games’ global incubation journey for premium IPs with a brand-new vision, completing a cross-dimensional creative leap from a digital game kingdom to a cinematic light and shadow realm, and empowering Chinese culture-rooted original content to shine on the international stage. MOONTON Games’ Lighthouse Studio, the core vehicle for its film-game IP development, made its official debut at the conference, and its unwavering commitment to long-termist creative philosophy has become the cornerstone of Moonton’s film-game integration layout. The three distinctive original IPs form MOONTON Games’ first film-game IP matrix; all anchored in high-quality content, they pose profound emotional inquiries around What it means to be human, what it means to live, with unique themes and expressive formats.
You Ming Zhi: Rooted in Chinese Folk Customs, Forging a Benchmark for Eastern Fantasy Theatrical Animated Films
As MOONTON Games’ maiden cross-border film and television project, the Eastern fantasy IP You Ming Zhi—deeply rooted in Chinese folk culture—officially kicked off at the conference. The IP builds a distinctive worldview where the world is governed by animal Spirits of Light, and humans embark on a quest to uncover their own history and the meaning of survival. Breaking free from the clichés of traditional immortal and chivalric fantasy, it returns to a narrative core rooted in mortal life and journey experiences. The growth story of protagonist Zhou Chu mirrors the self-discovery and identity exploration of contemporary young people, embodying both profound Chinese cultural heritage and universal emotional resonance.
The IP’s first concept short film made a stunning debut at the conference. Wanzhou Yu, the IP producer, shared that creative inspiration stemmed from personal emotional resonance, aiming to create a humanistic Eastern fantasy work where the protagonist achieves inner growth through witnessing rather than conquering. Cloud stated that this IP was chosen as the starting point of MOONTON Games’ cross-border endeavor for its compelling narrative rooted in Chinese folk customs that transcends media boundaries; it reflectsand MOONTON Games’ aspirations to set an aesthetic and narrative benchmark for it with the ceremonial essence of film. Yaguang Ma highlighted the IP’s pure creative team, original worldview and systematic aesthetic system, believing it to be an IP seed with sustainable growth potential for a decade. A landmark announcement was made: national first-class screenwriter Ran Ping officially joined the project as the animated film’s screenwriter. Ran Ping noted that the IP’s allure lies in exploring profound propositions of civilization, loneliness and coexistence through a fantasy lens, integrating the traditional heritage of ancient supernatural tales with modern narrative consciousness, and a great fantasy work ultimately reflects reality. The MOONTON Games team presented Ran Ping with a framed original art poster of the IP, marking his official joining in a highly ceremonial way.
Cetus: Debut of a Dieselpunk Sci-Fi IP, Launching a Global Co-creation Plan
Following You Ming Zhi, MOONTON Games released the high-concept sci-fi IP Cetus, with the first concept short film of its dieselpunk post-apocalyptic adventure animated series also unveiled at the event. The IP constructs a post-apocalyptic world shrouded in a sea of clouds, where humans have built a unique civilization based on whaling in an isolated island setting, and cling to hope and resolve amid ruins and steel.
Cetus boasts celebrated author, Jiang Nan, as co-creator and acclaimed sci-fi animation director, Shen Youbafang, as director—two core creative forces with profound expertise in building grand worldviews and crafting sci-fi animations. Yaguang Ma commented that Jiang Nan has endowed Cetus with a profound textual foundation and epic grandeur, while Shen Youbafang masterfully captures and presents the distinctive texture of this sea of clouds world to audiences. Jiang Nan explained that the core of Cetus is to depict the essence of humanity in desperate situations: even if only one tower remains in the world, there will still be stories, warmth, and dignity. Shen Youbafang frankly shared that the challenge and joy of creation both lie in building a dieselpunk visual system that blends industrial ruggedness with the warmth of life, making every gear and rust mark an integral part of the narrative. Moonton also announced the official launch of the Cetus Global Co-creation Plan at the conference, opening up the IP’s worldview setting to global sci-fi writers, illustrators, animators and game designers, and inviting creators worldwide to jointly build this magnificent sea of clouds universe. The plan is jointly promoted by MOONTON Games and Science Fiction World, the benchmark platform for Chinese sci-fi literature. Cloud, Wang Shanshan and three other distinguished guests launched the plan with a jigsaw puzzle ceremony, marking Cetus as the first Chinese dieselpunk sci-fi IP nurtured by global creators.
Project: Lovania: A Cozy Game Surprise Debuts, Creating a Spiritual Haven
As a delightful surprise at the conference, MOONTON Games launched the original cozy game, Project: Lovania, whose promotional short film brought a warm and heartfelt experience to the audience. The game builds a fairy-tale wonderland named the Hometown Never Forgotten, where players take on the role of a little puppet and embark on a magical adventure following a long-eared star. In the game, players can build exclusive homes, customize their avatars, and pursue the starlight and the moon hidden in fascinating stories. In an era driven by efficiency, Project: Lovaniacenters on the core of healing, serving as a warm emotional complement to MOONTON Games’ IP matrix and adding greater diversity to the company’s film-game IP layout.
For The Future: MOONTON Games Releases the Core Strategy for Film-Game Integration
At the conference, MOONTON Games showcased the creative aspirations and team spirit of Lighthouse Studio through a corporate short film, with original aspiration and unwavering faith as the studio’s core tenets. On behalf of the studio, Yaguang Ma released MOONTON Games’ core strategy for film-game integration, stating that the establishment of Lighthouse Studio stems from MOONTON Games’s persistent commitment to long-termist content creation. The studio rejects rushed content production, focuses on returning to the essence of creation itself, and builds a tailored creative ecosystem for the sustainable growth of premium IPs.
MOONTON Games’ film-game integration layout is not a simple cross-media expansion, but is centered on building a living, evolving world. Each IP is enabled to naturally evolve into diverse formats including games, films and animations, based on a complete worldview and a profound emotional core. Cloud emphasized that MOONTON Games has always believed that a good story transcends media and time, and the core of film-game integration is to take high-quality original content as the foundation, allowing IPs to realize value amplification and enduring vitality across different media. The three IPs released at the event represent the first implementation of this core strategy, and Moonton will continue to deepen its focus on original content creation, fueling the incubation and growth of more film-game IPs in the future.
Industry Elites Gather at the Forum to Explore the Key to Success for the Future of Film-Game Integration
After the IP release session, MOONTON Games hosted an industry forum themed What is the Decisive Factor for the Future of IP-Based Film-Game Integration, moderated by Li Xingwen, a famous cultural critic and Chief Editor of Film and Television Critic. Cloud, Ran Ping, Jiang Nan, and Huang Haibo, Director of Phoenix TV Movie Channel, engaged in an in-depth discussion from diverse professional perspectives.
The forum delved into core topics including the key factors for translating film-game integration concepts into practical execution, the essential traits of IPs with sustainable cross-media vitality, the creative differences between animation and traditional film and television production, the creative adaptation of literary IPs for film and game cross-border development, the new forces urgently needed in the film and television industry, as well as the opportunities and challenges for game enterprises venturing into the film and television sector. Combining their rich practical experience and insightful industry observations, the guests offered multi-dimensional insights and ideas for the industrial development of film-game integration, helping the on-site audience gain a clearer and more in-depth understanding of its future development trends.
MOONTON Games’ film-game IP launch conference at Hong Kong FILMART marks the official launch of the company’s global film-game IP layout, emerging as a pivotal practice for game enterprises in cross-border film-game integration. From deepening its roots in the game industry to incubating film-game IPs, MOONTON Games takes these three original IPs as its starting point, integrating the essence of Chinese culture with modern creative expression. With its long-termist creative philosophy and open co-creation operation model, Moonton sets a new paradigm for the development of the global film-game integration industry. As the conference theme From Spark to Spotlight implies, this launch is not the end of MOONTON Games’ cross-border film and game journey, but the beginning of a new chapter. In the future, Moonton’s Lighthouse Studio will continue to polish high-quality original content, drive the in-depth integration and global development of film-game IPs, and let Chinese original film-game IPs shine brightly on the world stage.
Hashtag: #MOONTONGames
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About MOONTON Games
Established in 2014, MOONTON Games is a global video game company dedicated to gaming development, publication, and esports. With more than 2,000 employees worldwide, the company operates offices in Indonesia, Malaysia, Singapore, the Philippines, Latin America, and China. It has successfully launched several high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide. For more information, visit https://en.moonton.com.
About Lighthouse Studio
Lighthouse Studio is a studio under MOONTON Games that creates original content. It currently owns 3 IPs: You Ming Zhi, Cetus, and Project: Lovania. The studio adheres to the principle of “Innovation as the Core, Content Is King”, deeply exploring the integration of storytelling and artistic expression in its commitment to building an immersive art world that combines emotional resonance and visual tension.
With its relentless pursuit of quality, Lighthouse Studio leverages its cutting-edge aesthetic vision and technical capabilities to continuously push the boundaries of creativity, establish a complete chain from the core settings of IP, aesthetic innovation to multi-form content development, and create benchmark IPs with global recognition and cultural influence—whether it’s games, film and television, or animation.
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GoTyme Bank becomes the first digital bank in the Philippines to enable Apple Pay, expanding secure and seamless digital payments for 10 million customers
MANILA, PHILIPPINES – Media OutReach Newswire – 18 August 2026 – Paymentology, the leading global issuer processor, today announced the successful launch of Apple Pay for GoTyme Bank in the Philippines. Through this launch, GoTyme becomes one of the first issuers in the Philippine market to enable Apple Pay, giving 10 million customers an easy, secure and private way to pay using their Apple devices.
As one of the country’s fastest-growing digital banks, GoTyme continues to accelerate its digital payments strategy by expanding secure, seamless and convenient payment experiences for Filipino consumers. Customers can now securely add their GoTyme debit card to Apple Wallet and make contactless payments in stores, within apps and online wherever Apple Pay is accepted.
Apple Pay uses industry-leading tokenisation technology, meaning card numbers are never stored on devices or shared with merchants. Instead, a unique Device Account Number is assigned, with every transaction authenticated through Face ID, Touch ID or a device passcode, providing an additional layer of security while delivering a fast, frictionless checkout experience.
Nate Clark, President and CEO at GoTyme Bank commented: “At GoTyme Bank, we’re constantly looking for ways to make banking simpler, safer and more rewarding for our customers. Bringing Apple Pay to GoTyme Bank customers in the Philippines gives them an easy and secure way to pay wherever they shop while continuing to earn rewards points on all their transactions. This is another step in our commitment to making everyday banking more beautiful and convenient for our customers.
The launch comes as digital payments continue to reshape the Philippine economy. According to the Bangko Sentral ng Pilipinas (BSP), digital payments now account for more than half of all retail payment transactions, as consumers increasingly embrace mobile-first banking and contactless payments. Meanwhile, smartphone penetration continues to rise, supporting growing demand for digital wallets and tokenised payment experiences. As digital commerce accelerates, enabling secure mobile payments through services such as Apple Pay is becoming an increasingly important differentiator for financial institutions.
Minh-Ha Truong, Head of Growth, APAC at Paymentology, added: “As a long-standing partner to GoTyme, we’re proud to support another significant milestone in its growth journey. Bringing Apple Pay to market demonstrates how modern, cloud-native issuer processing enables digital banks to rapidly deliver innovative payment experiences while maintaining the highest standards of security, scalability and performance. Together, we’re helping shape the future of digital payments in the Philippines.”
The launch further strengthens GoTyme’s position as one of Southeast Asia’s leading digital banks and highlights the value of Paymentology’s cloud-native issuer processing platform in helping banks and fintechs rapidly introduce innovative payment capabilities that meet evolving customer expectations.
Hashtag: #Paymentology
https://www.paymentology.com/
https://www.linkedin.com/company/paymentology/
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Media OutReach
New Documentary Under the Hakka Liugdui Sun From Discovery to Debut on August 20 in Southeast Asia
Set against the sun-drenched landscapes of southern Taiwan, Under the Hakka Liugdui Sun highlights how the people of Liugdui have thrived alongside the land for over 300 years. Following local scholars, farmers, and artisans, the documentary explores how this community adapts its deep-rooted traditions—from water stewardship to food heritage—in response to environmental and economic change, offering vital modern insights on sustainability, rural revitalization, and cultural continuity.
Across three episodes—Water, agriculture, and food—the documentary explores how the people of Liugdui blend tradition with modern innovation. Viewers meet groundwater experts, farmers pioneering sustainable crops, and artisans repurposing local materials like betel nut, alongside culinary practitioners who preserve Hakka identity through ancestral rituals, communal feasts, and family traditions that unite generations.
Audiences will discover a community that views tradition not as something fixed in the past, but as a living legacy that continues to evolve. From innovative groundwater management and botanical dyeing to ritual feasts and modern interpretations of Hakka cuisine – the documentary celebrates the creativity, resilience, and values that have sustained Liugdui for centuries.
Under the Hakka Liugdui Sun premieres in Southeast Asia on Discovery Channel, Thursday, August 20 at 7:10pm; TLC Channel, Monday, August 24 at 7:10pm; and Discovery Asia, Tuesday, August 25 at 9:25pm.
Hashtag: #Discovery
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About Discovery Channel
The launch press conference broke away from tradition with a vibrant runway show featuring celebrity “Hot Spring Travel Navigators,” including acclaimed chef Edward Lee from Netflix’s Culinary Class Wars, visual identity creative director Yen Po-Chun, TSUTAYA BOOKSTORE Taiwan Chairman Kazuma Otsuka, and actor-host Andrew Chau. Together with local businesses, they showcased regional agriculture, specialties, and lifestyle products.
The official launch celebration kicks off on September 4 at Guguan Park in Taichung, featuring a themed parade with over 500 participants and the lighting ceremony for the Lishan–Guguan Light Art Festival, which stars a massive eight-meter “OhBear” light installation. The festivities continue on September 5 with a guided tribal trekking tour in Guguan, offering participants an exclusive NT$500 accommodation discount.
To promote four-season wellness tourism globally, the campaign partners with the East Asia Hot Spring Association for an international symposium on September 4. Key promotions also include complimentary LINE POINTS for new followers, curated packages starting at NT$299, and a flash sale of 800 limited NT$1 Hot Spring Vouchers for the Double 11 Shopping Festival. Furthermore, cross-sector collaborations offer half-price entry to national forest areas, limited-edition Taiwan Railway bento boxes, and Guanziling mud spring skincare products to enrich the travel experience.Hashtag: #TaiwanFourSeasonSprings
https://www.trimt-nsa.gov.tw/zh-tw/
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