Media OutReach
MOONTON Games Shines at Hong Kong FILMART, Unveiling Three Original Film-Game IPs and Forging a New Film-Game Integration Ecosystem For The Future
Distinguished guests attended the conference, including Cloud Zhang, Head of ByteDance’s Game Business and CEO of MOONTON Games; Yaguang Ma, also known as Link Ma, Head of MOONTON Games’ Lighthouse Studio; renowned screenwriter Ran Ping; celebrated author Jiang Nan; acclaimed animation director Shen Youbafang; Wang Shanshan (Film and Television Director of Science Fiction World); as well as leaders from the National Radio and Television Administration; the Hong Kong Trade Development Council; numerous media representatives; and industry peers.
Founded in 2014, MOONTON Games has crafted a portfolio of classic game IPs loved by gamers worldwide. Its debut at Hong Kong FILMART marks the launch of MOONTON Games’ global incubation journey for premium IPs with a brand-new vision, completing a cross-dimensional creative leap from a digital game kingdom to a cinematic light and shadow realm, and empowering Chinese culture-rooted original content to shine on the international stage. MOONTON Games’ Lighthouse Studio, the core vehicle for its film-game IP development, made its official debut at the conference, and its unwavering commitment to long-termist creative philosophy has become the cornerstone of Moonton’s film-game integration layout. The three distinctive original IPs form MOONTON Games’ first film-game IP matrix; all anchored in high-quality content, they pose profound emotional inquiries around What it means to be human, what it means to live, with unique themes and expressive formats.
You Ming Zhi: Rooted in Chinese Folk Customs, Forging a Benchmark for Eastern Fantasy Theatrical Animated Films
As MOONTON Games’ maiden cross-border film and television project, the Eastern fantasy IP You Ming Zhi—deeply rooted in Chinese folk culture—officially kicked off at the conference. The IP builds a distinctive worldview where the world is governed by animal Spirits of Light, and humans embark on a quest to uncover their own history and the meaning of survival. Breaking free from the clichés of traditional immortal and chivalric fantasy, it returns to a narrative core rooted in mortal life and journey experiences. The growth story of protagonist Zhou Chu mirrors the self-discovery and identity exploration of contemporary young people, embodying both profound Chinese cultural heritage and universal emotional resonance.
The IP’s first concept short film made a stunning debut at the conference. Wanzhou Yu, the IP producer, shared that creative inspiration stemmed from personal emotional resonance, aiming to create a humanistic Eastern fantasy work where the protagonist achieves inner growth through witnessing rather than conquering. Cloud stated that this IP was chosen as the starting point of MOONTON Games’ cross-border endeavor for its compelling narrative rooted in Chinese folk customs that transcends media boundaries; it reflectsand MOONTON Games’ aspirations to set an aesthetic and narrative benchmark for it with the ceremonial essence of film. Yaguang Ma highlighted the IP’s pure creative team, original worldview and systematic aesthetic system, believing it to be an IP seed with sustainable growth potential for a decade. A landmark announcement was made: national first-class screenwriter Ran Ping officially joined the project as the animated film’s screenwriter. Ran Ping noted that the IP’s allure lies in exploring profound propositions of civilization, loneliness and coexistence through a fantasy lens, integrating the traditional heritage of ancient supernatural tales with modern narrative consciousness, and a great fantasy work ultimately reflects reality. The MOONTON Games team presented Ran Ping with a framed original art poster of the IP, marking his official joining in a highly ceremonial way.
Cetus: Debut of a Dieselpunk Sci-Fi IP, Launching a Global Co-creation Plan
Following You Ming Zhi, MOONTON Games released the high-concept sci-fi IP Cetus, with the first concept short film of its dieselpunk post-apocalyptic adventure animated series also unveiled at the event. The IP constructs a post-apocalyptic world shrouded in a sea of clouds, where humans have built a unique civilization based on whaling in an isolated island setting, and cling to hope and resolve amid ruins and steel.
Cetus boasts celebrated author, Jiang Nan, as co-creator and acclaimed sci-fi animation director, Shen Youbafang, as director—two core creative forces with profound expertise in building grand worldviews and crafting sci-fi animations. Yaguang Ma commented that Jiang Nan has endowed Cetus with a profound textual foundation and epic grandeur, while Shen Youbafang masterfully captures and presents the distinctive texture of this sea of clouds world to audiences. Jiang Nan explained that the core of Cetus is to depict the essence of humanity in desperate situations: even if only one tower remains in the world, there will still be stories, warmth, and dignity. Shen Youbafang frankly shared that the challenge and joy of creation both lie in building a dieselpunk visual system that blends industrial ruggedness with the warmth of life, making every gear and rust mark an integral part of the narrative. Moonton also announced the official launch of the Cetus Global Co-creation Plan at the conference, opening up the IP’s worldview setting to global sci-fi writers, illustrators, animators and game designers, and inviting creators worldwide to jointly build this magnificent sea of clouds universe. The plan is jointly promoted by MOONTON Games and Science Fiction World, the benchmark platform for Chinese sci-fi literature. Cloud, Wang Shanshan and three other distinguished guests launched the plan with a jigsaw puzzle ceremony, marking Cetus as the first Chinese dieselpunk sci-fi IP nurtured by global creators.
Project: Lovania: A Cozy Game Surprise Debuts, Creating a Spiritual Haven
As a delightful surprise at the conference, MOONTON Games launched the original cozy game, Project: Lovania, whose promotional short film brought a warm and heartfelt experience to the audience. The game builds a fairy-tale wonderland named the Hometown Never Forgotten, where players take on the role of a little puppet and embark on a magical adventure following a long-eared star. In the game, players can build exclusive homes, customize their avatars, and pursue the starlight and the moon hidden in fascinating stories. In an era driven by efficiency, Project: Lovaniacenters on the core of healing, serving as a warm emotional complement to MOONTON Games’ IP matrix and adding greater diversity to the company’s film-game IP layout.
For The Future: MOONTON Games Releases the Core Strategy for Film-Game Integration
At the conference, MOONTON Games showcased the creative aspirations and team spirit of Lighthouse Studio through a corporate short film, with original aspiration and unwavering faith as the studio’s core tenets. On behalf of the studio, Yaguang Ma released MOONTON Games’ core strategy for film-game integration, stating that the establishment of Lighthouse Studio stems from MOONTON Games’s persistent commitment to long-termist content creation. The studio rejects rushed content production, focuses on returning to the essence of creation itself, and builds a tailored creative ecosystem for the sustainable growth of premium IPs.
MOONTON Games’ film-game integration layout is not a simple cross-media expansion, but is centered on building a living, evolving world. Each IP is enabled to naturally evolve into diverse formats including games, films and animations, based on a complete worldview and a profound emotional core. Cloud emphasized that MOONTON Games has always believed that a good story transcends media and time, and the core of film-game integration is to take high-quality original content as the foundation, allowing IPs to realize value amplification and enduring vitality across different media. The three IPs released at the event represent the first implementation of this core strategy, and Moonton will continue to deepen its focus on original content creation, fueling the incubation and growth of more film-game IPs in the future.
Industry Elites Gather at the Forum to Explore the Key to Success for the Future of Film-Game Integration
After the IP release session, MOONTON Games hosted an industry forum themed What is the Decisive Factor for the Future of IP-Based Film-Game Integration, moderated by Li Xingwen, a famous cultural critic and Chief Editor of Film and Television Critic. Cloud, Ran Ping, Jiang Nan, and Huang Haibo, Director of Phoenix TV Movie Channel, engaged in an in-depth discussion from diverse professional perspectives.
The forum delved into core topics including the key factors for translating film-game integration concepts into practical execution, the essential traits of IPs with sustainable cross-media vitality, the creative differences between animation and traditional film and television production, the creative adaptation of literary IPs for film and game cross-border development, the new forces urgently needed in the film and television industry, as well as the opportunities and challenges for game enterprises venturing into the film and television sector. Combining their rich practical experience and insightful industry observations, the guests offered multi-dimensional insights and ideas for the industrial development of film-game integration, helping the on-site audience gain a clearer and more in-depth understanding of its future development trends.
MOONTON Games’ film-game IP launch conference at Hong Kong FILMART marks the official launch of the company’s global film-game IP layout, emerging as a pivotal practice for game enterprises in cross-border film-game integration. From deepening its roots in the game industry to incubating film-game IPs, MOONTON Games takes these three original IPs as its starting point, integrating the essence of Chinese culture with modern creative expression. With its long-termist creative philosophy and open co-creation operation model, Moonton sets a new paradigm for the development of the global film-game integration industry. As the conference theme From Spark to Spotlight implies, this launch is not the end of MOONTON Games’ cross-border film and game journey, but the beginning of a new chapter. In the future, Moonton’s Lighthouse Studio will continue to polish high-quality original content, drive the in-depth integration and global development of film-game IPs, and let Chinese original film-game IPs shine brightly on the world stage.
Hashtag: #MOONTONGames
The issuer is solely responsible for the content of this announcement.
About MOONTON Games
Established in 2014, MOONTON Games is a global video game company dedicated to gaming development, publication, and esports. With more than 2,000 employees worldwide, the company operates offices in Indonesia, Malaysia, Singapore, the Philippines, Latin America, and China. It has successfully launched several high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide. For more information, visit https://en.moonton.com.
About Lighthouse Studio
Lighthouse Studio is a studio under MOONTON Games that creates original content. It currently owns 3 IPs: You Ming Zhi, Cetus, and Project: Lovania. The studio adheres to the principle of “Innovation as the Core, Content Is King”, deeply exploring the integration of storytelling and artistic expression in its commitment to building an immersive art world that combines emotional resonance and visual tension.
With its relentless pursuit of quality, Lighthouse Studio leverages its cutting-edge aesthetic vision and technical capabilities to continuously push the boundaries of creativity, establish a complete chain from the core settings of IP, aesthetic innovation to multi-form content development, and create benchmark IPs with global recognition and cultural influence—whether it’s games, film and television, or animation.
Contact Name: Peter
Email: pe*******@*****on.com
Just a few years ago, conversations surrounding EV buying were dominated by battery size, driving range and acceleration. Those things still matter today, but they are no longer the whole story. As EVs move into the mainstream, buyer priorities are shifting toward practical, long-term considerations, including the post-purchase experience, charging convenience, straightforward servicing, and the enduring reliability of the brand. These factors increasingly shape purchasing decisions, and they also provide a useful lens through which to look at the VinFast VF 8, an all-electric mid-size SUV.
Designed by the legendary Italian design house Pininfarina, the all-electric D-segment SUV combines clean, modern styling with the practicality expected of a family vehicle. It delivers up to 493 km of NEDC driving range, produces up to 402 horsepower through a dual-motor AWD system, and comes equipped with Level 2 driver assistance technologies, a 15.6-inch infotainment display, and a spacious cabin designed for everyday comfort. In the UAE, buyers also benefit from a 10-year vehicle warranty, a 10-year unlimited-mileage battery warranty, alongside 24/7 roadside assistance and five years of free maintenance up to 100,000 km.
While the VF 8 already has plenty to offer on paper, the real challenge is making ownership feel effortless once the excitement of the purchase has passed. Recognizing that, VinFast has invested heavily in the ecosystem that supports its vehicles.
Earlier this year, the company signed agreements with 29 international aftersales partners as part of a broader plan to expand its global service network to more than 1,100 workshops across North America, Europe, the Middle East, and Asia during 2026. The company is also rolling out customer support initiatives such as software updates, battery inspections, and technical support throughout the ownership journey.
In the UAE specifically, VinFast works with Al Tayer Motors to provide local aftersales support while continuing to strengthen its regional service network through experienced local partners. In March, the company signed an MoU with PlusX Electric, a DEWA-approved charging provider, to extend support beyond the dealership network. The plan includes portable charging pods, on-demand mobile charging, and emergency roadside charging services. The goal is to reduce downtime and eliminate the awkward scenario of running low on charge far from a plug.
“VinFast is committed to building a long-term and comprehensive EV ecosystem in the UAE, one that gives customers confidence not only in the quality and performance of our electric vehicles, but also in the reliability and accessibility of the supporting infrastructure,” one executive of VinFast Middle East said in a press release.
The Middle East is entering an important stage of its EV journey, with governments investing in cleaner mobility and consumers enjoying more choices than ever before. As the market evolves, delivering a competitive vehicle is only part of the equation, while making ownership straightforward is becoming just as important. The VinFast VF 8 reflects that shift, pairing the features of a modern electric SUV with growing investments in charging, aftersales support, and customer service.
Hashtag: #VinFast #EV
https://me.vinfast.com/enThe issuer is solely responsible for the content of this announcement.
Media OutReach
ISCA Accountants Move Beyond the Numbers to Help Singaporeans Navigate Life’s Financial Decisions
Hashtag: #ISCA #CharteredAccountants #AnnualDinner #DifferenceMakers #Accounting #Accountancy
The issuer is solely responsible for the content of this announcement.
Institute of Singapore Chartered Accountants (ISCA)
Media OutReach
60,000 Accountancy and Corporate Finance Professionals to Be AI-Ready Over Three Years
ISCA and IMDA launch AIxAccountancy, the first AI fluency programme for non-tech professionals under the National AI Impact Programme
SINGAPORE – Media OutReach Newswire – 3 July 2026 – The Institute of Singapore Chartered Accountants (ISCA) and the Infocomm Media Development Authority (IMDA) officially launched the AI Fluency Programme, AIxAccountancy, today. The programme will empower accountancy and corporate finance professionals with the skills, confidence and know-how to use artificial intelligence (AI) effectively and responsibly at work. It supports ISCA’s broader commitment to strengthening AI capabilities across the profession, in line with its ambition to upskill 60,000 accountancy and corporate finance professionals [1] over a three-year period.
2. AIxAccountancy is the first training programme developed through IMDA’s partnership with professional bodies under the National AI Impact Programme (NAIIP) [2], which aims to train 100,000 non-tech professionals to become AI bilingual over the next three years. Prior to its launch, more than 20,000 individuals [3] across the public and private sectors, including tertiary students, had already expressed interest in AIxAccountancy, reflecting strong demand to build AI capabilities. The Accountant-General’s Department is also planning to incorporate the programme as part of the learning and development of all 4,000 public sector finance and internal audit officers. To make the programme widely accessible, AIxAccountancy will be offered free to ISCA members who are Singapore Citizens or Permanent Residents, including tertiary students.
Flexible AI training programme with industry-recognised credentials
3. AIxAccountancy is designed to offer flexible and structured online learning tailored for working professionals to learn at their own pace, fitting in their busy schedules so that their professional and personal commitments are not disrupted. The programme will be delivered in two progressive phases, enabling learners to develop core AI capabilities before advancing to specialised applications. Learners will gain hands-on experience with widely used AI tools such as ChatGPT, Claude, Copilot and Gemini, with the curriculum regularly refreshed to stay industry-relevant.
- Phase 1 will focus on AI foundations for common workplace tasks, such as creating AI-enabled workflows for financial statement analysis. Learners will gain essential AI knowledge, hands-on experience with a range of AI tools, and the confidence to use AI effectively in their day-to-day work.
- Phase 2 will focus on applying AI to role-specific workflows across accounting, finance, auditing, taxation and related disciplines.
4. Upon completing both phases, ISCA will award participants a Certificate of Completion, a digital badge and Continuing Professional Development Education (CPE) hours. The digital badge serves as a verifiable, tamper-proof record of achievement that recognises AI proficiency, signalling credibility to employers. It can be easily shared across professional platforms including LinkedIn.
5. Accounting professionals in, or aspiring to, management roles can also enrol in modules focused on AI implementation after completing the two phases. These modules are designed to equip them to lead the responsible adoption of AI and drive AI transformation within their organisations.
An AI sandbox to experiment and learn from peers and industry leaders
6. As part of AIxAccountancy, participants will also have access to AI Nexus, a dedicated hub for accountancy and corporate finance professionals to learn and share insights, resources and best practices on AI adoption. Through AI Nexus, participants can experiment, prototype and build their own AI-assisted workflows in a sandbox environment, applying their learning directly to real industry needs. Participants can also connect with peers, technology providers and educators to share and work on new use cases. Regular sharing sessions by leading accountancy companies and AI tool providers will further enrich the learning experience with best practices and real-world applications. Together, these channels ensure participants receive both expert guidance and meaningful peer-to-peer learning throughout the programme. Participants can access AI Nexus at: https://ainexus.isca.org.sg/.
7. Mr Lee Boon Teck, President of ISCA, said: “AI is reshaping the future of the accountancy profession. The professionals who will thrive are those who become AI bilingual, combining deep accounting expertise with the ability to use AI confidently, responsibly, and with sound professional judgement. AIxAccountancy is more than a training programme. It is a national profession transformation initiative that equips accountants and finance professionals with the skills and confidence to create greater value for businesses and society.”
8. Mr Ng Cher Pong, Chief Executive of IMDA, said: “AI delivers the most impact when it is grounded in domain expertise and applied to the work professionals know best. Our partnership with ISCA on AIxAccountancy reflects this approach by equipping accounting and corporate finance professionals not just with AI skills, but also with the ability to apply them meaningfully and responsibly in their day-to-day work. We look forward to seeing more professionals harness AI with confidence and purpose, becoming not only fluent, but truly AI bilingual in their field.”
9. Mrs Chia-Tern Huey Min, Chief Executive Officer of Accounting and Corporate Regulatory Authority, said: “ISCA’s AI Fluency Programme, AIxAccountancy, comes at an opportune time, as AI continues to reshape industries and redefine the way we work. It complements the refreshed Skills Framework for Accountancy, which embeds AI fluency across all 44 job roles – spanning data analytics, visualisation and strategic decision-making. Through this programme, accounting and finance professionals will gain the practical AI skills they need to thrive in this rapidly evolving landscape.”
10. The launch of the AIxAccountancy underscores ISCA and IMDA’s commitment to help the accountancy profession navigate the AI era. By equipping professionals with accessible learning, practical AI experimentation and community collaboration, ISCA aims to accelerate AI adoption across the profession while ensuring professional judgement, ethics and trust remain at the core of professional accountants in an increasingly AI-driven business environment.
Hashtag: #ISCA #CharteredAccountants #AIxAccountancy #AIFluency #AIBilingualism #DifferenceMakers #Accounting #Accountancy
The issuer is solely responsible for the content of this announcement.
Institute of Singapore Chartered Accountants (ISCA)
Infocomm Media Development Authority
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