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Ascott Star Rewards Expands Airline Partnerships, Offers Free Nights and Richer Stay Experiences to Mark 8-Millionth Member

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SINGAPORE – Media OutReach Newswire – 27 April 2026 – The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), is celebrating the seventh anniversary of its loyalty programme, Ascott Star Rewards (ASR), with enhancements that expand how members earn and redeem rewards. Connecting stays, flights, tours and curated experiences on a single platform, ASR has evolved from a hotel loyalty programme into a fully integrated travel rewards ecosystem. Having surpassed eight million members, and with a series of enhancements designed to deliver greater value at every touchpoint of the travel journey, ASR is well-placed to reach its target of 15 million members by 2028.

Ascott Star Rewards invites members to celebrate its 7th anniversary — offering a complimentary free night with a minimum of six qualifying nights across participating ASR properties from April to May 2026.

Ms Tan Bee Leng, Chief Commercial Officer, Ascott, said: “Seven years ago, Ascott Star Rewards set out to reward our guests for their stays. Today, we are rewarding them for how they travel – from the moment they book a flight to the experiences they seek at their destination. Whether they are looking to earn more airline miles, unlock exclusive experience packages, or enjoy complimentary preview stays and free breakfasts, the latest ASR programme enhancements across flights, experiences and events are designed to deepen our relationship with ASR members, giving every one of them more reasons to Stay Rewarded with ASR. In 2025, ASR member revenue rose 23% year-on-year, with members accounting for over 90% of our online direct bookings and more than 60% returning for repeat stays. The trust that our members place in ASR as their travel companion is what drives our ambition to do more.”

ASR Extends Its Rewards to Flights and Airline Miles
Flights are where many journeys begin, and ASR’s rewards now extend there too. In a first for ASR, members can now convert their loyalty points directly into airline miles, making ASR one of the few hotel loyalty programmes globally to offer both earn and convert capabilities from its airline partnerships. In partnership with KrisFlyer, the lifestyle rewards programme of the Singapore Airlines Group, ASR members can now convert their ASR points to KrisFlyer miles at a rate of 20 ASR points to one KrisFlyer mile. A minimum of 5,000 ASR points is required, with conversions of up to 50,000 ASR points per calendar year per membership account. This is in addition to the existing benefit of earning 500 KrisFlyer miles on qualifying direct bookings on DiscoverASR.com and the ASR app.

Come June 2026, ASR will welcome Cathay Pacific, ranked No. 2 in World’s Best Full-Service Airlines by Airlineratings.com, expanding its airline partner network which currently comprises KrisFlyer, ANA and AirAsia. Through this new partnership, ASR members will earn 500 Asia Miles on qualifying direct bookings, while Cathay Silver, Gold and Diamond members will be eligible for an ASR tier match. ASR members currently enjoy double-earning on qualifying stays, accumulating both ASR points and airline miles from a single booking – a benefit not commonly found among hotel loyalty programmes globally.

From June 2026, members can also put their ASR points towards flight credits, with vouchers worth S$50, S$100 or S$200 redeemable across more than 640 airlines through DiscoverASR.com in partnership with Trip.com.

Unlocking Elevated Experiences Beyond the Stay
Beyond flights, ASR is broadening the programme to encompass destination experiences. Members can now book Tours and Experiences through DiscoverASR.com and accumulate ASR points in the process. From May 2026, points can go towards redeeming curated sporting and lifestyle events, Chelsea Football Club matchday experiences, selected ASR Local Signatures events, and tours and attraction tickets.

Recognising Loyalty with More Ways to Stay Rewarded
Every stay with Ascott earns members closer to a free night. ASR members can convert the points accumulated from their stays into complimentary nights across participating properties in 30 countries. For Platinum-tier members, complimentary breakfast is available when they book Ascott properties in Europe and, coming soon, China and Japan.

In addition, Ascott has introduced exclusive preview stays for Platinum-tier and Gold-tier ASR members at newly opened properties, offering privileged and complimentary access during the first month of opening. Piloted at Oakwood Cameron Highlands, which opened in March 2026, the programme is set to encompass a pipeline of upcoming Ascott property openings globally, including lyf Chinatown Singapore and Citadines Elizabeth Street Hobart.

Located in the heart of Tanah Rata, the 383-unit Oakwood Cameron Highlands was one of a medley of newly-opened properties that offered Platinum and Gold-tier ASR members exclusive preview stays in its opening month.
Located in the heart of Tanah Rata, the 383-unit Oakwood Cameron Highlands was one of a medley of newly-opened properties that offered Platinum and Gold-tier ASR members exclusive preview stays in its opening month.

Mr Moustafa Elmalawany, an ASR Platinum-tier member who was among the first guests to experience Oakwood Cameron Highlands, said: “As an ASR member there are already plenty of perks, and being part of the Elite Preview Stay made me feel truly recognised. The arrival experience was smooth and the personalised attention throughout my stay made it very pleasant. Overall, the stay was a fantastic experience. I’m looking forward to coming back here.”

ASR members can also look forward to locally curated in-room welcome gifts, tailored by membership tier, ranging from artisan confectioneries in Europe to seasonal tropical produce in the Middle East and Southeast Asia. Across participating properties in Cambodia, Indonesia, Malaysia, Thailand, the Philippines, Singapore and Vietnam, all ASR members enjoy 20% dining discounts on buffet and à la carte menus.

ASR Extends Its Rewards to Event Planners
As Ascott’s MICE business expands, ASR is extending its rewards to the organisers and corporate bookers behind its growing events business. The refreshed ASR Meeting Planner programme awards two ASR points for every dollar spent on rooms and events, unlocking privileges including membership upgrades, discounts, vouchers and bonus points.

Unlike conventional hotel venues, Ascott’s apartment-style accommodation and flexible event spaces support everything from short corporate offsites to long-stay project teams, product launches and celebrations. For groups seeking a more distinctive dining experience, Ascott partners with curated caterers and specialty chefs to design bespoke menus and immersive formats – from live cooking stations to hyper-local tasting journeys – at properties across its global portfolio.

ASR 7th Anniversary Campaign: Fast Track to Free Nights
To mark its seventh anniversary, ASR is rewarding members with a “Fast Track to Free Nights” campaign. Members who complete a minimum of six qualifying nights across participating ASR properties from April to May 2026, combining multiple bookings where needed, will earn a free night. Each member can earn a maximum of two free nights. The campaign is available across all participating ASR properties worldwide and is valid for bookings made via DiscoverASR.com and the ASR app. Terms and conditions apply.

About Ascott Star Rewards (ASR)
Ascott Star Rewards (ASR) offers members a range of exclusive privileges designed to elevate every aspect of their travel experience. From priority welcome services and access to airport lounges, to enhanced stay benefits such as car rental privileges, bonus ASR points, airline miles and travel vouchers, ASR ensures a seamless, start-to-finish experience. Beyond exceptional stays, ASR members also enjoy access to Ascott Privilege Signatures, which unlocks invitations to prestigious global events, including Premier League football matches, renowned tennis tournaments, and elite gastronomy and lifestyle experiences. To become an ASR member, sign up today at https://www.discoverasr.com/en/sign-up.
Hashtag: #TheAscottLimited #Hospitality #loyalty #AscottStarRewards #Anniversary





The issuer is solely responsible for the content of this announcement.

The Ascott Limited

The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of more than 1,000 properties spanning over 230 cities across more than 40 countries, Ascott’s presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes , , , , , , , , , , , , and .

Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.

As a wholly owned business unit of , Ascott generates fee-related revenue by leveraging its expertise in both lodging management and investment management. It also drives the expansion of funds under management by growing its sponsored and private funds.

For more information on Ascott and its sustainability programme, please visit . Alternatively, connect with Ascott on , , and .

CapitaLand Investment Limited

Headquartered and listed in Singapore in 2021, (CLI) is a leading global real asset manager with a strong Asia foothold. As at 31 December 2025, CLI had S$125 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-themed strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and credit.

CLI aims to scale its fund management, lodging management and commercial management businesses globally and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand Group’s development arm.

CLI is committed to growing in a responsible manner, delivering long-term economic value and contributing to the environmental and social well-being of its communities.

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Motorist study: Singapore used car buyers are doing more research than ever before, but trust still falls short

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4 hours ago

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28/04/2026

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  • Singapore car buyers still lack confidence due to unclear pricing and inconsistent information, even after weeks of research.
  • Consumers spend up to four weeks researching before visiting a dealership, yet gaps in consumer trust persist.
  • Buyers are up to 3 times more likely to return to the same dealership when pricing is clearly itemised.
  • Trust is becoming a stronger decision driver than price when comparing similar vehicles.
SINGAPORE – Media OutReach Newswire – 28 April 2026 – More than half of Singapore used car buyers compare multiple options before making a purchase, yet many still experience uncertainty due to unclear pricing and inconsistent information across the market.
Navigating the Market: The Motorist SmartBuy Guide 2026 provides Singaporean car buyers with data-driven insights and a clear path toward transparent vehicle purchases.

This tension between effort and confidence is a key finding from the Motorist SmartBuy Guide 2026, based on insights from over 5,000 respondents, pointing to a growing gap between how informed buyers are and how much they trust the process.

More effort, same uncertainty
Consumers today are spending significantly more time researching before committing. On average, buyers take between two to four weeks to evaluate listings, compare options, and review information online before visiting a dealership.
Yet, despite this increased effort, confidence remains uneven. Many respondents cited persistent concerns around hidden fees, unclear valuation methods, and inconsistent inspection standards and issues that continue to undermine trust at the point of decision.
Transparency emerging as the deciding factor
The study found that transparency – particularly in pricing, vehicle condition, and trade-in valuations – is now a key driver of consumer confidence.
Buyers who received clear, itemised pricing breakdowns were up to three times more likely to return to the same dealer, underscoring how trust directly influences long-term customer relationships.
While price remains important, factors such as warranty clarity, after-sales support, and dealer credibility are increasingly shaping final decisions, particularly when comparing similar vehicles.
Persistent risks continue to shape buyer behaviour
The findings reflect ongoing challenges in Singapore’s used car market, where buyers continue to encounter issues such as:
– Hidden or unexpected charges
– Disputes over warranty coverage
– Lack of clarity in transaction processes
These risks reinforce the importance of due diligence and consistent standards across the industry.
Industry context: strengthening consumer protection
The findings come amid broader efforts to improve transparency and accountability within the sector.
The Consumers Association of Singapore (CASE) has consistently encouraged buyers to transact with accredited dealers that adopt clear contractual practices and provide additional consumer safeguards.

“Consumers are encouraged to look out for CaseTrust-accredited motoring businesses when making a purchase,” said Mr Melvin Yong, president of CASE. “These accredited dealers are required to adopt clear agreements and maintain safeguards that provide an added layer of protection for consumers.”

A market at an inflection point

The findings suggest that Singapore’s used car market is entering a more mature phase – where informed, cautious buyers expect greater transparency, consistency, and accountability.

As expectations continue to rise, the ability to provide clear information and build trust will increasingly define both consumer confidence and long-term competitiveness in the market.

For a deeper look into the factors and data which shapes today’s car-buying decisions, please access the full Motorist SmartBuy Guide 2026 for more information on the used car landscape.

Download the Motorist SmartBuy Guide 2026: link
Hashtag: #Motorist #Automotive







The issuer is solely responsible for the content of this announcement.

Motorist

Motorist is a Singapore-based automotive platform dedicated to help drivers manage vehicle ownership through services such as buying and selling cars, insurance comparison, and financing tools. The Motorist Super App provides a comprehensive range of services, catering to all aspects of vehicle ownership and management.

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2026 Jinshan Sulfuric Fire Fishing Kicks Off in May

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5 hours ago

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28/04/2026

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World’s Only Sulfuric Fire Fishing Method: Come Witness a Maritime Marvel

NEW TAIPEI CITY, TAIWAN – Media OutReach Newswire – 28 April 2026 – As the “bong sound bursts out, the firelight pierces the night and illuminates the sea surface off Jinshan. The spectacular sight of blue-scale fish leaping from the water unfolds every summer and autumn in Northern Taiwan. The 2026 Jinshan Sulfuric Fire Fishing land-and-sea tours will take place from May 9 to September 27. Be sure to seize the opportunity during this limited five-month annual window to experience the unique charm of the world’s only sulfuric fire fishing method.

Jinshan Sulfuric Fire Fishing is the world’s only sulfuric fire fishing method. (Photo by FuJi Fish Studio)

“Bong-hué-á” (Sulfuric Fire Fishing) is a traditional fishing method passed down in Taiwan for a century. It uses sulfuric fire to attract fish and is named after the “bong” sound produced during ignition. With promotion by the North Coast and Guanyinshan National Scenic Area Administration and local teams, it has gradually transformed into a featured experience with both cultural and tourism value, making its way onto the international stage.

The land-based tours include the popular “Fire Captain’s Lighting Experience,” allowing the participants to feel the immersive shock of holding a torch in a safe environment. Additionally, it combines guided tours of the Huanggang Fishing Village, readings of the Fish Road Historic Trail, and drying fish experiences to showcase the history and living culture of the village.

After boarding the boat in the evening, visitors can taste fresh squid rice noodles. At night, a maritime ecological experience begins, offering views of the Twin Candlestick Islets from afar and engaging in sea fishing. When the sulfuric fire is ignited and the light reflects on the sea, lucky visitors can witness the precious sight of fish leaping out of the water and taste freshly caught fish.

Every sulfuric fire journey is a precious gift presented by nature and cultural history. The North Coast possesses world-class landscapes such as the world’s only sulfuric fire fishing method, the Jinshan and Wanli hot springs, and Yehliu Geopark. Domestic and international travelers are welcome to the North Coast to enjoy sustainable travel.

Hashtag: #JinshanSulfuricFireFishing #SulfuricFireFishing #Jinshan

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Chinatown Singapore’s Five Footway Festival Returns with Street Performances and Cultural Experiences

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5 hours ago

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28/04/2026

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SINGAPORE – Media OutReach Newswire – 28 April 2026 – Australian travellers looking for a short-haul cultural escape to Singapore this May can experience the Five-Footway Festival, which is taking place from 2–10 May 2026 in Chinatown Singapore Smith Street.

Organised by the Chinatown Business Association, the Festival celebrates the theme “Our Living Heritage,” transforming Chinatown Singapore’s iconic five-footways into vibrant spaces of culture, storytelling and community.

Festival Highlights:

Visitors can look forward to a lively line-up of cultural programming, including:

  • Live stage performances by established groups such as Chin Woo, presenting traditional lion dances; Tian Eng, known for their captivating face-changing acts; and Choy’s Brothers, delivering an action-packed musical performance.
  • Visitors can also participate in ticketed cultural including paper folding, tea appreciation, opera appreciation and a hands-on traditional wife-cake baking experience.
  • Cultural experiences such as Beijing Opera makeup experience, where participants can learn about the intricate artistry behind this traditional art form
  • Community storytelling, where artisans and elders share personal histories across generations
  • Game booths featuring traditional childhood games such as pick-up sticks, five stones and glass marbles

More than a festival, the event brings to life the historical significance of five-footways as communal spaces—offering visitors a deeper understanding of Singapore’s multicultural roots while engaging directly with its living traditions.

For Australians planning a May escape, the Five-Footway Festival presents a timely opportunity to experience Singapore beyond its skyline—through culture that is not just preserved, but actively lived.

Set against the backdrop of conserved shophouses, Chinatown Singapore offers a compelling mix of old and new—just minutes from the city centre and key lifestyle attractions. The Festival site is walking distance from Chinatown MRT and Maxwell MRT.

With frequent direct flights from major Australian cities, Singapore remains an easy and appealing destination for a cultural getaway or long weekend escape.

More details of the Five Footway Festival can be found on fivefootway.chinatown.sg.

Hashtag: #Chinatown #FiveFootwayFestival




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