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Be Devilishly Fashionable: Pacific Place Brings the Glamour of “The Devil Wears Prada 2” to Life in a Fashion-Forward Experience

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19 hours ago

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Step Into the World of Runway with Cinematic Installations, Stylish Experiences and Exclusive Shopping Rewards

HONG KONG SAR – Media OutReach Newswire – 27 April 2026 – This spring-summer, Pacific Place takes centre stage as Hong Kong’s defining fashion headline, unveiling a signature collaboration with the globally celebrated film “The Devil Wears Prada 2”.

Pacific Place – Be Devilishly Fashionable

From now to 17 May 2026, Pacific Place transforms into a cinematic fashion stage inspired by the world of the movie. Visitors are invited to embark on an immersive editorial journey where the glamour, pace and wit of high fashion unfold.

Dominating the atrium is the hero installation: a pair of mega-sized red heels, soaring nearly two metres high. Bold and sculptural, they capture the drama and allure of the film while creating a perfect “cover shot” moment. Surrounding it, a series of enticing checkpoints brings the Runway universe to life, each designed to echo the rhythm of the sophisticated fashion world and invite guests to step into the spotlight.

Where Fashion Meets Film — A World of Cinematic Style

A series of captivating checkpoints unfolds the world of “The Devil Wears Prada 2”, immersing visitors in its cinematic fashion narrative at every turn:

The Signature Heels A towering pair of red heels, rising nearly two metres high, steals the show in the atrium. Set against a backdrop reminiscent of a gala night, their sculptural drama invites shoppers to walk the red carpet and step into the spotlight, creating an unforgettable photo moment that embodies the film’s flair and allure.

An Haute Welcome (Runway Reception) Enter the sleek reception of Runway Magazine, where the pace is swift, the standards are exacting, and every arrival feels like the start of a story. As part of the experience, shoppers can play receptionist and pick up the phone to hear signature lines from the movie – bringing the drama and wit of “The Devil Wears Prada 2” to life.

The Power Desk (Miranda’s Office) Step into the impeccably styled office of fashion’s most formidable editor, where every detail reflects precision, power and polished elegance. Here, visitors can witness the making of each Runway Magazine issue, from curated mood boards to iconic film stills, offering a behind-the-scenes glimpse into the creative engine at the heart of the office.

The Runway Lift Photo Booth Inspired by the film’s iconic elevator scenes, where Miranda and Andy meet once again, the lift photo booth invites visitors to recreate their own stylish entrance.

Strike a pose, channel your inner fashion icon, and see yourself on the cover of Runway Magazine. To join the fun, simply sign up as an above member and make a same-day electronic purchase of HK$300 or more. Visitors can take home both a digital and a printed version of their cover, creating a stylish keepsake that captures the drama and allure of the film.

Runway Reads A bustling fashion newsstand captures the energy of the media world, offering a glimpse into the stories, headlines and culture that shape the industry.

The New York Moment A photogenic corner modelled on NYC’s iconic subway brings the city’s energy and the film’s glamour together. Pose beneath an eye-catching quote from “The Devil Wears Prada 2” and capture your own cinematic moment in style.


Cover‑Worthy Rewards Await

From 21 April to 17 May, Pacific Place turns shopping into a fashion‑forward celebration. Treat yourself to exclusive vouchers and movie privileges that elevate your style journey. Spend with any BOC Credit Card or BoC Pay+ to unlock an extra tier of stylish rewards, because every purchase deserves its own cover‑worthy moment.

Accumulated Same-day
Electronic Spending 		General Rewards* BOC Credit Card / BoC Pay+
Extra Rewards#
HK$5,000 – HK$29,999 Two MOViE MOViE Pacific Place
Ticket Exchange Coupons
(valued at HK$260)

HK$100 Pacific Place
Shopping e-Voucher
HK$30,000 – HK$59,999 Two MOViE MOViE Pacific Place
Ticket Exchange Coupons
(valued at HK$260)
+
HK$600 Pacific Place Shopping e-Voucher

HK$800 Pacific Place
Shopping e-Voucher
HK$60,000 – HK$99,999 Two MOViE MOViE Pacific Place
Ticket Exchange Coupons
(valued at HK$260)
+
HK$1,500 Pacific Place Shopping e-Voucher

HK$1,100 Pacific Place
Shopping e-Voucher
HK$100,000 or above Two MOViE MOViE Pacific Place
Ticket Exchange Coupons
(valued at HK$260)
+
HK$3,000 Pacific Place Shopping e-Voucher

HK$1,600 Pacific Place
Shopping e-Voucher

*General shoppers and eligible BOC Credit Card customers (collectively, the “Shoppers”) are required to join the Pacific Place Loyalty Programme – above and meet the accumulated same-day spending requirement by electronic payment during the Promotion Period in order to be entitled to redeem General Rewards and BOC Credit Card / BoC Pay+ Extra Rewards. Each Shopper is entitled to a maximum of ONE redemption of Rewards per day. The Rewards are limited in quantity and are available on a first-come, first-served basis while stocks last.

#BOC Credit Card / BoC Pay+ Extra Rewards is only applicable to
(a). physical cards of BOC Credit Cards and BOC Co-branded Cards issued in Hong Kong bearing the BOC logo, or transactions made by Apple Pay, Google Pay, Samsung Pay or Huawei Pay with these physical cards (if applicable) (“Eligible Mobile Payments”) but excluding BOC Credit Cards issued in the mainland and Macau, USD Credit Cards, Private Label Cards and Intown Cards (“Eligible Credit Cards”). (b). payments settled through the BoC Pay+ application (“BoC Pay+”) by selecting an Eligible Credit Card as payment method (“Eligible BoC Pay+”).

For Shoppers redeeming the BOC Credit Card / BoC Pay+ Extra Rewards, they must settle the relevant transaction with Eligible Credit Cards / Eligible Mobile Payments / Eligible BoC Pay+ in full. All transactions made via AlipayHK, WeChat Pay HK, AlipayCN, WeChat Pay CN, UnionPay App and other designated payment means / e-Wallets as decided by BOC Credit Card (International) Limited will not be accepted for BOC Credit Card / BoC Pay+ Extra Rewards redemption. BOC Credit Card customers must settle their payment by Eligible Credit Cards when using the Shopping e-Vouchers from the Extra Rewards.

Other terms and conditions apply.
BoC Pay+ SVF License Number: SVFB072
Reminder: To borrow or not to borrow? Borrow only if you can repay!

Dates: Now – 17 May 2026
Time: 11am – 10pm
Location: Gift Redemption Counter on Level L2 (near Joyce)

Get ready to step into the world of “The Devil Wears Prada 2” — to see, to be seen, and to become part of a fashion story unfolding in real time.

Hashtag: #BeDevilishlyFashionable #TheDevilWearsPrada2AtPP #ThePlaceForStyle

The issuer is solely responsible for the content of this announcement.

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Motorist study: Singapore used car buyers are doing more research than ever before, but trust still falls short

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4 hours ago

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28/04/2026

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  • Singapore car buyers still lack confidence due to unclear pricing and inconsistent information, even after weeks of research.
  • Consumers spend up to four weeks researching before visiting a dealership, yet gaps in consumer trust persist.
  • Buyers are up to 3 times more likely to return to the same dealership when pricing is clearly itemised.
  • Trust is becoming a stronger decision driver than price when comparing similar vehicles.
SINGAPORE – Media OutReach Newswire – 28 April 2026 – More than half of Singapore used car buyers compare multiple options before making a purchase, yet many still experience uncertainty due to unclear pricing and inconsistent information across the market.
Navigating the Market: The Motorist SmartBuy Guide 2026 provides Singaporean car buyers with data-driven insights and a clear path toward transparent vehicle purchases.

This tension between effort and confidence is a key finding from the Motorist SmartBuy Guide 2026, based on insights from over 5,000 respondents, pointing to a growing gap between how informed buyers are and how much they trust the process.

More effort, same uncertainty
Consumers today are spending significantly more time researching before committing. On average, buyers take between two to four weeks to evaluate listings, compare options, and review information online before visiting a dealership.
Yet, despite this increased effort, confidence remains uneven. Many respondents cited persistent concerns around hidden fees, unclear valuation methods, and inconsistent inspection standards and issues that continue to undermine trust at the point of decision.
Transparency emerging as the deciding factor
The study found that transparency – particularly in pricing, vehicle condition, and trade-in valuations – is now a key driver of consumer confidence.
Buyers who received clear, itemised pricing breakdowns were up to three times more likely to return to the same dealer, underscoring how trust directly influences long-term customer relationships.
While price remains important, factors such as warranty clarity, after-sales support, and dealer credibility are increasingly shaping final decisions, particularly when comparing similar vehicles.
Persistent risks continue to shape buyer behaviour
The findings reflect ongoing challenges in Singapore’s used car market, where buyers continue to encounter issues such as:
– Hidden or unexpected charges
– Disputes over warranty coverage
– Lack of clarity in transaction processes
These risks reinforce the importance of due diligence and consistent standards across the industry.
Industry context: strengthening consumer protection
The findings come amid broader efforts to improve transparency and accountability within the sector.
The Consumers Association of Singapore (CASE) has consistently encouraged buyers to transact with accredited dealers that adopt clear contractual practices and provide additional consumer safeguards.

“Consumers are encouraged to look out for CaseTrust-accredited motoring businesses when making a purchase,” said Mr Melvin Yong, president of CASE. “These accredited dealers are required to adopt clear agreements and maintain safeguards that provide an added layer of protection for consumers.”

A market at an inflection point

The findings suggest that Singapore’s used car market is entering a more mature phase – where informed, cautious buyers expect greater transparency, consistency, and accountability.

As expectations continue to rise, the ability to provide clear information and build trust will increasingly define both consumer confidence and long-term competitiveness in the market.

For a deeper look into the factors and data which shapes today’s car-buying decisions, please access the full Motorist SmartBuy Guide 2026 for more information on the used car landscape.

Download the Motorist SmartBuy Guide 2026: link
Hashtag: #Motorist #Automotive







The issuer is solely responsible for the content of this announcement.

Motorist

Motorist is a Singapore-based automotive platform dedicated to help drivers manage vehicle ownership through services such as buying and selling cars, insurance comparison, and financing tools. The Motorist Super App provides a comprehensive range of services, catering to all aspects of vehicle ownership and management.

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2026 Jinshan Sulfuric Fire Fishing Kicks Off in May

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5 hours ago

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28/04/2026

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World’s Only Sulfuric Fire Fishing Method: Come Witness a Maritime Marvel

NEW TAIPEI CITY, TAIWAN – Media OutReach Newswire – 28 April 2026 – As the “bong sound bursts out, the firelight pierces the night and illuminates the sea surface off Jinshan. The spectacular sight of blue-scale fish leaping from the water unfolds every summer and autumn in Northern Taiwan. The 2026 Jinshan Sulfuric Fire Fishing land-and-sea tours will take place from May 9 to September 27. Be sure to seize the opportunity during this limited five-month annual window to experience the unique charm of the world’s only sulfuric fire fishing method.

Jinshan Sulfuric Fire Fishing is the world’s only sulfuric fire fishing method. (Photo by FuJi Fish Studio)

“Bong-hué-á” (Sulfuric Fire Fishing) is a traditional fishing method passed down in Taiwan for a century. It uses sulfuric fire to attract fish and is named after the “bong” sound produced during ignition. With promotion by the North Coast and Guanyinshan National Scenic Area Administration and local teams, it has gradually transformed into a featured experience with both cultural and tourism value, making its way onto the international stage.

The land-based tours include the popular “Fire Captain’s Lighting Experience,” allowing the participants to feel the immersive shock of holding a torch in a safe environment. Additionally, it combines guided tours of the Huanggang Fishing Village, readings of the Fish Road Historic Trail, and drying fish experiences to showcase the history and living culture of the village.

After boarding the boat in the evening, visitors can taste fresh squid rice noodles. At night, a maritime ecological experience begins, offering views of the Twin Candlestick Islets from afar and engaging in sea fishing. When the sulfuric fire is ignited and the light reflects on the sea, lucky visitors can witness the precious sight of fish leaping out of the water and taste freshly caught fish.

Every sulfuric fire journey is a precious gift presented by nature and cultural history. The North Coast possesses world-class landscapes such as the world’s only sulfuric fire fishing method, the Jinshan and Wanli hot springs, and Yehliu Geopark. Domestic and international travelers are welcome to the North Coast to enjoy sustainable travel.

Hashtag: #JinshanSulfuricFireFishing #SulfuricFireFishing #Jinshan

The issuer is solely responsible for the content of this announcement.

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Chinatown Singapore’s Five Footway Festival Returns with Street Performances and Cultural Experiences

Published

5 hours ago

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28/04/2026

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SINGAPORE – Media OutReach Newswire – 28 April 2026 – Australian travellers looking for a short-haul cultural escape to Singapore this May can experience the Five-Footway Festival, which is taking place from 2–10 May 2026 in Chinatown Singapore Smith Street.

Organised by the Chinatown Business Association, the Festival celebrates the theme “Our Living Heritage,” transforming Chinatown Singapore’s iconic five-footways into vibrant spaces of culture, storytelling and community.

Festival Highlights:

Visitors can look forward to a lively line-up of cultural programming, including:

  • Live stage performances by established groups such as Chin Woo, presenting traditional lion dances; Tian Eng, known for their captivating face-changing acts; and Choy’s Brothers, delivering an action-packed musical performance.
  • Visitors can also participate in ticketed cultural including paper folding, tea appreciation, opera appreciation and a hands-on traditional wife-cake baking experience.
  • Cultural experiences such as Beijing Opera makeup experience, where participants can learn about the intricate artistry behind this traditional art form
  • Community storytelling, where artisans and elders share personal histories across generations
  • Game booths featuring traditional childhood games such as pick-up sticks, five stones and glass marbles

More than a festival, the event brings to life the historical significance of five-footways as communal spaces—offering visitors a deeper understanding of Singapore’s multicultural roots while engaging directly with its living traditions.

For Australians planning a May escape, the Five-Footway Festival presents a timely opportunity to experience Singapore beyond its skyline—through culture that is not just preserved, but actively lived.

Set against the backdrop of conserved shophouses, Chinatown Singapore offers a compelling mix of old and new—just minutes from the city centre and key lifestyle attractions. The Festival site is walking distance from Chinatown MRT and Maxwell MRT.

With frequent direct flights from major Australian cities, Singapore remains an easy and appealing destination for a cultural getaway or long weekend escape.

More details of the Five Footway Festival can be found on fivefootway.chinatown.sg.

Hashtag: #Chinatown #FiveFootwayFestival




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