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Easyhome Launches First Flagship Store in Kuala Lumpur

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SUBANG JAYA, MALAYSIA – Media OutReach Newswire – 28 April 2026 – China-based home furnishing brand 居然之家 Easyhome has officially launched Easyhome Mall in Kuala Lumpur on 26 April 2026, marking its first major step into the Southeast Asian market and a key milestone in advancing China–Malaysia economic and trade cooperation.

From left: SUPT. Tan Shyong Shan, ACP Wan Azlan Wan Mamat, Philip Ho, Datuk Ab Wahab Bin Khalil, Wang Ning, Li Zhiqiang, KH Lim, and Vincent Lee Seng Chiang officiated the ribbon-cutting ceremony for Easyhome Mall.

The grand opening ceremony welcomed a distinguished lineup of guests, including Wang Ning, Chairman and CEO of Easyhome; Tuan ACP Wan Azlan, Subang Jaya Police Chief; Tan Shyong Shan, Staff Officer for Enforcement (Inspector-General of Police’s Office); Vincent Lee Seng Chiang, CEO of Nanyang Siang Pau; Li Zhiqiang, Vice President of CECA and General Manager of China Telecom Malaysia; Dato’ Sri Dr. Philip Ho, CEO of Pavilion Group; KH Lim, Founder and CEO of Senheng; Dato’ Abdul Wahab, Advisor to Pavilion Group; and General Manager Xue Yaqi.

Strategic Entry into Southeast Asia

Wang Ning expressed strong confidence in Malaysia’s development prospects, positioning the country as a key starting point and strategic hub in the company’s global expansion roadmap.

He noted that as China’s manufacturing capabilities continue to advance, its products have become increasingly competitive globally, making international expansion an inevitable direction. At the same time, younger consumer demographics worldwide are driving demand growth, further reinforcing the push into overseas markets.

Malaysia’s mature business environment, openness to foreign investment, and strategic role as a gateway to Southeast Asia were key considerations. Moving forward, Easyhome Mall will serve as a base to expand into Southeast Asia, as well as into the Middle East and Central Asia.

Wang also revealed that the internationalisation strategy began approximately three years ago, with Malaysia being the first large-scale overseas implementation. Over the next three years, the company plans to strengthen its local supply chain and expand into key cities such as Johor Bahru and Penang, alongside other major regional markets.

A New Benchmark in Home & Lifestyle Retail

Established in 1999, Easyhome has grown into one of China’s leading home furnishing retail groups, operating nearly 400 stores nationwide. Its business ecosystem spans design services, furniture and building materials retail, smart logistics, and commercial operations, with strong emphasis on customer-centric service standards.

The Malaysia debut represents a replication of its proven “one-stop home solution” model, integrating China’s advanced supply chain with local consumer needs to deliver a seamless and innovative retail experience.

The project is developed in collaboration with Pavilion REIT, combining operational expertise and resource strengths to establish a benchmark for China–Malaysia commercial cooperation.

Empowering Smart Living Through Innovation

A representative from Pavilion REIT noted that the opening of Easyhome Mall marks a new phase for the Subang project, reflecting continuous upgrades and transformation to better serve the local community.

As technology reshapes lifestyles, homes are evolving into more intelligent and interconnected spaces. In response, Easyhome Mall introduces a new retail concept that integrates smart home technologies with modern living experiences, bringing a new dimension to Malaysia’s retail landscape.

A Fully Integrated One-Stop Home Destination

General Manager Xue Yaqi highlighted that home-related consumption typically involves multiple stages—from design and renovation to building materials, furniture, and appliances—often requiring consumers to visit multiple locations.

Easyhome Mall addresses this by consolidating the entire value chain into a single destination, enabling a seamless one-stop shopping experience. The “what you see is what you get” concept reduces information gaps and enhances decision-making efficiency.

This integrated model allows consumers to complete their home planning and purchasing journey within one space, significantly improving convenience and overall experience.

Comprehensive Lifestyle Offering

Located in USJ 1, Subang Jaya, Easyhome Mall is easily accessible via major highways including KESAS, NKVE, ELITE, and the Subang–Kelana Jaya elevated highway, as well as nearby LRT and BRT stations.

The mall features a carefully curated, multi-level layout:

• LG Floor: Supermarket, dining, and lifestyle offerings
• Ground Floor: Customised furniture and smart home appliances with integrated home solutions
• First Floor: International home furnishing brands with global design standards
• Second & Third Floors: Local brands focusing on mattresses and home essentials
• Fourth Floor: Dining and event spaces
This tenant mix brings together premium Chinese brands and local businesses, creating a complete “shop, dine, and experience” destination.


Driving Digital Transformation

Easyhome’s expansion is supported by its digital ecosystem, including platforms such as Doorverse, Homestyler, and Easyhome IoT.

Homestyler, developed in collaboration with Alibaba Group and enhanced through AI technologies with NVIDIA, enables advanced 3D design and immersive user experiences.

The Doorverse platform has achieved rapid growth, surpassing RMB100 billion in gross merchandise value within three years, reflecting the strength of Easyhome’s digital capabilities.

These technologies support the transition from traditional retail to a digitalised industry service platform, enhancing both operational efficiency and customer experience.

Strengthening Regional Presence

Malaysia represents a key milestone in Easyhome’s global expansion and serves as its first large-scale integrated overseas development. Following earlier ventures in Phnom Penh and Macau, the Kuala Lumpur launch marks a deeper commitment to Southeast Asia.

Beyond retail, Easyhome Mall acts as a platform connecting high-quality Chinese home furnishing brands with the Malaysian market, while simplifying the traditionally complex home furnishing process into a more efficient and enjoyable experience.

Looking ahead, Easyhome plans to further integrate its supply chain, establish overseas warehousing, and support the global expansion of Chinese home brands—from product export to full-scale internationalisation of brands and manufacturing.

Grand Opening Highlights

The opening ceremony featured lion dance performances and a series of promotional activities, including exclusive offers and “crazy sales” deals, attracting strong public turnout and long queues from early morning.

The successful launch of Easyhome Mall marks a promising beginning in Malaysia and sets the foundation for continued growth across the region.

Hashtag: #easyhomemall #onestophomefurnishing #furnituremall





The issuer is solely responsible for the content of this announcement.

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Linkflow Capital: SME Borrowing Costs Ease to 8.18% in 2025 as Larger Loans Return, but Middle East Conflict Threatens 2026 Outlook

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Annual Linkflow Capital research finds SME credit conditions thawed modestly in 2025, with SME borrowing rate declining to an average of 8.18% from a high of 8.47% the preceding year. Bank disbursement times stretched to 33 days on average, against just 7 days for non-bank funders, reshaping where SMEs source credit.

SINGAPORE – Media Outreach Newswire – 29 April 2026 – Singapore’s SMEs experienced their first easing in borrowing costs in three years, with average unsecured lending rates falling to 8.18% per annum in 2025 from a multi-year high of 8.47% in 2024, according to Linkflow Capital’s latest SME Financing Accessibility Survey. Larger loan approvals above $500,000, which had disappeared entirely in 2024, also returned to form 5% of approvals in 2025.

The recovery, however, was uneven. Bank loan processing times stretched to 33 days on average, up from 22 days in 2024, while non-bank funders disbursed approved cases in just 7 days. The widening gap reshaped lender competition through the year.

Key findings from the 2025 survey:

  • Borrowing costs eased modestly: Average SME loan interest rate fell 29 basis points to 8.18% per annum but remain stubbornly high against the backdrop of a significant decline in benchmark 3-month SORA rate throughout 2025.
  • Larger loans returned: Approvals above $500K returned to 5% of approved loan dollar volume in 2025 after disappearing entirely in 2024. Loans in the $300K–$500K bracket also expanded from 3% to 7%.
  • Loan approval rate recovered to 74%, up from 70% in 2024 (a 5-year low).
  • Foreign banks extended their market share of loan origination within our platform: Foreign lenders grew their share of approved loan dollar volume to 38% in 2025, up from 26% in 2024 and 19% in 2023, while local banks fell to 46% (from 59%). Digital banks recovered modestly to 11% (from 8%).
  • Credit-related rejections nearly tripled: Among unsuccessful applicants, those rejected due to adverse personal credit records jumped from 3% in 2024 to 11% in 2025, signalling rising personal credit stress among SME owners.

“2025 was the year SME credit conditions began to thaw after the 2024 squeeze, but the recovery was uneven,” said Benjamin Teo, spokesperson for Linkflow Capital. “Banks gradually reopened to larger loans, yet took meaningfully longer to process applications. Some SMEs facing immediate cash flow pressure turned to non-bank funders for speed, even at higher costs.”

A new and more severe headwind for 2026

Linkflow Capital flagged the Middle East conflict which began in February 2026 as the most consequential macroeconomic event facing Singapore SMEs in the year ahead. The conflict has elevated freight, energy and shipping costs through Iran’s intermittent disruption of the Strait of Hormuz.

“Singapore SMEs entered 2026 facing a potential macro shock with the Middle East conflict,” Teo said. “The inflationary price pressures feed directly into SME operating costs through fuel, freight, and energy. We expect credit conditions to re-tighten, and the modest 2025 thaw could partially reverse if the conflict escalates.”

The full survey findings and detailed charts are available at: https://smeloan.sg/blog/2025-sme-finance-accessibility-survey/

Website: smeloan.sg
LinkedIn: sg.linkedin.com/company/linkflow-capital-pte-ltd
Facebook: https://www.facebook.com/LinkflowSG/
Hashtag: #LinkflowCapital #SMEFinancing #SMELoan #SingaporeSME #BusinessLoan #SMEBanking #SMECredit




The issuer is solely responsible for the content of this announcement.

Linkflow Capital

Founded in 2012, Linkflow Capital is a leading SME loan consultancy in Singapore. Through its loan comparison portal and advisory services, Linkflow Capital assists SMEs in navigating the financing landscape and securing funding solutions from an extensive network of banks and financial institutions.

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SUNeVision Concludes Third Edition of Startup Programme

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Recognising AI Startups to Lead New Momentum in Hong Kong’s I&T Development

HONG KONG SAR – Media OutReach Newswire – 29 April 2026 – SUNeVision Holdings Ltd. (“SUNeVision”, SEHK: 1686), the largest data centre provider in Hong Kong and the technology arm of Sun Hung Kai Properties Limited (“SHKP”), announced the successful completion of the third edition of its Startup Programme. The final winners emerged from a distinguished cohort of home-grown startups that showcase AI-driven innovations integrating advanced technology with sustainability, while contributing to Hong Kong’s vibrant startup ecosystem.

This year’s programme attracted nearly 100 high-calibre applications, the majority of which showcased AI-native solutions across smart city, green technology, digital assets, EdTech, and immersive entertainment. Through a structured series of intensive workshops, expert mentorship, and ecosystem engagement, SUNeVision supported participating startups in refining their business models and pitches, strengthening their technological capabilities, and accelerating go‑to‑market strategies.

The award-winning startups from this year’s programme include:

  • AquaSage Group: A maritime fintech startup specialising in vessel tokenisation, converting traditional maritime business into regulated digital assets.
  • ChatnLearn EdTech Limited: An AI‑powered platform delivering interactive and personalised English learning and speaking training.
  • Green Vigor Limited: A greentech innovator deploying hydropower recycling systems within building water tanks and cooling infrastructure to generate renewable energy.
  • Oh My Ink Technology Limited: An AI‑enabled tattoo try‑on platform offering real‑time skin visualisation before permanent application.

Helen Lo, Executive Director & Director, Commercial at SUNeVision, said: “We are impressed by this cohort’s exceptional ideas, which demonstrate how AI can be harnessed to deliver smarter, more personalised experiences and propel sustainable energy advancements, transforming technological innovation into tangible, real-world impact for the industry. Now in its third year, our Startup Programme has become a launchpad for high-impact innovation, empowering startups to accelerate their growth journeys and expand into global markets. We remain committed to fostering a dynamic AI ecosystem and strengthening Hong Kong’s role as a global innovation hub.”

The programme winners will receive SUNeVision Credits valued at up to HK$160,000, redeemable for support services offered by SUNeVision and the programme partners. The initiative equips startups with a solid digital foundation to deploy and scale AI‑driven applications within SUNeVision’s hyperscale data centre facilities, supported by low-latency connectivity. Participants will also gain access to a vibrant ecosystem of more than 300 technology and business partners, service providers, and key stakeholders. An array of tailored support will be provided by the programme partners, covering:

  • Angelflow: Syndicate technology infrastructure
  • Dataplugs: Internet and managed hosting
  • Finda Cloud: Value-added cloud services and SaaS
  • Nexusguard: DDoS protection and cybersecurity
  • SUNeVision: Data centre colocation and hosting
  • Sustainable SmartTech Ventures: AI-powered smart building management technologies
  • the Hive.: Co-working space
  • Votee AI: Authentic Cantonese translation
  • WeExpand: Agentic AI services for sales and marketing automation

For more details about the SUNeVision Startup Programme, please visit [website].

Hashtag: #SUNeVision

The issuer is solely responsible for the content of this announcement.

About SUNeVision

SUNeVision (SEHK: 1686), the technology arm of Sun Hung Kai Properties (SEHK: 0016), is the largest data centre provider in Hong Kong. We provide industry-leading carrier and cloud-neutral data centre services with Asia’s number one connectivity. We connect providers of telecommunications, cloud, ISP, CDN, OTT from local, mainland China and global with enterprises of different businesses on our Asia leading data centre ecosystem.

SUNeVision forms MEGA Campus by extending the connectivity edge from highly connected MEGA-i to other high-tier data centres, including MEGA Gateway, MEGA IDC, MEGA Plus and MEGA Two. Facilities on MEGA Campus are interconnected through a dedicated dark fibre network and around 15,000 cross-connects. Together with City PoPs of major submarine cables in our facilities, we enable our customers for direct connections to multi-cloud platforms and multi-cloud exchanges with the best connectivity in town. The addition of cable landing stations HKIS-1 and HKIS-2 to our data centre portfolio will provide a one-stop-solution to cable owners and users, strengthening our position as the leading connectivity hub in Asia. We are committed to supporting Hong Kong as a regional information hub and a strategic gateway to mainland China.

For more information, please visit SUNeVision’s , .

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De Beers Group Launches New Bridal Campaign Celebrating Desert Diamonds

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NEW YORK, US – Media OutReach Newswire – 29 April 2026 – De Beers Group recently announced the launch of its new Desert diamonds Bridal campaign undersigned by A Diamond Is Forever, celebrating a fresh and authentic vision for the modern proposal. This campaign marks a significant moment in De Beers’ ongoing commitment to redefining how natural diamonds express individuality, love, and timeless beauty.

Desert diamonds, first unveiled as a beacon in October 2025, draw inspiration from the colors of the earth from which they originate. The campaign celebrates a unique spectrum of colors — each shade telling a story of resilience, authenticity, and enduring love. The bridal campaign will build upon the success and momentum of the Q4 Desert diamonds launch.

Evolving the modern bridal aesthetic and highlighting the distinct character of each stone, Desert diamonds’ warm hues echo diverse forms of love, with sunlit whites and champagnes, soft sand tones and sunset blush and dawn colors reflecting the uniqueness of nature’s beauty. Together, these colors celebrate the evolving journey of love in all its forms – authentic, true and timeless.

The Desert diamonds bridal campaign is an industry-wide umbrella program, the goal of which is to create demand for natural diamonds by reigniting consumer desire with a new and relevant message. Retailers and designers across the industry have been working to develop pieces that showcase the full desert-inspired palette, including notable jeweler Kindred Lubeck, who will unveil her first bridal collection in conjunction with the campaign launch.

Launching 13 April 2026 across the United States, De Beers’ A Diamond Is Forever Desert diamond bridal campaign is supported by an integrated marketing effort across digital, social, and experiential channels, while also including out-of-home, social media and publishing partnerships. Using evocative storytelling, that creative spotlights how each natural diamond is as unique as the love it represents. Premium targeting efforts across digital platforms and geotargeting around key retailers will result in an estimated reach of 25 million American consumers – placing Desert diamonds in bridal content while leveraging shopper data and look-a-like audiences. Further amplification across the Brides, Martha Stewart, and greater People Inc. portfolio will educate, inspire and reinforce Desert diamonds as the enduring choice.

Sandrine Conseiller, CEO of De Beers Brands & Diamond Desirability, said:
“The success of Desert diamonds reinforces the spirit of authentic, evolving love. Today’s brides want something truly unique that delivers meaning and individuality. Natural diamonds, forged by nature over billions of years, in a range of color choices are the perfect symbol of a love that is uniquely theirs – resilient, genuine, timeless, colorful. This soft palette of natural colors celebrates the modern couple’s desire to celebrate the individuality of their commitment and the promise of a forever that truly reflects their story.”

Hashtag: #DeBeersGroup #Desertdiamonds #DesertBridal #adiamondisforever #naturaldiamonds #diamonds





The issuer is solely responsible for the content of this announcement.

About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers London and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services and a wide range of diamond sorting, detection and classification technology services. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach to sustainability that underpins our efforts to create meaningful impact for the people and places where our diamonds are discovered. Building Forever focuses on three key areas where, through collaborations and partnerships around the globe, we have an enhanced ability to drive positive impact; Livelihoods, Climate and Nature. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.

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