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Asahi Super Dry Brings Its Iconic Nama Jokki Can to Chinese Mainland with Multi-Hyphenate Celebrity Henry Lau
The market debut of this revolutionary draft style beer in a can marks a new chapter in Asahi’s premiumization journey
SHANGHAI, CHINA – Media OutReach Newswire – 22 July 2026 – Japan’s number one1 selling beer brand Asahi Super Dry is introducing its breakthrough Nama Jokki Can in Chinese Mainland, with beloved celebrity Henry Lau fronting the launch as ambassador and inviting consumers to enjoy a thrilling, foam‑topped draft beer in a can. Already a hit in Japan and other key Asian markets, the launch marks a bold new chapter in Asahi’s premiumization journey in Chinese Mainland.
Nama Jokki Can delivers draft‑beer excitement to any occasion
The Nama Jokki Can delivers a draft‑style experience that closely mirrors freshly poured beer at a bar, all in a convenient can, and transforms the simple act of opening it into a more ceremonial sensory moment. With its innovative full‑open lid and special interior coating, fine foam forms naturally upon opening, recreating the rich, layered sensation and fresh taste of beer served at a bar or restaurant. Designed for contemporary drinking occasions, from social gatherings and casual nights with friends to music‑filled moments and everyday premium experiences, it offers a distinctive way to enjoy Asahi Super Dry.
Henry Lau brings a contemporary edge to Asahi Super Dry’s draft‑style enjoyment
Asahi Super Dry has appointed Henry Lau as the launch ambassador for the Asahi Super Dry Nama Jokki Can in Chinese Mainland and as the face of the broader Asahi Super Dry line-up, including Asahi Dry Crystal and Asahi Dry Crystal 3.5. Henry has built a multifaceted international career as a singer, actor, and music producer, combining a global outlook with distinctive creative strength, earning wide recognition worldwide.
Lau’s artistic identity closely reflects Asahi Super Dry’s core values of craftmanship, modernity, innovation, and energy. His involvement connects Nama Jokki Can’s distinctive draft‑style experience with contemporary cultural relevance for Chinese beer lovers.
Deepening its footprint in Asia, Asahi Super Dry Nama Jokki Can aims to bring greater quality and innovative experiences to Chinese consumers
This launch builds on the momentum from other Asian markets, including Japan, South Korea, Taiwan Region, China, as well as Hong Kong SAR, China, where Nama Jokki Can has already demonstrated strong consumer appeal and commercial potential. This track record supports the product’s debut in Chinese Mainland and reflects Asahi Super Dry’s confidence in its long-term growth potential in the market.
“We are honored to introduce this groundbreaking innovation, the Asahi Super Dry Nama Jokki Can, to consumers in the Chinese Mainland. It artfully combines Asahi’s proud tradition of precision brewing with the authentic enjoyment of draft beer, elevating the simple act of opening a can into a moment of ritual and pleasure. The Nama Jokki Can helps create meaningful moments of genuine connection, making every sip feel fuller and more satisfying, and making every shared occasion more memorable. Looking ahead, we will continue to enhance this elevated experience and bring more surprises and value to Chinese consumers who seek quality and taste.” says Kinyi Choo, Managing Director, Asahi Beer Asia.
“When developing the Asahi Super Dry Nama Jokki Can, our ambition was to redefine the essence of the draft beer experience while remaining true to the distinctive character of Asahi Super Dry,” adds Mizuho Kajiura, Chief Global Officer, Asahi Group Japan. “Introducing this innovation to the Chinese Mainland is part of our global vision to create drinking experiences that transcend markets, cultures and occasions. Through our continued focus on research and development, we are constantly exploring how our brewing expertise can better meet local consumers’ taste preferences and lifestyles.”
Building on the regional success of the 2025 BLACKPINK campaign, Asahi Super Dry’s collaboration with Henry Lau marks a powerful next chapter, bringing the brand closer to local consumers by pairing award-winning beer with an ambassador of genuine cultural appeal.
Hashtag: #Asahi
The issuer is solely responsible for the content of this announcement.
About Asahi Super Dry
Asahi Super Dry was first created in 1987, redefining the beer category and introducing to the world a new taste in beer. Today, Asahi Super Dry is Japan’s No.1 beer* and we are proud that our innovative brand has become a global icon of progressive Japan. Asahi Super Dry is brewed with precision to the highest quality standards, under the supervision of Japanese master brewers. Our advanced brewing techniques deliver a dry, crisp taste and quick, clean finish. We’re constantly innovating at our brewery to improve production technology and quality management. This commitment to progressive brewing will help us share Asahi Super Dry with the whole world .
For more information, please visit 
https://www.asahisuperdry.com/en-gb/home/.
About Henry Lau
Henry Lau is a multi-talented pop singer, producer and actor with formal training from Berklee College of Music. Proficient in multiple instruments, including violin and piano, he is widely recognized for his “one-man band” performances and compelling stage presence. His versatile artistry has earned him strong influence across both the music industry and the variety show space, making him a prominent figure in contemporary Asian pop culture.
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Vinhomes Utilizes Vietnam’s Largest Land Bank to Expand Integrated Urban Developments
The company’s latest landmark project, Vinhomes Global Gate Ha Long, a 6,200-hectare waterfront megacity overlooking UNESCO-listed Ha Long Bay, embodies this strategic vision. Covering more than 6,200 hectares, the development positions itself as a potential “New Hanoi” on Vietnam’s northeastern coast, offering an integrated ecosystem where people can live, work, invest and enjoy resort-style living with connectivity to the capital reduced to an estimated 23 minutes via future high-speed rail.
Vinhomes’ urban development strategy rests on two core pillars: the leverage of its strategic land bank advantage as a foundation for long-term urban planning, and the execution of this vision through globally benchmarked developments that integrate sustainability, smart infrastructure, and human-centred design.
Strategic Land Bank Enables Long-Term Urban Planning and Economic Ecosystem Development
Vinhomes’ land portfolio, the largest among Vietnamese developers, provides a foundation for thinking beyond individual projects to masterplan complete urban ecosystems capable of supporting millions of residents and generating sustainable economic activity over decades.
Unlike conventional land accumulation strategies, Vinhomes has focused on securing strategic sites located along emerging transportation corridors, high-growth metropolitan areas, industrial clusters and tourism destinations. This approach enables the company to integrate transportation connectivity, environmental resilience, commercial opportunities and premium lifestyle infrastructure within a single framework.
Vinhomes Global Gate Ha Long illustrates this capability. Positioned along the Hanoi–Hai Phong–Quang Ninh economic corridor and adjacent to the future high-speed railway connecting Hanoi and Quang Ninh, the development is expected to fundamentally redefine regional mobility. Its natural setting further strengthens its competitive advantage: more than 2,500 hectares are dedicated to forests, waterways and ecological landscapes, including 680 hectares of naturally filtered seawater, approximately 200 kilometers of white-sand coastline, and over 660 hectares of Globe Ha Long Forest Park.
Execution Through Globally Benchmarked Developments Integrating Sustainability and Smart Infrastructure
The company’s capacity to transform strategic land resources into globally competitive urban destinations is demonstrated across its development pipeline, with two flagship projects showcasing distinct models of sustainable urbanism.
In the North of Vietnam, Vinhomes Global Gate Ha Long is designed to become the world’s first urban development pursuing ISO 37125, an emerging international framework for sustainable cities.
The project incorporates a diverse residential portfolio, including villas, townhouses, shophouses and luxury apartments, distributed across six major districts, alongside an extensive collection of integrated destinations. These include internationally managed five-star hotels, integrated casino resorts, a 950-hectare golf destination comprising 12 courses, an 800-hectare mangrove fishing park, Wonder Marina, and a future Central Business District featuring 30- to 45-storey office towers designed to attract multinational companies and international investors.
The development also prioritizes human capital through internationally recognized education and healthcare, including Vinschool, international schools, and an integrated medical ecosystem anchored by Vinmec Cleveland Clinic, alongside Vin New Horizon, positioned as Vietnam’s largest retirement community.
In the South, Vinhomes Green Paradise in Can Gio demonstrates the company’s ESG++-driven model for sustainable coastal urbanism. The project became the first official participant recognized by New7Wonders in the global campaign to identify the “7 Wonders of Future Cities.”
Vinhomes has introduced an expanded ESG++ framework incorporating five interconnected pillars: Environment, Social Responsibility, Governance, Regeneration and Climate Adaptation. Construction adopts advanced technologies such as K-DPM, which converts soft marine sediment into regenerative construction materials, reducing indirect emissions and limiting natural sand extraction.
Future operations target 100% clean electricity generated through offshore wind, solar power and battery storage, while supporting 100% net-zero-emission mobility through electric vehicles and future high-speed rail connectivity. Vinhomes Green Paradise is also targeting internationally recognized certifications including BREEAM and ISO 37122.
Dedicated environmental funds also support long-term mangrove reforestation and biodiversity conservation around the UNESCO-recognized Can Gio Biosphere Reserve.
Hashtag: #Vinhomes
https://vinhomes.vn/enThe issuer is solely responsible for the content of this announcement.
About Vinhomes
Vinhomes is Vietnam’s largest residential real estate and integrated township developer. The company pioneers the development of synchronized, modern large-scale townships, delivering premium living standards and unlocking sustainable investment opportunities for domestic and international clients.
The awards were presented during the A+M Agency of the Year Awards gala dinner held on 16 July 2026 at Le Méridien Petaling Jaya.
LOCUS-T received:
- Gold – B2B Agency of the Year
- Local Hero – B2B Agency of the Year
- Silver – Performance Marketing Agency of the Year
- Bronze – Lead Generation Agency of the Year
The recognition reflects the agency’s continued commitment to delivering measurable business outcomes through strategic digital marketing solutions that combine data-driven planning, performance optimization and long-term partnership with clients.
The Gold and Local Hero awards in the B2B Agency of the Year category recognize LOCUS-T’s expertise in helping businesses navigate complex buying journeys, engage decision-makers and generate qualified business opportunities through effective digital marketing strategies.
Meanwhile, the Silver award for Performance Marketing Agency of the Year acknowledges the agency’s ability to develop and optimize campaigns that deliver measurable marketing performance. The Bronze award for Lead Generation Agency of the Year further highlights LOCUS-T’s strength in transforming online visibility into meaningful customer enquiries and business growth.
Commenting on the achievement, Deric Wong, Managing Director of LOCUS-T, said:
“These awards are a meaningful recognition of the trust our clients place in us and the dedication of our team. At LOCUS-T, we believe digital marketing should go beyond delivering campaigns, it should create measurable business growth. Every strategy we develop is guided by data, continuous optimization and a commitment to helping businesses achieve sustainable results.”
“Receiving recognition across B2B, performance marketing and lead generation reflects the breadth of our capabilities and reinforces our mission to help businesses navigate an increasingly competitive digital landscape. As the industry continues to evolve, we will remain focused on innovation, delivering greater value to our clients and growing together with them.”
LOCUS-T provides end-to-end digital marketing solutions encompassing Search Engine Optimization (SEO), Paid Ads, Website Design & Development, Website Maintenance and Google Business Profile. Through these integrated services, the agency helps businesses strengthen their online visibility, attract qualified customers and achieve measurable digital growth.
The four honours reflect the collective effort of the LOCUS-T team and the continued trust of its clients and partners. They also reinforce the agency’s commitment to professionalism, innovation and delivering practical digital marketing solutions that generate measurable business impact.
The latest recognition adds to LOCUS-T’s growing track record of industry achievements. In 2025, the company was recognized by the Malaysia Book of Records for achieving the Most Active SEO Service Contracts by an Agency. The A+M Agency of the Year Awards 2026 further reinforce LOCUS-T’s commitment to delivering measurable digital growth for businesses through strategic, performance-driven marketing solutions.
As businesses continue to adapt to evolving consumer behaviour and digital technologies, LOCUS-T remains committed to strengthening its expertise, enhancing its solutions and helping organizations achieve sustainable, measurable digital growth.
Hashtag: #ThisIsLOCUST #ThriveTogether #DigitalMarketing #SEO #PaidAds #Webdesign #Webdevelopment #GBP
https://www.locus-t.com.my
https://www.linkedin.com/company/locus-t/
https://www.facebook.com/locust.my
https://www.instagram.com/locust.my/
The issuer is solely responsible for the content of this announcement.
About LOCUS-T
Established in 2000, LOCUS-T is a leading Malaysian digital marketing agency providing end-to-end digital growth solutions spanning SEO, performance media across Google, Meta and TikTok, website design and development, website maintenance and Xiaohongshu marketing.
Having served more than 7,000 clients across over 50 industries, LOCUS-T combines strategic expertise with performance execution to help businesses strengthen online visibility, attract qualified customers and achieve measurable digital growth.
In 2025, LOCUS-T was recognized by the Malaysia Book of Records for achieving the Most Active SEO Service Contracts by an Agency. The company is also a certified Google Premier Partner, Meta Business Partner and TikTok Gold Partner, reflecting its commitment to delivering trusted, results-driven digital marketing solutions.
Three uniquely curated signature travel routes are recommended. Via the Taoyuan Airport MRT line, travelers can easily experience marine life at the Xpark Aquarium and enjoy premium shopping at Gloria Outlets. Culturally rich and scenic, the Dalongmen Tourism Corridor connects the historic areas of Daxi, Longtan, and the Shimen Dam, offering beautiful landscapes paired with authentic local traditions. Showcased at the historic districts of Taoyuan and Zhongli is a vibrant multicultural identity-blending Minnan, Hakka, and diverse global traditions-alongside legendary local delicacies.
Global travelers are encouraged to plan their upcoming trips around an exciting series of major flagship festivals scheduled for the latter half of 2026: Taoyuan Land Art Festival (July 4–August 30) that celebrates the striking natural beauty of the city’s coastline through large-scale art installations; Pearl Coast Music Festival (August 1–2); Taiwan Design Expo (September 24–October 11); Taoyuan Halloween that kicks off at the end of October.
“As the first stop for many international visitors to Taiwan, Taoyuan combines excellent transportation with diverse tourism resources and vibrant festivals,” said Chen Ching-fang, director of the Department of Tourism, Taoyuan City Government. “We warmly welcome travelers from around the world to experience Taoyuan’s unique blend of culture, nature, and year-round festivities.”
For more information, visit the multilingual “Taoyuan First Stop in Taiwan” website: https://travel.tycg.gov.tw/en.
Hashtag: #Taoyuan
The issuer is solely responsible for the content of this announcement.
