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Centriq PR Champions Purposeful Communication Through Social Impact Initiative

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We.R.Wira Season 4 Equips Youth with Industry Ready Skills Aligned with UN SDGs

SELANGOR, MALAYSIA – Media OutReach Newswire – 28 July 2026 – Centriq PR, independent Malaysian public relations consultancy, marked another milestone in its commitment to purposeful communication as Season 4 of its social impact initiative, We.R.Wira, culminated in the Golden Wira Awards Ceremony at Tan Yew Sing Auditorium, INTI International College Subang.

We.R.Wira Season 4 recorded its strongest participation to date, receiving 41 submissions from four institutions. (Below stage, from left): Director of Strategic Communications, Malaysia Digital Economy Corporation, Mr. Frank Chan, Managing Director, EVD Berhad, Mr. Norhizam Abdul Kadir, Head of Community Outreach & Collaborations, United Nations Association Malaysia, Ms. Loke Pak-Yen, Managing Director, Centriq PR, Ms. Jacqueline Arnold, Head of Programme, Mass Communications, Centre for University of Hertfordshire Programmes, INTI International College Subang, Mr. Roberto Calleja Fernandez, Dean, Centre of University of Hertfordshire Programmes, INTI International College Subang, Mr. Lai Mun Loon.

At its core, We.R.Wira reflects Centriq PR’s belief that heroism lives in ordinary individuals—the everyday heroes (“Wira” ) who choose to act with passion and purpose for causes they believe in. By empowering youth to uncover and tell these stories, Centriq PR aims to nurture purposeful storytellers and future changemakers.

Equipping Youth with Industry‑Ready Skills
As the communication industry evolves, Centriq PR recognises that practitioners need more than creativity. They must develop a deeper understanding of the United Nations’ 17 Sustainable Development Goals (UN SDGs), communicate their relevance to different audiences and connect with collaborators across sectors. We.R.Wira equips students with these industry‑relevant skills by combining real‑world storytelling, SDG alignment and academia‑industry partnerships.

In her opening remarks, Managing Director of Centriq PR, Jacqueline Arnold, shared, “At Centriq PR, we believe storytelling has the power to educate, inspire and bring people together. Storytelling is more than creative expression; it is practice for life. Beyond learning to craft authentic narratives, students gain the ability to identify stakeholders with shared values, build meaningful collaborations and amplify stories across multiple platforms to inspire real impact. This is what PR is all about. Through We.R.Wira, we encourage young communicators to listen with empathy and give voice to everyday heroes who create positive change in their communities.”

Season 4 recorded its strongest participation to date, receiving 41 submissions from four institutions: UOW Malaysia Glenmarie, UTAR Kampar, UiTM Shah Alam, and newcomer INTI International College Subang, which proudly hosted the ceremony. Collectively, participants explored 12 of the 17 UN SDGs, with SDG 11 (Sustainable Cities and Communities), SDG 15 (Life on Land), and SDG 10 (Reduced Inequalities) most represented.

Building Skills Through Workshops and Resources
Centriq PR also led a workshop at INTI International College Subang, supported by a video series and workshop deck, to introduce strategic communications, SDG alignment and ESG‑focused narratives. These resources gave students practical skills to connect their stories to sustainability goals and prepare to collaborate with stakeholders as future communicators.

Celebrating Storytelling as a Catalyst for Change
Entries were evaluated by a panel comprising Loke Pak‑Yen (United Nations Association Malaysia), Frank Chan (MDEC), Norhizam Abdul Kadir (EVD Berhad), and Arnold.

The event brought together students, educators and industry leaders to celebrate storytelling as a catalyst for positive change, demonstrating how strategic communications can help advance the UN SDGs.

Academic Dean of INTI International College Subang, Mr. Eric Lee, noted, “This semester, INTI International College Subang aligned its Mass Communication module assessments with the We.R.Wira campaign, encouraging students to submit their coursework to the national competition.”

Honouring Champions and Outstanding Stories
For its compelling storytelling and lasting community impact, the submission titled Anak Pulau: Below the Surface by UiTM Shah Alam emerged champion. Another submission by UiTM Shah Alam, Where Heart Meets: The Story of Tender Hearts Cafe secured the first runner‑up spot, while Beyond the Sirens by UOW Glenmarie took second runner‑up position.

For demonstrating exceptional merit and strong performance, four Honourable Mentions were presented to Colouring Lives (UOW Glenmarie) and Keep Wildlife Wild: Animal Neighbours Project, Sixteen Pillars, One Heritage, and Invisible Citizens: The Fight For A Name, all submitted by UiTM Shah Alam.

In the new Outstanding SDG Alignment category, the submissions titled Invisible Citizens: The Fight For a Name (SDG 10: Reduced Inequalities) and The Lost Food Project: More Than Leftovers (SDG 12: Responsible Consumption and Production; SDG 2: Zero Hunger), UiTM Shah Alam emerged as winners for their powerful alignment with selected SDGs and ability to inspire awareness and action.

Looking Ahead to Season 5
Through We.R.Wira, Centriq PR is cultivating the next generation of communicators by equipping students with practical experience in strategic storytelling, SDG alignment, stakeholder engagement, and industry collaboration—skills essential in today’s PR profession.

Season 4 leaves a resounding message: Change begins when those who care enough, dare to act. Looking ahead, We.R.Wira will return for Season 5, reaffirming Centriq PR’s long‑term commitment to nurturing future communicators through meaningful storytelling, collaboration and social impact initiatives.

Hashtag: #WeRWira #WeRWiraS4 #SocialImpact #SDG #BeTheChange #SustainableDevelopmentGoals





The issuer is solely responsible for the content of this announcement.

About Centriq PR

Centriq PR is a Malaysian independent public relations consultancy, recognised for its expertise in strategic content development, corporate communications, media relations, reputation management, ESG communications, and crisis response.

The consultancy focuses on human intelligence, ethical guidance, and trust-building to provide strategic communications counsel, partnering with organisations across industries to build trust, strengthen stakeholder relationships, and deliver measurable outcomes.

Beyond client work, Centriq PR champions communications as a force for social impact. Its flagship youth initiative, We.R.Wira, equips students with practical storytelling skills and amplifies inspiring stories aligned with the United Nations Sustainable Development Goals (UN SDGs), showing how communication can drive lasting positive change.

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800,000 More Daily Journeys: Copenhagen’s Next Mobility Challenge

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COPENHAGEN, DENMARK – Media OutReach Newswire – 28 July 2026 – There is something remarkable about Copenhagen.Stand in the city centre during rush hour and you will still hear bicycle bells, conversations spilling out from cafés and children walking to school. It is not because the city has fewer people or less traffic. On the contrary, Copenhagen is one of Northern Europe’s most dynamic capitals. What makes it different is that its mobility system is organised so well that it almost disappears into everyday life.

That success has never been built around a single mode of transport. Copenhagen is not simply a cycling city, nor is it defined by its metro or buses. It is an integrated mobility ecosystem where every mode serves a distinct purpose. Bicycles are ideal for short trips. Public transport moves large numbers of people efficiently across the city. Walking remains part of daily life. Taxis fill the journeys that other options do not always serve well, whether it is an early morning airport transfer, an elderly passenger travelling home, a family carrying luggage or visitors arriving in the city for the first time. Rather than competing with one another, each mode strengthens the overall system.

Yet even one of the world’s most successful mobility systems now faces a new challenge.

According to a joint mobility analysis by the Capital Region of Denmark and the City of Copenhagen, the Greater Copenhagen area is expected to generate around 800,000 additional journeys every day by 2035. That growth will be shared across every mode of transport, including approximately 290,000 additional walking trips, 110,000 cycling trips, 80,000 public transport journeys and 310,000 car trips each day.

These figures reveal an important reality. Copenhagen is not expecting people to abandon bicycles for cars, nor is it attempting to replace one mode of transport with another. As the population grows, tourism expands and economic activity increases, demand will rise across the entire mobility system.

The real challenge is therefore not deciding which mode of transport should dominate. It is finding ways to accommodate hundreds of thousands of additional journeys while preserving the quiet streets, public spaces and quality of life that have made Copenhagen one of the world’s most liveable cities.

This philosophy is increasingly reflected in the city’s approach to mobility. Walking, cycling, public transport, cars and taxis are no longer viewed as competing alternatives, but as complementary parts of the same transport ecosystem, each serving different travel needs.

The challenge is not unique to Copenhagen.

According to the European Environment Agency (EEA), road traffic remains Europe’s largest source of environmental noise, affecting around 92 million people. The report concludes that electrification alone will not solve the problem. Cleaner vehicles are essential, but so are better urban planning and a more balanced transport system.

In other words, the future of urban mobility will not be determined by how many electric vehicles a city puts on its streets. It will depend on whether every journey is served by the right mode, at the right time and in the right place.

Even the best transport systems leave certain journeys uncovered.

Not everyone can cycle to the airport before sunrise. Elderly passengers may struggle with luggage on public transport. Visitors arriving in Copenhagen for the first time may not feel confident combining several transport options simply to reach their hotel. These journeys represent only a small proportion of daily travel, but they will always exist. This is where ride-hailing finds its place within the mobility ecosystem. It complements public transport and cycling rather than competing with them.

The quality of that service, however, depends on far more than the vehicle itself.

Ultimately, every journey is shaped by the person behind the wheel. A safe drive, professional conduct, punctuality, a warm greeting or a helping hand with a suitcase all contribute to the passenger’s experience. In a city like Copenhagen, these small moments help shape the city’s reputation just as much as its infrastructure.

This is the context in which Green SM enters Copenhagen.

Over the past three years, Green SM has accumulated experience from millions of journeys every day and billions of kilometres travelled in fully electric vehicles across Asia. Yet in Copenhagen, scale alone means very little. The more important question is whether a mobility service can integrate seamlessly into an already successful transport system and make it work even better.

For that reason, Green SM invests not only in an all-electric fleet, but also in rigorous driver recruitment and training covering safety, customer service, operational excellence and local cultural understanding. The objective is not simply to move passengers from one destination to another, but to deliver journeys that reflect the standards Copenhagen has spent decades building.

Perhaps that is why Copenhagen became Green SM’s first destination in Europe.

The ambition is not to introduce a new model of urban mobility. It is to become a trusted addition to one that already works exceptionally well.

Ultimately, success in Copenhagen will never be measured by the number of vehicles on the road. The city does not need more cars simply to fill its streets. It needs mobility services that are available when people need them, complement the existing transport network and quietly step back once their role is complete, leaving the city every bit as liveable as before.

If Green SM can help make thousands of daily journeys more convenient, safer and more reliable, while preserving the rhythm of life that makes Copenhagen unique, that may be success enough.

Hashtag: #GreenSM

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2026 Sichuan Ganzi Mountain Culture & Tourism Festival Takes Place in Daofu County

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DAOFU, CHINA – Media OutReach Newswire – 28 July 2026 – On July 24, the 2026 Sichuan Ganzi Mountain Culture & Tourism Festival opened at Yuke Grassland in Daofu County, Ganzi Tibetan Autonomous Prefecture, Sichuan Province, China.

Opening Ceremony of the 2026 Sichuan Ganzi Mountain Culture & Tourism Festival

Featuring a diverse range of activities, including nomadic culture performances, intangible cultural heritage (ICH) exhibitions, and folk customs experiences, this year’s festival showcases the region’s unique nomadic culture with modern cultural tourism development. The event has attracted numerous visitors eager to experience the charm of grassland culture.

The opening ceremony transformed Yuke Grassland into a natural stage. Local herders drove cattle across the vast grasslands, carrying black yak-hair tents traditionally used by Kham pastoralists and holding urdah—traditional stone-throwing ropes used by Tibetan herders for livestock management. The scenes vividly recreated the millennia-old nomadic lifestyle of Kham communities, who have long followed seasonal migration routes in search of water and pasture.

Behind them came a grand procession of heavy cavalry and the legendary Gesar riders. Riders in traditional attire galloped across the grassland, valiant and heroic in bearing. A vibrant parade of ethnic costumes then took the stage, showcasing pulu—a traditional Tibetan handwoven wool textile—alongside modern tailoring designs, highlighting the blending of ancient culture and modern fashion.

Riders Galloped at Full Speed on the Racecourse
Riders Galloped at Full Speed on the Racecourse

“As the scenes of nomadic migration gradually unfolded before my eyes, a long-lost yearning for a simpler pastoral life suddenly welled up within me,” said Mr. Zhang, a visitor who traveled from Beijing especially for the event. “My whole family loves the grassland lifestyle in Daofu. It is something you cannot experience in the city.”

The Sichuan Ganzi Mountain Culture & Tourism Festival has been successfully held for seven editions to date. Running through July 26, this year’s festival features eight major events, including the opening ceremony, the Ganzi 1,000-person ICH livestream showcase, and the fashion-inspired Guozhuang gala. Moreover, a range of grassland market activities—including ICH workshops, local produce exhibitions, local food tasting, and music-themed leisure gatherings—are being held in parallel, offering visitors an immersive cultural experience.

Daofu County, where this event took place, is situated in northwestern Sichuan Province, with an average summer temperature of around 24°C. The county boasts a remarkable blend of natural landscapes—including Yala Snow Mountain, Stone Forest Park, Yuke Grassland, alpine meadows, and Tianlong Lake—and cultural heritage, such as Kham traditions and the Highland Silk Road. From July 2021 to June 2026, Daofu County received a cumulative total of 10.4123 million tourists, generating nearly 11.454 billion yuan in tourism revenue.

Hashtag: #SichuanGanziMountainCultureTourismFestival #DaofuCounty #NomadicCulture

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HKT unveils self-developed AI platform HKT.AI  One-stop hub for global AI resources, advancing “AI for All” in Hong Kong

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HONG KONG SAR – Media OutReach Newswire – 28 July 2026 – HKT announces the launch of HKT.AI, a one-stop, integrated AI platform that enables businesses and individual customers to access a broad suite of prominent global AI resources through a single and intuitive interface. The platform aims to accelerate the mass adoption of AI in Hong Kong, especially in empowering SMEs in their digital transformation, and advance the vision of “AI for All.”

HKT.AI aggregates a wide range of Chinese Mainland-based and global AI resources, enabling businesses and individuals to seamlessly access and switch across specialised applications and tools on a single platform to meet diverse work and everyday needs. At initial launch, HKT.AI offers four key features, including Image Studio, Writing Studio, Social Content Studio, and an AI Arena that help users select the suitable model. The platform also provides secure dedicated storage that automatically preserves chat histories, eliminating the need for users to search across different apps and facilitating future reference and reuse. This is reinforced by enterprise-grade security that safeguards customers’ uploaded data.

HKT.AI initially comes with around 20 preconfigured AI agents to facilitate an easy start. Addressing the needs of SMEs, HKT.AI offers a collection of Hong Kong-focused business AI agents that take on routine tasks, such as company filing and documents generation for assisting tax-related matters, to drive greater efficiency and competitiveness among SMEs. Designed for supporting a variety of business scenarios, the AI agents are categorised by job function to help users locate the appropriate tools, including auto roster planner and complaint response assistant, at ease.

For consumers, the platform features engaging and educational AI agents such as a personal fitness trainer, a star‑chef cooking coach, and a creative naming tool. New features will be added on gradually, including PowerPoint and video generating tools.

HKT will offer businesses and individual users with a dedicated, round‑the‑clock hotline dedicated for AI support, along with a range of training sessions and workshops, ensuring users can master the applications and receive assistance in a timely manner. Designated specialists will also be provided to assist businesses with platform setup as needed.

Starting today, HKT will invite selected businesses and 1O1O customers to trial HKT.AI for free, with plans to gradually enrich the range of AI resources and agents and make it available to more customers.

Susanna Hui, HKT Group Managing Director, said, “HKT has been proactively capitalising the opportunities arising from the rapid advancement of AI, while accelerating its transformation from a traditional telecommunications service provider into an integrated data and intelligent technology enabler serving both enterprise and individual customers. We are committed to leveraging our network infrastructure, cross-industry ecosystem, diverse partner network, and extensive customer base to build an end-to-end innovation value chain spanning connectivity, data and intelligence, leading customers in embracing new technologies, empowering every step of their journey, as well as accelerating the broad adoption of AI. To advance this commitment, we are introducing HKT.AI, our self-developed, purpose-driven platform that transforms cutting-edge AI capabilities into intuitive, secure and reliable tools, all accessible through a single gateway designed to serve and empower businesses and consumers. Our goal is to support Hong Kong’s “AI for All” vision and proactively align with the nation’s “AI+” initiative, fostering the growth of the digital economy and a smart society.”

Recently, HKT has introduced other AI-driven services, including the AI CMO marketing solution, which can rapidly generate marketing videos incorporating local language and scenarios based on social listening insights together with data analytics from The Club ecosystem for merchants’ use on The Club and their platforms. Tap & Go has also launched Hong Kong’s first Single Use Card for consumers, enabling users to manage the risks associated with Agentic AI in transactional workflows and merchant data breaches.

Hashtag: #HKT

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About HKT

HKT is a technology, media, and telecommunications leader with more than 150 years of history in Hong Kong. As the city’s true 5G provider, HKT connects businesses and people locally and globally. Our end-to-end enterprise solutions make us a market-leading digital transformation partner of choice for businesses, whereas our comprehensive connectivity and smart living offerings enrich people’s lives and cater for their diverse needs for work, entertainment, education, well-being, and even a sustainable low-carbon lifestyle. Together with our digital ventures which support digital economy development and help connect Hong Kong to the world as an international financial centre, HKT endeavours to contribute to smart city development and help our community tech forward.

For more information, please visit .

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HKT Limited is a company incorporated in the Cayman Islands with limited liability.

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