Media OutReach
From Price-Checking to Protection Gaps: Blue’s New Campaign Decodes Hongkongers’ Common Frustrations with Simple Solutions
The campaign highlights three key consumer pain points and presents Blue’s competitive product offerings as straightforward solutions:
1. Smart Price Comparisons for Life Insurance
While consumers meticulously compare prices for flights, takeouts, and groceries, they often overlook doing the same for life insurance. To address this, Blue ‘WeCare Term Life Protection Plan TL3’ features a Lowest Rate Guaranteed [1]. Under this guarantee, if a customer finds a comparable online term life plan with a lower premium, Blue promises to beat that price, ensuring customers receive the most competitive rate in town.
2. Securing Guaranteed Savings Rewards
To counter the frustration of hard work yielding no guaranteed rewards, Blue’s range of savings plans offers secure, steady growth. Blue ‘WeSave Short Term Insurance Plan ST1’ allows customers to lock in a 3-year guaranteed return of 4.12% p.a. [2] with a single premium payment, receiving 112.9% of the total premium paid upon maturity.
3. Bridging the Gap in Group Medical Coverage
Many working professionals find that standard group medical insurance leaves them with significant out-of-pocket expenses. Blue ‘WeMedi Outpatient Protector’ and ‘WeMedi HK Dental Protector’ help alleviate these costs. ‘WeMedi Outpatient Protector’ provides access to 8 types of outpatient services at preferential rates [3]—including general practitioners, specialists, Chinese herbalists, bone-setting, acupuncture, physiotherapy, chiropractors, and dental service. Additionally, ‘WeMedi HK Dental Protector’ covers both basic and complex dental treatments [4] with an annual coverage limit of up to HK$17,000.
Comprehensive Multi-Channel Promotion
To maximize reach, Blue has rolled out an extensive multi-channel promotional campaign across digital and physical touchpoints in Hong Kong. The campaign’s core messages will be featured on online video platforms, social media, MTR station displays, bus seatback stickers, and various outdoor placements to deepen Blue’s connection with the mass public.
“Our goal is to put the power back into the hands of consumers,” said Mr. Danny Wu, VP & Head of Digital & Marketing of Blue. “Through our user-friendly digital platform, we give customers the freedom to choose transparent, high-value insurance solutions that truly fit their lives.”
To celebrate the launch, new users who successfully register as Blue members during the campaign period can receive a free beverage voucher. For more details about the campaign, please visit: https://www.blue.com.hk/hk/promotions/2026-branding-campaign
Blue Insurance Limited is authorized and regulated by the Insurance Authority under the Insurance Ordinance (Cap. 41) to sell insurance products in Hong Kong. Terms and conditions apply to the above products and offers. Please refer to the product documents and policy provisions for details.
Remarks
[1] “Lowest Rate Guaranteed” compares the standard premiums of two quotations. To be eligible for the “Lowest Rate Guaranteed”, the two quotations must be on the same sum assured, premium payment term, policy benefit term, issue age, sex, and smoking status, and is applicable to term life policies that are intended for online sale and in Hong Kong only. “Lowest Rate Guaranteed” is not applicable for submitted applications and inforced policies.
[2] “Guaranteed return rate 4.12% p.a.” refers to the annualised guaranteed return rate of the 3-year plan upon maturity. Early surrender charges apply. “WeSave Short Term Insurance Plan ST1” is a savings insurance plan, not a Bank savings product.
[3] One visit per each category of Outpatient Services per day. The discount may vary per network doctor and category of Outpatient Services.
[4] Coinsurance required for basic and complex treatments.
Hashtag: #BlueHK #DigitalInsurance #InsurTech #FinTechHK
https://www.blue.com.hk/
https://www.linkedin.com/company/bluehk/
https://www.facebook.com/blueinsurancehk
https://www.instagram.com/blueinsurancehk/
The issuer is solely responsible for the content of this announcement.
About Blue
Blue is the first digital life insurer in Hong Kong. It is a joint venture between Hillhouse Capital, a leading investment management firm with extensive investment experience, and Tencent Holdings Limited, a leading Internet value added services provider. Blue focuses on providing simple, flexible and valuable insurance solutions. It is committed to making people’s lives easier by empowering them to take charge of their own protection. For more information, please visit www.blue.com.hk.
Centered on backpacks and small bags, AXIS reflects how today’s professionals move. In an era shaped by hybrid work, outdoor influences, and multi-environment living, bags have evolved beyond accessories into essential components of a functional wardrobe. From daily commutes to travel and weekend movement, AXIS is designed for 24/7 adaptability.
Designed to engage a younger demographic, AXIS fosters early brand affinity through versatile silhouettes grounded in performance, quality, and design. As customers’ needs evolve, TUMI continues to offer solutions for every phase of life.
The collection is offered in Black and Navy as core colorways, alongside a limited-edition option in Black Reflective. Every piece is crafted from lightweight nylon with a recycled lining, with clean structure and performance-led ease.
Key product features include a sporty cocoon silhouette, intuitive organization, and quick-access strap storage. An athletic, breathable back panel and side-wing design, inspired by performance running vests, are paired with angled leather accents. Together, these elements create a collection that feels technical, contemporary, and unmistakably TUMI.
Designed to move naturally with the body, AXIS delivers fluidity, comfort, and seamless organization through a refined technical aesthetic, balancing utility and restraint in every moment.
“AXIS was created for a generation that is always moving forward, inspired by technology, and modernity. It was designed for the new TUMI customer whose journey does not begin and end with traditional working hours, but is defined by everything happening in their life. With its minimalist design, architectural influences, and subtle technical details, AXIS offers a new perspective on what an essential bag can be. It represents the next chapter for TUMI and for a new generation of customers who are constantly on the move.” said Victor Sanz, Global Creative Director at TUMI.
The Fall 2026 TUMI AXIS collection is available now at TUMI.com and in TUMI stores worldwide. For more on the collection, follow @TUMITravel.
Hashtag: #TUMI
The issuer is solely responsible for the content of this announcement.
About TUMI
Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit 
TUMI.com and follow on 
Instagram, 
TikTok, 
Facebook, and 
YouTube.
TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2026 Tumi, Inc.
Media OutReach
Etiqa Insurance Singapore Launches Enrich Index Income that Combines Index-Linked Growth Potential with Capital Protection at Maturity
New endowment plan offers potential yearly cash benefits, downside resilience and access to the Barclays Regime-Aware Dynamic Asset Rotation (“Barclays RADAR”) 6% RC Indices.
SINGAPORE – Media OutReach Newswire – 4 August 2026 – Etiqa Insurance Singapore has launched Enrich Index Income, a new non-participating endowment plan, which provides dual benefits of insurance protection and index exposure with capital guaranteed at maturity, allowing one’s cash value to grow over the long term with peace of mind.
Customers can get non-guaranteed yearly cash benefits linked to the performance of the Barclays RADAR 6% RC SGD Index or Barclays RADAR 6% RC USD Index. Barclays RADAR 6% RC Index is an investment approach that diversifies allocation across U.S. equities, bonds and commodities, with dynamic adjustments to weather through changing market conditions. Customers can choose to receive the non-guaranteed yearly cash benefits as income or accumulate them through reinvestment to support longer term financial goals.
“Today’s investors are seeking solutions that can help them grow their wealth without exposing their savings to the full impact of market volatility. Enrich Index Income is designed for customers who want to participate in market opportunities while maintaining greater peace of mind through capital guaranteed at maturity. The flexibility to receive potential yearly cash benefits or reinvest them allows customers to enhance long term financial confidence, according to their financial goals and aspirations. This reflects our commitment to making financial planning simpler, more accessible and more relevant to the needs of modern investors” said Claudia Soh, acting CEO and CFO of Etiqa Insurance Singapore.
“Investors today are navigating an increasingly complex and rapidly changing market landscape. The Barclays RADAR 6% RC Index, available in both Singapore dollar and US dollar, is designed to simplify investing through an innovative, regime-aware framework that dynamically allocates across equities, bonds and commodities as market conditions evolve. By aiming to seek an optimal allocation for the prevailing market environment, the index aims to balance growth potential with risk management. We are pleased to leverage our expertise in index investing through our partnership with Etiqa Insurance Singapore, helping investors pursue their long-term financial goals with greater confidence.” said Stephane Goursat, Head of EQD Institutional Sales, Asia at Barclays.
Enrich Index Income enables customers to:
- Participate in index-linked growth potential through Barclays RADAR 6% RC Index.
- Receive potential non-guaranteed yearly cash benefits when the underlying index delivers positive performance.
- Enjoy capital guaranteed at maturity to help protect customers’ principal over the policy term.
- Benefit from a 0% floor rate, ensuring yearly cash benefits are never negative due to adverse market performance.
- Have the flexibility to pay via a single premium or over three years.
- Have the flexibility to receive yearly cash benefits as income or reinvest them to support long-term wealth accumulation.
- Access protection benefits including death, accidental death and terminal illness coverage.
- Purchase with no medical assessment required
Enrich Index Income is part of Etiqa Insurance Singapore’s robust suite of wealth, investment, protection, and legacy planning solutions designed to help customers accumulate wealth, protect health, and transfer legacy.
For more information, please visit https://www.etiqa.com.sg/personal/savings-retirement/enrich-index-income
Terms apply. Protected up to specified limits by SDIC.
Hashtag: #EtiqaInsuranceSingapore
The issuer is solely responsible for the content of this announcement.
About Etiqa Insurance Pte. Ltd (Etiqa Insurance Singapore)
Protecting customers since 1961, Etiqa Insurance Singapore is a licensed life and general insurance company regulated by the Monetary Authority of Singapore (MAS) and governed by the Insurance Act 1966.
The company is the Singapore operating entity of the Etiqa Insurance Group, one of ASEAN’s leading insurance and Takaful providers, offering life and general insurance as well as family and general Takaful products through its network of agents, branches, offices, and bancassurance network across the region.
Etiqa Insurance Singapore is rated ‘A’ by Fitch Ratings, reflecting the group’s favourable business profile and “Very Strong” capitalisation. The company is owned by Maybank, the fourth-largest banking group in Southeast Asia.
Based in Jakarta, Stephen will lead Aon’s business in Indonesia across Commercial Risk, Health, Talent and Wealth. He will be responsible for setting and executing Aon’s strategy in Indonesia, ensuring excellence in client service delivery and fostering a strong, high-performing culture across the business. He will report to Jane Drummond, chief commercial officer for Asia Pacific and interim head of Southeast Asia, and join the Southeast Asia leadership team.
“Stephen brings deep market insight, strong leadership capability and a clear focus on clients,” said Drummond. “He has a proven track record of developing teams, strengthening capabilities and delivering results. His leadership will help advance our strategy in Indonesia while continuing to support clients as they navigate an increasingly dynamic risk environment.”
Stephen brings more than two decades of international experience across insurance, underwriting and pricing, developed across Asia, New Zealand and the UK. Most recently, he served as chief underwriting officer for Zurich in Indonesia, where he led a range of traditional and takaful insurance portfolios across property and casualty, health, benefits and travel, and strengthened technical capabilities across the business.
“I am honoured to join Aon and lead the Indonesia business at an important time for the market,” said Stephen. “Indonesia presents significant growth opportunities, supported by strong client demand and evolving risk and workforce needs. I look forward to working closely with colleagues across the country and region to deepen client relationships, strengthen execution and bring the best of Aon’s capabilities to clients.”
More information about Aon in Asia can be found here.
Hashtag: #Aon
The issuer is solely responsible for the content of this announcement.
About Aon
Aon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that help protect and grow their businesses.
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Disclaimer
The information contained in this document is solely for information purposes, for general guidance only and is not intended to address the circumstances of any particular individual or entity. Although Aon endeavours to provide accurate and timely information and uses sources that it considers reliable, the firm does not warrant, represent or guarantee the accuracy, adequacy, completeness or fitness for any purpose of any content of this document and can accept no liability for any loss incurred in any way by any person who may rely on it. There can be no guarantee that the information contained in this document will remain accurate as on the date it is received or that it will continue to be accurate in the future. No individual or entity should make decisions or act based solely on the information contained herein without appropriate professional advice and targeted research.
