The announcements were made at the inaugural TikTok Shop Singapore Summit, a full-day hybrid event that brought together more than 1,500 sellers, creators, and ecosystem partners to explore how collaboration across the discovery commerce ecosystem can help businesses grow through content and LIVE selling. This comes amid strong growth on the platform, with TikTok Shop Singapore recording 1.7x year-on-year growth in Gross Merchandise Value (GMV) and 1.6x year-on-year growth in monthly buyers over the past year, reflecting the growing opportunities for sellers to scale through content-driven commerce.

Investing in seller success

As Singapore’s discovery commerce ecosystem continues to grow, TikTok Shop is expanding its capability-building programmes to support sellers at every stage of their growth journey — from learning the fundamentals of LIVE selling to building sustainable, long-term businesses.

Together, these programmes create stronger foundations for businesses at every stage of growth, equipping more sellers with the capabilities needed to participate in Singapore’s evolving discovery commerce ecosystem.

“We’re seeing a clear shift in how businesses grow on TikTok Shop. Success today is no longer defined simply by having a presence online or treating LIVE selling as another sales channel. The businesses achieving the strongest long-term results are those investing in capabilities — building confidence in content creation, developing in-house LIVE expertise, and working with creators in more strategic ways,” said Leon Koh, Fashion Cluster Lead and Head of Seller Management at TikTok Shop Singapore. “That’s why we’re expanding our support beyond tools and technology to focus on capability building across our entire ecosystem. By investing in both sellers and creators, we’re helping businesses of all sizes build the skills, partnerships, and confidence they need to grow sustainably in today’s discovery-driven economy.”

Building the next generation of creators

A strong discovery commerce ecosystem also requires a capable creator community. Complementing its investment in seller capabilities, TikTok Shop is also expanding its support for creators through programmes that help them develop specialised skills and unlock new income opportunities through discovery commerce, with the goal of supporting more than 3,000 creators by the end of 2026.

• LIVE Host Academy supports aspiring professional LIVE hosts by building the practical hosting and sales skills needed to succeed in LIVE commerce, while connecting them with sellers seeking LIVE selling talent.
• Affiliate Accelerator supports creators looking to build affiliate-led businesses through training in LIVE selling and short-form content, while providing opportunities to connect with sellers and drive product discovery through authentic recommendations.
• Short Video Programme supports emerging creators specialising in short-form content by helping them develop product storytelling skills through practical learning resources, creator manager support, and collaboration opportunities with TikTok Shop sellers.

Together, these initiatives strengthen Singapore’s discovery commerce ecosystem by developing a pipeline of skilled creators while creating more opportunities for sellers and creators to collaborate through authentic, content-driven commerce. With LIVE viewership on TikTok Shop in Singapore increasing by 150% year-on-year, the programmes aim to equip more creators with the skills to meet growing consumer demand for engaging, interactive shopping experiences.

How local businesses are growing on TikTok Shop

The impact of these investments extends beyond the programmes themselves, as local businesses build new capabilities, strengthen customer relationships and unlock new growth through discovery commerce.

For Young Hungry Free (@younghungryfree), a Singapore-based fashion brand that celebrates individuality through bold collections and a community built around empowerment, TikTok Shop has become an important growth channel, helping the brand expand its reach through content-led commerce. Today, Young Hungry Free continues to leverage TikTok Shop’s ecosystem of tools and resources to scale its LIVE commerce capabilities and grow its online business.

“TikTok Shop has transformed the way we connect with our customers. Beyond being a sales channel, it has enabled us to build a loyal community through authentic, content-led LIVE commerce experiences,” said Winnie Ong, Founder and Creative Director of Young Hungry Free.

“As our business grew on TikTok Shop, we invested in building a dedicated in-house LIVE commerce team. What started with one full-time employee managing LIVE selling sessions alongside her existing responsibilities has since grown into a team of more than 10 dedicated members. The platform has empowered us to experiment, adapt quickly and reach new customers in ways that traditional e-commerce simply couldn’t. As a homegrown Singapore brand, we’re excited to continue growing alongside TikTok Shop and exploring new opportunities in discovery commerce.”

While established brands like Young Hungry Free continue to scale through discovery commerce, TikTok Shop is also helping heritage businesses embrace new ways to connect with customers while staying true to what makes them unique.

For Kim’s Duet (@kimsduetsg), a Singapore brand by Kim Guan Guan that reimagines traditional local coffee for modern consumers, TikTok Shop has created new opportunities for the second-generation family business to preserve its heritage while reaching a new generation of customers.

Nevin Soon, Second-Generation Coffee Manufacturer and Management Associate, said, “As a traditional coffee roastery stepping into the digital space, learning to navigate LIVE commerce was a steep learning curve for us. Through TikTok Shop’s onboarding and its Growth Accelerator programme, the TikTok Shop team helped us refine our strategy, experiment with different time slots, and build a real community online. Since then, we’ve achieved a 42% month-on-month GMV growth in June 2026—a huge milestone for us. It reinforces our belief that, with the right tools, training, and support, traditional local brands can build strong, sustainable momentum online.”

As content continues to shape how people discover and shop, TikTok Shop remains committed to strengthening Singapore’s discovery commerce ecosystem by investing in the sellers, creators and partnerships that drive long-term growth. Through continued capability building and collaboration, TikTok Shop aims to create more opportunities for businesses and creators to succeed together.

Whether you’re looking to build your LIVE selling capabilities or accelerate your business growth, eligible TikTok Shop sellers can register their interest for the GO LIVE Academy here and the Growth Accelerator Programme here. Individuals interested in becoming professional LIVE hosts or affiliate creators can register their interest for the LIVE Host Academy and Affiliate Accelerator here.

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About Premium European Products:

About National Union of Agricultural Cooperatives of Greece (ETHEAS)

Founded by Greece’s leading cooperatives and established by Greek law, ETHEAS is the national coordinating body of Agricultural Cooperatives in Greece. With over 300 member cooperatives representing approximately 80% of Greece’s total agricultural cooperative turnover, ETHEAS aims to foster rural and cooperative development, support and promote its members’ activities domestically and internationally, provide expert opinions on cooperative movement, agricultural production and sector development, supervise the dissemination and promotion of cooperative ideas, and serve and educate its members through studies, research projects, and assignments.

About Latvian Dairy Committee (LDC)

The Latvian Dairy Committee (LDC) was established in 1995, represents the Latvian dairy processing sector and aims to protect its interests. It consists of 17 members processing approximately 80% of industrially produced milk in Latvia.

Latest Avenir release gives organizations more direct access to the travel content, data and service needed to manage modern travel programs

SINGAPORE – Media OutReach Newswire – 4 August 2026 – Direct Travel, one of the world’s largest travel management companies, today announced the next evolution of Avenir, its advanced travel management platform designed to give organizations the most direct access to travel content, data, service, and an expanding set of capabilities that help them manage, optimize, and strengthen their travel programs and the experience for travelers.

Business travel has never offered more opportunity or more complexity. New content sources, evolving distribution models, AI, and an expanding ecosystem of travel technologies are creating tremendous new possibilities, but they are also fragmenting how organizations access travel content, data, and service. As information becomes dispersed across multiple systems, travel managers face growing challenges delivering consistent experiences, gaining timely insights, and effectively managing their programs.

Avenir was built to change that. Rather than requiring travel managers to work across disconnected systems, Avenir brings together the content, data, insights, tools, and expertise organizations need to manage modern travel programs through a single experience. The result is fewer obstacles between travel managers and the information they need, making it easier to access insights, manage travel programs, and support travelers throughout their journeys.

At the core of Avenir is Spotnana’s next generation cloud-based travel infrastructure, providing the modern booking and servicing infrastructure for enterprise travel. Direct Travel brings that technology to life through global implementation, enterprise travel expertise, and outstanding service, creating an enterprise ready solution for organizations around the world.

Avenir is built to grow beyond traditional travel management through an expanding ecosystem of connected capabilities. Rather than requiring organizations to adopt additional standalone tools, Avenir will provide more direct access to the services and technologies they need through a single experience. This release marks the first step with the introduction of Juno for guest travel. By connecting guest travel with managed travel, organizations gain more complete visibility across total travel activity and richer insights to support better decisions.

“As technology continues to reshape business travel, our focus has remained the same: helping travel program owners run better travel programs and deliver better experiences for their travelers,” said Christal Bemont, Chief Executive Officer of Direct Travel. “Avenir gives organizations more direct access to the content, data, and service they need to manage modern travel programs. By removing many of the obstacles between travel managers and the information they need, we help them spend less time navigating systems and more time making strategic decisions that improve their programs.”

The latest release introduces several new capabilities designed to help travel program owners work more efficiently and make more informed decisions.

One place to manage your travel program

Avenir now provides a single destination for reporting, travel resources, program insights, and integrated partner capabilities through one secure login, reducing the need to move between multiple systems.

Ask better questions. Get better answers.

Avenir is built on a modern, AI-ready data foundation that brings together trusted travel data from across the program into a secure, governed environment. Rather than relying on static reports, travel managers can ask questions in natural language through Ask Avenir and receive trusted answers, build reports on demand, and analyze complex travel spend in minutes. Combined with new dashboards, trend analysis, proactive insights, and actionable recommendations, Avenir helps organizations identify opportunities, make more informed decisions, and continuously improve their travel programs.

A more intelligent travel experience

Avenir is evolving to deliver AI throughout the travel experience by combining Direct Travel’s own AI innovations with the power of Spotnana’s new multi-agent AI architecture and an expanding ecosystem of specialized AI capabilities. As Spotnana introduces new AI experiences for travelers, travel managers, and travel advisors, Direct Travel will bring those capabilities to customers through Avenir while continuing to automate routine workflows and simplify servicing.

At the same time, Avenir’s open architecture allows organizations to take advantage of focused AI solutions from trusted partners. Whether interacting with the platform through natural language, receiving intelligent recommendations, or using specialized assistants like Otto for focused travel experiences, customers will benefit from AI that works together through a single connected platform.

Built for what’s next

Avenir’s open architecture creates a connected foundation that allows Direct Travel to continuously expand the platform with new capabilities and best in class partner solutions. As customer needs evolve, organizations will gain access to additional experiences across travel management, analytics, automation, meetings and events, expense, duty of care, and other connected services without replacing the technology at the core of their travel program.

“Avenir has become our one-stop shop for understanding our travel program,” said Lisa Kaffenberger, People & Culture Travel Manager, BDO. “Whether I need to track a ticket from beginning to end or get answers to questions that once required hours of manual reporting, it’s all right there. It’s not just another application. It’s becoming the foundation for how we manage our travel program by making the information we need easier to access, and we’re excited to see where it goes next.”

“In APAC, the real friction in travel management isn’t a lack of data – it’s an access problem. Avenir cuts through regional complexity by turning fragmented spreadsheets and guest travel into a single system of record, giving leaders immediate, trusted intelligence to optimize spend rather than react to it,” added Ali Hussain, Managing Director – Asia Pacific of Direct Travel.

The new release is another step in Direct Travel’s strategy to give organizations more direct access to the content, data, expertise, and technology they need to build smarter, more connected travel programs.

To learn more about Avenir, visit www.dt.com/avenir.

Hashtag: #DirectTravel; #Avenir #Corporatetravel #travelmanagement #businesstravel #technology #marine #innnovativesolutions

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The issuer is solely responsible for the content of this announcement.

About Direct Travel, Inc.

Direct Travel is one of the world’s largest travel management companies, focused on delivering exceptional, innovative solutions to every client and traveler. With a long history of proven market expertise, we blend advanced technology, superior service and expert insight to drive tangible value and meaningful savings across Corporate Travel, Leisure Travel, Meetings & Events and specialty travel businesses.

Through Avenir, our next-generation platform developed with leading technology partners, we provide the industry’s broadest inventory and a modern, real-time shopping experience that empowers travelers and simplifies program management. What truly sets us apart is the human care behind the technology, delivered by an experienced, passionate team dedicated to anticipating needs and delivering exceptional service at every step.

For more information about Direct Travel, visit www.dt.com