Media OutReach
YF Life Claims “Branding Initiative of the Year – HK” at Insurance Asia Awards 2026
Pioneering “Invesurance” Philosophy for 50th Anniversary Campaign Secures Prestigious Industry Honor
HONG KONG SAR – Media OutReach Newswire – 6 August 2026 – YF Life Insurance International Ltd. (YF Life) has been awarded the prestigious “Branding Initiative of the Year – Hong Kong” accolade at the Insurance Asia Awards 2026. This prominent recognition celebrates the resounding success of YF Life’s 50th-anniversary brand campaign, which highlighted its pioneering “Invesurance” (Insurance + Investment) philosophy. This award underscores YF Life’s commitment to comprehensive brand transformation, the establishment of a revolutionary insurance-investment framework, and its industry-leading position in marketing innovation.
Mr. Stephen Zhang, Executive Director and Chief Executive Officer of YF Life, stated: “We are honored to receive this prestigious recognition. This award is not only the ultimate tribute to YF Life’s 50th anniversary milestone, but also an authoritative endorsement of our ‘Invesurance’ philosophy, which strategically and deeply integrates the rigors of investment with the security of insurance. Navigating a dynamic market landscape and the sophisticated expectations of next-generations, YF Life remains resolute in our commitment to driving sustainable asset growth and financial resilience. The resounding success of this campaign marks a pivotal milestone, propelling us forward into an increasingly digitalized, youth-centric, and globally integrated future.”
Defining “Invesurance”: Setting the Standard for Systematic Insurance Wealth Management
As the core of the 50th-anniversary campaign is the “Invesurance” philosophy, a pioneering approach within the Hong Kong and Macau insurance sectors that proactively bridges the divide between investment and insurance. This framework is anchored by four strategic pillars:
- The “1+N” Structure: Collaborating with Barings to manage high-quality core bond portfolios “1”, while closely partnering with world-class asset management institutions “N” to strategically deploy private equity and alternative investments, providing flexible access to diversified investment vehicles.
- Risk Diversification: Implementing cross-asset strategies to effectively mitigate systemic risks stemming from market volatility.
- Global Allocation: Keeping pace with premier global assets to capture sustainable growth potential across diverse geographical regions.
- Fluctuation Mitigation: Optimizing asset orchestration to help clients navigate economic cycles and realize long-term capital appreciation.
Through its innovative “Invesurance” framework, YF Life seamlessly integrates traditional insurance protection with institutional-grade global investment strategies, establishing a forward-looking and resilient wealth management foundation for both high-net-worth and mass-affluent clients.
Empowered by Technology: Constructing Smart Brand Assets via Advanced Technology
In terms of brand marketing and communications, YF Life has established itself as an early adopter of advanced Artificial Intelligence Generated Content (AIGC) technology within the industry. To complement the 50th-anniversary promotions, the campaign debuted two fully AI-generated brand videos that translated the abstract concepts of “Invesurance” into compelling visual narratives. By integrating high level brand storytelling with cutting-edge technology, YF Life not only optimized content production efficiency but also established a rapid iterative, intelligent brand asset, setting a new paradigm for insurance marketing.
An Omnichannel Ecosystem: Generating Scalable Strategic Resonance
The campaign deployed an integrated, omnichannel communications strategy, ensuring seamless synergy between digital touchpoints and offline engagements. Digitally, the brand executed systematic content operations across major social media platforms to drive sustained market buzz and interactive user engagement. For offline, strategic outdoor placements in prime Hong Kong and Macau commercial districts utilized a modern, high recognition visual identity to maximize brand presence and resonance.
Looking Ahead: Fueling “Envision, Invesurance” through Driven Innovation
Moving forward, YF Life will continue to deepen the operational integration and practical application of its “Invesurance” philosophy. By Leveraging its digital transformation strengths and technological ecosystem, the company is committed to tailoring client experiences and strategically positioned to capture HNW and next-generation market segments. Through scalable brand narratives and superior digital experiences, YF Life continues to translate its core brand values—”Envision, Invesurance”—into tangible customer value, steering the insurance industry toward a high-specification, intelligent future.
Hashtag: #YFLife
The issuer is solely responsible for the content of this announcement.
Media OutReach
Holistic Way Unveils New Plant-Based Menopause Relief Supplement
As awareness around women’s health continues to grow, menopause remains a life stage that is frequently underserved by mainstream health solutions. JR Life Sciences is responding to this gap with a science-backed, plant-derived formulation that offers a natural alternative to conventional hormone-based therapies, one that is both accessible and aligned with the preferences of today’s health-conscious consumer.
Menopause Relief is a once-daily capsule containing three plant-based phytoestrogens, each selected for their clinically studied benefits in managing menopause symptoms and supporting long-term health. The formulation is free from synthetic hormones and is suitable for both vegetarian and vegan diets, making it broadly accessible across diverse consumer lifestyles.
Key active ingredients include:
- Lifenol Hops Extract (8-PN phytoestrogen): Shown to lessen hot flushes, night sweats, sleep disturbances, restlessness and irritability while helping to maintain total-body bone-mineral density.
- Flax Lignan (SDG phytoestrogen): Provides gentle hormonal support that helps balance oestrogen levels during the transition.
- Soy Isoflavone (genistein and daidzein): Supports bone strength, reduces hot flashes and steadies mild mood swings.
The launch of Menopause Relief reflects a broader strategic priority for JR Life Sciences: to expand its women’s health portfolio in response to growing consumer demand for natural health solutions. In Singapore, where an ageing population is driving increased interest in preventive health and targeted supplementation, the company sees a significant opportunity to better serve women navigating the menopause transition.
Holistic Way currently distributes a comprehensive range of nutraceuticals across key health categories, including:
- Musculoskeletal Health: Products categorised under joint supplements to address knee pain and mobility concerns in ageing demographics.
- Immunity & General Health: Daily essentials ranging from Vitamin C tablets and multivitamin supplements to vitamins for the immune system.
- Specialised Care: Targeted formulations including eye health supplements, probiotics supplements, and heart health supplements.
- Beauty & Wellness: Functional supplements such as collagen shots, hair growth supplements, and anti-ageing supplements.
As JR Life Sciences prepares for 2027, its focus remains on addressing unmet market needs and evolving consumer expectations. Guided by a commitment to science-backed innovation and quality, the company continues to invest in building a future-ready product pipeline that supports long-term well-being and reinforces trust among consumers in Singapore and beyond.
Menopause Relief is now available through Holistic Way’s retail and digital channels. For more information, visit https://holisticway.com.sg/.
Hashtag: #HolisticWay
The issuer is solely responsible for the content of this announcement.
About Holistic Way
Holistic Way is a leading Singapore-based health supplement brand under JR Life Sciences, committed to supporting holistic wellbeing through science-led nutrition. The brand offers a comprehensive range of supplements formulated to support key health areas, including immunity, hormonal balance, joint health, digestive wellness, and healthy ageing. Guided by evidence-based research and stringent quality standards, Holistic Way focuses on delivering effective, reliable solutions that address both everyday wellness needs and specific life-stage concerns. Through its emphasis on scientific integrity and product excellence, Holistic Way empowers individuals to take proactive control of their health and well-being.
Media OutReach
VinFast’s Expansion Mirrors the Global Shift in EV Growth
Emerging economies are becoming the EV industry’s fastest-growing markets, creating new opportunities for automakers with an international footprint. VinFast’s latest expansion reflects that shift.
DUBAI, UNITED ARAB EMIRATES – Media OutReach Newswire – 5 August 2026 – For much of the past decade, the global electric vehicle conversation has revolved around three markets: China, the United States, and Europe. But recent industry data suggests the next chapter may be written elsewhere.
According to the International Energy Agency (IEA), global car sales fell about 5% in the first half of 2026 as economic pressures, fuel price volatility and policy changes weighed on demand in China and the US. Yet electric vehicle sales rebounded strongly in the second quarter, reaching record levels in 50 countries. Markets including Vietnam, India, Australia and South Korea roughly doubled EV sales compared with a year earlier, while more than 90 countries posted year-on-year growth during the first half of the year.
The shift reflects a broader change in where future industry growth is likely to come from. While China remains the world’s largest EV market, the IEA expects sales there to stagnate this year for the first time this decade, even as electric vehicles account for more than 60% of new car sales. Meanwhile, emerging markets are becoming increasingly important, supported by expanding policy incentives, growing charging infrastructure and rising consumer interest.
The agency also notes that China and other emerging economies are expected to account for around 60% of global car demand over the next decade, making success in these markets an increasingly important determinant of future automotive leadership.
VinFast’s latest performance reflects this changing landscape.
The Vietnamese automaker delivered 70,085 electric vehicles globally in the second quarter of 2026, up 96% year-on-year, bringing first-half deliveries to 128,662 vehicles, a 78% increase from the same period last year. The company’s two-wheel business also continued to expand rapidly, with 286,039 electric scooters and e-bikes delivered during the quarter, up 311% year-on-year.
The delivery mix also highlights the importance of products designed for diverse market needs. Models ranging from the compact VF 3 and VF 5 to the Limo Green MPV and the newly introduced VF MPV 7 all contributed meaningfully to second-quarter volumes, suggesting demand is spread across both personal mobility and commercial transportation segments.
Just as significant is where those vehicles are going.
In July, VinFast exported more than 5,000 electric vehicles aboard two dedicated vessels. One shipment, consisting of approximately 1,500 VF 6 SUVs, was designated for partner Green SM’s planned expansion in Europe, while another transported more than 3,500 vehicles to the Philippines and Indonesia. The voyages marked VinFast’s 37th and 38th international export shipments in fewer than four years, underscoring the increasing operational scale behind its global expansion.
VinFast’s effort in international market, including in the Middle East, shows that as growth becomes more geographically diversified, automakers can no longer rely on a handful of mature markets to drive expansion. Instead, success will increasingly depend on building products, distribution networks and operations that can compete across a wide range of emerging economies.
For the global EV industry, the center of gravity is not disappearing from established markets. It is becoming far more distributed. VinFast’s recent momentum suggests that companies positioned across multiple high-growth regions may be among the best placed to benefit from that shift.
Hashtag: #VinFast
The issuer is solely responsible for the content of this announcement.
Media OutReach
EM Services and SPTel Partner to Advance Smart Estate Management Through Digital Connectivity and IoT Solutions
- Faster detection of estate issues
- Faster response and resolution times
- Better use of manpower and resources
- Better services and living environments for residents
CEO
EM Services
Chief Executive Officer
SPTel
Hashtag: #EMServices #SPTel
The issuer is solely responsible for the content of this announcement.



