KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 6 August 2026 – A lot of people wish to do something kind for the world around them. However, most struggle finding an appropriate platform. Pay It Forward (PIF), a community meal-sharing app built on the simple idea that small acts of kindness can be passed forward, is officially expanding nationwide in Malaysia in June 2026. The platform revolutionises how people spread kindness through technology.

One Meal, One Ripple, One Community

Pay It Forward allows any participant to buy a prepaid meal at a participating local restaurant, café, or food outlet for someone else in their community. More than a one-way gesture, how Pay It Forward works is designed to create a ripple effect where kindness spreads, anyone can be both a Giver and a Receiver, and one small act sets off a wider movement of community connection.

How a Ripple Starts:

1. Share a Meal. Through the Pay It Forward app, a Giver purchases a prepaid meal from a participating Merchant and can include a Ripple Card with a positive message to pass on.
2. Experience the Gesture. A community member redeems the meal in-store and can share the moment back by sending a Ripple Card of appreciation to the Giver.
3. Pay It Forward. Receivers may later choose to share a meal through the platform for someone else, setting a ripple in motion.
4. Grow the Community. Over time, Givers, Receivers, and Merchants form a wider community supporting one another, one shared meal at a time.

“We built Pay It Forward because we believe technology should help people reconnect, not just transact,” said Amelia Tang, Co-Founder and CEO. “A shared meal is one of the simplest ways to show someone in your community that you thought of them.”

From Pilot to Public Growth

Malaysia was chosen as the first launch market for Pay It Forward’s revolution due to the country’s rich food culture and strong sense of community. The nationwide rollout follows an extended period of product development, merchant onboarding, and community testing. A soft launch in November 2025 brought more than 100 participating Merchants and thousands of users onto the platform, providing the feedback needed to fine-tune the experience before scaling.

Beyond merchants and users, a recent memorandum of agreement signed with Universiti Tunku Abdul Rahman (UTAR) introduced the PIF x UTAR Social Impact Project and Campus Ambassador Programme, giving students real exposure to social entrepreneurship and community work.

Kindness is Much Closer Than You Think

Pay It Forward is that platform, a simple way to take the small kind thought you have and pass it on, one meal at a time. Because kindness only truly begins when someone takes the first step.

To share a meal, redeem a meal, or sign up your business, visit payitforward.io/en-my.

Hashtag: #PayItForward

https://www.payitforward.io/en-my
https://www.xiaohongshu.com/user/profile/6892efa7000000002900b4aa
Youtube: https://www.youtube.com/@Payitforward-t6n

The issuer is solely responsible for the content of this announcement.

About Pay It Forward

Pay It Forward was founded by Amelia Tang, Ng Jiunn Jye, and Yvonne Guo on a simple belief: that technology should not only automate our lives, but also help people reconnect with each other. Drawing inspiration from the traditional Italian “Caffè Sospeso”, where one cup of coffee is paid for and left behind for a stranger, the platform brings that same spirit of sharing into the digital age.

Today, Pay It Forward connects Givers, Receivers, and Merchants in one transparent ecosystem, where anyone can purchase a prepaid meal at a participating local restaurant, café, or food outlet and gift it to someone nearby. As the first platform in Malaysia’s social-dining space to combine meal-sharing with community altruism, Pay It Forward is on a mission to build a kinder, more connected society, one shared meal at a time, because sharing is caring.

Pioneering “Invesurance” Philosophy for 50th Anniversary Campaign Secures Prestigious Industry Honor

HONG KONG SAR – Media OutReach Newswire – 6 August 2026 – YF Life Insurance International Ltd. (YF Life) has been awarded the prestigious “Branding Initiative of the Year – Hong Kong” accolade at the Insurance Asia Awards 2026. This prominent recognition celebrates the resounding success of YF Life’s 50th-anniversary brand campaign, which highlighted its pioneering “Invesurance” (Insurance + Investment) philosophy. This award underscores YF Life’s commitment to comprehensive brand transformation, the establishment of a revolutionary insurance-investment framework, and its industry-leading position in marketing innovation.

Mr. Stephen Zhang, Executive Director and Chief Executive Officer of YF Life, stated: “We are honored to receive this prestigious recognition. This award is not only the ultimate tribute to YF Life’s 50th anniversary milestone, but also an authoritative endorsement of our ‘Invesurance’ philosophy, which strategically and deeply integrates the rigors of investment with the security of insurance. Navigating a dynamic market landscape and the sophisticated expectations of next-generations, YF Life remains resolute in our commitment to driving sustainable asset growth and financial resilience. The resounding success of this campaign marks a pivotal milestone, propelling us forward into an increasingly digitalized, youth-centric, and globally integrated future.”

Defining “Invesurance”: Setting the Standard for Systematic Insurance Wealth Management

As the core of the 50th-anniversary campaign is the “Invesurance” philosophy, a pioneering approach within the Hong Kong and Macau insurance sectors that proactively bridges the divide between investment and insurance. This framework is anchored by four strategic pillars:

• The “1+N” Structure: Collaborating with Barings to manage high-quality core bond portfolios “1”, while closely partnering with world-class asset management institutions “N” to strategically deploy private equity and alternative investments, providing flexible access to diversified investment vehicles.
• Risk Diversification: Implementing cross-asset strategies to effectively mitigate systemic risks stemming from market volatility.
• Global Allocation: Keeping pace with premier global assets to capture sustainable growth potential across diverse geographical regions.
• Fluctuation Mitigation: Optimizing asset orchestration to help clients navigate economic cycles and realize long-term capital appreciation.

Through its innovative “Invesurance” framework, YF Life seamlessly integrates traditional insurance protection with institutional-grade global investment strategies, establishing a forward-looking and resilient wealth management foundation for both high-net-worth and mass-affluent clients.

Empowered by Technology: Constructing Smart Brand Assets via Advanced Technology

In terms of brand marketing and communications, YF Life has established itself as an early adopter of advanced Artificial Intelligence Generated Content (AIGC) technology within the industry. To complement the 50th-anniversary promotions, the campaign debuted two fully AI-generated brand videos that translated the abstract concepts of “Invesurance” into compelling visual narratives. By integrating high level brand storytelling with cutting-edge technology, YF Life not only optimized content production efficiency but also established a rapid iterative, intelligent brand asset, setting a new paradigm for insurance marketing.

An Omnichannel Ecosystem: Generating Scalable Strategic Resonance

The campaign deployed an integrated, omnichannel communications strategy, ensuring seamless synergy between digital touchpoints and offline engagements. Digitally, the brand executed systematic content operations across major social media platforms to drive sustained market buzz and interactive user engagement. For offline, strategic outdoor placements in prime Hong Kong and Macau commercial districts utilized a modern, high recognition visual identity to maximize brand presence and resonance.

Looking Ahead: Fueling “Envision, Invesurance” through Driven Innovation

Moving forward, YF Life will continue to deepen the operational integration and practical application of its “Invesurance” philosophy. By Leveraging its digital transformation strengths and technological ecosystem, the company is committed to tailoring client experiences and strategically positioned to capture HNW and next-generation market segments. Through scalable brand narratives and superior digital experiences, YF Life continues to translate its core brand values—”Envision, Invesurance”—into tangible customer value, steering the insurance industry toward a high-specification, intelligent future.

Hashtag: #YFLife

The issuer is solely responsible for the content of this announcement.

SINGAPORE – Media OutReach Newswire – 6 August 2026 – JR Life Sciences Pte Ltd, the company behind Singapore’s No. 1 Health-Supplement Brand, Holistic Way, announced the launch of its newest innovation in women’s health: a plant-based Menopause Relief supplement formulated to support women through every stage of menopause. The product is officially released this month, underscoring the company’s deepening commitment to addressing the evolving health needs of women in Singapore and across the region.

As awareness around women’s health continues to grow, menopause remains a life stage that is frequently underserved by mainstream health solutions. JR Life Sciences is responding to this gap with a science-backed, plant-derived formulation that offers a natural alternative to conventional hormone-based therapies, one that is both accessible and aligned with the preferences of today’s health-conscious consumer.

Menopause Relief is a once-daily capsule containing three plant-based phytoestrogens, each selected for their clinically studied benefits in managing menopause symptoms and supporting long-term health. The formulation is free from synthetic hormones and is suitable for both vegetarian and vegan diets, making it broadly accessible across diverse consumer lifestyles.

Key active ingredients include:

• Lifenol Hops Extract (8-PN phytoestrogen): Shown to lessen hot flushes, night sweats, sleep disturbances, restlessness and irritability while helping to maintain total-body bone-mineral density.
• Flax Lignan (SDG phytoestrogen): Provides gentle hormonal support that helps balance oestrogen levels during the transition.
• Soy Isoflavone (genistein and daidzein): Supports bone strength, reduces hot flashes and steadies mild mood swings.

The launch of Menopause Relief reflects a broader strategic priority for JR Life Sciences: to expand its women’s health portfolio in response to growing consumer demand for natural health solutions. In Singapore, where an ageing population is driving increased interest in preventive health and targeted supplementation, the company sees a significant opportunity to better serve women navigating the menopause transition.

Holistic Way currently distributes a comprehensive range of nutraceuticals across key health categories, including:

• Musculoskeletal Health: Products categorised under joint supplements to address knee pain and mobility concerns in ageing demographics.
• Immunity & General Health: Daily essentials ranging from Vitamin C tablets and multivitamin supplements to vitamins for the immune system.
• Specialised Care: Targeted formulations including eye health supplements, probiotics supplements, and heart health supplements.
• Beauty & Wellness: Functional supplements such as collagen shots, hair growth supplements, and anti-ageing supplements.

As JR Life Sciences prepares for 2027, its focus remains on addressing unmet market needs and evolving consumer expectations. Guided by a commitment to science-backed innovation and quality, the company continues to invest in building a future-ready product pipeline that supports long-term well-being and reinforces trust among consumers in Singapore and beyond.

Menopause Relief is now available through Holistic Way’s retail and digital channels. For more information, visit https://holisticway.com.sg/.

Hashtag: #HolisticWay

The issuer is solely responsible for the content of this announcement.

About Holistic Way

Holistic Way is a leading Singapore-based health supplement brand under JR Life Sciences, committed to supporting holistic wellbeing through science-led nutrition. The brand offers a comprehensive range of supplements formulated to support key health areas, including immunity, hormonal balance, joint health, digestive wellness, and healthy ageing. Guided by evidence-based research and stringent quality standards, Holistic Way focuses on delivering effective, reliable solutions that address both everyday wellness needs and specific life-stage concerns. Through its emphasis on scientific integrity and product excellence, Holistic Way empowers individuals to take proactive control of their health and well-being.