JAKARTA, INDONESIA – Media OutReach Newswire – 20 August 2026 – Shoemaker Live and Jakarta International Expo are pleased to announce an extraordinary celebration of music and legacy as the incomparable Andrea Bocelli returns to Indonesia with Bank SMBC Indonesia and BNI present: Andrea Bocelli Romanza 30th Anniversary World Tour Indonesia. Two Wonders, One Voice, the concerts commemorate three decades of the world’s most celebrated classical crossover albums. The highly anticipated Indonesia leg will present two distinctive performances, beginning at the majestic Borobudur Temple in Magelang on October 31, followed by a second performance at Jakarta International Expo (JIExpo) Kemayoran, Jakarta, on November 3. These two concerts will be Andrea Bocelli’s only public performances in the Asia Pacific region in 2026, making Indonesia the exclusive destination in the region to experience this milestone celebration. Together, the two performances will offer audiences an extraordinary journey through music, artistry, and Indonesia’s diverse cultural landscape.

These two concerts will be Andrea Bocelli’s only public performances in Southeast Asia in 2026, making Indonesia the exclusive destination in the region to experience this milestone celebration. Presented across two remarkable settings, the concerts offer audiences from Indonesia and across Southeast Asia a rare opportunity to witness one of the world’s most celebrated voices live.

“It is truly an honor to bring a world-class maestro like Andrea Bocelli to Indonesia. Music and craftsmanship share a deep connection, both shaped by dedication, patience, and attention to detail. Romanza concert is especially meaningful as it brings this timeless artistry to two remarkable settings, Borobudur and Jakarta, creating moments audiences can cherish long after the music ends,” said Prajna Murdaya, Founder of Shoemaker.

Released 30 years ago, The Romanza album became a defining milestone in Andrea Bocelli’s illustrious career, introducing audiences worldwide to his signature voice and timeless repertoire, including the iconic “Con Te Partirò.” The anniversary tour celebrates the enduring legacy of an album that continues to resonate with audiences across generations.

More than a celebration of an iconic album, Bank SMBC Indonesia and BNI present: Andrea Bocelli Romanza 30th Anniversary World Tour Indonesia brings together two remarkable destinations and one legendary voice to create an immersive cultural experience. From the historic grandeur of Borobudur to the dynamic atmosphere of Jakarta, the performances reflect the meeting point between global artistry and Indonesia’s rich cultural identity, also to celebrating 30 years of Andrea Bocelli’s musical legacy and creating an unforgettable night that will be remembered and talked about for years to come.

The Indonesia tour also marks an important moment for the country’s growing cultural and entertainment landscape, demonstrating its ability to welcome internationally acclaimed artists while offering audiences The Borobudur performance is envisioned as a once in a lifetime cultural experience, continuing the tradition of Andrea Bocelli’s landmark performance staged at globally renowned heritage sites around the world, from the Pyramids of Giza, the Acropolis, to the Vatican, where extraordinary music, iconic locations and historic settings come together to create truly memorable experiences.

As part of the Borobudur experience, audiences will also discover a cultural village showcasing the best of culturally rich Magelang and Central Java, bringing together the region’s cultural heritage, traditions, and local character. Ticket holders will receive exclusive access to the cultural village on the day of the concert, allowing the experience to extend beyond the performance and into the cultural landscape surrounding Borobudur.

“InJourney plays a strategic role in connecting Indonesia’s aviation and tourism ecosystem from airport and aviation services to hospitality, destinations, and retail to create a seamless, world-class journey for every traveler. International events such as Andrea Bocelli at Borobudur demonstrate the power of this integrated ecosystem to bring Indonesia’s heritage, hospitality, and global connectivity together on the world stage, while strengthening Indonesia’s nation branding through culture and tourism. For us, Borobudur is more than a destination. It is a UNESCO World Heritage Site and a powerful national asset to elevate Indonesia’s position in global tourism. Our ambition is to develop Borobudur as a world-class spiritual, cultural, and pilgrimage destination, also creating meaningful, high-value experiences while preserving its legacy for generations to come,” explained Maya Watono, President Director of InJourney, PT Aviasi Pariwisata Indonesia (Persero).

The Borobudur performance comes amid a growing calendar of cultural experiences around the destination, following Orchestra Month by InJourney and Borobudur Moon, organized by the Magelang Regency Government. Together, these initiatives contribute to a broader effort to position Borobudur and Central Java as destinations where cultural heritage and world-class artistic experiences can come together.

Bank SMBC Indonesia supports Andrea Bocelli’s Landmark Indonesia performance as presenting partner. Commenting on the partnership, Deputy President Director of Bank SMBC Indonesia, Michellina Laksmi Triwardhany, explained that the collaboration reflects Bank SMBC Indonesia’s commitment to bringing together meaningful experiences for its customers and the Indonesian community.

“As Presenting Partner, Bank SMBC Indonesia is proud to support Andrea Bocelli’s performance in Indonesia, particularly at Borobudur, one of Indonesia’s most significant cultural heritage sites. We believe in bringing together masterpieces, moments, and experiences that are meaningful to the Indonesian people. This collaboration is a celebration of extraordinary music, Indonesian’s rich cultural heritage, and the experiences that connect us, “said Dhany

She added that the partnership is aligned with Bank SMBC Indonesia’s commitment to continuously delivering meaningful services, experiences, and innovations that create a positive impact for customers, businesses, society, and the broader Indonesian economy.

Alexandra Askandar, Deputy President Director of Bank Negara Indonesia (Persero) Tbk. (BNI), said, “The arrival of Andrea Bocelli’s Romanza 30th Anniversary World Tour in Indonesia is a special moment that further strengthens Indonesia’s position as a destination for world-class cultural experiences. We are proud to be part of bringing this exceptional international performance to audiences in Indonesia.”

Beyond the concert itself, BNI believes an international event of this caliber can create a meaningful multiplier effect for Indonesia’s tourism and creative economy, benefiting sectors ranging from hospitality, transportation, and culinary businesses to MSMEs, while further strengthening Indonesia’s position as a destination for world-class events.

“For BNI, supporting this event is also about creating greater value for our customers. Through various exclusive offers and seamless payment solutions, we aim to make this world-class performance more accessible and enjoyable for BNI customers. We are also pleased to offer our Priority customers special privileges that reflect our commitment to providing a more personalized experience when enjoying this exceptional performance,” said Alexandra

Tickets range for Bank SMBC Indonesia and BNI present: Andrea Bocelli Romanza 30th Anniversary World Tour Indonesia starts from IDR 1,000,000 to over IDR 15,000,000 for premium categories. The highest priced ticket categories will also include access to an exclusive pre-event VIP lounge, offering guests a more elevated concert experience. An exclusive 72-hour presale for Jenius and BNI debit and credit cardholders will be held from Friday, August 21, 2026, at 1:00 PM WIB to Monday, August 24, 2026, at 1:00 PM WIB, offering up to 20% off. Tickets are available exclusively via Tiket.com during this period.

To complement the concert experience, ticket purchasers can also access travel bundles combining concert tickets with transportation and hotel stays through Tiket.com. Visitors can further explore curated experiences around Borobudur through InJourney’s MyCandiGuide app and website, making it easier to extend their visit into a broader cultural and destination experience.

Bank SMBC Indonesia and BNI present: Andrea Bocelli Romanza 30th Anniversary World Tour Indonesia invites audiences to celebrate three decades of timeless music across two extraordinary destinations in Indonesia. More than an evening of iconic songs, it is an experience to be deeply felt, as Bocelli’s voice brings people together through moments of emotion, connection and wonder. Long after the final note, audiences will not only remember the performance, but carry the feeling of that extraordinary night with them for years to come.

For more information, please visit the official websites andreabocelli.id, and Instagram @shoemakerstudios.
Hashtag: #ShoemakerStudios

The issuer is solely responsible for the content of this announcement.

About – Andrea Bocelli

Proclaimed around the world as the icon of the highest Italian vocal tradition, Bocelli has sold in-excess of 90 million albums to date. He improved his singing skills under the guidance of his mentor, Franco Corelli, and initially became widely famous for winning the Sanremo Music Festival in 1994 as the Newcomers section. At the same time, he started his dazzling classical career, performing masterpieces from the opera repertoire on stage – conducted by Lorin Maazel, Seiji Ozawa and Zubin Mehta. The more recent recordings of the Tuscan tenor include Manon Lescaut conducted by Plácido Domingo, Turandot and – released in 2016 – Aida conducted by Zubin Mehta. In 2017, Bocelli recorded La forza del destino and in 2018 he recorded – and performed in theatre – Lucia di Lammermoor.

About – Shoemaker Studios

Shoemaker Studios was founded by Prajna Murdaya, Harmoko Aguswan, and Nikita Dompas and Melon Lemon as a recording studio for world-class artists. It has since grown into a creative platform spanning live event production and live session content, bringing high-caliber music and cultural programming to Indonesian audiences.

In 2019, Shoemaker produced Yo-Yo Ma: The Bach Project Jakarta, the cellist’s first-ever Jakarta concert, setting a new benchmark for international performances in Indonesia. Its live session series, Hearafter, captures artists in unedited, one-take performances: no cuts, no retakes, just a song as it’s actually played.

Shoemaker is now expanding beyond recording and content production into live music, creative lifestyle experiences, and original IP — a shift anchored by its role in Andrea Bocelli’s Romanza 30th Anniversary Tour. The goal: spaces where artists, audiences, and communities meet, exchange inspiration, and experience creativity’s transformative power.

About – Bank Negara Indonesia (Persero) Tbk. (BNI)

PT Bank Negara Indonesia (Persero) Tbk (BNI), one of Indonesia’s leading banks, is committed to offering a wide range of financial solutions for individuals and supporting the growth and success of businesses—both domestically and globally. Dedicated to building long-term partnerships, BNI provides a comprehensive suite of financial services, including capital loans, trade finance, cash management, project financing, and treasury services. BNI supports Indonesian companies in expanding their global reach while also assisting multinational corporations in entering the Indonesian market.

To learn more about BNI’s products and services, please visit: https://www.bni.co.id/

HONG KONG SAR – Media OutReach Newswire – 19 August 2026 – The annual Digital Entertainment Leadership Forum 2026 (DELF 2026), organised by Cyberport, will be held from 28 to 30 August 2026 at Cyberport. Under the theme “The Dreamatic Circus” DELF 2026 brings together creators, experts and industry leaders to explore how artificial intelligence (AI) is unleashing boundless creativity and redefining digital entertainment and content creation experiences.

Over the three-day event, more than 60 distinguished leaders and professionals from the technology, entertainment and creative sectors in Hong Kong, the Chinese Mainland and around the world will discuss how AI, immersive technologies and cutting-edge innovations are reshaping content creation and entertainment experiences. As AI continues to lower the barriers to creation, the content industry is rapidly evolving from content production toward the development of the IP economy. This year’s forum will focus on how AI empowers creators and enterprises to build globally competitive original intellectual properties (IPs), while examining how Cyberport’s AI infrastructure, innovation ecosystem and international network can help transform innovative ideas into commercialised products, brands and globally recognised IPs, further strengthening Hong Kong’s position as a leading digital entertainment and IP innovation hub in Asia.

Dr Rocky Cheng, Chief Executive Officer of Cyberport, said: “Artificial intelligence is reshaping the cultural and creative industries, opening up unprecedented opportunities for creators, businesses and society. DELF 2026 brings together technology, creativity and business to foster cross-sector collaboration, advance original content creation, support IP incubation and accelerate commercial applications. Leveraging its AI infrastructure, industry ecosystem and global partnership network, Cyberport will continue to support innovative enterprises and original IP creators in seizing the opportunities of the AI era and expanding into international markets.”

Today, Cyberport also hosted a special panel discussion titled “From AI Creation to Global IP: New Opportunities for the Entertainment Industry,” bringing together industry experts to explore emerging opportunities in content creation, IP incubation and commercialisation in the age of AI. Moderated by Ir Eric Chan, Chief Public Mission Officer of Cyberport, the discussion featured Mr Frankie Tam, Creative Director of Ultra Instinct Limited; Ms Polly Yeung, Chief Executive Officer of Gudo Inc.; and Ms Louie Cheng, Director of AI Education and OPC Entrepreneurship Incubation at FizzDragon. Panellists agreed that AI is not only significantly enhancing content creation efficiency but is also accelerating the transition of the content industry into the era of the IP economy, creating broader commercial and international development opportunities for Hong Kong’s original IPs.

Ir Eric Chan, Chief Public Mission Officer of Cyberport, said: “AI is unlocking unprecedented creative possibilities and injecting fresh momentum into Hong Kong’s cultural and creative industries. As the industry enters a new phase of transformation, our focus should go beyond encouraging the creation of original content. We must also help promising IP develop long-term value, progressing from creative ideas to practical applications, and from individual works to recognised brands. Cyberport will continue to advance its public mission by connecting technology, creativity, talent and industry resources, empowering more local creators and enterprises to harness AI and turn Hong Kong’s creativity into market-ready outcomes with international potential.”

Over the three days, the forum will feature discussions on a wide range of topics, including AI collaboration, IP ecosystem development, the cultural and creative economy, smart cities, and future living. Speakers and representatives from organisations such as the University of Southern California (USC), The Hong Kong Academy for Performing Arts, TVB Plus, GGWP, Mei Ah Entertainment, and Xi’an XR Film Industry Base will share insights on how AI is driving innovation, commercialisation and globalisation across the creative industries.

In addition, the interactive experience zone will feature four themed areas and more than 35 experiential activities, showcasing diverse digital entertainment and smart living scenarios powered by AI, immersive technologies and other advanced innovations.

The four themed zones include:

• Arts & Culture – featuring the immersive interactive art exhibition Another World: RADIANCE, Cyberport’s original immersive cultural exhibition The Reveries of Ancient Egypt, Hong Kong’s first XR 6D experience Harbour Dreams: Hong Kong XR Adventure, and the complete VR experience Versailles: The Lost Gardens of the Sun King VR experience.
• Digital Entertainment – showcasing innovative projects including Nikopicto’s interactive skateboard experience SkateAway Circus, TVB Music Money Monster System, and the FizzDragon AI Short Drama Creation Platform.
• Smart Living & Business – featuring products such as Genesis One’s 3D & AI Smart Fashion Platform, allowing visitors to experience how technology is transforming everyday life.
• Robotics & Drones – presenting consumer robotics innovations such as combat robots and AI interactive smart vehicles developed by Jin Technology, alongside the “Charting the Future: eVTOL Inaugural Test Flight,” highlighting the latest developments in interactive technology, the low-altitude economy and smart mobility.

To encourage visitors to explore the diverse digital entertainment experiences, DELF 2026 will launch a special “Play-to-Earn” campaign that combines gamification and rewards. Participants can collect stamps by completing designated tasks across the four themed zones and redeem gifts, while those who complete all challenges will have a chance to receive limited-edition merchandise from the Hong Kong original animation IP Another Worlds.

The event will also feature AI interactive workshops under the Cyberport Academy: DELF 2026 – AI Cultural & Creative Micro-Academy, where participants can learn creative skills such as concept art design and video production. In addition, the event will feature a special movie screening programme showcasing a Mars-themed AIGC sci-fi short drama from Singapore, selected works from the 3rd AI-assisted animation production support scheme, and 2nd HKUST AI Film Festival. Complemented by a live performance from popular K-pop band XODIAC and an indoor drone cirque, the programme will deliver an immersive experience that brings together artificial intelligence, digital entertainment and creative technology.

For more information about DELF 2026 and the speaker lineup, please visit: https://delf.cyberport.hk.

Please click HERE to download the high-resolution press photos.

Photo 1: Dr Rocky Cheng, Chief Executive Officer of Cyberport (centre); Ir Eric Chan, Chief Public Mission Officer of Cyberport (third from right); Mr Terence Leung, Curator of the Digital Entertainment Leadership Forum at Cyberport (second from left); Mr Frankie Tam, Creative Director of Ultra Instinct Limited (second from right); Ms Polly Yeung, Chief Executive Officer of Gudo Inc. (first from right); and Ms Louie Cheng, Director of AI Education and OPC Entrepreneurship Incubation at FizzDragon (first from left), posed for a group photo at the DELF 2026 press conference, previewing the forum to be held at Cyberport from 28 to 30 August and highlighting a series of exciting upcoming programmes and activities.

Photo 2: Dr Rocky Cheng, Chief Executive Officer of Cyberport, said that AI is reshaping the cultural and creative industries, opening up unprecedented opportunities for creators, businesses and society. Leveraging its AI infrastructure, industry ecosystem and global partnership network, Cyberport will continue to support innovative enterprises and original IP creators in seizing the opportunities of the AI era and expanding into international markets.

Photo 3: Ir Eric Chan, Chief Public Mission Officer of Cyberport (first from left), moderates the panel discussion “From AI Creation to Global IP: New Opportunities for the Entertainment Industry,” joined by Mr Frankie Tam, Creative Director of Ultra Instinct Limited (second from left); Ms Polly Yeung, CEO of Gudo Inc. (second from right); and Ms Louie Cheng, Director of AI Education and OPC Entrepreneurship Incubation at FizzDragon (first from right), discussing how AI is reshaping content creation and driving the growth of the IP economy.

Photo 4: Mr Terence Leung, Project Curator, Digital Entertainment Leadership Forum, Cyberport, introduces the key highlights of DELF 2026 to the media.

Photo 5: Mr Terence Leung, Curator of the Digital Entertainment Leadership Forum at Cyberport (second from left); Mr Frankie Tam, Creative Director of Ultra Instinct Limited (first from right); Ms Polly Yeung, Chief Executive Officer of Gudo Inc. (first from left); and Ms Louie Cheng, Director of AI Education and OPC Entrepreneurship Incubation at FizzDragon (second from right), posed for a group photo with “Gudo” (centre), a character from Another World, at the DELF 2026 press conference.

Photo 6 – 11: Multiple booths on display at the DELF 2026 press conference, including Genesis ONE (photo 6), HTC HK Limited (photo 7), Jin Technology Limited (photo 8), Gudo Inc (photo 9), FizzDragon (photo 10) and Hong Kong Blind Union (photo 11).

Hashtag: #DELF #Cyberport

The issuer is solely responsible for the content of this announcement.

About Hong Kong Cyberport

Wholly owned by the Hong Kong Special Administrative Region (HKSAR) Government, Cyberport is Hong Kong’s digital tech hub and AI accelerator, with a vision to empower industry digitalisation and intelligent transformation, to promote digital economy and AI development, and to foster Hong Kong to be an international AI, innovation and technology (I&T) hub. Cyberport gathers over 2,400 companies, including 29 listed companies and 10 unicorns. One-third of onsite companies’ founders come from 28 countries and regions, while Cyberport companies have expanded to over 35 global markets.

Cyberport, with Hong Kong’s largest AI Supercomputing Centre and AI Lab as the engine, has been building the AI ecosystem with industry-leading AI companies and over 500 AI and data science start-ups. Through development of tech clusters, namely AI, data science, blockchain and cybersecurity, Cyberport empowers industries across smart city and government, banking and finance, digital entertainment, culture and tourism, healthcare, education and training, property management, construction, transportation and logistics, green environment and more, while hosting Hong Kong’s largest FinTech community. Commissioned by the HKSAR Government, Cyberport has implemented proof-of-concept and sandbox schemes, subsidisation for digital tech adoption, industry tech training and start-up incubation, to drive technology R&D, translation and commercialisation, thus propelling digital transformation and intelligent upgrade across industry and society.

Also as “State-level Scientific and Technological Enterprise Incubator” and Hong Kong’s key incubator, Cyberport supports entrepreneurs with funding and office space, extensive networks of enterprises, investors, technology corporations and professional services for business growth and expansion to Chinese Mainland and overseas markets, all-round facilitation for landing in Hong Kong, talent attraction and cultivation, ready as a launchpad to take start-ups in any stages of development to the next level.

For more information, please visit https://www.cyberport.hk/en.

Key findings: 10Life found that premiums for the same airline embedded travel insurance plan ranged from HK$859 to HK$1,153 for the same route and trip duration, a 34% difference. Every HK$1,000 increase in airfare was associated with an increase of around HK$22 in the add-on premium, while similar coverage via an insurance comparison platform cost around HK$262, about one-quarter of the airline’s highest quote.

HONG KONG SAR – Media OutReach Newswire – 19 August 2026 – Adding travel insurance when booking a flight is a common practice among many Hong Kong travellers. However, the latest test by 10Life’s Research and Data Analytics team found that the same coverage may not always come at the same price.

Using the profile of one Hong Kong adult traveller, 10Life compared airline embedded travel insurance for a 14-day Hong Kong to New York trip across two departure dates and three economy fare classes, covering six scenarios in total. Each scenario involved the same travel insurance plan, coverage level, coverage details and benefit limits. Despite this, premiums ranged from HK$859 to HK$1,153, with the highest quote 34% higher than the lowest.

Table 1: Six quotes for the same travel insurance plan for a 14-day Hong Kong to New York trip, ranked by premium

Return airfare	Travel insurance premium	Difference vs. lowest premium	Fare class	Departure date
HK$9,131	HK$859	—	Light	15 to 28 October
HK$10,631	HK$892	+4%	Essential	15 to 28 October
HK$12,531	HK$935	+9%	Flexi	15 to 28 October
HK$19,411	HK$1,087	+27%	Light	17 to 30 August
HK$20,461	HK$1,110	+29%	Essential	17 to 30 August
HK$22,361	HK$1,153	+34%	Flexi	17 to 30 August

Note: The premium difference is calculated against the lowest premium among the six tested scenarios, at HK$859. Test conditions: one adult traveller, single return trip, destination New York (John F. Kennedy International Airport), 14-day trip. Test and data update date: 6 August 2026. All amounts are in Hong Kong dollars. Premium amounts and percentages are calculated based on the relevant premiums and rounded to the nearest whole number. Premiums and quotes may change from time to time. Actual prices should be based on the relevant page shown at the time of purchase or booking.

1. Premiums appear to move with airfare, rather than being priced solely by coverage
Across the six tested scenarios, higher airfares were consistently associated with higher add-on travel insurance premiums. 10Life’s analysis found an almost linear relationship between airfare and premium: for every HK$1,000 increase in airfare, the add-on travel insurance premium rose by around HK$22.

Travel insurance premiums should generally be priced according to factors such as trip duration, destination, traveller age and coverage details, as these are the factors that typically determine risk. For the same departure date, destination and trip duration, the likelihood of an accident or medical claim should not increase simply because the airfare is higher.

It is also worth noting that higher fare classes usually offer more flexible change, cancellation or refund arrangements, which could theoretically reduce part of the trip cancellation risk. However, in the test, premiums for higher fare classes increased instead of decreasing. During the booking process, consumers may not easily notice these fluctuations in the travel insurance premium.

2. Other purchase channels did not show similar price fluctuations, with premiums up to 77% lower
10Life also reviewed two travel insurance products in the market offering similar coverage, referred to here as Product A and Product B. The findings showed that, whether purchased directly through an insurer’s website or via an insurance comparison platform, premiums were generally calculated based on trip details, such as destination, trip duration and traveller age. They did not appear to vary according to airfare.

Table 2: Premium comparison across different purchase channels for a 14-day Hong Kong to New York trip

Purchase channel	Premium	Does the premium vary with airfare?
Product A purchased through an insurance comparison platform	HK$262	No observed fluctuation
Product A purchased through an insurer’s website	HK$287	No observed fluctuation
Product B purchased through an insurance comparison platform	HK$442	No observed fluctuation
Product B purchased through an insurer’s website	HK$553	No observed fluctuation
Airline booking page add-on	HK$859 to HK$1,153	Fluctuation observed

Note: Quotes for products purchased directly through insurer websites and insurance comparison platforms were based on travel insurance products with similar coverage. Product names, quote sources and key benefit limits are set out in the appendix. Test conditions are the same as Table 1. All amounts are in Hong Kong dollars and rounded to the nearest whole number. Coverage scope, benefit limits, claim conditions and exclusions may vary between products. Consumers should read the policy terms carefully before purchasing. Product A refers to MSIG iTravel Go Plan B; Product B refers to HSBC TravelSurance Worldwide Basic Plan. Quotes from the insurance comparison platform were obtained from the 10Life platform.

The airline booking page’s highest quote was HK$1,153, while Product A, which offers similar coverage, was quoted at HK$287 on the insurer’s website and HK$262 through an insurance comparison platform — approximately 75% and 77% lower respectively. Even compared with the airline booking page’s lowest quote of HK$859, Product A was still approximately 67% and 70% lower through the two channels.

Product B showed a similar trend. It was quoted at HK$553 on the insurer’s website and HK$442 through an insurance comparison platform, which were approximately 52% and 62% lower than the airline booking page’s highest quote, and approximately 36% and 49% lower than its lowest quote. Unlike the airline booking page, quotes from insurer websites and comparison platforms did not appear to vary according to airfare, suggesting that the convenience of one-click add-on may come at a higher cost.

3. 10Life view: Convenience should not come at the expense of pricing transparency
Airlines have increasingly separated flight-related charges, with services such as seat selection, baggage and ticket changes priced individually. Consumers can usually understand these differences because the service itself varies.

Dexter Ng, Head of Research and Data Analytics at 10Life, said: “Consumers generally understand why seat selection or baggage fees may differ, because the service itself is different. But if it is the same travel insurance plan, with the same coverage and the same benefit limits, the premium should not rise simply because the airfare is higher. In our test, the same coverage rose from HK$859 to HK$1,153 across different booking scenarios, a difference of nearly HK$300. From a consumer perspective, pricing the same insurance coverage based on airfare is difficult to justify.”

10Life believes that when the same insurance plan is priced differently across fares or booking scenarios without a clear explanation, consumers may find it difficult to judge whether the premium is reasonable. This lack of transparency is unfair to consumers. The key question is simple: should travel insurance premiums be based on the coverage provided, or on the price of the flight ticket?

4. Three travel insurance tips from 10Life

1. Compare other purchase channels before adding travel insurance
   Before confirming a one-click travel insurance add-on, consumers can take 30 seconds to open another tab and check similar products on insurer websites or insurance comparison platforms. Consumers may find plans with similar, or even better, coverage at a lower premium. In 10Life’s test, the premium difference could amount to several hundred Hong Kong dollars.
2. A higher premium does not necessarily mean better coverage
   When choosing a plan, consumers should compare key benefit limits, including medical expenses, trip cancellation, baggage and personal accident coverage. They should also read the claim conditions and exclusions carefully.
3. A higher airfare does not necessarily mean more expensive travel insurance is needed
   Trip cancellation cover is usually subject to a fixed benefit limit, meaning a higher airfare does not automatically result in a higher payout. Consumers should compare the actual benefit limit against their ticket cost, and review exclusions carefully, especially if the trip involves family travel, self-driving, diving, skiing, cruise holidays or other activities that may be subject to specific conditions.

Travellers who are unsure how to choose travel insurance may use the Travel Insurance Recommendation Tool for an initial comparison. By answering a few questions, the system can help match suitable travel insurance products based on destination, trip type and potential risks. Travellers may also use an insurance comparison platform to compare premiums, coverage scope, claim conditions and key terms across different products, helping them understand the coverage clearly before purchasing.

Travel insurance comparison: https://www.10life.com/en/products/travel
Travel insurance recommendation tool: https://www.10life.com/en/products/travel/recommend

About the Study
This test used the profile of one Hong Kong adult traveller and compared the same travel insurance plan recommended on the booking page of the same airline. Using a 14-day Hong Kong to New York trip as an example, the test covered two departure dates and three economy fare classes, resulting in six scenarios in total. All quotes were obtained based on one adult traveller taking a single return trip. 10Life did not test all airlines in the market. The results reflect only the airline, route and scenarios tested. Full data is available from 10Life upon request.

Reference Materials

Appendix 1: Comparison of key travel insurance benefit limits

Key benefit limit	Airline booking page add-on plan	Product A: MSIG iTravel Go Plan B	Product B: HSBC TravelSurance Worldwide Basic Plan
Medical expenses	HK$1,000,000	HK$1,000,000	HK$1,000,000
Personal accident	HK$500,000	HK$500,000	HK$800,000
Trip cancellation	HK$20,000	HK$25,000	HK$25,000
Travel delay	HK$2,500	HK$2,000	HK$2,000
Baggage delay	HK$1,000	HK$500	HK$1,000
Personal belongings	HK$10,000	HK$15,000	HK$8,000

Note: The above table sets out only the maximum benefit limits for selected key coverage items and does not represent the full coverage of each product. Coverage scope, claim conditions, exclusions, item sub-limits and compensation calculation methods may vary between products. Consumers should read the policy terms carefully before purchasing. Benefits such as travel delay and baggage delay may be subject to delay duration, per-incident limits or specific claim conditions, and may not be directly comparable based solely on the total benefit limit. All amounts are in Hong Kong dollars. The information was compiled based on publicly available product information and test results. Data update date: 6 August 2026. Actual coverage, premiums and final underwriting results should be subject to the information shown on the purchase page, the relevant policy terms and the insurer’s final approval.

Notes

1. Test conditions: one adult traveller, single return journey, destination New York, John F. Kennedy International Airport, with a trip duration of 14 days. The test covered two departure dates and three economy fare classes, resulting in six scenarios in total.
2. Data from the airline booking page test was collected and updated on 6 August 2026. Comparison data for products purchased directly through insurer websites and insurance comparison platforms was also collected on 6 August 2026.
3. Airline travel insurance premiums and plan information were obtained from tests conducted on the airline booking page. The airfare referenced in this release includes fuel surcharges, taxes and other charges.
4. The comparison products purchased directly through insurer websites and insurance comparison platforms. Product A refers to MSIG iTravel Go Plan B; Product B refers to HSBC TravelSurance Worldwide Basic Plan. Quotes from the insurance comparison platform were obtained from the 10Life platform.
5. All amounts are in Hong Kong dollars. Premium amounts and percentages are calculated based on the relevant premiums and rounded to the nearest whole number.
6. The comparison was made based on products with similar coverage. However, coverage scope, benefit limits, claim conditions and exclusions may vary between products. Consumers should read the policy terms carefully before purchasing.
7. The premiums, discounts and quoted prices above may change from time to time and may vary depending on purchase time, purchase channel, trip details and policy terms. Actual prices and final coverage should be subject to the information shown on the purchase and booking pages, the relevant insurer’s published information and final approval.
8. This study was conducted by 10Life’s Research and Data Analytics team.

Hashtag: #10Life

The issuer is solely responsible for the content of this announcement.

About 10Life

10Life is a one-stop insurance comparison platform committed to bringing fair insurance to life. Founded by insurance professionals, 10Life combines technology with a human-centered approach to bring fair products, fair sales and fair claims to Hong Kong.

10Life pioneered insurance product ratings, enabling consumers to compare premiums, coverage scope, key terms and actuarial ratings across different insurance products, and purchase selected plans online according to their needs. The 10Life team also includes insurance advisers who provide professional advice based on customer needs, while independent claims specialists focus on claims support, helping policyholders obtain fair compensation.

10Life’s services cover insurance comparison, purchase and claims support, with the goal of helping consumers “buy right insurance and get fair payout”.

For more information about 10Life, or to compare different types of insurance, please visit: 10life.com