By Modupe Gbadeyanka
Parent company of one of Nigeria’s leading Global System of Mobile (GSM) telecommunications services providers, 9mobile, Emerging Markets Telecommunication Services Limited (EMTS), is marking its 10th year in operations in the country.
EMTS, formerly trading as Etisalat Nigeria, in a statement, attributed its successes and achievements over the past 10 years to the “unalloyed support and continued patronage” of Nigerians and other stakeholders.
The firm further said in just 10 years of operations as Nigeria’s innovative Mobile Network Operator (MNO), it has revolutionised the nation’s telecommunications industry with an array of ground-breaking products, services and solutions to empower our youth, entrepreneurs, SMEs and indeed all segments of the Nigerian society.
“Our total commitment to leveraging technology in building businesses across the country and empowering the youth has been widely acknowledged and rewarded with several awards.
“We have recorded many firsts in the industry including our most daring masterbrand campaign ‘0809UChoose’ which put power in the hands of subscribers to choose their numbers. Others are 9Cliq, the first-of-its-kind educational tool in the youth market; and GEM, a unique loyalty proposition in the Nigerian telecommunication industry for high-value customers.
“Moreblaze, our revolutionary data bundle that offers the fastest data; and our 4G LTE service which does not require a SIM swap for customers to enjoy 4G connectivity; also rank on the list. Our innovative multi-device product that allows customers use a single data subscription on up to 5 different devices concurrently remains unique, and our first ever smartpaks product that offers customers different applications including WhatsApp, Instagram, twitter, Facebook etc., based on their lifestyle at affordable rates, is unbeatable in the market.
“Our enterprise solutions including Market Access and SME Arena have served as growth enablers for small businesses; while easy payment solutions like 9pay, a mobile wallet that allows people to make seamless payments, continue to drive financial growth. We have also left significant footprints on education, arts and culture with the 9mobile Telecommunications Engineering Postgraduate Program (9TEPP) – a first in West Africa; our flagship pan-African 9mobile Prize for Literature which promotes literacy and encourages writers to hone their craft across Africa; and the 9mobile Photography Competition,” the statement highlighted.
While thanking and celebrating its pioneer customers and others, EMTS promised to “continue to consolidate on our successes and milestones in the coming years.”
It emphasised that, “Your loyalty is the reason we are still here; and so, to you we say a big ‘Thank you’.”
Recall that in October 2008, EMTS shook the industry by surprise with its 080ja campaign, which many Nigerians quickly keyed into.
Aduragbemi Omiyale 
Adedapo Adesanya