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ADVAN Marks 25th Anniversary with ‘The Power of Story Telling’

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By Dipo Olowookere

A series of weeklong activities have been announced to market the 25th anniversary of the Advertisers Association of Nigeria (ADVAN).

These activities will herald in the ADVAN marketing excellence awards slated for November 18, 2018.

The anniversary theme, The Power of Story Telling, gives the leading marketing association in Nigeria and its members the opportunity to emphasize on the strategic importance of storytelling in nation building and driving economic growth, a role they have played so well over the last 25 years.

In a statement in Lagos, President of ADVAN, Mrs Folake Ani-Mumuney, said marketing communications’ contribution to the growth of commercial activity in Nigeria was clear and quite commendable and should be celebrated.

According to her, with a total advertising budget in excess of N88 billion in 2017 as reported by Media Monitoring Services, the growing impact of the Nigerian organized private sector, both listed and non-listed on the stock exchange cannot be ignored.

“Successes recorded by these businesses cannot be complete without marketing communication, which is a key function driving visibility and market penetration,” she noted.

Further, Mrs Ani-Mumuney revealed that ADVAN Executives have been given the rare privilege to visit the Nigerian Stock Exchange (NSE) and Ringing of the Market Closing Bell as an attestation to the significant role ADVAN plays in the Nigerian economy classified as the biggest economy in Africa.

Speaking on the ADVAN Marketing Excellence Awards, the ADVAN President reiterated that the award is an opportunity to showcase brands that have been able to tell interesting stories through compelling narrative enabling them achieve extraordinary success from innovative and effective marketing practices.

She said this year’s theme is well thought out to resonate with what Nigerian brands stands for over the last 25 years and this was a deciding factor in choosing multiple award winning Producer and Director, Mr Femi Odugbemi, as keynote speaker.

“The ADVAN Awards for Marketing Excellence is undoubtedly the most respected Awards for Marketing Excellence in Nigeria, it has evolved over the years in response to new developments in marketing theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for business,” she said.

Mrs Ani-Mumuney further said the ADVAN Awards “provides the opportunity for organizations to gain competitive advantage by having their projects, initiatives, contributions, products and services recognized. The Awards is the ultimate platform for improving brand awareness, loyalty, retentions and prestige. The ADVAN Awards winners are acknowledged as industry leaders and named the elite in their industry.”

Mrs Ani-Mumuney announced that Mr Arjan Mirchandani, Chairman Sona Group of Industries, will be the Chairman for the 2018 Award.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Economy

NBA Demands Suspension of Controversial Tax Laws

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four tax reform bills

By Modupe Gbadeyanka

The federal government has been asked by the Nigerian Bar Association (NBA) to suspend the implementation of the controversial tax laws.

In a reaction to the tax reform acts, the president of the group, Mr Afam Osigwe (SAN), the suspension of the laws would allow for a proper investigation into allegations of alterations in the gazetted and harmonised copies.

A member of the House of Representatives, Mr Abdussamad Dasuki, alleged that some parts of the laws passed by the parliament were different from the gazetted copy.

To address the issues raised, the NBA said it is “imperative that a comprehensive, open, and transparent investigation be conducted to clarify the circumstances surrounding the enactment of the laws and to restore public confidence in the legislative process.”

“Until these issues are fully examined and resolved, all plans for the implementation of the Tax Reform Acts should be immediately suspended,” the association declared.

It noted that the controversies “raise grave concerns about the integrity, transparency, and credibility of Nigeria’s legislative process.”

“These developments strike at the very heart of constitutional governance and call into question the procedural sanctity that must attend lawmaking in a democratic society,” it noted.

“Legal and policy uncertainty of this magnitude has far-reaching consequences. It unsettles the business environment, erodes investor confidence, and creates unpredictability for individuals, businesses, and institutions required to comply with the law. Such uncertainty is inimical to economic stability and should have no place in a system governed by the rule of law.

“Nigeria’s constitutional democracy demands that laws, especially those with profound economic and social implications, emerge from processes that are transparent, accountable, and beyond reproach. Anything short of this undermines public trust and weakens the foundation upon which lawful governance rests.

“We therefore call on all relevant authorities to act swiftly and responsibly in addressing this controversy, in the overriding interest of constitutional order, economic stability, and the preservation of the rule of law,” the organisation stated.

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Economy

MRS Oil, Two Others Raise NASD Bourse Higher by 0.52%

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MRS Oil voluntary delisting

By Adedapo Adesanya

Demand for hot stocks, including MRS Oil Plc, buoyed the NASD Over-the-Counter (OTC) Securities Exchange by 0.52 per cent on Tuesday, December 23.

The energy company was one of the three price gainers for the session as it chalked up N19.69 to sell at N216.59 per share versus the previous day’s value of N196.90 per share.

Further, FrieslandCampina Wamco Nigeria Plc gained N2.95 to close at N56.75 per unit versus N53.80 per unit and Golden Capital Plc appreciated by 84 Kobo to N9.29 per share from Monday’s N8.45 per share.

Consequently, the market capitalisation went up by N10.95 billion to N2.125 trillion from N2.125 trillion and the NASD Unlisted Security Index (NSI) rose by 18.31 points to 3,570.37 points from 3,552.06 points.

Yesterday, the NASD bourse recorded a price loser, the Central Securities Clearing System Plc (CSCS), which gave up 17 Kobo to close at N33.70 per unit against the previous trading value of N33.87 per unit.

The volume of securities traded at the session went down by 97.6 per cent to 297,902 units from the previous day’s 12.6 million units, the value of securities decreased by 98.5 per cent to N10.5 million from N713.6 million, and the number of deals remained flat at 32 deals.

By value, Infrastructure Credit Guarantee Company (InfraCredit) Plc ended as the most actively traded stock on a year-to-date basis with 5.8 billion units exchanged for N16.4 billion. This was followed by Okitipupa Plc, which traded 178.9 million units valued at N9.5 billion, and MRS Oil Plc with 36.1 million units worth N4.9 billion.

In terms of volume, also on a year-to-date basis, InfraCredit Plc led the chart with a turnover of 5.8 billion units traded for N16.4 billion. Industrial and General Insurance (IGI) Plc ranked second with 1.2 billion units sold for N420.7 million, while Impresit Bakolori Plc followed with the sale of 536.9 million units valued at N524.9 million.

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Economy

NGX All-Share Index Soars to 153,354.13 points

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All-Share Index NGX

By Dipo Olowookere

It was another bullish trading session for the Nigerian Exchange (NGX) Limited as it closed higher by 0.59 per cent on Tuesday.

The market further rallied due to continued interest in large and mid-cap stocks on the exchange by investors rebalancing their portfolios for the year-end.

Yesterday, Aluminium Extrusion sustained its upward trajectory after it further appreciated by 9.96 per cent to N14.90, as Austin Laz gained 9.81 per cent to close at N2.91, Custodian Investment improved by 9.69 per cent to N38.50, and First Holdco soared by 9.35 per cent to N50.30.

Conversely, Royal Exchange declined by 7.22 per cent to N1.80, Champion Breweries shrank by 6.57 per cent to N15.65, NASCON lost 5.36 per cent to trade at N105.05, Sovereign Trust Insurance depreciated by 5.28 per cent to N3.77, and Japaul went down by 4.51 per cent to N2.33.

At the close of business, 29 shares ended on the gainers’ table and 27 shares finished on the losers’ log, representing a positive market breadth index and bullish investor sentiment.

This raised the All-Share Index (ASI) by 895.06 points to 153,354.13 points from 152,459.07 points and lifted the market capitalisation by N579 billion to N97.772 trillion from the previous day’s N97.193 trillion.

VFD Group finished the day as the busiest stock after it recorded a turnover of 192.0 million units worth N2.1 billion, GTCO exchanged 63.5 million units valued at N5.6 billion, Access Holdings traded 49.8 million units for N1.0 billion, First Holdco sold 45.8 million units valued at N2.3 billion, and Secure Electronic Technology transacted 38.3 million units worth N28.4 million.

In all, market participants bought and sold 677.4 million units valued at N20.8 billion in 27,589 deals compared with the 451.5 million units worth N13.0 billion traded in 33,327 deals on Monday, showing an improvement in the trading volume and value by 50.03 per cent and 60.00 per cent apiece, and a shortfall in the number of deals by 17.22 per cent.

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