Brands/Products
Disruptive Innovation Crucial to Future of PR Practice—Modupe
Chairman and Lead Consultant of TPT International, Mr Adetokunbo Modupe, has expounded that disruptive innovation remains the critical life support that will define the future of Public Relations (PR) practice in Nigeria.
Mr Modupe, one of the leading lights in Nigeria’s PR practice, and a key note speaker at the 2019 edition of Brandcommfest in Onikan-Lagos on Thursday, explained that “the future will be service driven as no one will own anything.”
In no distant future, Mr Modupe, who spoke on Digital Disruption and the Future of Public Relations Practice, noted material possession will have a little significance in today’s global market as real-time lending equips us with the many benefits of ownership.
“Uber doesn’t own any vehicle, Airbnb doesn’t own any real estate. Facebook, as the world’s most popular social platform, almost creates no content. Ali baba, as the world’s most valuable retailer, has no inventory,” he said.
Quoting Clayton Christensen, who described disruptive innovation as a technology or concept whose application significantly affects traditional market or industry functions, Mr Modupe maintained that disruptive innovation is like a virus which does not happen suddenly, but surely will change the ways things are done
“An example is how the internet as a disruptive innovation has caused the remodelling of the book selling industry. All the big book selling chains market share have been swallowed by Amazon because without having to own brick and mortar stores, it can display its inventory,” he said.
He also pointed out other dimensions of disruptive innovation to include a process by which a product, service or culture takes root slowly and is sometimes ignored but relentlessly climb up to displace tradition, citing the local example of Cowbell versus Peak Milk.
According to him, the future of Public Relations practice will be anchored on three C’s of Culture, Concept and Content.
While emphasising that the world is now divided into two; The Physical and The Digital, Mr Modupe explained that culture remains the willingness to unlearned traditional ways of doing things, learning to adjust to global culture, which is driven by technology, cannot be over emphasized.
He added that Concept can be deliberate, accidental or a fall out of conversation mood. “With the cultural adjustment and alignment, comes the challenge of idea generation. What will differentiate successful practitioners will definitely be how big and compelling your ideas are. If your agency is known for great ideas you will remain relevant,” Mr Modupe noted.
While reminding the gathering that substantial part of PR business is storytelling – creating content, managing content and leveraging content, the TPT Lead strategist emphasised that the world has moved from traditional media to new media and now to every media.
“Until recent times, content consumption was predictably from established media platforms. But not anymore as the number of smart phone users may equal the number of publishers. What will determine who and how your content is received is the content itself,” he told the appreciative audience.
His paper was thereafter dissected by a panel of discussants made up of seasoned practitioners such as Uche Ajene, Managing Consultant, Quadrant MSL; Amaechi Okobi, Group Head, Corporate Communication, Access Bank and Bolaji Okusaga, Managing Director, Precise Communication.
Others include Ayeni Adekunle, Founder, BHM; Adebola Wiliams, CEO, Red Media and O’tega Ogra, Group Head, Corporate Communications, BUA Group.
The panellists agreed with Mr Modupe that strategic innovation holds the key to the future of PR and marketing communication industry in Nigeria and enjoined practitioners to brace up for the challenges of the ever changing world.
Brands/Products
Truecaller Lite Expands Caller ID, Scam Protection to Nigerian Android Users
By Modupe Gbadeyanka
A new app designed specifically for entry-level Android smartphones to verify contacts and block unwanted communication has been made available to millions of Nigerians by Truecaller.
Known as Truecaller Lite, this platform places fraud protection directly on the devices millions of Nigerians already carry, rather than asking them to find space they do not have.
At just 10 MB, Truecaller Lite is a separate, native Android app designed from the ground up for devices with limited resources. It is a new product, not a reduced version of the main Truecaller app.
The app delivers the protections users rely on most, including caller ID, spam and fraud blocking, default dialer, number search, and contacts, while remaining fast, lightweight, and reliable on entry-level smartphones. The protection is the same as the main app, drawing on the same Truecaller database that identified more than 68 billion spam and fraud calls worldwide in 2025.
In Nigeria, where entry-level Android devices are among the most widely owned smartphones, Truecaller Lite is distributed through both the Google Play Store and Partner OEM channels.
Fraud and unwanted communication continue to rise in Nigeria. In 2025, Nigeria was the most spammed country in Africa, with 51 per cent of all unknown calls received by Nigerian users identified as spam or fraud, more than one in every two. Many of the markets most affected by these trends are also those where entry-level Android devices dominate, which makes accessible protection more important than ever. Nigeria remains a priority market for Truecaller.
“Safe communication should not depend on the phone you have. The next billion users live in markets where entry-level devices are often the norm.
“Truecaller Lite is a new product built specifically for them, and it was important for us to provide the same protection from spam and fraud that users expect from Truecaller around the world,” the chief executive of Truecaller, Mr Rishit Jhunjhunwala, stated.
Truecaller Lite is now expanding to Kenya, Ghana, Algeria, Chile, Egypt, Iraq, Indonesia, Bangladesh, Sri Lanka, and Malaysia, with additional launches planned across emerging markets.
Brands/Products
Subscribers to Enjoy Free Upgrades on Select DStv, GOtv Packages
By Modupe Gbadeyanka
MultiChoice Nigeria has commenced a one-month campaign tagged Open Time, offering new and existing subscribers free package upgrades.
A statement from the company disclosed that the promotion runs from June 1 to 30, 2026, and gives eligible DStv and GOtv customers access to higher subscription packages at no additional cost in the month of June.
However, these upgrades are on select DStv or GOtv packages. Subscribers will automatically be upgraded to a higher package at the price of their current subscription for the duration of the offer.
MultiChoice said the upgrade is intended to give subscribers a broader viewing experience for the month, spanning drama, sport, action and children’s programming available on the higher-tier packages.
Customers who pay for DStv Compact Plus or DStv Compact bouquets will be upgraded to DStv Premium, while DStv Confam customers will be upgraded to DStv Compact. DStv Yanga customers will receive access to DStv Confam.
Similarly, GOtv Supa and GOtv Max subscribers will receive access to the GOtv Supa Plus package, while GOtv Jolli subscribers will be upgraded to GOtv Max.
The upgrades will remain active for as long as the customer’s account is fully paid during the campaign period. At the end of the promotion on June 30, subscriptions will revert to their original packages.
Subscribers can renew or activate their accounts via the DStv and GOtv websites, the MyDStv and MyGOtv apps, USSD, banking channels or at payment points nationwide.
Brands/Products
Fringe Wigs Now Available at Twinkles Beauty
Twinkles Beauty has added fringe wigs to its catalogue, bringing one of the most directional styles in contemporary hair fashion to its growing international customer base. The launch positions the brand to meet demand for a look that has moved steadily from editorial runways into everyday wardrobes, earning a permanent place among the styles modern women return to consistently.
The fringe wig delivers something that most other wig styles do not: an instant change to the entire aura of the face. A well-constructed fringe alters the visual proportion of the forehead, draws attention to the eyes, and produces a finish that reads as intentional and precise. Unlike the bone straight wig, which leads with length and sleekness, or the body wave unit, which leads with movement and texture, the fringe wig leads with structure at the very front of the style. It is a design decision that changes everything about how a look is perceived, and it is why the fringe has maintained its relevance across decades of changing fashion without ever feeling dated.
Twinkles Beauty was founded with a clear commercial mandate: make premium human hair accessible to women who have historically been underserved by international pricing structures and inconsistent quality standards. The brand has built its operational foundation across Nigeria & Ghana before extending its delivery network to customers in the United States, Canada, the United Kingdom, and multiple additional international markets.
Every product in the Twinkles Beauty catalogue, from its frontal wigs to its precision-cut bob units and glueless options designed for everyday wear, is held to the same sourcing and construction standard regardless of the length or style category it falls under.
The fringe wig collection enters that catalogue with the same expectation. Units are constructed from premium human hair, with lace options that blend against a range of skin tones and cap architecture built for secure, comfortable wear. The collection covers multiple length options, meaning a customer who prefers the clean, above-the-shoulder finish of a shorter fringe unit and one who wants the same style at a longer, more dramatic length are both accommodated within the same launch. The fringe detail is consistent across lengths, delivering the defining characteristic of the style at every size available.
The addition reflects a pattern that has defined how Twinkles Beauty has grown its catalogue over time. New collections are introduced in direct response to what the brand’s customer base is purchasing and requesting, not simply in response to broad market trends. This intentional design means the store covers the full range of what a woman shopping for premium human hair actually wants. The collection spans from the ultra-sleek finishes that bone straight and HD lace units provide, to the textured, high-volume options that deep wave and curly units deliver, and now to the sharp, face-framing precision that the fringe collection brings.

Shopping on Twinkles Beauty
The full fringe wig collection is available now at Twinkles Beauty. Placing an order is a straightforward process:
- Visit twinklesbeauty.co and click the Shop tab in the navigation menu.
- Browse the Wigs category and select Fringe Wigs from the available options.
- Choose your preferred unit and review the product specifications, including length, density, lace type, and colour.
- Add your selected unit to the cart and proceed to checkout.
- Complete payment using any of the secure payment methods displayed at the checkout stage. Pricing is finalised on the product page and does not change at checkout.
- Receive your order confirmation and use the Track Order feature on the website to monitor your delivery.
Customers with questions before or after purchase can reach the Twinkles Beauty support team directly through the Contact Us page. The brand also maintains an active presence on Instagram, TikTok, and Facebook for customers who want to see products styled before making a selection.
International customers in the US, Canada, and the UK move through the same checkout process and receive the same delivery standards as customers ordering from within West Africa. Transparent pricing, reliable logistics, and consistent product quality apply across every market Twinkles Beauty serves.
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