Brands/Products
Stanbic IBTC Picks Mediacraft Associates as PR Agency
By Modupe Gbadeyanka
Foremost Public Relations agency based in Lagos, Mediacraft Associates, has been appointed as the new PR agency of Stanbic IBTC Holdings Plc, a member of Standard Bank Group and Nigeria’s leading end-to-end financial services group.
Mediacraft Associates was picked as the preferred firm to handle the PR and reputation management for all the 11 subsidiaries of the Stanbic IBTC Group after a very competitive pitch process that featured some of Nigeria’s leading PR agencies.
According to a statement, the appointment of Mediacraft Associates as the Group’s new PR agency took effect from August 5, 2019.
According to the Head of Marketing and Communications at Stanbic IBTC, Ms Bridget Oyefeso-Odusami, “The PR pitch process was very thorough, transparent and competitive and we are happy to finally announce Mediacraft Associates as our new PR agency.”
She explained that, “In arriving at this choice, we considered not just their level of competence and professionalism, but also their experience and track record, especially in the financial services sector where we play. We believe that we made the right choice.”
On his part, Founder/CEO of Mediacraft Associates, Mr John Ehiguese, expressed excitement and pleasure on winning the Stanbic IBTC business, saying, “The Stanbic IBTC business means a great deal to us for two major reasons.”
“First, is the transparency and integrity of the entire pitch process [and] the second reason is that Stanbic IBTC is a brand that I have personally always admired from a distance.
“Both our organisations share a common set of core values, especially with regards to very high professional and ethical standards,” he said.
“We are happy to finally have Stanbic IBTC Holdings Plc on our client list. There is of course the challenge of having to service all the subsidiaries in the group, but then we did not get to where we are today by running away from challenges.
“We have every intention of giving the Stanbic IBTC business our very best support and contributing our quota to making it the most admired and successful financial services group in Nigeria,” Mr Ehiguese added.
In a related development, Stanbic IBTC also confirmed the re-appointment of Playhouse Communication as their digital agency. Playhouse has handled digital services for the Group since 2014.
According to the Managing Director of Playhouse Communication, Tolu Onile-Ere, “On the back of being named Digital Agency of the Year 2019 by Marketing Edge, Playhouse is thrilled to be re-appointed to continue to work with Stanbic IBTC on their journey towards leveraging the digital space to service their customers, staff and the brand in general.”
There are three non-negotiable factors you must consider when searching for the best platform to sell your Sephora or Amex gift cards for cash in Nigeria.
The first factor is the platform’s current gift card rate, to avoid selling your gift card at a ridiculously low price. Then the platform’s transparency, so you don’t end up paying hidden fees that eat into your profit. And finally, the payout speed to avoid waiting for hours before you receive the equivalent value of your gift card in Naira.
Now, here comes the challenge: identifying a gift card platform that ticks all these boxes. To help you make the right choice, this guide highlights the top 12 platforms to sell gift cards for cash. It also provides a step-by-step guide on how to sell Sephora gift cards for cash in Nigeria in 2026, as well as Amex gift cards, making the trading process much easier, even if you are a first-time gift card trader.
Top 12 Platforms to Convert Sephora and Amex Gift Cards to Cash in Nigeria
The table below highlights and compares the top 12 platforms to sell American Express and Sephora gift cards for cash in Nigeria based on their payment methods, notable features, and user ratings.
| S/N | Gift Card Platforms | Payment Methods | Notable Features | User Ratings (Play Store) |
| 1 | Cardtonic | Naira | Offers consistently high gift card rates, no hidden fees, timely alerts when rates are high, and employs robot security technologies | 4.6 |
| 2 | Beekle | Naira and cryptocurrency | Offers up to ₦5,000 cashback after the first ten trades, instant payout, and simplified trading process | – |
| 3 | Jophab | Naira | Offers a transparent trading process, reward programs, and instant payout | 4.1 |
| 4 | Kuditime | Naira | Eliminates delay with automated trading verification, offers bank-grade security, and provides 24/7 customer support | – |
| 5 | Hook | Naira, cryptocurrency, and stablecoins | Available on Android and iOS, offers 24/7 responsive customer support and competitive rates | 3.9 |
| 6 | Payora | Naira | Offers reward points on every successful trade and issues payout within 10 to 15 minutes | – |
| 7 | CardRedee | Naira | Offers every new user ₦100, a built-in rate calculator to check the current gift card price, and 24/7 customer support | No mobile app |
| 8 | EasyFlip | Naira and cryptocurrency | Available on the Play Store and App Store, offers a built-in rate calculator and a user-friendly interface | 3.8 |
| 9 | Sogo | Naira | Accepts physical and e-code gift cards, available on web and mobile app, and offers instant payouts | 4.4 |
| 10 | 1MinutePay | Naira and cryptocurrency | No hidden fees, instant payment and verification, and offers competitive rates | 2.1 |
| 11 | AFRBTC | Naira | 24/7 availability, implements robust security measures, and payments take 10-20 minutes | 3.4 |
| 12 | Coast | Naira | Offers mouthwatering rates, no withdrawal limits, and secure transactions | – |
1. Cardtonic:
If you are after high rates and instant payouts, Cardtonic is the best platform to sell your Sephora and Amex gift cards for cash in Nigeria. Here is why: Cardtonic offers gift card rates that are consistently higher than those on other platforms, which in turn helps you earn more profits every time you convert your gift card to cash on the app. In fact, this is one of the reasons why it has become the go-to option for thousands of gift card traders in Nigeria.
Beyond the competitive rates, Cardtonic doesn’t delay your funds. Immediately after your trade is completed and verified, you’ll receive the equivalent value of your gift card in your Cardtonic wallet.
You also don’t have to be a seasoned gift card trader before you know how to sell Amex gift cards for cash in Nigeria or Sephora gift cards. The Cardtonic website and app interface is intentionally designed to make the process easy: upload your gift card details, follow the onscreen prompts, and receive payments in your wallet almost instantly.
2. Beekle:
Beekle is a crypto-native app that also offers gift card trading services, which allows you to conveniently convert your Sephora and American Express gift cards for cash in Nigeria.
Whether you are trading gift cards for the first time or are a seasoned trader, the app is designed to help you complete your trade within a few taps and get paid instantly. Its timely in-app notification when certain gift card rates are high also comes in handy, helping you earn more profits.
What is more? You can also earn up to ₦5,000 when you complete your first 10 trades, which is an additional opportunity to earn more, especially if you trade often.
3. Jophab:
You can also sell your Sephora and Amex gift cards for cash on Jophab, a reliable gift card exchange app in Nigeria. What makes this platform stand out is its transparent trading process. You see exactly how much your gift card is worth in Naira before you sell it, and only proceed when you are satisfied with the rates. Even after selling it, you will receive the exact value of your gift card in Naira. There are no hidden charges or fees.
Converting your gift cards to cash on Jophab is convenient and also rewarding. For example, you can earn up to ₦500 every time you refer someone to trade gift cards on the app.
4. Kuditime:
Kuditime is a fully licensed gift card exchange app operating in Nigeria. This means that you can confidently trade your gift cards on the platform without the usual fear of getting ripped off.
Whether you want to sell your Sephora or Amex gift card for cash, you’ll always receive its equivalent value in Naira within 5 to 15 minutes, as long as it is valid.
Kuditime also employs bank-grade security to protect your card details and financial information every time you trade on the platform.
5. Hook:
Hook has built a solid reputation in Nigeria, serving over a hundred thousand customers. This kind of loyalty comes from their consistent record of helping Nigerians redeem unused gift cards for cash while also offering rewards whenever they refer their friends and loved ones.
So if you are looking for an app you can trust with your Sephora or American Express gift card, Hook is worth a try. Now, if you encounter any issue during the trading process, say you did not receive payment after selling a gift card, you can always reach out to their super-responsive customer support team for assistance.
6. Payora:
Payora is another reliable app to sell all kinds of gift card brands for cash, including Sephora and American Express. Whether you have a physical or an e-code gift card, you can trade it on the platform and receive payments within 10 to 15 minutes.
Every successful gift card trade you complete on Payora earns you reward points, which you can convert into cash or use to buy airtime or data on the app.
7. CardRedee:
CardRedee is a full-service gift card app that allows you to buy and sell gift cards in Nigeria. It accepts a wide range of gift card brands, ranging from Sephora to Amex, and offers one of the best rates in the market. However, you can always use its built-in rate calculator to check exactly how much your gift card is worth before you sell it on the app.
Beyond the flexibility and high rates you enjoy on CardRedee, it also offers regular rewards that help you earn more. For example, you earn ₦100 when you create a new account on the app and another when you make your first successful trade.
8. EasyFlip:
EasyFlip might not be one of the biggest names in the Nigerian gift card industry, but customer reviews indicate that they offer some of the best rates in the market. Whether you want to sell your Sephora or American Express gift card for cash or cryptocurrency, you’ll get a high rate that helps you earn more profit.
EasyFlip is available on both the Play Store and the App Store, which means you can trade your gift cards on the app regardless of your device, Android or iPhone.
9. Sogo:
If security is your utmost priority when selling gift cards for cash online, Sogo is a gift card platform you can trust. It uses advanced security technologies, including real-time fraud detection tools and two-factor authentication, to prevent fraud and secure your gift cards, cash, and financial information. This guaranteed security gives you peace of mind.
Gift card rates on Sogo are regularly updated to reflect the real market price, which means you can decide to sell your gift cards when rates are high to earn more profits.
10. 1MinutePay:
1MinutePay is a reliable gift card exchange app that has been operating in Nigeria for over eight years. It has earned the trust of thousands of Nigerian gift card traders, especially crypto enthusiasts. So, whether you want to sell your Sephora or Amex gift card for cash or cryptocurrencies like Bitcoin, Ethereum, or Dogecoin, 1MinutePay is a reliable app you can trust.
Transparency is also one of the core principles of 1MinutePay. It ensures that the current rate of your gift card is clearly displayed, so you don’t trade blindly, and you also receive the exact value in your wallet after trading. This kind of transparency is not what you always get on other gift card platforms.
11. AFRBTC:
AFRBTC is another reputable gift card app to sell your Amex and Sephora gift cards for cash instantly in Nigeria. This platform boasts 24/7 availability, which means you can trade your gift card anytime, even at 2 AM on Sunday.
The trading process is also smooth and straightforward. From the moment you upload your gift card details to verification and finally receiving the equivalent in Naira, the process is as smooth as it gets and takes 10 to 15 minutes.
12: Coast:
Whether you have a partially used Sephora gift card or a brand-new one, you can trade it for cash on Coast and get paid in minutes. This platform allows you to sell as low as $10 gift cards without any withdrawal limits, which often comes in handy when you trade multiple high-value gift cards.
Coast also offers mouthwatering rates on specific gift card types, which means more profits every time you sell your gift card on the app.
How to Sell Sephora and American Express Gift Cards For Cash in Nigeria
The process of selling a Sephora gift card and an American Express gift card for cash in Nigeria is simple. Choose a reliable gift card app like Cardtonic, visit the website, or download the app from the App Store or Play Store. Create an account, log in, then navigate to the “Sell Gift Card” option, and enter your gift card details. Click the “Proceed” button and follow the onscreen instructions to complete your trade.
Step 1: Visit a reliable gift card website like Cardtonic or download the app on the App Store or Play Store.
Step 2: Log in to your account.
Step 3: Navigate to the ‘Sell Gift Card’ option.
Step 4: Enter your gift card details.
Step 5: Click the ‘Proceed’ button and follow the instructions on the screen to complete your trade.
Once you have completed your trade, your bank account will be credited immediately.
Frequently Asked Questions About Selling Sephora and Amex Gift Cards for Cash
- How Much is a $100 Sephora Gift Card in Naira?
The price of a $100 Sephora gift card in Naira is not fixed due to various reasons, such as market demand and supply. However, it’s within the range of ₦78,000 to ₦100,000.
- Where Can I Sell My Gift Cards and Get Paid Instantly in Nigeria?
You can sell your gift cards for cash and get paid instantly on Cardtonic. This platform verifies your gift card details within 1 to 5 minutes, and then you get paid immediately after verification. There are no unnecessary delays whatsoever.
- How Much is a $200 Amex Gift Card in Naira?
The price of a $200 American Express gift card in Naira is not fixed due to various reasons, such as market demand and supply. However, it’s within the range of ₦80,000 to ₦130,000
- How Do I Check a Sephora Gift Card Balance?
To check the balance of your Sephora gift card, visit the Sephora gift card balance page, provide your gift card details, and click the “Check Balance” button to view your remaining funds.
- What Are the Risks to Avoid When Selling Gift Cards Online?
Avoid selling gift cards on unverified gift card platforms or WhatsApp vendors, and check the current market rate on the Cardtonic gift card rate calculator to avoid selling it at a ridiculously low price.
Conclusion
Identifying a reliable gift card platform that offers high rates, charges no hidden fees, and guarantees instant payout to your local bank account can be difficult.
However, this guide has eased the stress by highlighting the best 12 gift card platforms to sell Sephora and Amex gift cards for cash in Nigeria.
Cardtonic tops the list based on its consistently high rates and solid reputation, helping thousands of Nigerians turn their unused gift cards into cash over the years. So, if you are ever in doubt about which gift card platform to choose, go for Cardtonic; you will always get the best value for your money.
By Modupe Gbadeyanka
To make finding the right service provider or reaching the right customer seamless, popular local information portal, Connect Nigeria, has introduced a Quote Request platform.
Connect Nigeria described the new system as “a digital solution designed to make connecting with service providers faster, easier, and more reliable.”
It said the Quote Request was built for consumers who need services quickly and want trusted options without the stress of searching endlessly; and service providers and businesses looking for real, high-intent customers without spending heavily on marketing.
“Whether you need a caterer for an event, a plumber for your home, or a designer for your brand, the platform is designed to connect you with the right people,” Connect Nigeria added.
“By connecting demand directly with supply, the platform creates a more structured and dependable marketplace,” it further stated.
At its core, the Quote Request simplifies the entire process of finding and offering services.
To use the service, users have to submit a request describing the service or product needed, which is then sent to verified vendors on the platform. Interested providers respond within 1–2 days, and users compare offers and choose what works best for their needs and budget.
“Instead of searching for vendors, the vendors come to you, with relevant, tailored responses,” Connect Nigeria explained.
The company expects this new platform to eliminate the stress of endless online searches, delayed or vague responses, and uncertainty about service quality.
As for businesses, it solves poor visibility, inconsistent customer flow, and lost opportunities due to slow response times.
Connect Nigeria Quote Request mobile app is now available on the Google Play Store and Apple App Store.
By Aduragbemi Omiyale
An institutional investor, First Ally Capital, has strengthened a leading Nigerian financial technology company, Mathesis Analytics, to scale its proprietary credit decisioning infrastructure.
It made this possible by injecting fresh capital into the firm, which specialises in AI-powered credit decisioning infrastructure, an action that will directly support the growth and scaling of Mathesis’ core mission of providing the intelligence and infrastructure needed to bridge the credit gap for millions of unscored or underscored individuals across Nigeria.
With this investment, Mathesis will enable financial institutions to confidently assess and extend credit to borrowers who lack a formal credit history by leveraging an expanded pool of alternative behavioural and transactional data.
To date, Mathesis’ systems have supported more than 8 million loans for over 2 million unique borrowers in Nigeria, and the company is actively deploying its infrastructure to establish a growing pan-African footprint.
With the investment from First Ally Capital, Mathesis is well positioned to transform how the credit ecosystem operates, driving financial inclusion in partnership with lenders across the continent.
A significant barrier to credit access in Nigeria, which prides itself on being Africa’s largest economy, is data fragmentation. Borrowers frequently build positive financial behaviours across multiple digital platforms by repaying microfinance loans, saving through fintech wallets, or servicing Buy Now, Pay Later (BNPL) facilities.
However, under traditional credit infrastructure, these achievements remain invisible to new lenders.
Mathesis addresses this challenge through the concept of Personal Equity—the quantified expression of an individual’s financial behaviour aggregated across every institution with which they have transacted.
By translating these disparate signals into a precise, portable measure of creditworthiness, Mathesis creates a comprehensive credit identity that reflects the full breadth of a person’s financial life.
“True financial inclusion cannot be achieved in a vacuum; it requires structural collaboration in which lenders and fintech companies work as partners within the ecosystem.
“This investment from First Ally Capital validates our approach to reshaping credit infrastructure. By quantifying Personal Equity, we empower lenders to safely look beyond the constraints of formal credit histories and recognise a borrower’s true creditworthiness. This capital enables us to accelerate our pan-African expansion while maintaining the robust, institutional-grade infrastructure our partners rely on,” the chief executive of Mathesis Analytics, Winston Osuchukwu, stated.
On his part, the chief executive of First Ally Capital, Mr Ebenezer Olufowose, said, “At First Ally Capital, we pride ourselves on being a one-stop destination for financial solutions, offering a diverse portfolio of services ranging from investment banking and asset management to trusteeship, inclusive banking, and real estate.
“Our investment in Mathesis Analytics reflects our strong belief in the company’s vision and our commitment to supporting forward-thinking enterprises that deliver excellence.”
