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Effective Media Cooperation Could Boost Russia-African Business

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Nataliya Zaiser Boost Russia-African Business

By Kester Kenn Klomegah

Ahead of the upcoming Russia-Africa Summit in Sochi, Russia experts and academics have consistently called for forging media cooperation as an instrument for promoting business opportunities and positive perception, and knowledge about post-Soviet achievements in Russia and developments in Africa.

Professor Irina Abramova, Director of the Institute for African Studies under the Russian Academy of Sciences, said in the eyes of the Russian political establishment and business community, Africa is still viewed as a continent of poverty, endless wars and epidemics, stuck in the pre-industrial stage of development, and surviving only thanks to international aid.

Meanwhile, there is a different Africa, she maintains, Africa with rapid economic growth, dynamic formation of democratic management systems, modern structures and institutions of a market economy, a major player in the market of natural and human resources, a key source of growth in global demands and profitable spheres of investment operations.

“The media should more actively inform Russians about the prospects for the development of the African continent, its history and culture. Unfortunately, the Russian man in the street does not know much about Africa,” the director explained.

“For Africans, so far Russia is associated with the Soviet Union, the majority of Africans still have very warm feelings towards Russia. But in general, the Russian Federation in Africa, and Africa in the Russian Federation are very poorly represented in the media. It is necessary to organize a special media entirely dedicated to Russia-Africa,” Abramova suggested.

Olga Kulkova, Research Fellow of the Center for Development and Security Studies, Faculty of World Politics, Moscow State University, has acknowledged that Russia is back to Africa, Africa truly is a continent of new opportunities and there is huge potential here for developing economic ties.

She, however, urged Russia to share its scientific and cultural achievements with the African people and boost the prestige of the Russian language on the continent.

Kulkova said “Africa needs broader coverage in Russian media. Leading Russian media agencies should release more topical news items and quality analytical articles about the continent in order to adequately collaborate with African partners and attract Russian business to Africa. More quality information about modern Russia should be broadcast in African states. Indisputably, it would take a lot of money and efforts, but the result will pay off.”

Lyubov Demidova, Deputy Chairperson of the Regional Chamber of Commerce and Industry in Moscow Region, reiterated that Russia is now aiming to raise its relations with Africa than before and media could serve as a good purpose for the development of fruitful cooperation in various fields.

Over the years, one of the key challenges and problems facing Russian companies and investors has been insufficient knowledge of the economic potential, on the part of Russian entrepreneurs, the needs and business opportunities of the African region, she pointed out.

Lack of effective and frequent interaction in order to understand the capabilities and needs of each other leading to the development of the economy both with Russian and with the African side, she added as another obstacle which stands on the way for sustainable cooperation.

Nataliya Zaiser, Founder and CEO of the Africa Business Initiative (ABI), a business NGO created to support relations between Russia and Africa, explained in an interview that the time has changed significantly so it is necessary to find absolutely different approaches and strategies to building business relationships.

For Africa in particular, the Africa Business Initiative offers the chance of a consolidated approach, and an independent organization to work with the business community in Russia and at the same time combine the interests of the African entrepreneurs.

On the other hand, she explains that Africa has much to offer Russia, which is a large country and has excellent prospects in the regions, many of which are developing very rapidly and are ready to accept new partnerships, and discuss forms of cooperation.

There’s a good case for creating a specific program (a roadmap if possible media program) for cooperation between African countries and the Russian regions, she said, added that the role of the media allows to assist businesses in broader cooperation, involving foreign colleagues interested in doing business in Africa.

Fyodor Lukyanov, Chairman of the Presidium of the Council on Foreign and Defence Policy, Research Director at the Valdai Discussion Club and Editor-in-Chief of the Russia in Global Affairs journal, has observed that the Russian media writes very little about Africa – what is going on there, what are the social and political dynamics in different parts of the continent.

He suggested that the media and non-governmental organizations should make big efforts to increase the level of mutual knowledge, this can stimulate interest for each other and lead to increased economic interaction, and added that “soft power has never been a strong side of Russian policy in the post-Soviet era.”

Professor Vladimir Shubin, Deputy Director of the Institute for African Studies under the Russian Academy of Sciences, reminded: “Russia is not doing enough to communicate to the broad public, particularly in Africa, true information about its domestic and foreign policies as well as the accomplishments of Russian culture, the economy, science and technology in order to form a positive perception of Russia abroad and a friendly attitude towards it as stated by the new Concept of the Foreign Policy.”

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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S&P Restores Afreximbank to Investment-Grade Status After 12 Years

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Afreximbank

By Adedapo Adesanya

Credit ratings agency, S&P Global Ratings, has restored the African Export-Import Bank (Afreximbank) ​to investment grade, nearly 12 years after its last assessment, citing the entity’s countercyclical lending record and ‌strong shareholder support.

The BBB+ rating with a stable outlook is one notch above Moody’s Baa2 and comes months after Afreximbank severed ties with Fitch Ratings.

The lender accused the agency of misjudging its mission, following a downgrade to junk status amid disagreements over the bank’s role in debt ​restructurings for Ghana and Zambia. Fitch subsequently withdrew its ratings entirely and flagged governance concerns.

S&P said in ​a statement on Thursday that Afreximbank’s record as a countercyclical lender and its substantial shareholder ⁠support served as rationale for its rating. Credit ratings often guide the costs of capital for a borrower.

The lender’s total assets, S&P noted, had expanded to $42.3 billion by the end of 2025, up ​from $7.1 billion in 2015.

S&P said it did not incorporate preferred creditor status into its assessment because Afreximbank ​provides almost 80 per cent of its loans to private-sector entities.

However, it acknowledged that Afreximbank, alongside other institutions, had experienced prolonged payment arrears in ‌recent ⁠years, notably following the defaults and debt restructurings in Ghana and Zambia.

S&P noted that Afreximbank said in December that it had come to an agreement with Ghana on its $750 million loan, but that the lender had not announced a resolution with Zambia.

The agency warned that further sovereign restructurings could weigh on Afreximbank’s asset quality.

S&P’s assessment described Afreximbank’s governance and management as “adequate”, saying the ⁠inclusion of ​two independent directors and the African Development Bank (AfDB) as a permanent board ​member provided institutional oversight.

It noted that while increasing participation of private-sector investors through Class D shares could influence the bank’s risk appetite, Class A ​shareholders retained veto rights over big institutional changes, balancing potential risk.

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Elon Musk Becomes World’s First Trillionaire as SpaceX Soars in Nasdaq Debut

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elon musk spacex

By Adedapo Adesanya

Mr Elon Musk, the world’s richest man, is now a trillionaire as his SpaceX rose 11 per cent in its Nasdaq debut on Friday, lifting its valuation to about $1.96 trillion as investors piled into the world’s largest initial public offering (IPO).

The stock opened for trading at $150 compared with the IPO price of $135 per share.

The landmark listing cemented Mr Musk’s status as the first trillionaire ever and propelled SpaceX into the ranks of the ⁠world’s most valuable companies

The listing is being used as a benchmark of what is to come for the market ahead of forthcoming IPOs for AI heavyweights Anthropic and OpenAI.

The record IPO is a culmination of Mr Musk’s long-held ambitions in space and technology.

Most of Musk’s wealth now rests with SpaceX, where ⁠he holds a stake worth roughly $866 billion. Along with Tesla and the rest of his properties, his net worth will exceed $1.1 trillion when the stock begins trading on Friday.

At a quoted $75 billion, the deal’s proceeds were more than double those of Saudi Aramco’s record-setting 2019 IPO.

The valuation could rise further should underwriters exercise their right to sell additional shares, a decision typically made within 30 days after the offering.

Although SpaceX may have to wait for entry into the S&P 500, its expected fast-track inclusion in the Nasdaq 100 will soon make it a major holding for passive funds and ETFs that track the index, creating a fresh source of demand for its shares.

It will take about a month before it gets added to that index under Nasdaq’s new fast-entry rules, as opposed to a typical wait of as much as a year.

SpaceX said its market opportunity spans $28.5 trillion, a figure it called the largest in human history.

Mr Musk, 54, was born in Pretoria, South Africa, to a Canadian mother and South African father. He attended the University of Pennsylvania, graduating in 1997.

He took over as Tesla’s CEO in 2008. Beyond Tesla and SpaceX, Mr Musk ‌has co-founded ⁠five other companies, including tunnelling startup The Boring Company and brain implant maker Neuralink.

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Bridge Awards Symbolize a Definitive Choice of Life in Russia—Sammy Kotwani

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Sammy Kotwani

By Kestér Kenn Klomegâh

Under the presidential decree, authorising an initiative to tap the best brains and professionals from abroad to integrate into Russian society, the Agency for Strategic Development plans to hold its first Bridge Awards, which honour the contributions of foreign citizens and repatriates who have made a definitive life choice in favour of Russia. The Bridge Awards was founded by entrepreneur Philip Hutchinson and public figure Guy Eames.

Launched in February 2026, the competition for the awards has attracted a lot of potential candidates from more than 40 countries competing for victory across 12 categories. The highest number of applications came from the United States, totalling 18. There are also a number of candidates from Europe, Asia, and Africa. The “Business” category proved to be the most geographically diverse, drawing applicants from 12 countries.

The Bridge Awards recognise the valuable contributions of foreign citizens and repatriates to the Russian society. It is also dedicated to raising awareness, recognising achievements, and building strong connections with the international community.

According to the official reports made available, among the winning applicants and world-renowned celebrities for the Business Category were Sammy Manoj Kotwani, President, Indian Business Alliance; President, SITA/Indian National Cultural Centre; President, Overseas Friends of BJP Russia; and Founder, Imperial Tailoring Company.

In this conversation, Sammy Kotwani talks about how he has lived and worked in Russia for more than three decades, his entrepreneurial achievements, and his contributions to Russian society. Here are the interview excerpts:

What really motivates you to participate in the first competition for Bridge Awards?

For me, the Bridge Awards are not only a competition. They are a recognition of a life journey. I have lived and worked in Russia for more than three decades. Russia gave me the opportunity to build my business, serve the Indian community, promote Indian culture, and create real business connections between India and Russia.

My motivation is very simple: I want to show that a foreign citizen can love Russia, respect its people, contribute to its economy, and at the same time remain deeply connected to his own roots and motherland.

Through the Indian Business Alliance, through cultural activities, through India–Russia business forums, through meetings with governors and regional leaders, my work has always been to build bridges — not only between governments, but between people, entrepreneurs, regions, cultures, and families.

So, when I heard about the Bridge Awards, I felt that this platform represents exactly what I have tried to do for many years: turn friendship into action, and respect into real cooperation.

You were selected by the Jury for the business category. What are the implications of this category?

Being selected in the business category is a very meaningful honour because business is where friendship becomes practical.

India and Russia already have strong political trust, historic goodwill, and a strategic partnership. But the real question today is: how do we convert this goodwill into trade, investment, joint ventures, logistics solutions, industrial cooperation, and regional development?

That is why the business category is important. It recognises those who are not only speaking about cooperation, but actually working on the ground to make it happen.

For me personally, it reflects the work of the Indian Business Alliance in connecting Indian entrepreneurs with Russian regions, supporting business missions, encouraging investment, discussing opportunities with governors, and identifying practical sectors such as textiles, pharmaceuticals, logistics, food processing, energy, technology, education, tourism, and skilled manpower.

This category is not only about personal achievement. It is about responsibility. It means we must continue to create platforms where Indian and Russian businesses can meet, trust each other, and build long-term partnerships.

Do you think the “Time to Live in Russia” programme has good future prospects for foreign citizens who choose to relocate and live in Russia?

Yes, I believe the “Time to Live in Russia” programme has strong future potential, provided it remains practical, transparent, and welcoming.

Many foreign professionals, entrepreneurs, investors, teachers, doctors, engineers, cultural workers, and skilled specialists are looking for countries where they can build a meaningful life. Russia has space, resources, education, culture, business opportunities, and strong regional potential.

But relocation is not only about visas or documents. A person who comes to Russia needs guidance, integration, language support, business orientation, community support, and confidence that he or she can build a stable future.

This is where such a programme can become very powerful. If it helps talented foreigners understand Russia better, settle smoothly, respect Russian society, and contribute to the economy, then it can become a serious instrument of international cooperation.

From the Indian perspective, I see strong potential. Many Indians are skilled in technology, medicine, education, trade, textiles, pharmaceuticals, engineering, hospitality, and entrepreneurship. If the right mechanism is created, India and Russia can benefit greatly from this human bridge.

How would you characterise the International Bridge Awards by the Agency for Strategic Initiatives and decreed by President Vladimir Putin?

I would characterise the Bridge Award as a timely and visionary initiative. In today’s world, countries need more than formal diplomacy. They need people who understand both sides, who can translate culture into trust, and trust into practical cooperation.

The Bridge Award gives recognition to such people — foreign citizens and repatriates who have chosen Russia not only as a place to live, but as a place to contribute.

For me, this award carries a very important message: Russia values those who sincerely work for its development, its international friendships, and its multicultural society.

The involvement of the Agency for Strategic Initiatives gives the award a serious institutional direction. It shows that this is not just a symbolic gesture, but part of a larger vision — to make Russia a place where international talent, entrepreneurs, cultural leaders, and public figures can participate in national development.

I believe this award can become a powerful platform for public diplomacy. It can show the world that Russia is open to sincere partners, serious professionals, and people who are ready to build, not just observe.

For me, as an Indian who has lived in Russia for many years, the word “bridge” is very personal. A bridge connects two banks. It allows people to cross, meet, understand, and build together. That is exactly what India and Russia need today—more bridges, more trust, more implementation, and more human connection.

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