By Modupe Gbadeyanka
The positive impact of Airtel Nigeria’s Corporate Social Responsibility (CSR) initiative known as Airtel Touching Lives has earned its a CSR Leadership Award.
The honour was bestowed on the company at the recently held Marketing Edge Awards Night at the D’Podium International Event Centre on the highbrow Aromire Avenue, Ikeja, Lagos.
At the ceremony, which was filled with glitz, glamour and elegance, several distinguished practitioners in the Integrated Marketing Communications (IMC) and media sectors in Nigeria were on ground to honour Airtel Nigeria and other awardees.
“The nomination and subsequent emergence of Airtel Touching Lives as Marketing Edge Innovative CRS Leadership Awardee was a product of painstaking review and assessment of CSR initiatives in Nigeria,” the Publisher/Chief Executive Officer of Marketing Edge Publication Ltd, Mr John Ajayi, stated.
He further stated that it is on record that Airtel Touching Lives, now in its fifth season has, right from its debut, been highly innovative in its package and delivery.
“Needless to add, here, that it has also been so impactful and, as such, has gained so much traction with the Nigerian people and communities; as it keeps promoting the spirit of giving, self-sacrifice and love among Nigerians in a unique way,” he noted.
Airtel Touching Lives is an inspiring corporate social responsibility initiative designed to offer practical relief, succour, hope, opportunities and credible platforms to liberate and empower the underprivileged, disadvantaged and hard to reach persons in Nigeria.
So far, Airtel has touched the lives of over 2 million Nigerians who were directly or indirectly plagued with varying forms of afflictions ranging from health challenges to financial woes.
The beneficiaries of the Airtel Touching Lives initiative are carefully selected from a pool of nominations by members of the public. Airtel, thereafter, offers support/empowerment to identified beneficiaries after relevant due diligence and verification exercises.
Among the Airtel Nigeria CSR programmes include Airtel Touching Lives, Adopt-a-School Program, Employee Volunteer Scheme, Christmas Charity Campaign, tagged Five Days of Love, Partnership with Nigeria Police and Airtel Rising Stars, among many others.
