Brands/Products
Excitement as P+ Measurement Services Clocks Five
By Modupe Gbadeyanka
Five years ago, an independent public relations measurement and evaluation agency named P+ Measurement Services, was birthed.
At inception, the company was the first in that sector in Nigeria and some observers thought the firm may not survive because it was thought that the traditional PR organisations will likely frustrate its growth.
But five years after, P+ Measurement is standing tall, breaking new grounds because of its huge impact in the country and its qualitative offerings that surpass clients’ expectation.
The leading agency with expertise in Media Monitoring, PR Measurement and Audit, CEO Media Performance and Advisory, has offered services to over 45 brands and 15 Public Relations agencies in its five years of operation in the country.
As the only AMEC Member in Nigeria, P+ Measurement has strong partnerships with the Nigerian Institute of Public Relations (NIPR) and Reelforge Media Monitoring; the biggest media monitoring agency in the East African region covering more than five countries.
Speaking on its business portfolio, the Chief Insights Officer, Mr Philip Odiakose, said every client media data has a story to tell and it depends on how strategic you are in flogging the data to yield meaningful results.
He avowed that P+ services with state-of-the-art technology and highly skilled media analysts has greatly enhanced clients’ businesses to immeasurable heights, exceeding their expectations, thus making P+ unique in the industry it operates.
“Our measurement and evaluation report is in-depth, robust and flexible to accommodate valid metrics that brands desire to see reflected in their reports, and it is also based on the AMEC Standard in accordance with the Barcelona Principle 3.0.
“We deploy the P+MCA (media content analysis) methodology for media evaluation and analysis based on qualitative and quantitative metrics in analysing media exposure,” Mr Odiakose affirmed.
On the agency’s portfolio, the Chief Operating Officer, Ms Olufunke Mohammed, points out that P+ understands the value of valid PR metrics to its clients’ media performance audit report.
Since inception, the agency has been able to provide media monitoring, measurement, evaluation and performance audit services for brands, agencies and government bodies that operate in various industries and organisations ranging from banking, telecom, insurance, airlines, tourism, government, non-governmental organisations (NGOs), pensions, Health Management Organisations (HMOs), tobacco and lifestyle.
Attesting to P+ capabilities and unique offerings, the Regional Executive Head, Marketing and Corporate Communication, Standard Bank Group, Ms Nkiru Olumide-Ojo, said they are strategic in their input, futuristic in their outlook, and that the agency is an amazing partner on managing upheavals in the media management value chain. “I would recommend them easily,” she said.
Also, the Principal Lead/Chief Executive Officer, BudgIT Foundation, Mr Gabriel Okeowo, put forward that P+ has been of great support to the Foundation, as it serves as a media crawler and auditor for its PR activities.
He further stated that P+ is relevant for impact tracking and more importantly for quickly identifying negative vibes around the work of BudgIT, thus giving the foundation the opportunity of responding swiftly to issues. He, therefore, recommends the agency to other organisations for optimum efficiency.
By Modupe Gbadeyanka
The first commercial deployment of satellite-to-mobile service in Africa has been launched by Airtel Africa in the Democratic Republic of the Congo (DRC).
This was made possible through the partnership between Airtel Africa and Starlink, enabling customers of Airtel with compatible smartphones to access connectivity in non-terrestrial areas wherever they can see the sky.
Starlink, the world’s largest satellite-to-mobile constellation with 650 launched satellites, enables light-data apps, including WhatsApp messaging, as well as SMS. Customers do not require specialised equipment or a separate device to access the service.
To use the service, customers must have a compatible LTE Android smartphone, an active Airtel DRC data bundle or data roaming switched on. In the future, the service will also be supported on Apple devices.
Recall that the journey to this milestone began when Airtel Africa and Starlink sealed a strategic partnership in December 2025. This was followed by the successful testing of Starlink Mobile data and messaging services in Kenya in March 2026. DRC is the first Airtel Africa market – and the first country in Africa – where the service has progressed to commercial deployment.
The service is expected to be particularly valuable to people and organisations operating in remote areas, including transport and logistics operators, humanitarian organisations, health workers, farmers, mining operations and communities beyond the reach of existing terrestrial networks. It will also support access to essential communications during emergencies, natural disasters and temporary terrestrial network disruptions.
Eligible customers can register through the MyAirtel App to receive free trial access to the service for an introductory 30-day period. Customers travelling to DRC and joining Airtel DRC can also register for the trial after activating an eligible service and downloading the MyAirtel App.
Following the introductory period, customers will continue accessing Starlink Mobile through eligible Airtel data bundles.
“The first-ever commercial launch of Starlink Mobile in Africa is a significant milestone for Airtel Africa through our partnership with SpaceX.
“By combining Airtel’s terrestrial network with Starlink’s satellite technology, we are extending essential connectivity beyond the limits of conventional mobile infrastructure.
“The DRC is leading this important development, and the experience gained here will support the progressive expansion of the service across our markets, subject to country-specific regulatory approvals,” the chief executive of Airtel Africa, Mr Sunil Taldar, stated.
Also commenting, the chief executive of Airtel DRC, Mr Theirry Diasnoma, said, “The commercial launch of Starlink Mobile is an important step in extending essential connectivity across the DRC. Our country’s size and geography mean that many people live, work and travel beyond the reach of conventional mobile infrastructure.
“This service provides an additional layer of connectivity, helping customers remain reachable, informed and connected even in areas where terrestrial coverage is unavailable.”
By Adedapo Adesanya
African e-commerce platform Jumia has secured $50 million in post-IPO equity financing, led by a $25 million investment from the International Finance Corporation (IFC), a member of the World Bank Group, as the company strengthens its financial position and accelerates its path to profitability.
The funding round, which also attracted existing major shareholders and selected new investors, comes as Jumia reported strong operational growth in the second quarter of 2026 and reaffirmed its target of achieving adjusted EBITDA breakeven in the fourth quarter of the year and profitability in 2027.
Jumia’s Q2 performance showed continued momentum across its core markets. Revenue increased 14 per cent year-on-year to $52 million, while gross merchandise value (GMV) rose 20 per cent to $216.3 million. Orders grew 28 per cent, quarterly active customers increased 24 per cent, and gross profit climbed 28 per cent to $30.7 million.
The company also reduced its adjusted EBITDA loss by 36 per cent to $8.7 million, pointing to improving operating efficiency as it works towards sustained profitability.
Nigeria emerged as one of Jumia’s strongest-performing markets during the quarter, with GMV rising 36 per cent and orders increasing 34 per cent year-on-year.
The company also recorded a 96 per cent increase in gross items sold from international sellers, driven by an expanding base of Chinese merchants and growing affordable fashion supplies from Turkey.
The new capital comes at a critical stage in Jumia’s turnaround strategy. Its liquidity position stood at $48.3 million at the end of the quarter, representing a $14.3 million decline during the period. The additional funding is therefore expected to strengthen its runway as the company moves towards its 2026 breakeven target.
Beyond strengthening Jumia’s balance sheet, the IFC investment is expected to expand economic opportunities across the markets where the company operates.
The World Bank Group said the investment could enable about 60,000 local active sellers annually to participate more fully in the digital economy, support approximately 1,800 direct jobs and create income-generating opportunities for more than 100,000 independent sales agents.
The IFC said the investment would support Jumia’s next phase of growth by strengthening its integrated marketplace and logistics network, while expanding access to digital commerce tools and services for businesses across Africa.
According to the development finance institution, stronger digital commerce infrastructure can help entrepreneurs and small businesses increase sales, improve productivity, access wider markets and connect consumers with a broader range of affordable products.
“The support of the World Bank Group is a milestone for Jumia and for African e-commerce more broadly,” Jumia Chief Executive Officer, Mr Francis Dufay, said.
He added that the investment validates the company’s efforts to improve its business discipline while recognising its impact on small businesses, jobs and consumers across its eight markets.
“With partners like the IFC, we can accelerate the digital commerce infrastructure Africa needs,” Mr Dufay said.
IFC Director for Equity, Funds, and Venture Capital, Mr Farid Fezoua, said Jumia demonstrates how pan-African e-commerce platforms can expand economic opportunities at scale.
“Our investment supports the company’s next phase of growth while contributing to creating jobs, digitising supply chains and distribution channels, and mobilising private investment,” Mr Fezoua said.
Jumia, however, continues to face operational pressures, including supply disruptions affecting phones and electronics, higher fuel costs and weaker demand in Ivory Coast amid falling cocoa prices.
The company also exited Algeria earlier in 2026, while its continued shift from first-party to third-party sales is changing its revenue structure.
By Modupe Gbadeyanka
As part of efforts to expand its national retail footprint, Airtel Nigeria has rolled out 350 of the planned 500 premium experience centres designed to bring faster, more convenient service closer to millions of Nigerians.
Built as compact, high-efficiency touchpoints, the newly launched shops are designed to enable subscribers complete all transactions such as Home Broadband, Fibre and Outdoor Units Subscription, Postpaid Plan Subscription, Enterprise Applications Enquiry and Subscription, as well as Prepaid Product services such as SIM registration and Data Plan purchase, other enquiries and comprehensive account support.
They have been integrated into Airtel Nigeria’s broader customer experience agenda, which have seen the company continue to invest in digital self-service platforms, AI-powered customer support, nationwide customer forums, and significant network expansion across the country.
The rollout emphasises the organisation’s continued investment in customer experience and responds directly to feedback from customers seeking quicker access to everyday services without the longer waiting times that may be associated with larger retail centres.
At a symbolic launch held at City Mall, Onikan, Lagos, the Director of Sales and Distribution for Airtel Nigeria, Mr Joypratip Sengupta, said, “Our goal is to demonstrate our dedication to exceptional quality of service, and these new shops, by their design, location, and equipment fit right within our goal to deliver superior service to every one of our customers.”
He added that the expansion reflects Airtel Nigeria’s belief that excellent customer experience goes beyond technology to ensuring customers can receive support whenever and wherever they need it.
“Our business at Airtel is to ensure that we bring our services closer to our customers, and everything we do is centred on putting the customer first. These experience centres are open to help customers carry out their transactions faster and with greater ease.
“Whether you want to replace a SIM, purchase one of our routers, recharge airtime or data, or resolve any service issue, you can now do so more conveniently and closer to where you are,” he further stated
He explained that the initiative represents a significant update to Airtel’s retail strategy, placing greater emphasis on accessibility, speed, and convenience.
“These express shops are designed to reduce traffic at our larger shops while giving customers faster access to the services they need. More importantly, they reinforce our vision of building the most accessible customer service network in Nigeria. As the telecom operator with the country’s largest retail footprint, we will continue expanding into more neighbourhoods, making it easier for customers to connect with Airtel wherever they are,” Mr Sengupta noted.
In her remarks at the launch, the Head of Shops and Retail Postpaid Business at Airtel Nigeria, Ms Lynda Amechi, disclosed that the new retail model was born from listening to customers and reimagining how Airtel delivers its services.
“At Airtel, some of our best ideas come directly from our customers. One of the recurring concerns we received was the time customers sometimes spent waiting at our larger experience centres, even when they only needed simple transactions completed.
“We listened carefully and realised that many of these requests could be resolved within minutes if we brought our services closer to the communities where customers live and work.” She said.
