By Sodeinde Temidayo David
Leading fast-moving consumer goods company, Dangote Salt, has extended the closing date for the second edition of its Dangote Salt Art Challenge 2021 competition entries, opening up opportunities for more people who still want to partake in the competition to win the grand prize of N500,000.
Dangote Salt had on Monday, June 28, 2021, in Lagos called for creative entries in the second edition of the contest themed Unleash Your Creativity. Submissions of applications started on Thursday, July 1, 2021, and the new closing date is Friday, August 13, 2021.
The competition is open to Nigerians living in Nigeria aged 18 years or over except employees of Dangote Salt and NASCON and their close relatives and anyone otherwise connected with the organization or judges of the competition.
Interested and qualified candidates are expected to apply by creating artwork of their choice using Dangote Salt.
Also, the creative salt art process should be recorded, photographed and submitted to the Dangote Salt social media pages (Facebook & Instagram) using the hashtag: #dangotesaltartchallenge2, the organisers said.
The challenge is holding digitally on Dangote Salt social media pages: Instagram: @Dangote_Salt; Facebook: Dangote Salt and www.nasconplc.com. Details on terms and conditions for participation are available on the social media pages.
Speaking on standards for the competition, the Head of Marketing, Mr Olusegun Ajala, said people with interest should note that there is no entry fee for this competition and all entrants must be created using Dangote Salt with proof.
He said only one entry will be accepted per person. Multiple entries from the same person will be disqualified and all entrants must be following @dangote_salt on Facebook, Instagram, and Twitter in order to enter.
Mr Ajala further unveiled that the panel of judges for the competition would comprise of Kaduna-born multi-disciplinary artist, Mr William’s Chechet, and visual artist, Ms Haneefah Adams.
He stated that the winner of the 2021 Dangote Salt Art Challenge will in addition to the cash prize get a Dangote Salt-sponsored art residency at the renowned Edo Global Art Foundation in Benin, where the resident Creative Director of the Foundation, Mr Enotie Ogbebor, will mentor him or her.
Respectively, the runners-up will also receive a cash prize of N250,000 and N100,000. Dangote Salt will also provide consolation prizes for 20 other entries.
On her part, the Executive Director Commercial, NASCON Allied Industries Plc (a subsidiary of Dangote Industries Limited), Ms Fatima Aliko-Dangote, expressed that the inaugural edition of the Salt Challenge in 2020 provided an impactful platform for art enthusiasts in Nigeria to explore their imagination, create and share artwork produced using salt.
She noted that the Dangote Salt Challenge would become an annual art challenge to highlight, reward and connect with young art enthusiasts across the country.
Adedapo Adesanya