Fri. Nov 22nd, 2024
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Betting in Nigeria looks a lot different than it did prior to April 2016. At that time, PwC, Nigeria’s gaming industry publication, was a bettor’s number one source of information. Since then, betting has become a major pastime throughout the country.

Football Betting

As football is the top sport in Nigeria, betting surrounding this sport has been astronomical. It has raised excessive amounts of revenue to keep the country’s budget healthy. Sports bettors throughout the country regularly gamble on the details and outcomes of games played in the Spanish La Liga, and English Premier League.

Expansion Of The Nigerian Betting Scene

There are a few reasons why the Nigerian betting scene and gaming industry has widely expanded in recent years. Among them is the fact that many young people throughout the country consider sports betting to be the best form of entertainment. With a large population of younger people, sports betting is dominating the gambling scene.

From a technological standpoint, smartphones are now more prevalent in Nigeria than they had been before. Over the course of three years, the number of people using a smartphone to engage in sports betting grew to 50% of the country’s population.

The Nigerian betting scene has also expanded in the sense that for the first time, gaming companies are making sports betting a global past time. Thanks to the entrance of foreign parties, virtually every sports betting site has been able to offer an increased amount of content. Paired with companies that allow betting apps to pay out to bettors all over the world, the industry is currently experiencing a growth spurt.

Along the same lines, partnerships between companies have greatly expanded the number of betting options that mobile phone users have. The mobile gambling industry has grown so that now local and international lottery games can be played on a mobile device.

Change In Perception

Previously, sports betting was seen in Nigeria as something only low-income individuals engaged in. But as it has become a more prestigious hobby, and the benefits of sports betting have greatly improved, the industry is now attracting individuals that make a higher income than the average bettor.

The Future Of Nigeria’s Gaming Industry

The future looks bright for Nigeria’s gaming and sports betting industry. It calls for an increased number of acquisitions and mergers in order to keep expanding the options open to sports bettors. Since constant expansions cost money, businesses will likely come together to strengthen the industry. Mergers and acquisitions will also become necessary when mobile device users change their betting patterns and preferences.

There will likely be steps taken to attract younger sports bettors to the industry through the use of virtual fantasy sports betting. Virtual technology is something the younger generation of bettors are already being exposed to. Virtual fantasy betting has already proven popular with players, and it will continue to grow as a result.

When it comes to betting in Nigeria, times are changing in ways that will benefit much of the country’s population.

By Dipo Olowookere

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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