inDrive Invests in Car Seat Covers for Better Ride-Hailing Service

By Adedapo Adesanya

Ride-hailing service, inDrive, has announced an investment of over seven million Rand to acquire top-notch car seat covers across Africa to create comfort for its customers.

The mobility and urban service headquartered in California, USA, has distributed this to drivers in one of its crucial market, South Africa. inDrive, has seen extensive distributions in major cities like Johannesburg, Pretoria, and Durban.

According to a statement seen by Business Post, this underscores the company’s unwavering commitment to the drivers and passengers that constitute the backbone of the gig economy.

“The local driver community has greeted this initiative with much enthusiasm, acknowledging the step as a significant booster to the comfort and aesthetics of their vehicles, which plays a pivotal role in enhancing passenger experiences,” the statement said.

Speaking on the move, Mr Vincent Lilani, Business Representative at inDrive Southern Africa, said, “Our goal is not only to provide a platform for mobility but also to ensure that every ride taken is a comfortable and safe experience for both drivers and passengers.

“Africa, and South Africa, in particular, is an essential part of our growth journey. We’re committed to continually investing here, ensuring our partners feel valued and supported.”

The company noted that as ride-hailing emerges as a dominant sector within the gig economy, especially in African urban centres, measures like these will create a ripple effect, indirectly boosting passenger confidence, elevating the overall brand image, and providing tangible support to drivers, many of whom use their personal vehicles for work.

“This initiative is just one of the many steps inDrive is taking to strengthen its foothold in Africa and ensure a mutually beneficial relationship with its driver-partners. The company is keen on making further inroads into the continent, ensuring that urban mobility remains a seamless experience for all,” the statement added.

inDrive differentiates itself from other ride-hailing platforms by allowing customers and drivers to haggle over prices.

inDrive said it remains unmatched in its commitment to drivers by offering the lowest commissions in the market. “Such initiatives, combined with the Safety Pact, spotlight the company’s unwavering dedication to both its drivers and passengers, ensuring they feel valued and secure.”