By Adedapo Adesanya
Top financial institution, Access Bank Plc, is seeking to increase its customer base to 100 million by 2022 from its present level, 41 million.
The Executive Director in charge of Retail Banking at Access Bank, Mr Victor Etuokwu, made this disclosure during the Diamond Xtra Season 12 Launch Event held in Lagos on Friday, March 13, 2020.
He said Access Bank has remained dedicated to expanding its services to Nigerians financially included by coming up with reward schemes like the Diamond Xtra initiative.
With over two million registered accounts on the Diamond Xtra savings plan, the bank is looking to expand more on the platform with good rewards this season.
According to Mr Etuokwu, for the past 11 years, over N5.7 billion has been awarded to over 22,000 customers, adding that in the 12th season, over N1 billion would be given out to loyal customers of the financial institution.
“This season, we are going to have 63 winners for rent for a year, from 21 last year and we have three people who are going to win N100,000 in Salary4Life.
“We have also introduced the health insurance scheme that will cover the customer, spouse and three children. We are also going to have the normal N1 million like we have done at this event.
“We also have a lot of loyalty schemes where loyal customers can win N20,000 and N50,000 cash prizes,” the bank executive said.
He also noted that as part of the bank’s commitment to gender equality, nine women will be awarded cash prizes of N300,000 each, while one of the selected winners will get a complementary N100,000 gift shopping voucher.
He added that as part of the senior citizens initiative, nine winners on the Diamond Xtra savings plan will be selected to win, noting that the goal of the bank to bring at least a member of every family on the Diamond Xtra Account.
Also speaking at the event, Mr Robert Giles, Head, Product Insights and Capabilities, noted that the bank will be crossing the N6 billion mark with this year’s promo.
“We’ve been doing this for 12 years and we have given out over N5.7 billion in prizes. We will be crossing the N6 billion this year as we will be giving out N1 billion. We have tripled money that people will get and use for their investments and businesses that will employ tens and hundreds of thousand of people,” he stated.
At the event, the Deputy Director/Coordinator for the Lagos Zonal Office of the National Lottery Regulatory Commission, Mrs Nkiru Onuzulu, who certified the draws, said her agency was pleased with the way the promo has been conducted without compromising standards.
Also, Mr Lawrence Amadi from KPMG, a consultancy firm, said the bank was transparent in getting winners from the exercise.
“We are required to ensure that all qualified members are account holders of the bank and they were chosen independently without the interference from Access Bank,” he said.
