By Modupe Gbadeyanka
The NextGen account, which was created by United Bank for Africa (UBA) for students in tertiary institutions and members of the National Youth Service Corps (NYSC), has been revamped and padded with some premium offerings.
A statement issued by the lender last week said NextGen account holders stand to win pocket money, complimentary invites to prime events and enjoy zero charge on all transactions.
According to the Group Head, Retail Banking at UBA, Mr Jude Anele, the importance of inculcating in young people the culture of saving and being finance-wise cannot be overemphasized, hence the importance the bank attached to the account.
“The NextGen Account is our way of putting students in charge of their money so they can do more, especially at this critical stage of their lives with an account that comes free of fees,” Mr Anele said.
“The new NextGen Account opens students and NYSC members up to several benefits and opportunities, including multiple digital channels that makes banking just another fun thing to do on their mobile phones,” the Retail Banking head added.
NextGen is a suit of personal accounts designed to meet the needs of young persons, grooming and growing with them from teenage years to adulthood. The bank takes up an additional role of mentorship these young ones and assists with tips towards guiding their future. The added benefits would confer premium services to the young account holders.
Also commenting on this new offering, Group Head of Marketing, Dupe Olusola, disclosed that NextGen which the bank says is more than just an account, will partner with DRBLasGidi, a three-member group to ignite the interest of young people in the offering.
“DRB LasGidi have proven to be culture shapers, pioneering the popular Alté (meaning alternative) movement, which promotes self-confidence and encourages young people to embrace their individuality.
“As the face of the Alté subculture in Nigeria, DRB LasGidi is a perfect representation of the NextGen lifestyle of self-confidence and uniqueness,” Olusola said.
Bolaji Ojodukan popularly known as BOJ, who spoke on behalf of DRB LasGidi, expressed excitement at the partnership.
“Like most young people today, we were just being ourselves. But now, we have a movement and now our own bank; the Alté Bank of Africa,” BOJ said.
UBA, which operates in 20 African countries, introduced NextGen Account to encourage active savings among young people and teach them to manage their money effectively while enjoying world-class services that suite their lifestyles
