By Modupe Gbadeyanka
A new alcoholic drink with flavoured with extract from Roselle leaves fondly called zobo in Nigeria has been introduced into the market by Nigerian Breweries Plc.
The new drink, called Ace Desire, was launched by the brewer on Thursday at a media conference in Lagos.
Marketing Director of NB Plc, Mr Franco Maria Maggi, explained to newsmen at Ace Desire is a sophisticated blend of spirit, natural Hibiscus or zobo extracts.
“This rich combination of a balanced mix of spirit and Hibiscus extracts contains 5.5% alcohol, and offers a tingling sensation and rich aroma,” he said.
According to him, Ace Desire, packaged in a 33cl glass bottle, stands out amongst other products on the Ready-to-Drink (RTD) market category.
He added that Nigerian Breweries, “the house of quality” has delivered on yet another promise to delight consumers with the introduction of Ace Desire.
“The brand’s ambition is to lead in the Nigerian RTD category by establishing itself as the relentless pioneer of innovation”, Mr Maggi said, while also promising that the product will be available in outlets across the country over the next few weeks.
Mr Franco Maria Maggi disclosed that the extensions of the Ace brand have always been informed by the need to satisfy different consumer taste profiles that evolve and change over time.
It would be recalled that Nigerian Breweries launched the Ace brand in December 2014 with an apple-flavoured alcoholic drink called Ace Passion.
In March 2015, Ace Roots, a spirit mixed alcoholic drink made from African herbs and fruits joined the Ace family, while Ace Rhythm, a mix of Vodka and Citrus was unveiled in November 2015.
Aw, this was an extremely good post. Taking the time and actual effort to make a good article… but what can I
say… I put things off a whole lot and don’t manage to get nearly anything done.