By Adedapo Adesanya
A week after announcing football icon, Cristiano Ronaldo, as its brand ambassador, Binance enlisted the services of Mr Khaby Lame, the Senegalese content creator who grew to fame through his viral TikTok videos, to promote its brand globally.
As the blockchain ecosystem behind the world’s largest cryptocurrency exchange, Binance will partner with Khaby to increase Web3 awareness and adoption.
Khaby became a sensation for his spin on “life hack” videos, navigating overly complicated scenarios without saying a word while doing the famous “Khaby move.”
He will use his signature style to tackle some of the misperceptions around Web3 in this multi-year partnership.
The former factory worker, just like Ronaldo, will also partner with Binance on exclusive non-fungible token (NFT) collections, further enhancing the experience for his fans.
Speaking on the partnership, Khaby Lame said, “I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them.”
“I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone,” the TikToker further said.
“Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humour, and think it will bring relevance and relatability as we scale Web3 adoption,” said Mr James Rothwell, Binance Global Vice President of Marketing. “With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.”
Khaby is currently the most-followed creator on TikTok, with more than 144 million followers on the platform, and 78 million followers on Instagram.
Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. The company offers crypto products and offerings, including trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions.
