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Crown Premium Pasta Chooses Chioma Akpotha as Brand Ambassador

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Chioma Akpotha Crown Premium Pasta

By Ahmed Rahma

A notable figure in the Nigerian movie industry, Chioma Akpotha, has been selected as the new brand ambassador for Crown Premium Pasta.

Chioma has acted in several films and she is respected for her talent, which she uses to dazzle her fans. She is also an influencer because of her huge following on the different social media platforms.

This may have impressed the management of the leading Nigerian pasta brand, who did not waste any time to reach her for the job also because of her past similar jobs, including as a brand ambassador of Harpic.

Speaking at the signing ceremony recently, the multiple-award-winning movie star said, “I’m really excited to be representing the Crown Premium Pasta range of delicious pasta products which are non-sticky, delicious and healthy to consume.”

“Full of health and nutrition, Crown Premium Pasta products are made from durum wheat (which contains a high level of protein) and they also contain vitamins and micronutrients,” she added.

The actress further said, “Like all other amazing brands under Crown Flour Mill Ltd, Crown Premium Pasta is a healthy and great quality product made to delight every family. There’s truly nothing greater than getting to be a part of something one truly loves and uses personally.”

Explaining her reasons for working with the brand, Chioma Akpotha said, “Chioma Apkotha is a premium family brand. I share the same DNA with Crown Premium Pasta which is also a premium family brand. It’s a perfect fit. I also align with the company’s mission to provide top quality food products at accessible prices to Nigerian consumers.”

This was echoed by the Business Head (B2C) at Crown Flour Mill Limited, Mr Nitin Mehta, who expressed the excitement of his company to identify with Chioma Akpotha.

“She is an actress who brings an extraordinary level of commitment and discipline to light up every role she plays on the screen.

“She exemplifies the rich capacity available in the Nigerian entertainment industry and is a great brand fit for Crown Premium Pasta. I have no doubt that this would be a mutually rewarding relationship,” he said.

“We are committed to delivering on our promise of making nutritious and affordable pasta products accessible to all Nigerians. This relationship will help bring greater awareness of our mission,” Mr Mehta added.

Ahmed Rahma is a journalist with great interest in arts and craft. She is also a foodie who loves new ideas. She loves to travel and would love to visit other African countries someday. She is a sucker for historical movies and afrobeat.

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AliExpress Accepts Verve Cards for Payment From Nigerian Shoppers

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verve aliexpress

By Modupe Gbadeyanka

Nigerian shoppers who use one of the world’s largest online retail platforms, AliExpress, can now pay for the items with their Verve cards, Business Post has learned.

This has been made possible because of a partnership between the e-commerce platform and the leading domestic payments card scheme and token brand, Verve International.

It was gathered that the collaboration empowers Verve cardholders, both locally and internationally, to engage in cross-border transactions.

It also reinforces Verve’s unwavering commitment to delivering inclusive, innovative, and secure digital payment solutions that empower individuals and businesses alike, while bridging the gap in global digital commerce.

With AliExpress joining this network and Verve integrated into its payment options, Verve cardholders can easily shop and pay for a wide range of products.

To shop on AliExpress using a Verve card, users need to simply sign in, select the items to buy, and click ‘Buy now.’ When prompted, add a new card and enter the Verve card details. Save the information for future use, confirm the details, and complete the payment seamlessly.

“We are excited to announce that Verve is now accepted on AliExpress, a globally recognised e-commerce leader.

“This marks a significant milestone in our global expansion journey, reflecting our commitment to providing cardholders with access to more possibilities in today’s digital economy.

“The addition of AliExpress to our growing network is just the beginning, there’s much more to come as we continue to innovate, expand, and deliver value to millions of Verve cardholders in Nigeria and beyond,” the Managing Director of Verve International, Mr Vincent Ogbunude, said.

Verve’s expanding global network is bolstered by partnerships with renowned brands such as Google, YouTube, Netflix, Amazon Prime, Facebook, Uber, Spotify, among others, enabling cardholders to conveniently pay for subscriptions in Naira.

These alliances solidify Verve’s position as a trusted leader in the digital payments space, ensuring that consumers can access top-notch services across diverse industries.

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FCCPC Raises Alarm Over Low-Quality Brazilian Sugar in Nigerian Markets

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Importation of Refined Sugar

By Adedapo Adesanya

The Federal Competition and Consumer Protection Commission (FCCPC) has raised alarm about low-quality sugar from Brazil in the Nigerian markets.

In a statement signed by the Director of Corporate Affairs, Mr Ondaje Ijagwu, the consumer protection agency said it uncovered the availability of substandard and unregistered sugar products in Nigerian markets, particularly smuggled brands from Brazil, including Grupo Moreno, Terous, USI S. Joao, Alvean and Arapora Bionergia.

The products failed to meet mandatory Vitamin A fortification requirements, posing serious health risks to consumers, undermining the integrity of the local sugar industry, and contributing to price manipulation that harms the market.

Acting on a tip-off, FCCPC operatives conducted discreet investigations across the country, particularly in the South-West and the North-East.

The investigations revealed that many of the identified sugar products lacked normal labelling, including production and expiry dates, batch numbers, and the mandatory National Agency for Food and Drug Administration and Control (NAFDAC) registration.

“Even more concerning, most of the products were not fortified with Vitamin A, a critical nutrient essential for good vision, immune health, and overall well-being.

“The absence of this fortification exposes Nigerian consumers to serious health risks, including blindness and increased susceptibility to infections, particularly among vulnerable groups such as children and pregnant women,” the statement added.

The FCCPC also lamented concerns about the economic impact of these products, noting that the influx of smuggled sugar undermines fair competition, placing undue pressure on compliant local producers who adhere to regulatory standards.

The body warned that importers of these substandard products engage in price manipulation to the detriment of genuine producers and consumers while pretending that the products are genuine.

“This jeopardises the sustainability of the Nigerian sugar industry and also erodes consumer trust in the market,” the statement added.

The FCCPC also warned that smuggling, facilitated through porous borders, particularly from neighbouring countries such as Cameroun and the Benin Republic, further complicates enforcement efforts and hampers traceability.

FCCPC also reassured the general public that it is taking decisive steps to address this issue consistent with the provisions of the Federal Competition and Consumer Protection Act (FCCPA) 2018.

“The Commission charged Nigerian consumers to verify the authenticity of sugar products by ascertaining they carry proper labelling, including NAFDAC registration and evidence of Vitamin A fortification.

“The FCCPC is intensifying enforcement and surveillance in collaboration with NAFDAC, the Nigeria Customs Service, and other relevant agencies. These efforts include enhanced surveillance and follow-up market inspections to disrupt the supply chain of smuggled sugar products.

“The FCCPC is also engaging with industry stakeholders to promote compliance with quality standards, protect local producers, and foster fair competition within the sugar market,” it added.

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GOtv Extends Golden Window to Customers for Festive Season

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GOtv Golden Window

MultiChoice Nigeria, the leading pay-TV service provider, has announced the extension of the Supa Plus Golden Window for the festive season.

Customers can continue to enjoy the GOtv Supa+ package at the discounted price of N13,900 instead of the regular N15,700.

The Executive Head of Marketing for West Africa at MultiChoice, Tope Oshunkeye, stated that the extension of the Golden Window is in line with making entertainment accessible to every home during the festive season.

“By extending the Golden Window, we’re allowing our valued customers to enjoy premium entertainment at a discounted price and create an immersive and delightful experience for families to enjoy together while creating memorable moments”. It’s part of our bigger goal this festive season; to make it a good season for everybody.

In addition to the extension of the Golden Window, GOtv also has an exciting lineup of shows on Africa Magic Showcase to keep viewers entertained throughout the festive season.

Running throughout the festive season, to January 11th, the lineup features captivating titles such as The Jump and 10th Anniversary two new Africa Magic original movies.

The schedule for this season promises something for everyone to enjoy, with the launch of the Holiday channel and the exclusive Bovi Comedy Special – Christmas with Bovi, from December 24th to 26th. Rounding up the entertainment is a feast of football this season.

The Golden Window is open to all GOtv subscribers. To enjoy the offer, customers can reconnect or upgrade using the MyGOtv App or the USSD code (*288#). Customers can also download the GOtv Stream app to watch their favourite shows on the go.
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