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LG Introduces AI-Powered Washing Machine

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LG AI DD washing machine

By Adedapo Adesanya

With technology helping to solve basic human needs and improving ways of doing things, LG has introduced advanced innovation in laundry with the unveiling of its Artificial Intelligent Direct Drive (AI DD) washing machine.

According to the company, the new washers are capable of delivering a thorough, yet gentle cleaning by determining the weight and fabric characteristics of each load to deliver faster and better laundry results.

“The AI DD washer builds on 20 years of advancements in LG’s ground-breaking Direct-Drive motor, which delivers both effectiveness and efficiency,” the company said.

The new washing machine not only detects the volume and weight of each unique laundry load but also uses AI and advanced sensors to identify fabric types in each load.

Using deep learning technology, the washer then compares this information against 20 thousand data points related to washer usage to set the optimal setting for the best results. This will help improve cleaning and extending the life of garments by 18 per cent.

Described as LG’s most intelligent washer, the machine can detect a mixed load of t-shirts and pants different from bedding and delicate and programme the wash cycle to use customised motions, temperatures, and times for the best wash.

“To further enhance the laundry experience, the AI DD washing machine supports LG Proactive Customer Care – a smart customer solution that leverages advanced AI to deliver peace of mind and enhanced customer satisfaction, along with improved product performance and longevity.

“The service can immediately alert users to potential problems before they occur, expedite repairs when they are needed and offer useful maintenance tips to keep LG appliances performing their best,” the company stated.

Commenting on the innovation, General Manager of Home Appliances Division, LG Electronics West Africa Operation, Mr Jiung Park, said: “The combination of ThinQ AI with LG’s proven Direct Drive technology delivers customer benefits that are more significant than anything in the evolution of washing machines in the past century.

“It is this kind of innovation that is required to win the hearts and minds of European consumers who expect nothing but the best in their home appliances.”

He noted that in addition to the AI-powered features, the new LG washer offers complete hygiene benefits with the LG Steam+TM technology which helps to eliminate 99.9 per cent of allergens such as house dust mites from clothes using the Allergen care option and also reduces the wrinkle by 30 per cent for easy ironing using the Wrinkle care option.

Mr Park said with the innovative washing technologies and AI-based customer service platform, the company is certain that the AI DD washing machine will exceed all consumer expectations.

“This washing machine sets a new benchmark for convenience with its larger capacity and customized laundry experience.”

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Stanbic IBTC Pension Managers Re-introduces Self-Service Channels

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Stanbic IBTC Pension App

By Modupe Gbadeyanka

The self-service channels of Stanbic IBTC Pension Managers designed to streamline processes and provide easy access to pension management services have been re-introduced.

The subsidiary of Stanbic IBTC Holdings Plc said it brought back the options as part of its commitment to enhancing customer experience by providing innovative solutions, putting them in control of their financial future.

The chief executive of Stanbic IBTC Pension Managers, Mr Olumide Oyetan, reiterated the firm’s dedication to improving pension management by enhancing ease and efficiency.

“By getting acquainted with and utilising these options to their fullest, customers can enjoy the benefits of flexibility and independence,” he stated.

Mr Oyetan further underscored the organisation’s commitment to leveraging technology to improve pension management for customers, ensuring the availability of the self-service channels 24/7 for checking account balances, updating personal details, or making enquiries seamlessly.

“These self-service channels empower customers to take control of their experience as we aim to meet and exceed their expectations through these user-friendly platforms,” he stated.

Business Post reports that one of such channels is MyPension Portal, accessible via the company’s website www.stanbicibtcpension.com.

It offers customers a user-friendly platform to manage their pension details effortlessly. This portal allows for easy updates of personal information, requests for reference letters to submit at schools and embassies, and the ability to switch between investment funds.

It also provides the convenience of accessing and requesting statements at any time, relieving customers of unnecessary stress and paperwork.

In addition, the Stanbic IBTC Pension Managers module on the Mobile App, available for download on Google Play Store and App Store, enables users to view their pension account balance, track contributions and investment performance, monitor recent transactions and contributions, and receive alerts for important pension account updates.

For those who prefer SMS access, customers can simply text “Help” to the shortcode 30388 from their registered mobile phone to receive instructions on performing various tasks via SMS.

The company has also streamlined the process for using contact numbers, allowing customers to connect to the Stanbic IBTC Pension Managers’ Interactive Voice Response (IVR) system for comprehensive guidance on a wide range of enquiries and transactions.

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Holiday Shoppers Spend $1.2trn Online

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Salesforce Holiday Shoppers $1.2trn

By Modupe Gbadeyanka

A report released by Salesforce has revealed that about $1.2 trillion was used for shopping across the globe during the just-concluded Christmas and New Year holidays.

It was stated that the United States accounted for $282 billion, with data based on an analysis of 1.5 billion shoppers and 1.6 trillion page views across the Salesforce Platform.

The report indicates that the better-than-expected holiday shopping season was powered by surges in mobile and social commerce alongside increased consumer spending after months of saving in the first half of 2024.

However, shoppers have already sent back $122 billion in merchandise, with consumers and retailers leaning into the use of Artificial Intelligence (AI) and agents to enhance holiday shopping experiences through product recommendations and personalised order support, influencing $229 billion – or 19 per cent – of all online orders.

“Retailers had a robust holiday season, but a 28% rise in the rate of returns compared to last year is a cause for some concern,” said Caila Schwartz, Director of Consumer Insights at Salesforce. “Retailers who have embraced AI and agents are already seeing the benefits, but these tools will be even more critical in the new year as retailers aim to minimise revenue losses on returns and reengage with shoppers.”

It was gathered that about $229 billion of global online sales were influenced by AI and agents in the form of product recommendations, targeted offers, and conversational customer service support, with 19 per cent of holiday purchases influenced by consumers engaging with AI and agents, a 6 per cent increase from 2023.

In addition, shoppers used AI- and agent-powered chat for customer service 42 per cent more than they did during the 2023 holiday season, and over $122 billion of global purchases have already been returned, up 28 per cent from last year.

It was noted that this increase is partially due to trending consumer behaviours like “try-on hauls” and bracketing (buying an extra size above and below your standard size).

Salesforce projects that retailers will likely see this number grow to $133 billion – presenting an important opportunity for brands to use agents to make the returns process easier and more tailored to specific customer needs.

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FreshSight Communications Assures Clients Tailored PR Services

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FreshSight Communications

By Modupe Gbadeyanka

A new Public Relations (PR) agency, FreshSight Communications, has promised to offer tailored services to its clients, as it joins the highly competitive industry.

According to the co-founder of the company, Mr Justice Mmadubugwu, FreshSight Communications will provide top-notch PR services tailored to meet the unique needs of businesses, organisations, and individuals seeking to amplify their brand presence and reputation.

He also expressed confidence in working with media partners to share compelling stories, promote innovative ideas, and spark important discussions that affect society.

“We are excited to introduce FreshSight Communications to the Nigerian market.

“Our goal is to become the leading PR agency for businesses seeking to establish strong relationships with their target audiences and stakeholders,” Mr Mmadubugwu stated.

FreshSight Communications said its services include media relations and crisis communications; brand management and reputation enhancement; digital PR and social media management; event management and planning; content creation and copywriting; and artist/influencers management.

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