Victor Wembanyama Makes Investment in Barcode Fitness Drink
By Adedapo Adesanya Barcode, a Los Angeles, California-based maker of a fitness drink for hydration, has received an undisclosed investment from Victor Wembanyama, the number 1 overall pick of the 2023 NBA Draft in the United States. Barcode recently underwent a valuation of $30 million and has expanded its retail availability to include HEB, Krogers, Safeway/Albertsons, Buc-Cee’s and 7-Eleven, mainly in the Texas market. Additional funding has been secured from co-founder Kyle Kuzma, 10-time NBA All-Star and entrepreneur Carmelo Anthony, who will join Barcode as a Board Advisor, world-renowned boxer Gervonta Davis, Derek Fisher, Jordan Clarkson, Chelsea Gray, Jae’sean Tate,