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AlikeAudience Recognised at the Marketech APAC 2024 Marketing Technology Awards

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Omnichannel data audience company wins for Best Customer Data Platform, Best AI Marketing Solution, and Best Mobile Marketing Solution

SUNNYVALE, USA & HONG KONG SAR – Media OutReach Newswire – 3 December 2024 – AlikeAudience, a company directly integrated with major demand side platforms and data marketplaces worldwide that provides premium omnichannel audience data to brands, has announced its victory in three categories at this year’s Marketech APAC Marketing Technology Awards.

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The gala awards night, held in Singapore on November 28, awarded AlikeAudience for Best Customer Data Platform, Best AI Marketing Solution, and Best Mobile Marketing Solution.

“The AlikeAudience team is proud to be recognized by the Marketech APAC team, and the top panel of industry judges,” said AlikeAudience Managing Director Jeremy Lo. “We believe the AdTech industry, particularly in the key area of data utilization, will increasingly rely on AI-powered, privacy-compliant solutions. AlikeAudience is at the forefront of this advancement, providing platform and tech-agnostic solutions to meet industry needs.”

AlikeAudience offers bespoke demographic, interest, and app data, and has more than seven thousand audience segments in the US and APAC across the key sectors of FMCG, automotive, e-commerce, entertainment, travel, and hospitality.

The company assembles its audience data from a combination of location signals, app data, and demographic data and connects these data points with insights from market research to generate methodologies to deliver targetable segments for media activation.

Lo also said marketers in Asia must adapt their strategies for first, second, and third party data to effectively navigate diverse market dynamics and regulations.

“An innovative approach is essential to take advantage of technological advances,” Lo said. “With strong US coverage, AlikeAudience can apply global insights while localizing strategies to meet APAC advertisers’ data needs, helping future-proof their business.”

AlikeAudience was founded in Sunnyvale, California, in 2015, and operates in the US, Asia, and Australia.

Hashtag: #AlikeAudience

The issuer is solely responsible for the content of this announcement.

About AlikeAudience

AlikeAudience is a data science company focused on omnichannel data activation. We enable advertisers to seamlessly connect with their target audiences through AI-powered, future-proof data solutions. See more at

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

Economy

Nigeria’s External Debt Servicing Costs Jump 38% in Nine Months

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Debts

By Adedapo Adesanya

Nigeria’s external debt servicing costs surged by 38 per cent in the first nine months of 2024, according to the Central Bank of Nigeria (CBN).

The surge translated to Nigeria’s apex bank spending a whopping $3.53 billion to service the country’s debts, indicating a $970 million jump compared to $2.56 billion during the same period in 2023.

This was contained in CBN’s International Payment Data published on its website.

The increase underscored the intensifying fiscal pressures facing Nigeria’s economy amid dwindling revenues, inflationary pressures, and currency depreciation.

A month-by-month analysis highlighted the scale of the challenge and showed that in January 2024, Nigeria spent $560.52 million on external debt servicing, marking a sharp increase from $112.35 million in January 2023.

February 2024 followed with $283.22 million, slightly below the $288.54 million recorded the previous year.

March 2024 showed a decline, with $276.17 million spent, compared to $400.47 million in March 2023, a 31 per cent drop.

In April 2024, debt servicing rose to $215.20 million, a 132 per cent increase, compared to $92.85 million in April 2023.

May 2024 saw the highest monthly expenditure of $854.37 million, a staggering 287 per cent jump from $221.05 million in May 2023.

By contrast, June 2024 recorded $50.82 million, slightly lower than the $54.36 million spent in June 2023.

The mid-year trend showed mixed movements as debt servicing fell to $542.50 million in July 2024, a 15 per cent decline from $641.69 million in July 2023.

August 2024 followed a similar trajectory, with $279.95 million spent compared to $309.96 million the previous year, a 10 per cent reduction.

However, September 2024 marked an increase, with $515.81 million spent, up 17 per cent from $439.06 million in September 2023.

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Economy

Senate to Likely Pass N49.7trn 2025 Budget January 31

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N6.2trn Supplementary Budget

By Adedapo Adesanya

The Chairman of the Senate Committee on Appropriation, Mr Adeola Olamilekan, has confirmed January 31, 2025, as a provisional date for the passage of Nigeria’s 2025 budget as the committee prepares to begin budget defence today (Tuesday).

He made this disclosure on Monday during a meeting with the chairmen of relevant committees on the template for the 2025 Budget Defence Session to guide the budget process towards its eventual signing into law.

Mr Olamilekan further revealed that upon the resumption of plenary by January 14, 2025, the Senate would immediately commence a two-week break for the seamless continuation of the budget defence process.

He equally revealed a planned retreat on Thursday on the budget consideration which will involve ministries, departments and agencies, civil society organisations, and other stakeholders in the polity for further consultation and insight into the content of the budget proposal.

According to the timetable, from January 15 to 18, the committees are expected to submit reports of their documents, after which collation and tiding of documents by the Appropriation Committee.

Acknowledging the limited timeframe, Mr Olamilekan emphasised the need for lawmakers to intensify their efforts, urging his colleagues to forgo their holidays and begin immediate work on the proposed budget estimate, underscoring the importance of timely and efficient handling of the budget process within the stipulated timeframe.

In a related development, the House of Representatives is to commence the defence for the 2025 appropriation bill by Ministries Departments and Agencies on Tuesday.

The chairman House Committee on Appropriation, Mr Abubakar Bichi, revealed this on Monday after a meeting with chairmen of statutory committees at the House of Representatives.

President Bola Tinubu on December 18, 2024 presented the N49.7 trillion Budget Proposal for 2025 before a joint session of the National Assembly, with security and defence, infrastructure, health and education topping the allocations.

The President listed some of the highlights of the budget as defence and security – N4.91 trillion, infrastructure – N4.06 trillion, health – N2.4 trillion, education – N3.5 trillion, among others.

The budget will likely cross N50 trillion upon review by the National Assembly, making it the largest yet the country has ever had since self rule began in 1960.

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Economy

Nigeria’s OTC Securities Exchange Appreciates 0.92%

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Nigerian OTC securities exchange

By Adedapo Adesanya

The NASD Over-the-Counter (OTC) Securities Exchange ended with a 0.92 per cent growth on Monday, January 6 as investors rebalance their portfolios.

Five stocks trading at Nigeria’s OTC securities exchange influenced the positive outcome yesterday, with the value of the bourse growing by N9.58 billion to N1.056 trillion from the N1.046 trillion it ended last Friday.

In the same vein, the NASD Unlisted Security Index (NSI) increased at the close of business by 27.95 points to 3,080.29 points from the 3,052.34 points recorded at the previous session.

11 Plc jumped during the day by N23.21 to N255.31 per share from N232.10 per share, Acorn Petroleum Plc expanded by 14 Kobo to sell at N1.54 per unit versus N1.40 per unit, Industrial and General Insurance (IGI) Plc went up by 2 Kobo to settle at 22 Kobo per share compared with the preceding day’s 20 Kobo per share, Afriland Properties Plc added 13 Kobo to close at N16.12 per unit versus N15.99 per unit, and FrieslandCampina Wamco Nigeria Plc chalked up 24 Kobo to quote at N40.00 per share, in contrast to last Friday’s N39.76 per share.

On Monday, the volume of securities traded by investors went down by 83.7 per cent to 1.8 million units from 11.3 million units, and the value of shares traded yesterday depreciated by 63.5 per cent to N20.7 million from the N56.8 million recorded in the preceding session, but the number of deals increased by 7.4 per cent to 29 deals from 27 deals.

FrieslandCampina Wamco Nigeria Plc was the most active stock by value (year-to-date) with 1.8 million units worth N72.4 million, followed by 11 Plc with 12,963 units valued at N3.2 million, and IGI Plc with 10.7 million units sold for N2.1 million.

IGI Plc closed the day as the most active stock by volume (year-to-date) with 10.6 million units sold for N2.1 million, trailed by FrieslandCampina Wamco Nigeria Plc with 1.8 million units valued at N72.4 million, and Acorn Petroleum Plc followed with 1.2 million units worth N1.9 million.

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