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Dato’ Seri Paduka TPr Dr. Maimunah Mohd. Sharif, Mayor of Kuala Lumpur Receives PRCA Malaysia Leadership Award 2024 and Dato’ Dr. Hartini Zainudin Receives ‘Making A Difference’ Community Award at MPRA 2024

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  • Bzbee Consult and Sarawak Tourism Board Win Top Honours at Malaysia Public Relations Awards 2024 (MPRA2024).
  • 111 PR Awards, 31 Media Awards presented and 5 students received the “Persuasive Pen Prize.”

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 3 December 2024 – The Malaysia Public Relations Awards (MPRA) 2024, held in conjunction with PRCA Malaysia’s 25th Anniversary, celebrated a milestone night, honouring the best in the industry with 111 awards across 35 categories, breaking records with an unprecedented 184 entries.

Prof Mohd Said Bani C.M.Din, President of PRCA Malaysia presented the plaque to YBhg. Dato’ Seri Paduka TPr Dr. Maimunah Mohd Sharif, the recipient of the PRCA Malaysia Leadership Award 2024.
Prof Mohd Said Bani C.M.Din, President of PRCA Malaysia presented the plaque to YBhg. Dato’ Seri Paduka TPr Dr. Maimunah Mohd Sharif, the recipient of the PRCA Malaysia Leadership Award 2024.
Prof Mohd Said Bani C.M.Din, President of PRCA Malaysia presented the plaque to YBhg. Dato’ Dr Hartini Zainudin, the recipient of the PRCA Malaysia ‘Making a Difference’: Community Award 2024.
Prof Mohd Said Bani C.M.Din, President of PRCA Malaysia presented the plaque to YBhg. Dato’ Dr Hartini Zainudin, the recipient of the PRCA Malaysia ‘Making a Difference’: Community Award 2024.



The highlight for the evening was honouring distinguished leaders; with the PRCA Malaysia Leadership Award 2024 presented to Dato’ Seri Paduka TPr Dr. Maimunah Mohd. Sharif, Mayor of Kuala Lumpur, for her visionary leadership, and the PRCA Malaysia ‘Making A Difference’ Community Award bestowed upon Dato’ Dr. Hartini Zainudin, Co-founder of Yayasan Chow Kit, for her relentless advocacy for child welfare.

bzBee Consult and Sarawak Tourism Board were also in the spotlight as they had clinched the coveted Campaign of the Year Awards in the Agency and In-house categories, respectively, solidifying their position as trailblazers in public relations excellence.

Sarawak Tourism Board CEO, Sharzede Datu Hj Salleh Askor and team received the Campaign of The Year for In-House category.
Sarawak Tourism Board CEO, Sharzede Datu Hj Salleh Askor and team received the Campaign of The Year for In-House category.
Prof Said Bani, Managing Director of bzBee Consult Sdn Bhd and team received the Campaign of The Year for the category of Agency.
Prof Said Bani, Managing Director of bzBee Consult Sdn Bhd and team received the Campaign of The Year for the category of Agency.



The media industry was also celebrated with 31 Media Awards recognising outstanding journalism, while the future of PR was highlighted with the Persuasive Pen Prize, awarded to five exceptional students, including Gold winner Muhammad Hafiz Azrai bin A’zmai from University Sultan Zainal Abidin.

PRCA Malaysia President Prof. Said Bani C.M. Din expressed pride in the industry’s growth, stating, “Tonight, we honour not just outstanding achievements but the individuals and organisations driving progress in public relations. This year’s theme, ‘You and AI,’ highlights how artificial intelligence is revolutionising communication, offering opportunities to innovate while reminding us of the importance of ethical practices and human creativity.”

Chief Judge Stefanie Braukmann added, “The record-breaking participation this year reflects the dynamism of the PR industry. AI and technology are transforming campaigns, but ethical and creative storytelling remain at the core of what we do. Congratulations to all winners and participants for their inspiring contributions.”

The introduction of new categories, such as media and student awards, expanded the awards’ reach, underscoring PRCA Malaysia’s commitment to nurturing talent and promoting innovation. MPRA 2024 reaffirmed its role as a benchmark for excellence, inspiring practitioners to harness communication for the betterment of Malaysia and its communities.

This year’s awards were bolstered by the support of esteemed organisations, including the International Association of Business Communicators (IABC), World Communications Forum Association (WCFA), and Public Relations Global Network (PRGN), Public Relations Practitioners Society Malaysia (PRactitioners) highlighting Malaysia’s growing prominence in global public relations.

PRCA Malaysia extends its gratitude to its Supporting Partner, Sarawak Tourism Board, Newswire Partner, Media OutReach Newswire, and sponsors, including Grab Malaysia, Robopreneur, Naza Automotive Group, MK Land, Commerce Dot Com, Agro Bank, Al-Hilmi Agarwood, Taylor’s University, and Malaysia Airports Holdings Berhad.

PRCA Malaysia also thanked the esteemed panel of judges representing diverse fields under the leadership of Chief Judge Stefanie Braukmann. The panel included influential leaders such as Dato’ Seri Wan Suraya Wan Mohd Radzi, Datuk P. Kamalanathan, Datuk Seri Abdul Jalil Hamid, Tammy Toh, Melati Abdul Hai, Shukreen Ma, Terence Fernandez, Ashwad Ismail, Farrah Naz Karim, and Marzura Abdul Malek.

The success of MPRA 2024 cements its reputation as the premier public relations event in Malaysia, setting the stage for continued excellence and innovation in the years to come.
Hashtag: #PRCAMalaysia

The issuer is solely responsible for the content of this announcement.

About PRCA

The Public Relations and Communications Association of Malaysia (PRCA Malaysia) was formed in 1999 as a formal association of consultants from specialist public relations and communications firms as well as in-house professionals in Malaysia. Since its establishment, the industry has witnessed tremendous changes in media usage and consumption, particularly with the rise of digital communications and social media. This has brought about the rapidly evolving role of Public Relations beyond the traditional umbrella of “PR”. In line with the ever-changing marketplace, there is a need for the industry to continually refresh and adapt itself to stay ahead. As such, PRCA Malaysia has changed its name to the Public Relations and Communications Association of Malaysia. The Association encourages its members to meet and freely discuss industry-related issues, such as the development of professional standards, ethics, qualifications, and the conduct of business. On top of that, PRCA Malaysia is committed to implementing various professional upskilling and talent development initiatives for the industry. Accordingly, our key events such as the Malaysia PR Awards and Malaysia PR Summit, are where the industry’s brightest talents aspire to shine. PRCA Malaysia is a registered organisation with the Registrar of Societies, Malaysia.

About MPRA

Malaysia Public Relations Awards (MPRA) are the industry awards organised by PRCA Malaysia, an organisation dedicated to fostering public relations excellence, to recognise successful campaigns of organisations and PR-Consultancies, as well as individuals that define the cutting edge of work in the public relations arena.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

Economy

Seplat Targets Oil Production of 120,000bpd in Six Months

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Seplat Energy

By Adedapo Adesanya

Seplat Energy plans to increase its crude oil production by 140 per cent from about 50,000 barrels a day to roughly 120,000 barrels per day over the next six months, a top executive management disclosed this in a series of interviews with the Financial Times.

Recall that the Nigerian Upstream Petroleum Regulatory Commission (NUPRC) in October 2024 approved Seplat’s acquisition of Mobil Producing Nigeria Unlimited (MPNU) from ExxonMobil as part of a series of approvals.

The completion of the $1.28 billion Seplat-ExxonMobil deal has created Nigeria’s leading independent energy company, with the enlarged company having equity in 11 blocks (onshore and shallow water Nigeria); 48 producing oil and gas fields; 5 gas processing facilities; and 3 export terminals.

The acquisition of the entire issued share capital of MPNU adds the following assets to the Seplat Group: 40 per cent operated interest in OML 67, 68, 70 and 104; 40 per cent operated interest in the Qua Iboe export terminal and the Yoho FSO; 51 per cent operated interest in the Bonny River Terminal (‘BRT’) NGL recovery plant; 9.6 per cent participating interest in the Aneman-Kpono field; and approximately 1,000 staff and 500 contractors will transition to the Seplat Group.

“The assets have had very minimal investments until now,” the oil major’s chief financial officer, Mrs Eleanor Adaralegbe, told the newspaper.

“We expect that once we come in there will be an opportunity to grow that much further,” she added.

The company also plans to revive hundreds of Nigerian oil wells laying fallow, which according to Seplat’s chief executive, Mr Roger Brown, will be done in a collaborative effort with the state-owned Nigerian National Petroleum Company (NNPC) Limited as legally mandated in the country’s oil and gas industry.

“We have no concerns working with NNPC . . . There’s been a massive change with President Tinubu, realising that production is a great way of getting dollars into the country and supporting the currency,” Mr Brown said.

This was backed up by Seplat’s chief operating officer, Mr Samson Ezugworie, who noted that some of the assets will require time and investment so they can begin to produce again after being left idle.

“We have over 600 wells drilled and barely 200 of them are producing. We have significant idle wells that need to be rejuvenated and brought back into production within a short period of time.”

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Economy

Nigeria’s External Debt Servicing Costs Jump 38% in Nine Months

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Debts

By Adedapo Adesanya

Nigeria’s external debt servicing costs surged by 38 per cent in the first nine months of 2024, according to the Central Bank of Nigeria (CBN).

The surge translated to Nigeria’s apex bank spending a whopping $3.53 billion to service the country’s debts, indicating a $970 million jump compared to $2.56 billion during the same period in 2023.

This was contained in CBN’s International Payment Data published on its website.

The increase underscored the intensifying fiscal pressures facing Nigeria’s economy amid dwindling revenues, inflationary pressures, and currency depreciation.

A month-by-month analysis highlighted the scale of the challenge and showed that in January 2024, Nigeria spent $560.52 million on external debt servicing, marking a sharp increase from $112.35 million in January 2023.

February 2024 followed with $283.22 million, slightly below the $288.54 million recorded the previous year.

March 2024 showed a decline, with $276.17 million spent, compared to $400.47 million in March 2023, a 31 per cent drop.

In April 2024, debt servicing rose to $215.20 million, a 132 per cent increase, compared to $92.85 million in April 2023.

May 2024 saw the highest monthly expenditure of $854.37 million, a staggering 287 per cent jump from $221.05 million in May 2023.

By contrast, June 2024 recorded $50.82 million, slightly lower than the $54.36 million spent in June 2023.

The mid-year trend showed mixed movements as debt servicing fell to $542.50 million in July 2024, a 15 per cent decline from $641.69 million in July 2023.

August 2024 followed a similar trajectory, with $279.95 million spent compared to $309.96 million the previous year, a 10 per cent reduction.

However, September 2024 marked an increase, with $515.81 million spent, up 17 per cent from $439.06 million in September 2023.

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Economy

Senate to Likely Pass N49.7trn 2025 Budget January 31

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N6.2trn Supplementary Budget

By Adedapo Adesanya

The Chairman of the Senate Committee on Appropriation, Mr Adeola Olamilekan, has confirmed January 31, 2025, as a provisional date for the passage of Nigeria’s 2025 budget as the committee prepares to begin budget defence today (Tuesday).

He made this disclosure on Monday during a meeting with the chairmen of relevant committees on the template for the 2025 Budget Defence Session to guide the budget process towards its eventual signing into law.

Mr Olamilekan further revealed that upon the resumption of plenary by January 14, 2025, the Senate would immediately commence a two-week break for the seamless continuation of the budget defence process.

He equally revealed a planned retreat on Thursday on the budget consideration which will involve ministries, departments and agencies, civil society organisations, and other stakeholders in the polity for further consultation and insight into the content of the budget proposal.

According to the timetable, from January 15 to 18, the committees are expected to submit reports of their documents, after which collation and tiding of documents by the Appropriation Committee.

Acknowledging the limited timeframe, Mr Olamilekan emphasised the need for lawmakers to intensify their efforts, urging his colleagues to forgo their holidays and begin immediate work on the proposed budget estimate, underscoring the importance of timely and efficient handling of the budget process within the stipulated timeframe.

In a related development, the House of Representatives is to commence the defence for the 2025 appropriation bill by Ministries Departments and Agencies on Tuesday.

The chairman House Committee on Appropriation, Mr Abubakar Bichi, revealed this on Monday after a meeting with chairmen of statutory committees at the House of Representatives.

President Bola Tinubu on December 18, 2024 presented the N49.7 trillion Budget Proposal for 2025 before a joint session of the National Assembly, with security and defence, infrastructure, health and education topping the allocations.

The President listed some of the highlights of the budget as defence and security – N4.91 trillion, infrastructure – N4.06 trillion, health – N2.4 trillion, education – N3.5 trillion, among others.

The budget will likely cross N50 trillion upon review by the National Assembly, making it the largest yet the country has ever had since self rule began in 1960.

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