By Modupe Gbadeyanka
A 2-day summit on marketing financial services is scheduled to hold this week in Lagos from Thursday, February 16.
The programme is organised by the Financial Markets Dealers Association (FMDA).
Over the years, the financial services market has become tougher and more competitive, but this again offers an opportunity for innovative and creative techniques in winning, managing and retaining a good market share.
To achieve this, efforts of marketing staff must translate to profitable sales.
Customers define themselves through the brands or vendors they choose, therefore, it is necessary for marketing personnel to be emotional in their marketing drives in order to get clients interested in the services provided and the institution providing it.
It is no doubt that without people taking decisions to buy offerings by financial firms and the major challenge has remained how to convince prospects to buy.
According to FMDA, this marketing programme is aimed at using the salient issues in marketing to help organizations increase its profitability by ensuring that its people create a distinct image/brand that customers can readily connect with and appreciate, thereby making them customers for life.
The summit is slated to take place at the Moneymart Centre located at Plot 1398B, Tiamiyu Savage St., Victoria Island, Lagos.
Expected to be at the programme are officers and middle-level managers of banks and discount houses, finance houses, mortgage banks, insurance companies and other money market dealers.
Adedapo Adesanya