Connect with us

Economy

Nigerian Consumer Wallets under Pressure—Report

Published

on

Nigerian consumer wallets

Nigeria’s latest Consumer Confidence Index (CCI) for the third quarter of 2018 has shown a four point decline to 118, while Ghana’s CCI for the same quarter has risen five points to 113, all in all a fairly stable picture for West Africa, a new report by Nielsen Africa has revealed.

In terms of Nigeria’s performance, Nielsen Sub Saharan Africa MD Bryan Sun noted that, “The combined effects of the slowdown in economic growth, the strain of continued high inflation, and the current political climate with the upcoming elections, have led to a drop in consumer confidence in Nigeria.

“Consumer wallets are currently very stretched, with consumers struggling to make ends meet. The sentiment around minimum wages being too low, has also taken its toll on confidence levels and is being reflected in consumers’ spending habits.”

Nigerian consumers who say now is a good or excellent time to purchase what they need or want has declined to 43% (down from 48% in Q2’18). This declining sentiment is also reflected in their views around job prospects, which has dropped five points, compared to the last quarter, to 56% who view them as excellent or good and 37% who view job prospects as not so good or bad.

Looking at whether Nigerians have spare cash, a majority of 55% said yes, up one point from the previous quarter. In terms of what their spending priorities are once they meet their essential living expenses, the highest number 76% would put their spare cash into savings, followed by 71% on home improvements and 64% investing in stocks and mutual funds.

Growing positivity in Ghana

While Nigeria showed a slight slump in confidence; Ghana’s CCI figure has risen to 113, up from 108. Commenting on the reasons for this Sun  says; “A slight respite in inflation and better performance by the industrial and export sector, plus the government’s focus on job creation has led to a slight boost in consumer confidence in Ghana. Given the upturn, consumers have become slightly more open with their wallets and are more willing to spend.

Where the upturn in sentiment is clearly reflected, is within Ghanaian consumers’ immediate-spending intentions, which has increased from 34% in the previous quarter, to 48% who say now is a good or excellent time to purchase what they need or want” reports Sun.

This positive sentiment is also reflected in Ghanaians’ job prospects, which has increased 10 points to 64% who view them as excellent or good and a 10 point decrease to 29% who think their job prospects are not so good or bad. The sentiment around the state of personal finances has taken a slight hit. Ghanaians who think the state of their personal finances would be excellent or good over the next year dropped three points to 76% whereas 18% think that the state of their personal finances is not so good or bad.

A savings mindset

Looking at whether Ghanaians have spare cash to spend, there is an almost even split of 53% between those respondents who said yes versus 47% who said no. Looking at what their spending priorities are once they do have spare cash, the highest number 75% would put it into savings, 74% would invest in stocks and mutual funds and 68% would spend on home improvements. Elaborating on these results, Sun says: “Both Nigeria and Ghana, despite the fluctuation this quarter, fall on the positive side of the consumer confidence spectrum, as reflected by a CCI score of above 100. There’s potential for growth in both countries and with the right investment and focus, they still prove to be promising prospects for the continent.”

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Advertisement
1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Economy

UK Backs Nigeria With Two Flagship Economic Reform Programmes

Published

on

UK Nigeria

By Adedapo Adesanya

The United Kingdom via the British High Commission in Abuja has launched two flagship economic reform programmes – the Nigeria Economic Stability & Transformation (NEST) programme and the Nigeria Public Finance Facility (NPFF) -as part of efforts to support Nigeria’s economic reform and growth agenda.

Backed by a £12.4 million UK investment, NEST and NPFF sit at the centre of the UK-Nigeria mutual growth partnership and support Nigeria’s efforts to strengthen macroeconomic stability, improve fiscal resilience, and create a more competitive environment for investment and private-sector growth.

Speaking at the launch, Cynthia Rowe, Head of Development Cooperation at the British High Commission in Abuja, said, “These two programmes sit at the heart of our economic development cooperation with Nigeria. They reflect a shared commitment to strengthening the fundamentals that matter most for our stability, confidence, and long-term growth.”

The launch followed the inaugural meeting of the Joint UK-Nigeria Steering Committee, which endorsed the approach of both programmes and confirmed strong alignment between the UK and Nigeria on priority areas for delivery.

Representing the Government of Nigeria, Special Adviser to the President of Nigeria on Finance and the Economy, Mrs Sanyade Okoli, welcomed the collaboration, touting it as crucial to current, critical reforms.

“We welcome the United Kingdom’s support through these new programmes as a strong demonstration of our shared commitment to Nigeria’s economic stability and long-term prosperity. At a time when we are implementing critical reforms to strengthen fiscal resilience, improve macroeconomic stability, and unlock inclusive growth, this partnership will provide valuable technical support. Together, we are laying the foundation for a more resilient economy that delivers sustainable development and improved livelihoods for all Nigerians.”

On his part, Mr Jonny Baxter, British Deputy High Commissioner in Lagos, highlighted the significance of the programmes within the wider UK-Nigeria mutual growth partnership.

“NEST and NPFF are central to our shared approach to strengthening the foundations that underpin long-term economic prosperity. They sit firmly within the UK-Nigeria mutual growth partnership.”

Continue Reading

Economy

MTN Nigeria, SMEDAN to Boost SME Digital Growth

Published

on

MTN Nigeria SMEDAN

By Aduragbemi Omiyale

A strategic partnership aimed at accelerating the growth, digital capacity, and sustainability of Nigeria’s 40 million Micro, Small and Medium Enterprises (MSMEs) has been signed by MTN Nigeria and the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN).

The collaboration will feature joint initiatives focused on digital inclusion, financial access, capacity building, and providing verified information for MSMEs.

With millions of small businesses depending on accurate guidance and easy-to-access support, MTN and SMEDAN say their shared platform will address gaps in communication, misinformation, and access to opportunities.

At the formal signing of the Memorandum of Understanding (MoU) on Thursday, November 27, 2025, in Lagos, the stage was set for the immediate roll-out of tools, content, and resources that will support MSMEs nationwide.

The chief operating officer of MTN Nigeria, Mr Ayham Moussa, reiterated the company’s commitment to supporting Nigeria’s economic development, stating that MSMEs are the lifeline of Nigeria’s economy.

“SMEs are the backbone of the economy and the backbone of employment in Nigeria. We are delighted to power SMEDAN’s platform and provide tools that help MSMEs reach customers, obtain funding, and access wider markets. This collaboration serves both our business and social development objectives,” he stated.

Also, the Chief Enterprise Business Officer of MTN Nigeria, Ms Lynda Saint-Nwafor, described the MoU as a tool to “meet SMEs at the point of their needs,” noting that nano, micro, small, and medium businesses each require different resources to scale.

“Some SMEs need guidance, some need resources; others need opportunities or workforce support. This platform allows them to access whatever they need. We are committed to identifying opportunities across financial inclusion, digital inclusion, and capacity building that help SMEs to scale,” she noted.

Also commenting, the Director General of SMEDAN, Mr Charles Odii, emphasised the significance of the collaboration, noting that the agency cannot meet its mandate without leveraging technology and private-sector expertise.

“We have approximately 40 million MSMEs in Nigeria, and only about 400 SMEDAN staff. We cannot fulfil our mandate without technology, data, and strong partners.

“MTN already has the infrastructure and tools to support MSMEs from payments to identity, hosting, learning, and more. With this partnership, we are confident we can achieve in a short time what would have taken years,” he disclosed.

Mr Odii highlighted that the SMEDAN-MTN collaboration would support businesses across their growth needs, guided by their four-point GROW model – Guidance, Resources, Opportunities, and Workforce Development.

He added that SMEDAN has already created over 100,000 jobs within its two-year administration and expects the partnership to significantly boost job creation, business expansion, and nationwide enterprise modernisation.

Continue Reading

Economy

NGX Seeks Suspension of New Capital Gains Tax

Published

on

capital gains tax

By Adedapo Adesanya

The Nigerian Exchange (NGX) Limited is seeking review of the controversial Capital Gains Tax increase, fearing it will chase away foreign investors from the country’s capital market.

Nigeria’s new tax regime, which takes effect from January 1, 2026, represents one of the most significant changes to Nigeria’s tax system in recent years.

Under the new rules, the flat 10 per cent Capital Gains Tax rate has been replaced by progressive income tax rates ranging from zero to 30 per cent, depending on an investor’s overall income or profit level while large corporate investors will see the top rate reduced to 25 per cent as part of a wider corporate tax reform.

The chief executive of NGX, Mr Jude Chiemeka, said in a Bloomberg interview in Kigali, Rwanda that there should be a “removal of the capital gains tax completely, or perhaps deferring it for five years.”

According to him, Nigeria, having a higher Capital Gains Tax, will make investors redirect asset allocation to frontier markets and “countries that have less tax.”

“From a capital flow perspective, we should be concerned because all these international portfolio managers that invest across frontier markets will certainly go to where the cost of investing is not so burdensome,” the CEO said, as per Bloomberg. “That is really the angle one will look at it from.”

Meanwhile, the policy has been defended by the chairman of the Presidential Fiscal Policy and Tax Reforms Committee, Mr Taiwo Oyedele, who noted that the new tax will make investing in the capital market more attractive by reducing risks, promoting fairness, and simplifying compliance.

He noted that the framework allows investors to deduct legitimate costs such as brokerage fees, regulatory charges, realised capital losses, margin interest, and foreign exchange losses directly tied to investments, thereby ensuring that they are not taxed when operating at a loss.

Mr Oyedele  also said the reforms introduced a more inclusive approach to taxation by exempting several categories of investors and transactions.

Continue Reading

Trending