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Economy

Nigerian Newspapers Rake N143b In Advert Revenue In 10 Years

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nigerian-newspapers

By Modupe Gbadeyanka

Advertising income for Newspapers in Nigeria hit N143.1 billion between 2006 and December 2015, revealing a wavy pattern that reached its peak in 2014 with N25 billion; and declined to 23.7 billion at the end of 2015.

According to a special edition of mediafacts in the last 10 years, by mediaReach OMD titled: mediafacts Nigeria 10 Year Trend Review (2006 to 2016), the N4.4 billion advert income in 2006 moved up to N4.8 and N4.9 billion in 2007 and 2008 respectively. The newspapers got N15.8 billion in 2009 and N16.5 billion in 2010.

The figure declined to N15.4 in 2011 and slipped further to N9.0 billion in 2012. The downward slope however changed in 2013 with an advert income of N18.5 billion and rose to its peak in 2014, hitting N25.8. The figure went down by N2.1billion in 2015 when the newspapers received N23.7 billion.

mediaReach OMD explained that the newspapers tend to mostly attract their highest advert patronage in the second and third quarters, with exception of 2013 and 2014 which had their highest spending in the fourth quarters of the year.

In terms of regional spending in the last ten years, the split is between Lagos and North, with Lagos constantly attracting the dominant share of advert spending year after year. The product analysis however shows that Glo has consistently dominated the list of press advertising, rising steadily in the last three years to tie with Guaranty Trust Bank ahead of others while MTN currently occupies the third position.

But in terms of advertising expenditure across board, the TV medium consistently enjoyed the lion share of advert budget over the years. It is followed by the Out of Home (OOH) medium except for 2014 and 2015, when the print medium followed the leading TV medium. The newspapers had however experienced the highest growth rate in terms of advert spends especially in the last three years.

For total advertising expenditure, the year 2013 enjoyed the highest spending with N103.8 billion, representing a marginal increase over year 2011 spending of N 102.8 billion. There was a decline in 2014 as compared to the high spending in 2013.

The general economic outlook during the period under review showed a Gross Domestic Product, GDP estimated at 6.1 per cent in 2014, owing to continued strong performance mainly in services, but also in industry. The oil sector was in decline, albeit at a slower rate than in the previous year. Also in 2014, oil and gas GDP was estimated to have declined by 1.3 per cent, relative to a decline of 13.1 per cent in 2013.

Managing Director and Chief Executive Officer, mediaReach OMD, Mr. Tolu Ogunkoya, said: “Nigeria’s media is one of the most dynamic in Africa. Each of the 36 states has at least a TV station and one radio. There are hundreds of radio stations and terrestrial TV stations, as well as cable and direct-to-home satellite offerings.”

Not a few analysts however agree that the newspaper industry in Nigeria is caught in the web of great depression and recession. It has fallen victim to a combination of intertwined factors. The first is the tough economic environment, which has reduced advertising revenue, as well as the purchasing power of the reading public, and driven up the cost of production to an almost unmanageable level.

 With a foreign exchange regime that is unstable, and virtually every input required for production imported from abroad, or sourced locally at cut-throat prices, an average newspaper which used to cost almost nothing in the 70s, is now priced beyond the reach of many Nigerians.

The mediafacts Nigeria 10 Year Trend Review is a ten year longitudinal review and trend analyses of year on year mediafacts, with key insights into annual statistical performance and the dynamics of key players on critical indices of the media, advertising and marketing industry in Nigeria.

mediaReach OMD has since 2001 through its publication; mediafacts been given insights into the Media and Marketing industry of Nigeria, Ghana, West and Central Africa regions. It also provides marketing media professionals with evidence based information that has become a veritable tool for practitioners and companies to compete for market space in these markets.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

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Economy

Fitch Sees Nigeria’s External Debt at $5.2bn, Maintains Stable Outlook

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Fitch Ratings

By Adedapo Adesanya

Fitch Ratings has projected Nigeria’s external debt service to reach $5.2 billion this year from $4.7 billion in 2024, though it maintained a stable outlook for the country in its latest rating.

The agency also cited a minor delay in the payment of a Eurobond coupon due on March 28, 2025, as a reflection of persistent challenges in public finance management.

The rating firm had upgraded Nigeria’s long-term foreign-currency issuer default rating to ‘B’ from ‘B-’, with a stable outlook.

The $5.2 billion in debt service, according to Fitch, includes $4.5 billion in amortisation payments and a $1.1 billion Eurobond repayment due in November.

The development highlights the growing pressure on public finances despite ongoing economic reforms by the federal government.

Fitch noted, “The government external debt service is moderate but expected to rise to $5.2 billion in 2025 (with $4.5bn of amortisations, including a $1.1 billion Eurobond repayment due in November 2025), from $4.7 billion in 2024, and fall to $3.5 billion in 2026.”

It warned that although Nigeria’s external debt service remains within manageable levels, high-interest costs, weak revenue performance, and limited fiscal space remain significant concerns, adding that general government debt was expected to remain at about 51 per cent of GDP in 2025 and 2026.

However, it expressed concerns over the government’s revenue position, noting that interest payments will consume a substantial portion of income.

“We expect general government revenue-to-GDP to rise but to remain structurally low (averaging 13.3 per cent in 2025–2026), largely accounting for a high general government interest/revenue ratio, above 30 per cent, with federal government interest/revenue ratio of nearly 50 per cent,” it stated.

The company observed that Nigeria’s gross reserves rose to $41 billion at the end of 2024, before declining to $38 billion due to debt service payments.

Despite this, Fitch expects the country’s reserves to average five months of current external payments over the medium term, above the median for similarly rated economies, adding that recent policy reforms had contributed to increased foreign exchange inflows and better monetary stability, with inflation projected to average 22 per cent in 2025.

“Net official FX inflows through the CBN and autonomous sources rose by about 89 per cent in Q4 2024. We expect continued formalisation of FX activity to support the exchange rate, although we anticipate modest depreciation in the short term,” a part of the report stated.

It commended the government’s commitment to economic reforms, including the removal of fuel subsidies, liberalisation of the exchange rate, and tightening of monetary policy, noting that these steps had improved policy credibility and strengthened Nigeria’s ability to absorb shocks.

However, the agency warned that risks to Nigeria’s external and fiscal position remained, particularly if oil prices fall or policy implementation slows down.

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Economy

Forex Trading in Nigeria: Beginner Tips, Trends and the Benefits of STIC Cashback

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STIC Cashback

Forex trading is booming across Nigeria, drawing in thousands of new traders eager to make money from currency markets. This beginner-friendly guide explains how to get started, where to learn the basics, and how services like STIC Cashback can boost your profits through the best forex cashback Nigeria offers. Discover how to use the cashback forex calculator, what platforms to trust and how to trade smarter, not harder.

Forex trading is growing rapidly in Nigeria, with more and more individuals turning to the foreign exchange market to build wealth, create side income, or gain financial independence. Thanks to increasing access to online brokers and mobile-friendly platforms, people across the country—from Lagos to Abuja—are exploring how to trade forex like never before.

As this trend picks up momentum, both beginners and experienced traders are seeking smarter ways to trade. One powerful way to get more out of every trade is through cashback forex programs, with STIC Cashback leading the charge as the best forex cashback Nigeria has to offer.

Why forex trading is on the rise in Nigeria

Forex trading, or the exchange of one currency for another, offers flexibility, liquidity and global access. With the Nigerian economy becoming more integrated into global markets, forex is becoming an attractive financial opportunity for many Nigerians.

People are drawn to the 24-hour nature of the forex market, the low barrier to entry and the chance to learn and grow independently. Whether you’re trading major currency pairs like EUR/USD or looking into CFDs (contracts for difference), forex offers endless possibilities.

However, entering the market without preparation can be risky. That’s why it’s essential to start with a guide like the one found at sticcashback.com/blog/how-to-trade-forex-for-beginners. It provides the fundamentals on how to trade forex for beginners, including broker selection, setting up your account and managing risk.

Getting started: How to trade forex for beginners

As highlighted in the STIC Cashback blog linked above, starting with a solid foundation is key. Here’s a quick roadmap for beginners:

  1. Learn the basics – Understand how currency pairs work, how pips are calculated and what affects market movements.
  2. Choose a trusted broker – Work with brokers partnered with STIC Cashback to enjoy cashback benefits on every trade.
  3. Set goals and risk levels – Define your trading plan and use tools like stop-losses and take-profit orders.
  4. Start small, grow smart – Begin with a demo account or micro-lots, especially if you’re still learning.

When paired with the cashback forex calculator, beginners can estimate how much they’ll earn back from their trades through cashback—something that can significantly impact long-term profitability.

The power of cashback forex programs

Forex trading can involve fees and commissions, which add up quickly over time. Cashback forex programs offer a simple but powerful way to reduce those costs by returning a portion of your trading volume as real money.

Here’s where STIC Cashback shines.

  • Weekly cashback – STIC Cashback provides a weekly cashback forex payment based on how much you trade.
  • Low withdrawal minimum – You can withdraw once your cashback hits just $50.
  • No catch – You earn your cashback simply by trading with STIC Cashback’s trusted broker partners.
  • Best rates – Their offer is widely considered among the best forex cashback Nigeria users can access today.

With STIC Cashback, traders get back a portion of every trade. This effectively lowers trading costs and increases profitability. The STIC Cashback forex calculator lets you forecast your cashback earnings based on your trading volume, helping you plan smarter and making it far and away the best forex cashback Nigeria has to offer.

Why Nigerian traders trust STIC Cashback

STIC Cashback stands out for its transparency, fast payments and strong relationships with reliable brokers. Nigerian traders love STIC Cashback because:

  • It’s easy to use.
  • It works with top brokers who accept Nigerian traders.
  • Payments are reliable, safe and timely.
  • You can calculate your rewards using the cashback forex calculator before you even trade.

As a service built for both beginner and expert traders, STIC Cashback is helping make forex more profitable and accessible and is easily the best forex cashback Nigeria can offer its traders. Whether you’re just starting or already trading daily, it makes sense to earn extra from each trade.

Partner with trusted brokers, trade with confidence

One of the biggest benefits of using STIC Cashback is access to their network of trusted broker partners. These brokers meet high standards for safety, speed and transparency, ensuring you can trade forex and CFDs confidently.

When you trade through one of these brokers and use STIC Cashback, you’re not only gaining an edge through low spreads and strong platforms, but you’re also earning a rebate every week. It’s the perfect blend of efficiency and extra income.

Join Nigeria’s growing forex community today

With forex trading gaining popularity in Nigeria, there’s never been a better time to start. Thanks to resources like the STIC Cashback beginner’s guide and tools like the cashback forex calculator, new traders can begin with clarity and confidence.

Sign up today at www.sticcashback.com and start trading with one of STIC Cashback’s broker partners. Tap into the best forex cashback Nigeria traders can rely on. Whether you’re looking to trade full-time or just want to earn from market movements in your spare time, STIC Cashback can help you grow your account faster.

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Economy

Genesis Energy, Katsina Seal $500m Investment Deal

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Genesis Energy Katsina $500m deal

By Adedapo Adesanya

The Katsina State government has attracted an investment worth about $500 million for the development, financing and execution of a series of major energy infrastructure projects across the state.

The state government recently sealed the deal with a United Kingdom-based leading Pan-African clean energy infrastructure development and asset management company, Genesis Energy Holding.

The Memorandum of Understanding (MOU) between the two parties outlines a strategic partnership for the development, financing, construction, operation, and maintenance of key energy projects.

In addition, these projects aim to accelerate the industrialisation and socio-economic advancement of Katsina State and provide clean, reliable, and sustainable energy solutions for the region.

It also provides the framework for the collaborative development of a diverse portfolio of energy projects, focusing on solar, wind, hydro, mini-grids, and natural gas solutions.

The Governor of Katsina State, Mr Dikko Radda, described the partnership as “a significant step toward providing reliable, cost-effective, and environmentally friendly power solutions, fostering economic growth, and attracting investments to Katsina State.”

“This MOU represents a major milestone in our ongoing efforts to build resilient infrastructure that will not only address Katsina’s immediate energy needs but also lay the foundation for a prosperous and greener future for generations to come.

“The first of the series of projects being constructed under this partnership will shortly be commissioned before the end of this April 2025,” he added.

On his part, the Chairman and CEO of Genesis Energy, Mr Akin II Omoboriowo, noted that, “Lighting Up Africa is more than just a vision for Genesis; it is the very heartbeat that drives us. We are committed to enduring the rigorous process of developing and financing projects to bring sustainable energy solutions to the continent.

“For Genesis Energy, this marks a significant milestone as we continue to actively partner with Katsina State in achieving energy independence, creating a pivotal opportunity to industrialize the state and position it as a major player in clean and renewable energy generation.”

The primary objective of this collaboration is to address the state’s growing energy needs and support the Nigerian Government’s broader energy security and sustainability goals.

The MOU lays the foundation for creating a multi-phased energy platform that will provide power to critical sectors, including healthcare, industry, and agriculture while contributing to the regional transition to a green economy.

The key initiative of the MOU involves powering critical sectors and providing critical energy infrastructure across key sites across the State, deploying suitable energy technologies.

Phase One of the projects is expected to be executed concurrently across multiple initiatives, aimed at promoting energy independence, facilitating industrialisation, creating jobs, and displacing significant amounts of CO² emissions.

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