By Dipo Olowookere
The decision of the management of Unilever Nigeria Plc to increase the amount spent for branding and marketing of its products in the first quarter of 2020 for better turnover did not yield the expected results.
This is because despite the spike in the marketing and administrative costs, the revenue generated by the company in the period under review was lower than the corresponding period of 2019.
In its financial statements for the period ended March 31, 2020 released by the board over the weekend, the revenue raked by Unilever Nigeria dropped to N13.3 billion from N19.2 billion in the same time of last year.
This was mainly impacted by lower turnover generated from its operations within the country.
An analysis of the earnings by Business Post showed that the revenue generated within Nigeria was N12.4 billion versus N19.1 billion in the corresponding period of last year. However, its operations from outside Nigeria recorded an improvement, growing to N283.5 million from N165.1 million in Q1 2019.
A further scrutiny of the results showed that the turnover from its food products depreciated to N7.4 billion in Q1’20 from N9.3 billion in Q1’19, while its home and personal care products suffered a decline in the first three months of this year to N5.9 billion from N10.0 billion in the same time of last year.
A look at the cost of sales showed a reduction to N9.9 billion from N15.4 billion, while the gross profit slightly fell to N3.4 billion from N3.9 billion, with selling and distribution expenses reducing to N617.7 million from N859.5 million.
The marketing and administrative expenses jumped to N2.3 billion from N1.5 billion as a result of increase in brand and marketing (N800.7 million versus N383.2 million in Q1’19), rise in overheads (N1.3 billion from N656.0 million) and drop in service fees (N215.2 million versus N478.7 million in Q1 2019).
Unilever Nigeria said it had an impairment loss on trade receivables of N49.2 million in the first quarter of this year as against N200.4 million in the first three months of 2019.
Also, it recorded N21.7 million for other income in the period under review in contrast to N26.3 million in the same time of last year. This was mainly from the gain on sale property plant and equipment as well as transitional service agreement income.
The company said it had an operating profit of N453.5 million in Q1 2020 compared with N1.3 billion in Q1 2019 and a finance income of N495.6 million, lower than N803.9 million in the first quarter of last year, with the finance costs at slightly above half a million compared with N94.4 million in Q1’19.
Unilever Nigeria said while its profit before tax stood at N948.5 million versus N2.0 billion in Q1 2019, its profit after tax closed at March 31, 2020 at N1.1 billion as a result of a tax credit of N166.0 million. In the same period of last year, the post-tax profit of the firm was N1.5 billion.
Adedapo Adesanya 
Modupe Gbadeyanka