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The Future of Casting Is Now: IAmCasting Debuts 2.0 Enhanced Features at Singapore Media Festival 2024

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SINGAPORE – Media OutReach Newswire – 4 December 2024 – IAmCasting, Singapore’s leading casting platform, continues to revolutionise the media and entertainment landscape with the launch of a series of powerful new features at the Singapore Media Festival. Designed to reshape how talents and industry professionals connect, collaborate, and create, these updates mark a bold step forward in redefining and empowering the creative community like never before.

“Casting isn’t just about finding the right people – it’s about streamlining opportunities for creativity to thrive. With these new features, we’re enabling seamless collaboration and fostering stronger connections within the media and entertainment ecosystem,” said Irene Ang, Founder of IAmCasting.

“These features reflect our commitment to being more than just a casting platform – we are a strategic partner to the industry. By incorporating user feedback and leveraging technology, we’re making casting simpler, faster, and more inclusive,” said Jack Lim, CEO of IAmCasting.

Introducing Game-Changing Enhancements:

1. Streamlined Job Posting

  • Customizable Templates: Simplify your casting calls with ready-to-use templates tailored to specific roles.
  • Precise Job Segmentation: Effectively categorize roles to reach the perfect talent faster.

2. Seamlessly Simplified UX

  • Guided Onboarding: A step-by-step process designed for ease, ensuring a smooth experience for talents and agencies alike.
  • Quick Apply for Talents: Submit applications with just a few clicks for faster and more intuitive casting.

3. Empowering Teams with Multi-Level Account Access

  • Sub-Account Management: Add team members with customized permissions for secure and efficient collaboration.
  • Role-Based Access: Flexible controls ensure every user has the right tools for their role.

4. Game-Changing In-App Video Submissions

  • All-in-One Review Hub: Manage all submissions in one centralized platform, boosting efficiency.
  • Direct Audition Uploads: Simplify the audition process with seamless self-tape submissions.

5. Enhanced Casting Database Connectivity

  • Integrated Talent Database: A connected and searchable pool of talent at your fingertips.

A Platform for Boundless Collaboration with Equal Opportunities for All

These upgrades take IAmCasting to the next level, making it easier than ever to connect talents with productions across Singapore and beyond. Users love how it breaks down geographical barriers while offering unmatched convenience and efficiency.

Since its launch last December, IAmCasting has welcomed close to 3,000 talents from Singapore, Malaysia, Indonesia, The Philippines, Thailand, and the U.S. to its platform. With over 40 talent agencies and production companies on board and joining, the community continues to grow, with even more partners expected to come onboard.

IAmCasting isn’t just about linking talents to jobs – it’s about building a vibrant community where ideas come to life, experiences are exchanged, and mentorship brings people together. It’s a space where every creative talent has the chance to shine and succeed.

“Our mission at IAmCasting has always been to empower talents and industry professionals by fostering seamless connections and meaningful opportunities. With the launch of our new 2.0 features, we’re enriching collaboration, igniting creativity, and creating a casting experience that enables everyone in the creative community to flourish and thrive,” said Jack Lim, CEO of IAmCasting.

Transforming the Industry with IAmCasting

IAmCasting is revolutionizing talent discovery by eliminating geographical and time barriers, enabling seamless searches anytime, anywhere.

The platform bridges industry professionals – media owners, production houses, casting agencies, event organizers, and brand owners – with a diverse array of creative talents, including actors, models, hosts, content creators, singers, and athletes. With its unique and enhanced features, IAmCasting further streamlines the casting process, offering access to a broader talent pool and more job opportunities. This innovation reduces casting timelines from months to days, driving efficiency and opening new horizons for the media and entertainment industry.
Hashtag: #IAmCasting #Casting #Media&Entertainment #AsianTalents #IAmCastingRU #CastingReimagined #CastingCalls





The issuer is solely responsible for the content of this announcement.

About IAmCasting

IAmCasting (formerly known as TADAA! Casting) is an online platform that connects industry talents such as models, actors, celebrities, singers, content creators, sports stars and performers with clients and opportunities across the globe without being limited by physical, geographical and time restrictions. IAmCasting aims to create a vibrant community where talents can grow and thrive through the exchange of experiences on an international stage.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Economy

Champion Breweries Concludes Bullet Brand Portfolio Acquisition

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bullet energy drink champion breweries

By Aduragbemi Omiyale

The acquisition of the Bullet brand portfolio from Sun Mark has been completed by Champion Breweries Plc, a statement from the company confirms.

This marks a transformative milestone in the organisation’s strategic expansion into a diversified, pan-African beverage platform.

With this development, Champion Breweries now owns the Bullet brand assets, trademarks, formulations, and commercial rights globally through an asset carve-out structure.

The assets are held in a newly incorporated entity in the Netherlands, in which Champion Breweries holds a majority interest, while Vinar N.V., the majority shareholder of Sun Mark, retains a minority stake.

Bullet products are currently distributed in 14 African markets, positioning Champion Breweries to scale beyond Nigeria in the high-growth ready-to-drink (RTD) alcoholic and energy drink segments.

This expansion significantly broadens the brewer’s addressable market and strengthens its revenue base with an established, profitable portfolio that already enjoys strong brand recognition and consumer loyalty across multiple markets.

“The successful completion of our public equity raises, together with the formal close of the Bullet acquisition, marks a defining moment for Champion Breweries.

“The support we received from both existing shareholders and new investors reflects strong confidence in our long-term strategy to build a diversified, high-growth beverage platform with pan-African scale.

“Our focus now is on disciplined execution, integration, and delivering sustained value across markets,” the chairman of Champion Breweries, Mr Imo-Abasi Jacob, stated.

Through this transaction, Champion Breweries is expected to achieve enhanced foreign exchange earnings, expanded distribution leverage across African markets, integrated supply chain efficiencies, portfolio diversification into high‑growth consumer beverage categories, and strengthened presence in the RTD and energy drink segments.

The acquisition accelerates Champion Breweries’ transition from a regional brewing business to a multi-category consumer platform with continental reach.

Bullet Black is Nigeria’s leading ready-to-drink alcoholic beverage, while Bullet Blue has built a strong presence in the energy drink category across several African markets.

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Economy

M-KOPA Nigeria Plans Expansion to Edo, Others After N231bn Credit Milestone

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M-Kopa

By Adedapo Adesanya

Emerging market fintech firm, M-KOPA, has announced plans to deepen its reach in Nigeria to the South South and South East regions, starting with Edo this year, after providing N231 billion in credit to over 1 million customers in the country.

The firm released its first Nigeria-focused Impact Report, which showed that Nigeria is M-KOPA’s fastest-growing market and fastest to reach the milestone.

Since its foray into the Nigerian market in 2019, M-KOPA has been working to dismantle barriers to financial inclusion by providing flexible smartphone financing and digital financial tools that align with how people in the informal economy earn and manage their money.

It operates in six states in the country, including Lagos, Ogun, and Oyo, among others.

The report highlights the company’s contribution to income generation, digital inclusion and economic opportunity for Every Day Earners across the country.

The report showed that M-KOPA has enabled 290,000 first-time smartphone users, while 56 per cent of agents accessed their first income opportunity through the platform.

It showed high income and livelihood gains among its users, with about 77 per cent of customers leveraging smartphones or digital loans obtained through the platform to generate income, indicating that access to financed devices is directly supporting micro-entrepreneurial activity and informal sector productivity.

Furthermore, 75 per cent of users report higher earnings since gaining access to M-KOPA’s services, suggesting measurable improvements in personal revenue streams. On the distribution side, 99 per cent of agents disclose increased earnings, reflecting positive spillover effects across the company’s value chain.

In addition, 81 per cent of long-term customers state that their household expenses have improved, pointing to enhanced financial stability and better consumption smoothing over time.

Speaking on the report, Mr Babajide Duroshola, General Manager, M-KOPA Nigeria, said, “Nigeria represents extraordinary potential, and we’re proud that it has become M-KOPA’s fastest-growing market. Our Impact Report shows that when Every Day Earners gain access to the right digital and financial tools, they use them to create stability and long-term progress for their families. This is about access that unlocks opportunity and sustained prosperity.”

On its expansion plans Nigeria-wide, the M-KOPA helmsman said, “Many of the states we are considering are already similar to the ones we are currently in proximity… So, there is proximity and similarity between these states, and that’s what we are going to do, starting with Edo.”

He noted that as M-KOPA Nigeria continues to expand, the focus remains on ensuring more everyday earners gain access to the digital and financial tools they need to build resilient, prosperous futures in Nigeria’s rapidly digitising economy.

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Economy

Tinubu Okays Extension of Ban on Raw Shea Nut Export by One Year

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Raw Shea Nut Export

By Aduragbemi Omiyale

The ban on the export of raw shea nuts from Nigeria has been extended by one year by President Bola Tinubu.

A statement from the Special Adviser to the President on Information and Strategy, Mr Bayo Onanuga, on Wednesday disclosed that the ban is now till February 25, 2027.

It was emphasised that this decision underscores the administration’s commitment to advancing industrial development, strengthening domestic value addition, and supporting the objectives of the Renewed Hope Agenda.

The ban aims to deepen processing capacity within Nigeria, enhance livelihoods in shea-producing communities, and promote the growth of Nigerian exports anchored on value-added products, the statement noted.

To further these objectives, President Tinubu has authorised the two Ministers of the Federal Ministry of Industry, Trade and Investment, and the Presidential Food Security Coordination Unit (PFSCU), to coordinate the implementation of a unified, evidence-based national framework that aligns industrialisation, trade, and investment priorities across the shea nut value chain.

He also approved the adoption of an export framework established by the Nigerian Commodity Exchange (NCX) and the withdrawal of all waivers allowing the direct export of raw shea nuts.

The President directed that any excess supply of raw shea nuts should be exported exclusively through the NCX framework, in accordance with the approved guidelines.

Additionally, he directed the Federal Ministry of Finance to provide access to a dedicated NESS Support Window to enable the Federal Ministry of Industry, Trade and Investment to pilot a Livelihood Finance Mechanism to strengthen production and processing capacity.

Shea nuts, the oil-rich fruits from the shea tree common in the Savanna belt of Nigeria, are the raw material for shea butter, renowned for its moisturising, anti-inflammatory, and antioxidant properties. The extracted butter is a principal ingredient in cosmetics for skin and hair, as well as in edible cooking oil. The Federal Government encourages processing shea nuts into butter locally, as butter fetches between 10 and 20 times the price of the raw nuts.

The federal government said it remains committed to policies that promote inclusive growth, local manufacturing and position Nigeria as a competitive participant in global agricultural value chains.

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