By Modupe Gbadeyanka
Visa Inc has announced that Visa Checkout, the easier way to use a Visa card online, is sustaining tremendous growth, reaching more than 20 million enrolled accounts.
Visa Checkout enables millions of consumers to pay in just a few clicks on any device around the web with some of the world’s top merchants.
“Visa Checkout continues to simplify the online checkout process for consumers, while helping merchants increase sales and convert items in the cart to completed purchases,” says Sam Shrauger, senior vice president, digital solutions, Visa Inc. “Reaching 20 million enrolled accounts is a huge achievement and further affirms Visa Checkout’s purpose of bringing the trust and security of your Visa card to the evolving digital world.”
As consumer adoption of Visa Checkout grows, so too does interest among brand name merchants in joining the platform.
Among the merchants who have recently adopted Visa Checkout to improve their online shopping experience in order to increase conversion rates with additional customers include HSN, Alaska Airlines, Avis Budget, Cole Haan, Emirates Airline, FIFA, Marriott, Sam’s Club and Walmart.
These new merchants join a growing list of 300,000 merchants, including Best Buy, Starbucks, Papa John’s and StubHub, among others.
“At HSN, we are focused on developing innovative solutions that result in an unparalleled shopping experience,” said Ryan Ross, EVP of Marketing, Digital Commerce and Creative for HSN. “The Visa Checkout integration helped to attract new customers and drive incremental sales across all our platforms as we continue to lead the future of Boundaryless Retail at HSN.”
In addition to reaching 20 million enrolled consumers, Visa Checkout is announcing it will continue to expand to new markets in 2017 with planned expansion to Kuwait, Qatar, Saudi Arabia and Ukraine.
They join Argentina, Australia, Brazil, Canada, Chile, China1, Colombia, France, Hong Kong, India, Ireland, Malaysia, Mexico, New Zealand, Peru, Poland, Singapore, Spain, South Africa, United Arab Emirates, United Kingdom and the United States (and territories) as markets that will or currently offer Visa Checkout.
Given the growing rate of eCommerce and mCommerce, merchants and consumers are looking for ways to further simplify the checkout experience.
Last week, Visa and Samsung announced a joint partnership that will allow Samsung Pay users in the U.S. who link their Samsung Pay account with a Visa Checkout account to shop seamlessly at the more than 300,000 merchants that accept Visa Checkout.
This partnership was made possible through Visa Checkout’s open platform and streamlined set of APIs, allowing both consumers and merchants to experience the benefits.
Consumers with fingerprint authentication-enabled Samsung devices will be able to click the Visa Checkout/Samsung Pay co-branded button and touch the fingerprint sensor, without entering their username and password. Merchants can continue to use their existing Visa Checkout integration and get the benefit of this partnership.
“We are very excited to be working with Visa to offer simple, fast and secure checkout experiences to millions of Samsung Pay users on their mobile devices or desktop,” said Injong Rhee, CTO of the Mobile Communications Business at Samsung Electronics. ”Our partnership benefits not only Samsung Pay users but also hundreds of thousands of online merchants who are looking for effective ways to increase their checkout conversion rates.”
The rapidly expanding list of merchants continues to make it easier for consumers to buy online, on any device, using Visa Checkout.
Adedapo Adesanya